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To Niche or Not To Niche: Guidance from Creators on Picking A Lane

Buffer

In this article, we'll explore both sides of the argument and provide guidance on (with input from expert creators) how to pick a niche that works for you. Arguments Against Niching Down On the other hand, some argue that niching down can limit your audience and opportunities.

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Strategies and Differences in B2B vs B2C Marketing

Sharpspring

When it comes to differences in marketing for B2B vs B2C businesses, it all comes down to picking the right strategies. For example, car dealerships expect that customers will have done research and consulted friends before coming in to view the product. Marketing Language and Content.

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Why healthcare supply chain automation is an industry priority

Sana Commerce

At the peak of the pandemic, many hospitals struggled to get the resources they required to carry out efficient healthcare delivery. Automating this process involves minimizing the number of hands the process touches, focusing instead on optimizing efficiency, accuracy, and removing potential bottlenecks from building up. Read more.

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Fundamentals: Create Content that Outpaces the Competition

nDash

Quality data sets, thoughtful experimentation, and tried-and-true success stories are ripe for the picking as the tides of change shift in favor of deeper-level content. Your audience is smart enough to recognize cherry-picking when they see it. Pick your point of view. There’s just one problem.

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45 Quotes from LGBTQ+ Leaders about Diversity and Inclusion in Business

Zoominfo

As part of this particular blog post we briefly touched on the importance of inclusion and diversity in the workplace. . Be aware that you’re being viewed through a certain lens and that lens matters. Sara Sperling, Human Resources Leader and Executive Coach, Partner at Oxegen Consulting LLC Click to Tweet.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Sentiment: How much are you willing to automate verse check by hand? Fourth – what are the operational/resource concerns? You need something that’s easy for you to use and that will be practical for the application you have at hand. And that’s how I pick the right social media monitoring tool for the job.

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How to Choose the Right Accounts for ABM, from HubSpot's ABM Product Manager

Hubspot

Of all the steps involved with starting an ABM strategy, the one that usually stops people in their tracks is picking the best target accounts. In fact, equipped with the right approach, marketing and sales teams can pick their accounts together in as little as an hour. But, it doesn’t have to be hard. What’s not to like?