Martech

APRIL 17, 2024

Back in 2017, I wrote an article for MarTech, “ Message to email marketers: Show me something different in 2018.” It’s getting longer, but we are still fighting for inch-by-inch gains with the usual lack of time, money and resources. Marketers, how close are you to data overload as you look across your martech stack?

Enterprise Management 117

Enterprise Management Marketing Automation Services Work Management Marketing Management 117

Martech

OCTOBER 5, 2023

Tony Byrne, president of RSG (and a MarTech contributor), said the tool came about because marketing executives reported getting an increasing number of questions about effectiveness. It’s more like, OK, we’ve spent a lot of money building a stack. How optimal is it? How optimal is it? Get MarTech!

Peer-to-peer 108

Peer-to-peer Tools Comparison Advertising Benchmark 108

Martech

MARCH 11, 2024

Martech has exploded in recent years, with over 11,000 solutions available to help marketers automate and optimize operations. However, much of this martech stack is designed to convert prospects into leads and track them through the marketing funnel. The simplified stack to appeal to most of your customers 1.

Efficiency 83

Efficiency Marketing Automation Services Lead Ranking Brand Identity 83

Zoominfo

SEPTEMBER 22, 2022

Buyers have unprecedented tech choices, making the martech landscape more competitive than ever. Simultaneously, the prospect of a slowing economy is affecting marketing budgets, creating the perfect conditions for a wave of tech stack consolidation. What is a Marketing Technology Stack?

Work Management 130

Work Management Marketing Management Budget Programs Demand Generation 130

Martech

JANUARY 10, 2023

Martech bloat occurs when companies accumulate too many marketing technologies without adequately assessing their needs. Companies often fail to realize the full potential of their martech investments due to a lack of understanding and utilization. The effects of martech bloat vary depending on company size and scope.

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API Work Management Budget Programs Marketing Management 110

Martech

DECEMBER 12, 2023

And there’s the trap of over-optimism and underestimation, where companies often dive headfirst into new software, underestimating the resources and effort needed for full implementation. Please take this short survey so we can have your input on the state of martech salaries and careers. Come up with your ideal wish list.

Work Management 123

Work Management Marketing Management Budget Programs Software 123

Marketing Insider Group

JULY 3, 2023

Good search engine optimization isn’t just about ranking high for keywords. Investigate our list of resources for discovering current trending topics that keep your content relevant. Investigate our list of resources for discovering current trending topics that keep your content relevant. Image Source 3.

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Trends Marketing AI Lead Scoring Lead Ranking 274

sagefrog

APRIL 2, 2024

At the heart of this technological evolution lies the MarTech stack—a combination of marketing and technology tools designed to streamline and optimize marketing efforts. But what exactly is a MarTech stack, and how can it benefit your business? 7 Proven MarTech Tools Every B2B Marketer Needs 1. SparkToro 3.

Marketing Automation Services 62

Marketing Automation Services Budget Programs Leadlander Paid Content 62

Martech

MARCH 4, 2024

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. See more about how marketers are using MarTechBot here. Here’s something somebody asked me!

Lead Ranking 91

Lead Ranking Allocation Churn Rate Lead Scoring 91

Martech

MARCH 21, 2024

Envision AI optimizing campaign analysis or automating routine tasks, thereby freeing your team to focus on more strategic work. Scrutinize your current martech infrastructure with a discerning eye. Begin with systematically auditing your martech tools and processes. How will AI streamline your operations? Personalization.

Marketing AI 107

Marketing AI Contingency Planning Work Management Digital Transformation 107

Martech

SEPTEMBER 23, 2022

If this sounds familiar, you might be among the many marketers who’ve experienced similar pain when trying to build a marketing technology stack. It’s not magic, it’s martech. “I’m sure you can find a hundred or so martech vendors selling some version of a platform that will do what you need it to do.

Work Management 105

Work Management Marketing Management Ad Building Budget Programs 105

Martech

MARCH 5, 2024

Recently, I had a personal martech experience that prompted me to think about what might be occurring behind the scenes. Xfinity is big enough to have the resources to build branded forms, right? While a branded form is certainly desired, many other needs compete for finite resources. Martech is a team sport , after all.

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Intent Phishing Barriers Vendors 96

Marketing Insider Group

DECEMBER 21, 2020

Optimize the website experience. Audit your martech. Flexible payment schedules, resource hubs, VIP channels, and rewards programs are all great, but it depends entirely on YOUR customers. Your website should serve as a resource hub and connectivity tool. Audit That Bloated Martech Stack. Multimedia Matters.

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Marketing Budget Marketing Budget Creation Budget Programs Research 352

Marketing Insider Group

AUGUST 18, 2020

Choose the Best Tools and Build Your Martech Stack. What is the martech stack ? A collection of technologies that you can use to optimize and augment your marketing and sales processes throughout the customer lifecycle. Marketing and sales can coordinate on evaluation, purchase, and usage of tools across the stack.

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Sales Management Lead Ranking B2B Sales Top of Funnel 290

Act-On

DECEMBER 7, 2023

Implement marketing automation that plays nice with your tech stack No one likes a playground bully, do they? That’s why a new marketing automation tool should play nicely with your other MarTech friends. Make a list of your most important MarTech tools, and let that serve as a checklist when considering new tools.

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Marketing Automation Services Marketing Automation Automation Tips 130

Martech

NOVEMBER 1, 2022

Martech: More complex than a black hole. That same survey also notes that more than 60% of B2B marketers say their martech stack is too complex, with one in five saying it’s “more complex than a black hole.” The same applies to your martech stack. Dig deeper: 5 steps to martech stack success.

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Work Management Marketing Management Marketing Budget Budget Programs 111

Martech

FEBRUARY 7, 2024

Results depend not just on the AI you’re using, but how you integrate it into your existing tech stack, processes, and strategy. Rather than let users worry about continually managing a complex AI tech stack in the face of constant technological updates, HubSpot has made easier to leverage AI and integrate it intelligently.

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Marketing AI Hubspot Lock-In Marketing Management 124

Martech

JUNE 17, 2022

The Stackies are a contest for organizations to submit a visual illustration of their martech stack. My favorite part of the Stackies is observing all the different ways organizations choose to organize and catalog their martech stacks. This year, five different winners were selected. The customer journey.

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Organization Marketing Analytics Tools Marketing Automation Services Industry CMS 120

SmartBrief - Marketing

JANUARY 22, 2024

AI is a transformative capability that has proliferated across the marketing technology stack, though most B2B marketers aren’t using it to its fullest potential. The early adoption of predictive AI models throughout the B2B martech stack, paired now with generative AI capabilities, promises even greater transformation.

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Marketing AI B2B Marketing Trends Planning 83

NetLine

DECEMBER 27, 2023

In this post, we are going to take a look at how B2B marketers can effectively integrate intent data into their martech stack to unlock its full potential. We’ve identified four key components of a martech stack that enables marketers to effectively use intent data to its fullest potential. Yes, you read that correctly.

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Intent Data Intent Data Hygiene Lead Ranking 52

Act-On

NOVEMBER 15, 2023

And with a recent survey finding that martech utilization has declined to 33%, using automation tools to the fullest potential, optimizing technology and processes is more important than ever. But if your internal resources aren’t as robust, you might need to spend more time — and money — in this area.

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Martech

MARCH 21, 2023

Businesses are under increasing pressure to optimize expenses and find ways to do more with less. Tech stacks , which have grown from a small portion of the budget a decade ago to a significant piece of the pie, are often the first to go under scrutiny. Dig deeper: My stack is bigger than your stack, so what?

Enterprise Management 87

Enterprise Management Lead Scoring Lead Ranking Work Management 87

Martech

DECEMBER 23, 2022

Because of this, some martech vendors are often relegated to (*shudder*) commodity status. Those flashy martech demos and smooth-talking salespeople can have you swooning in no time. Reject ‘martech promiscuity’ That’s right, I said it. Additional resources. Here’s my advice.

Enterprise Management 109

Enterprise Management Work Management Marketing Management Industry CMS 109

Martech

MARCH 22, 2024

Enhancing the creative approach to improving existing processes leaves us in a position to focus more on creativity and optimization. Real-life application: I worked with a client whose brand was constantly up against creative blocks when planning content, with not enough time or resources to spend on deep-dive content research.

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Marketing AI Content Marketing Enterprise Management Planning 94

Martech

APRIL 18, 2024

Available resources. However, many of the best third-party tools were eventually acquired by companies like Adobe and Salesforce, which were eager to build a “one and done” martech stack for their clients. Amazon Q Capabilities : Optimized for use within AWS, leveraging 17 years of AWS data. What’s your budget?

Marketing AI 132

Marketing AI Paid Search Agency Generation Enterprise Management 132

Martech

NOVEMBER 2, 2023

Agile start-ups and online publishers are pirating attention away from global brands by creating more engaging, resourceful and user-focused content. Optimizing the content to be visible throughout all customer journey points. Optimizing content also requires it to be visible at all points of the journey, but this can be challenging.

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Brand Identity Branding Work Management Marketing Management 116

chiefmartech

MARCH 22, 2022

“One of the things that doesn’t get talked about as much as it should in martech is the gap between the technology that is installed and the skills that exist in the organization.” “Stack utilization is a huge issue. You build these big, complex stacks — are you getting your money’s worth?

Buy 112

Buy Ad Building Training Marketing Automation Services 112

Only B2B

FEBRUARY 21, 2024

Boost Lead Quality: Identify prospects with genuine buying intent, maximizing your ROI and saving you valuable time and resources. Decoding B2B Intent Data Integration Techniques In the martech landscape, data reigns supreme. However, unlocking its true potential requires seamless integration with your existing martech stack.

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Intent Data Intent B2B Sales B2B Marketing 71

Martech

AUGUST 19, 2022

Integration is essential when building and optimizing your marketing stack. Yet for most organizations, martech integration is not a priority — and understandably so. Yet for most organizations, martech integration is not a priority — and understandably so. Get MarTech! Martech skills. In your inbox.

Enterprise Management 109

Enterprise Management Work Management Marketing Management Marketing Budget 109

Zoominfo

DECEMBER 20, 2021

Conversational Marketing in Your Tech Stack Introducing a new platform to your marketing technology mix is not a simple answer. It can add complexity to your tech stack and make it more difficult for your team to manage their resources. The goal is simplicity: finding a solution that centralizes or consolidates your tech stack.

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Conversion Account Based Marketing Zoominfo Planning 130

Martech

DECEMBER 27, 2023

Businesses will start deploying a central GenAI ‘brain’ to manage the myriad disparate genAI systems currently littered across the tech stack, particularly in marketing,” Baciu said. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. Get MarTech! In your inbox.

Marketing AI 126

Marketing AI Lead Ranking Enterprise Management Paid Search Agency 126

Martech

DECEMBER 5, 2022

Any customer data platform (CDP) must nestle nicely into your martech stack, including your customer data ecosystem. At Real Story Group, we’ve seen three broad approaches, including variants of each: Licensing a CDP from your anchor martech suite. Get MarTech! By nature, modern martech stacks are “composable.”

Enterprise Management 90

Enterprise Management Work Management Marketing Management Vendors 90

Webbiquity

NOVEMBER 12, 2018

Spending on marketing technology (martech) consumed 29% of budgets this year, up from 22% in 2017. Making the right martech choices can help your team expand its capabilities, collaborate more effectively, and operate more efficiently. “Trying to determine which tools belong in your content marketing stack?

Buy 203

Buy Work Management Marketing Automation Services Marketing Management 203

Heinz Marketing

DECEMBER 14, 2021

Digital marketers must leverage their marketing technology ( martech ) stack in order to increase their reach, manage data, and engage with new customers. First, it’s important to understand that there is not a one size fits all solution when it comes to prioritizing and choosing a martech stack.

Paid Content 116

Paid Content Marketing Automation Services Effectiveness Paid Search Agency 116

Sprout Social

JULY 7, 2021

Is your marketing tech stack actually helping your company grow? Listen: a strong martech stack empowers your team to work smarter while also speeding up the process of acquiring, nurturing and converting customers. This guide breaks down how to build your stack from scratch. What is a marketing tech stack, anyway?

Enterprise Management 125

Enterprise Management Work Management Marketing Management Budget Programs 125

Martech

DECEMBER 19, 2023

Benefits of campaign management software Modern marketers will have a difficult time coordinating, optimizing and reporting on their campaigns without campaign management software. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. Get MarTech! appeared first on MarTech.

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Work Management Marketing Management Marketing Automation Services Budget Programs 79

Engagio

JANUARY 20, 2024

Join us as we revisit these conversations that share key insights into navigating economic uncertainty, enterprise brand transformation, the future of Martech, and more! ” The Future of Martech Scott Brinker talks about the future of marketing technology. “Marketing is an Olympic sport.

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Marketing AI Lead Ranking Multi-Touch Attribution Conversion 62