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Post Performance Report: Brands already inspiring us in 2024

Sprout Social

Welcome to the first edition of the Post Performance Report (PPR). A series where we compile and analyze social media posts and campaigns inspiring us, and break down what makes them so genius. We help you envision how social can increase your brand’s awareness, foster community engagement and grow the bottom line.

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8 tips to boost your video conversion rate

Sprout Social

Driving conversion through compelling video is a common goal in social media video marketing. Thanks to the OG TikTok, social media algorithms have prioritized video, especially short-form vertical video, like Reels and YouTube Shorts. Consumers can spot a sales pitch from a mile away.

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How to Market Content to Baby Boomers in 2022

ClearVoice

Marketing to boomers on social media is more profitable than ever. Compared to Millenials, boomers are also 58% more likely to click branded social media content—whereas 19% are more likely to share them with their connections. But with their population size, social media activity, and roughly $2.6

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3 Types of Marketing Videos That You Can Make Remotely

Hubspot

In our 2020 State of Marketing report , video beat out common tactics like blogging and SEO as the most heavily prioritized marketing strategy for businesses this year. The growth in video marketing isn't all that shocking. Today, video is dominating the internet -- especially on social media.

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15+ social media platforms your customers are using in 2021—and why you should be using them

Sprout Social

With more social platforms than ever before to choose from, brands are faced with a tough question: where should they show up? In the eyes of the consumer, all social platforms are not created equal. According to the Sprout Social Indexâ„¢ , 53% of consumers follow brands on social to learn about new products and services.

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How Do Live Events and B2B Digital Marketing Work Together?

KoMarketing Associates

Online, you can put your best foot forward and showcase your products while also offering content, resources, and more opportunities to connect through mediums like free webinars, e-books, and social media. In person, you might be exposed to a whole new audience where foot traffic can hear more about your offerings.

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Practical Tips on Writing 2x More Content in Less Time

Scoop.it

Do you know that it takes over four hours to write a typical blog post? This stats from Orbit Media complements the data on main challenges content marketers face in work: lack of time and high-quality content creation are among the top three for specialists to overcome. Personalize it. The work with visuals takes time.