Marketing Insider Group

MAY 30, 2023

We’ve tried it all: Creating blog outlines Suggesting copy for LinkedIn posts Finding inspiration for blog article introductions Transcribing video content and webinars Writing keyword-focused meta-descriptions The Verdict There are definitely pros and cons to asking AI tools for marketing advice. Increase ROI. Optimize reporting.

Small Business Marketing 262

Small Business Marketing Marketing AI Paid Search Agency Marketing Automation Services 262

Kabbage

NOVEMBER 9, 2016

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). But if you’re like me, then chances are you’re pretty selective with your blog subscriptions and visits. That’s exactly why we share a list of the top marketing blogs each year.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

MKT1

SEPTEMBER 1, 2023

So earlier this summer, I threw in a rallying crying of sorts at the end of my “Modern Marketing looks a lot like product ” Newsletter. As a marketer at startups for over 10 years, I often felt limited by the inabilities of me and my team to code, design, access data, etc.

Curation 52

Curation Resources Tools Startups 52

Marketing Insider Group

MARCH 13, 2023

Sharing meaningful newsletters, blog posts, and social media updates, can make a serious impact on the success of your business. Most Resourceful: Contract Logix Contract Logix, a B2B SAS company, needed an effective way to teach potential clients about their contract management software. Not convinced? We have proof!

Marketing Budget 227

Marketing Budget Work Management Marketing Management Marketing Budget Creation 227

KoMarketing Associates

APRIL 16, 2015

In this blog post, I wanted to highlight eight key (and free ) Google resources that B2B marketers should keep bookmarked for future reference. This test will analyze a URL and report if the page has a mobile-friendly design, according to Google standards. Google AdWords Features History. Page Speed Insights Tool.

Resources 120

Resources B2B Marketing Google Marketing Analytics Tools 120

Webbiquity

APRIL 23, 2024

Businesses can achieve increased profitability and efficient resource allocation by concentrating on optimizing ROI. Image credit: Zapier By using your newsletter tools , you may send communications that are more precisely targeted, increasing engagement and conversion rates. Interest in a specific product (if applicable) is excellent.

ROI 170

ROI Email Marketing B2B Marketing Marketing Automation Services 170

Webbiquity

AUGUST 1, 2023

Bake-In SEO Your website design should incorporate search engine optimization (SEO) from the earliest stages. Blogging consistently is a great way to increase the number of keywords your site can rank for in organic search, connect with prospective buyers, demonstrate thought leadership, and build up an opt-in email marketing list.

Paid Content 243

Paid Content Aggregage Marketing Websites Paid Search Agency 243

MKT1

JULY 19, 2022

If the main goal of your content strategy is “producing 10 blog posts” you’re doing it wrong. Good content marketing isn’t just writing blog post after blog post and creating boring formulaic case studies. You need to expand your definition of content. There was a method to the color coding madness.

Planning 52

Planning Content Marketing Work Management Top of Funnel 52

Contently

APRIL 4, 2023

Instead, use this time to take a fresh look at the impact of your content marketing resources. With that in mind, here are seven ways you can do more with your content, with fewer resources, in any economy. Identify Which Content Marketing Resources Are Pure Gold Not all content is created equal. No problem!

Top of Funnel 155

Top of Funnel Budget Programs Content Marketing Marketing Management 155

Optinmonster

JULY 12, 2021

Are you looking for the best blogging tools to make more money from your WordPress site? Blogging has risen in popularity over the last 2 decades, and it’s proven to be one of the best ways to connect with your audience, improve user experience (UX), and attract new leads. 9 Blogging Tools to Make More Money. OptinMonster.

Tools 69

Tools Lead Scoring Lead Ranking Blogger 69

Go Beyond SEO

APRIL 16, 2024

Welcome to our article on effective Pest Control Website Design solutions! It is essential to invest in a well-designed website that not only showcases your services but also drives growth and generates leads. A well-designed website can attract more customers and generate leads for your business.

Design 78

Design Marketing Websites Effectiveness Lead Scoring 78

Litmus

MARCH 5, 2021

You might be in the beginning stages of coming up with a new email nurture or want to learn more about how your subscribers interact with a different email design. So, where can you find email inspiration and examples for new strategy, copy, design, and development ideas? Want more ways to improve your newsletters?

Examples 104

Examples VALS Newsletter Communities 104

ConvertKit

AUGUST 4, 2021

Build a loyal community with newsletters. With a ConvertKit Free account you can share what you love on a consistent basis with your newsletter to connect with your followers and grow your business. Create your free newsletter. Welcome emails are a standard practice in ecommerce newsletters and software subscriptions.

Examples 145

Examples Newsletter Template Landing Pages 145

BOP Design

JUNE 15, 2021

The website houses the blog, resources, guides, sales sheets, links to social media, videos, and other multimedia that are part of the content strategy. For a content marketing strategy to be effective, the B2B website design must support and properly enable the content strategy. Prominent Blog/Resources.

Paid Search Agency 118

Paid Search Agency Design Marketing Websites Tips 118

Optinmonster

AUGUST 21, 2020

Are you using Blogger to write your blog, and you’d like to add a popup to your site? But one of the best ways to use a popup is to grow your blog’s newsletter subscribers. That’s why, in today’s post, we’re going to teach you how to add a popup to a free Blogger blog in a matter of minutes.

Blogger 72

Blogger Work Management Marketing Management Template 72

Predictive Response

JANUARY 7, 2023

However, these numbers only make sense if you have a plan or strategy in place to make sure you are getting the most out of the time and resources spent creating your email campaigns. How will you design these emails? Newsletter Emails. The #1 most popular type of email is the newsletter. Who are your emails intended for?

Email Marketing 109

Email Marketing Marketing & Strategy Marketing Strategy Effectiveness 109

Marketing Insider Group

MARCH 11, 2024

A video that convinces viewers to take the plunge and buy your product or sign up for your newsletter is a video that’s doing its job. Your content should be designed with these goals in mind, from start to finish. Being aware of common pitfalls can save you time, resources, and ensure your video content hits the mark every time.

Fulfillment 235

Fulfillment Video Marketing Content CTR 235

Scoop.it

NOVEMBER 17, 2022

Marketing newsletters are a great source of information for many small and medium business owners. However, not all marketing newsletters are equal. In this article, we look at the best marketing newsletters available for you to subscribe to. Why do marketing newsletters matter? 15 Marketing Newsletters to Follow.

Newsletter 90

Newsletter Planning Work Management Marketing Management 90

Salesforce Marketing Cloud

DECEMBER 8, 2023

Ask them to share, accept your newsletter invitation, or simply don’t unsubscribe. Labor costs include writing, design, and campaign management. If you have graphic designers in-house, you likely already have the software needed to design images for email campaigns. Let’s dig in.

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

Optinmonster

MARCH 1, 2023

But just as important as the form’s design or message is, where to put the subscribe form on your website is equally important. This blog will show 14 of the highest-converting places to put these online signup forms on your website. This is one of the best methods for boosting newsletter subscriptions for your website.

Conversion 96

Conversion Landing Pages Opt-in Template 96

Hubspot

MAY 19, 2016

With the state of email marketing constantly in flux these days, and with a nearly endless supply of tips and tricks floating around, separating the valuable resources from the noise can be a real challenge. Here's another great resource for finding email inspiration. 4) The HubSpot Marketing Blog's Email Marketing Topic Page.

Resources 77

Resources Email Marketing Deliverability Clickthrough 77

Launch Marketing

NOVEMBER 2, 2022

As email marketing has evolved, including new technologies and platforms, the way B2B emails are designed has also evolved. Whether your B2B emails are designed to perfection or you are on the search for a bit more guidance, we have you covered with these B2B email design best practices and tactics for more effective B2B email marketing.

Email Marketing 117

Email Marketing Design B2B Marketing Practices 117

Contently

DECEMBER 11, 2019

Most are bland, by design. A lot of brands and media companies rely on stock imagery when creating digital content, especially for their blogs. If you’re struggling to find good stock imagery , here are few resources that can help diversify your content. Some stock photos are bad. Some stock photos are good.

Content 217

Content Communities High Quality Lead Act-On 217

Contently

DECEMBER 6, 2022

With the complex marketing strategies most of us design today, models like “multi-touch” and “omni-touch” are crucial to genuinely mapping ROI to every piece of content in the buyer’s journey. For example, you may use social media, newsletters, blogs, and videos as top-of-funnel content.

Multi-Touch Attribution 130

Multi-Touch Attribution Top of Funnel ROI Multi-Channel 130

BOP Design

JANUARY 13, 2021

Conversion Rate Optimization (CRO) is the well-known term for making updates to a website that encourage these visitors to complete desired actions (like completing contact forms, signing up for newsletters, or downloading resources). Invite them to sign up for your newsletter. Resources Section. Clear CTA.

Marketing Websites 119

Marketing Websites B2B Top of Funnel Case Studies 119

Scoop.it

FEBRUARY 15, 2024

If you think about it, small businesses must be very cautious about the marketing channels they pick because they have limited resources and budgets. Assume you have a manufacturing company and you send prospective clients newsletters with valuable product information. But don’t just focus on your website design and functionality.

Small Business Marketing 93

Small Business Marketing Email Marketing Business Paid Search Agency 93

Buffer

JANUARY 18, 2023

How it helps : Creating content often requires keeping up with the latest design and aesthetic trends – Pinterest Trends offers you a visual guide into what’s currently trending and how your content can match up to that. Newsletter management: Substack or Beehiiv Price : Free plans for both. Paid plans start from $16.99/month

Budget Programs 122

Budget Programs Process Tools Pricing 122

Scoop.it

MAY 20, 2020

How to create an engaging newsletter: Easy steps to get started. You already want to build an engaging email newsletter, but you didn’t know where to start. In this guide, we’re sharing easy and practical tips to create a newsletter that brings joy to your audience’s inboxes, and brings you results you want. Product updates.

Newsletter 115

Newsletter Ad Frequency Curation Paid Search Agency 115

BenchmarkONE

DECEMBER 3, 2019

Whatever department they work in, job title they have, or area within your company they excel in, tapping into it and using that expertise to fuel your blog content has numerous benefits for your company and the SMEs. . Benefits of Your Internal Team Writing For Your Company Blog . Designate SME and Reach Out.

SME 84

SME Thought Leadership Work Management Marketing Automation Services 84

BOP Design

NOVEMBER 14, 2023

After 15 dynamic years in the B2B website design space , we’ve seen a bevy of web trends come and go, while others evolve and persist. Let’s have a look at the trends shaping the future of B2B web design in 2024. In fact, it is now becoming a permanent fixture in B2B website design , rather than a trend.

Design 94

Design Trends Marketing Websites B2B 94

Contently

OCTOBER 5, 2020

Along the way, we also mix in social posts on Facebook, Twitter, and LinkedIn that link to the registration page and dedicate a spot to it in our weekly newsletter. In 2019, we decided to add a thin banner to the top of our homepage to promote upcoming resources and webinars. Our aim was to fit the design in with the rest of the site.

Webinar Metrics 177

Webinar Metrics Banner Ads Advertisements Advertising 177

BOP Design

DECEMBER 21, 2021

At Bop Design, we are big proponents of inbound marketing for lead generation. Explainer posts, whether they are long-form articles, shorter blog posts, or how-to guides work well in a content marketing strategy as they walk the end-user or prospect through how to use or leverage certain products or services. Email Newsletters.

Top of Funnel 114

Top of Funnel B2B Marketing Practices B2B Thought Leadership 114

Hubspot

JUNE 16, 2020

When I sit down to write a blog post, I stick to a routine that has some flexibility. If you're writing for the professional who is part of a large organization, how does your blog cater to their needs? Many marketers agree — blogging is an important part of their content strategy. Are you keeping your audience in mind?

Enterprise Management 91

Enterprise Management CMS Development Marketing Automation Services Marketing Management 91

The Lead Agency

MARCH 16, 2021

With segmented audiences and value-driven content, companies can directly target individuals with information and resources they will actually be interested in – sent right to their inbox. B2B newsletters. During 2020, 81% of B2B brands were sending out newsletters – Sleeknote. B2B marketing automation.

Email Marketing 127

Email Marketing B2B Marketing Work Management Marketing Management 127

Optinmonster

FEBRUARY 22, 2023

In this blog, we’ll discuss how to write a perfect welcome email series and some welcome email examples for inspiration. Use a responsive design and keep your content concise and easy to read on a small screen. This could be a free resource, a discount code, or exclusive content they won’t find elsewhere.

Examples 116

Examples CAN-SPAM Newsletter Email Marketing 116

Content Standard

AUGUST 19, 2021

When faced with marketing silos, your content marketers may not have easy access to getting content on social media channels, in newsletters, or supported by a paid ads budget. Increasingly, PR professionals are being asked for expert commentary, and content marketing teams have the experience and resources to deliver those.

Paid Search Agency 130

Paid Search Agency Planning Content Marketing PR 130

Optinmonster

JANUARY 29, 2024

In this blog, I will share the important metrics to track so you can successfully measure your content marketing strategy. Recommended Resource: Need to jumpstart your content marketing results? Content aimed at lead generation often includes CTA (calls to action) and is designed to capture contact information.

Paid Content 107

Paid Content ROI Content Marketing Marketing Analytics Tools 107