Convince & Convert

DECEMBER 15, 2023

User behavior is changing, and studies show that around 31% of consumers use social media channels to find answers to their queries. If you’re growing your business and footprint online, this is the best time to understand social media SEO. What is social media SEO? Tim Hanson is doing the same.

Social Media 154

Social Media SEO Cost Per Click Media 154

ClearVoice

JANUARY 5, 2024

Allocating resources and setting a budget that reflects your content marketing goals is like having a GPS for your content strategy — it keeps everything on track. It ensures you’re not throwing away money but investing where it will make the most difference and get you the best returns. Influencer collaborations and paid media.

Allocation 52

Allocation Budget Programs Marketing Budget Resources 52

SmartBug Media

MARCH 19, 2021

Success not only requires a solid inbound strategy, but it also requires deep knowledge of the latest best practices in marketing, content, and design.Lucky for us, there are tons of marketing resources out there for B2B marketers looking for ways to improve performance and move the needle for their company or organization.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Kabbage

NOVEMBER 9, 2016

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). But if you’re like me, then chances are you’re pretty selective with your blog subscriptions and visits. The Best Marketing Blogs of 2015. B2B Marketing Blogs.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

Sharpspring

NOVEMBER 10, 2022

Lots of businesses set up blogs without any planning behind the effort. But starting a blog for your business isn’t a task to be taken on without forethought. And this is why many business blogs never deliver any noticeable results: They rank for random keywords that never bring any sales or leads. Here’s the checklist: 1.

CMS Development 124

CMS Development Business Blogger Lead Scoring 124

Marketing Insider Group

FEBRUARY 19, 2024

With 73% of hiring managers looking to ramp up their freelance talent, the big question looms: content marketing freelancers or a full-scale content marketing agency ? As we explore the strengths of both, let’s uncover the best fit for your brand’s voice and goals. Standing at the content marketing crossroads?

Work Management 172

Work Management Advertising Agencies Paid Search Agency Marketing Management 172

Kabbage

NOVEMBER 9, 2016

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). But if you’re like me, then chances are you’re pretty selective with your blog subscriptions and visits. The Best Marketing Blogs of 2015. B2B Marketing Blogs.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

Sprout Social

SEPTEMBER 18, 2023

Managing social media and other marketing channels in this economy can be challenging. Create internal benchmarks by platform and across all media channels to identify areas of investment that are not worth continuing. It will help prioritize vital areas, avoid overspending and adapt to unforeseen challenges.

Marketing Budget 132

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 132

Spiralytics

FEBRUARY 7, 2024

However, there are several avenues where social media automation can be a game changer. This comprehensive guide will help you understand the power of social media automation for your business. What is Social Media Automation? How Does Social Media Automation Work?

Social Media 126

Social Media Automation Marketing AI Marketing Automation Services 126

Webbiquity

FEBRUARY 21, 2023

Put simply, while 38% of consumers say they trust brand-produced social media content , 61% trust influencer recommendations. Marketers searched out, followed, and created spreadsheets filled with influencer names, contact information, and social media links. billion in 2016 to $16.4 billion in 2022.

Paid Content 265

Paid Content Paid Search Agency Advertising Agencies Work Management 265

Scoop.it

SEPTEMBER 30, 2022

WordPress is a popular content management system (CMS) among bloggers. It is well-known as it allows you to start your blog without the complicated coding work. With that out of the way, bloggers can focus on making content and growing their blogs. billion websites globally are blogs. Google trends and search console.

Tips 84

Tips CMS Development Blogger AIO 84

Parse.ly

APRIL 7, 2022

In fact, in our Content Matters 2022 Report where we surveyed over 800 content marketers, we found that video is the number one content type marketers want to do more of—if they only had the resources. Read on for a blueprint you can follow to start producing more vital video content marketing resources for your company.

Resources 52

Resources Video Marketing Planning Work Management 52

Optinmonster

FEBRUARY 15, 2024

Smart marketers know that one of the best ways to grow your list is by offering your website visitors a lead magnet. Lead magnets are how Social Media Examiner added over 250,000 subscribers to their list in just one month, and how Nick Gray grew his list by 600%. But trying to build your own Resource Library is a pain!

Small Business Marketing 96

Small Business Marketing Leads Lead Marketing Qualified Leads 96

Buffer

MAY 4, 2022

Creating a successful blog really just requires being passionate about a certain topic — a characteristic you already possess as an ambitious entrepreneur! A blog can also be a low-cost way to elevate your small business’s reach and also build credibility with your followers, making it a win-win situation.

Small Business Marketing 88

Small Business Marketing Business Blogger Transparency 88

Oktopost

APRIL 9, 2024

At any given time, most of your best prospects aren’t in the market to buy what you’re selling. The best way to ensure a successful demand generation campaign is to define, understand, and monitor key demand den metrics. Ensure you keep updated with the latest B2B social media trends to keep your social content fresh and relevant.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Demand B2B Marketing 62

seo.co

APRIL 17, 2022

More specifically, you should zero in on blog & content writing. That said, your success in content marketing depends on your ability to write compelling blog posts. Why Your Law Firm Needs a Blog. Blogging isn’t something you do to fill your time and hear yourself talk. Humanizes your law firm.

Practices 107

Practices Best Practices Lead Scoring Lead Ranking 107

Sprout Social

OCTOBER 31, 2023

As the popularity of AI marketing gains momentum, there is a rising need among marketers to sharpen their skills in writing prompts to fully leverage their investments in AI tools. Even though these tools are becoming more user-friendly and intuitive with time, you still need the right nuances in AI prompts to generate desired responses.

Budget Programs 100

Budget Programs Tools Best Practices Enterprise Management 100

SocialPilot

JANUARY 31, 2024

It is an extremely competitive and ever-evolving industry where new features, tools, and software are born every day to take their place in the market. To plan a successful influencer marketing campaign for your B2B SaaS brand, start by learning from the best. It helps you manage all your sales and customer relationships in one place.

Case Study 90

Case Study Case Studies Work Management Studies 90

Only B2B

MARCH 13, 2024

“It’s not the best content that wins. It’s the best-promoted content that wins.” This guide will equip you with the tools to: Calculate your content syndication ROI. Statista Think about it: A great blog post on your site might get a few hundred views. Think of your content as seeds of knowledge.

ROI 71

ROI Marketing Budget Creation B2B Thought Leadership B2B 71

Go Beyond SEO

APRIL 16, 2024

In today’s digital age, having a strong online presence is crucial for the growth of your pest management business. Key Takeaways: Investing in an effective Pest Control Website Design is crucial for the growth of your pest management business. Welcome to our article on effective Pest Control Website Design solutions!

Design 78

Design Marketing Websites Effectiveness Lead Scoring 78

Contently

FEBRUARY 21, 2023

Whenever someone posts on social media, searches on Google, writes a product review, or engages with a chatbot, they leave behind a trail of information. NLP tools can help you easily scour content to help you understand your audience’s needs. Then, you can create content that addresses the key issues at hand.

Marketing AI 147

Marketing AI CMS Development Lead Ranking Process 147

SocialPilot

FEBRUARY 9, 2024

If you need a helping hand to choose the right digital marketing tools or want to know some secret hacks for a roaring brand presence, it’s best to rely on them. Be it inspiration for your next campaign or leveraging the latest features of social media, they’ve got your back. Social Media Marketing + Michael A.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Hubspot

FEBRUARY 23, 2021

Now, with the rise of video and podcasts, it's blogging's turn to feel the heat. I reached out to marketers with backgrounds in product marketing, SEO, YouTube, podcasting, and more and asked them, " Are Blogs dead? In all fairness, this question surrounding blogs is not without reason. Blogs vs. Other Marketing Channels.

Paid Content 101

Paid Content Planning Work Management Paid Search Agency 101

Animalz blog

FEBRUARY 25, 2024

We pour ourselves into crafting a perfect piece, hit publish, and hope for the best. The default strategy would be to start a blog, focus on SEO, and they will come. Until 2022, roughly four out of five Animalz customers would default to SEO and blog posts (and see great results !). Maybe your ICP does read blogs and emails.

Ideal Customer Profiles 82

Ideal Customer Profiles Distribution Advertising Channels ROI 82

SocialPilot

MARCH 11, 2024

In this blog, we’ll get into the crux of how AI is reshaping the influencer marketing landscape and discover which AI tools are the helping hand in this transformation. By automating this process, AI saves marketers valuable time and resources that would otherwise be spent on manual searches. What’s AI doing in here?

Marketing AI 76

Marketing AI Advertising Agencies Planning Work Management 76

Martech

SEPTEMBER 28, 2023

Our content often revolves around words — from calls-to-action to product descriptions to social posts — marketers rely on language to tell a story. Over the years we have gained access to many tools to help us edit, optimize, refine and improve our written content, but none have offered anything close to the capabilities of generative AI.

Marketing AI 127

Marketing AI Work Management Generation Marketing Automation Services 127

Optinmonster

MAY 2, 2022

Have you ever looked at successful bloggers, YouTubers, and influencers and wondered, “How can I make money from my WordPress blog?” Blogs have been around for over 20 years. But even in the age of social media and video, blogging is still a great strategy for making money. How Do Bloggers Make Money?

Paid Content 95

Paid Content Adsense Merchandising Conference 95

ClearVoice

OCTOBER 30, 2023

In this comprehensive guide, we’ll cover the challenges to increasing your team’s impact, the benefits of optimizing your team, and tools you can use. Kristen Dahlin, the Marketing Manager for the Tailwind social media app, faced this problem in 2020. “We It was simply an issue of quantity. “We

Work Management 95

Work Management Budget Programs Marketing Management Content Marketing 95

Parse.ly

SEPTEMBER 19, 2019

As a marketing manager in today’s ever-evolving space, the current conclusion is the same whether your team is comprised of dozens of experts or you’re part of a savvy duo: You need a high quality video content strategy if you plan on standing out. Put together an effective video content marketing tool stack to save time.

High Quality Lead 69

High Quality Lead Resources Video Marketing Planning 69

Oktopost

NOVEMBER 16, 2023

In today’s social media-driven world, information about customer behavior, public sentiment, and user preferences is at the tip of any business’s fingers. But when it comes to social data, it’s not about how much data you have but rather how you leverage it. 75% of B2B buyers use social media to make buying decisions.

Analysis 69

Analysis Budget Programs Social Media Allocation 69

Launch Marketing

OCTOBER 5, 2022

75% of marketers currently use at least one marketing automation solution or tool , a number that has been steadily on the rise. The capabilities and benefits of marketing automation might not always shine front and center, but it often makes marketing processes more streamlined and easier to manage. What Is Marketing Automation?

Marketing Automation Services 118

Marketing Automation Services Marketing Automation Work Management Marketing Management 118

Optinmonster

DECEMBER 28, 2023

Not sure where to start: email marketing vs. social media? Both email and social media marketing are promising channels to grow your business. In this post, we’ll share important insights into email and social media marketing. Which Drives More Sales: Email or Social Media? Let’s get started!

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Sprout Social

AUGUST 24, 2022

Olivia Jepson , Sprout’s Social Media Strategist, is the unofficial face of our brand on Instagram and TikTok. Not only is she on-camera talent, she’s also responsible for creating content, helping build our social strategy and analyzing social data. Share your best advice for increasing views. ?? sproutsocial.

Social Media 103

Social Media Work Management Marketing Management Clickthrough 103

Optinmonster

JANUARY 29, 2024

In this blog, I will share the important metrics to track so you can successfully measure your content marketing strategy. Recommended Resource: Need to jumpstart your content marketing results? Include any paid promotions, like PPC advertising and social advertising , as well as promotion through other media channels.

Paid Content 107

Paid Content ROI Content Marketing Marketing Analytics Tools 107

SmartBug Media

MARCH 16, 2023

In this blog post, we'll explore the benefits of using API integrations in HubSpot, common use cases, considerations for integrating APIs with HubSpot, and best practices for successful integration. In addition, automating data transfer saves time and resources that can be allocated to other important tasks.

API 105

API Marketing Automation Services Hubspot Work Management 105

Sprout Social

OCTOBER 11, 2022

In the face of limited resources, changing algorithms and congested feeds, an employee advocacy program is a social team’s greatest asset. Advocacy programs help social marketers extend their brand’s reach beyond their bandwidth—without additional paid spend. That’s more than all our social profiles combined.

Marketing & Strategy 132

Marketing & Strategy Curation Thought Leadership Content 132

Martech

JANUARY 9, 2024

The $100 billion creator economy is changing how brands collaborate with influencers across social media and niche communities. Use tools like social analytics, AI-driven insights and even creator marketplaces to assess their audiences. Remember: they know their audience best — and that’s what you want to tap into.

Advertising Agencies 129

Advertising Agencies Paid Search Agency Marketing & Strategy Marketing Strategy 129