Heineken's 'Departure Roulette': Best. Marketing. Ever.
Hubspot
JULY 18, 2013
As part of its global Legends campaign, Heineken released a video about a game of Departure Roulette it played with airport travelers. The Departure Roulette board says "Drop everything. The concept? They are just. dropped somewhere. The video ends with a great screenshot, too. Push button. Commit to: WHAT WOULD YOU DO.".
Let's personalize your content