Contify

AUGUST 25, 2020

This complimentary webinar is scheduled from 11 AM to 12 PM ET on Wednesday, 16 September 2020. This requires that organizations make decisions that are informed by secondary data, and targeted primary research. How a large MNC has integrated primary & secondary research to stay ahead of competitors and augment business impact.

Advertising Agencies 64

Advertising Agencies Webinar Metrics Enterprise Management Work Management 64

Scoop.it

JUNE 24, 2021

The importance of hosting webinars and seminars has increased multifold in the past couple of years, especially after the COVID-19 pandemic. People spend hours learning new skills, seeing presentations, listening to talks, and picking up a new career online through these webinars. Choose an Appropriate Format. Question and Answer.

Webinar Metrics 59

Webinar Metrics Design Tips Content 59

Contify

SEPTEMBER 24, 2020

The webinar was hosted by Contify, a leading competitive intelligence company. The webinar focused on the evolving nature of competitive market intelligence and provided an essential guide to business professionals for augmenting growth with the integration of ‘Primary and Secondary’ intelligence advantage.

Webinar Metrics 52

Webinar Metrics Research Marketing Management Optimization 52

Valasys

JUNE 27, 2023

However, in a competitive market, it’s essential to implement effective lead generation strategies that deliver results. In this article, we will explore six powerful strategies that startups can leverage to generate high-quality leads and boost their chances of success.

Startups 52

Startups Ideal Customer Profiles Lead Scoring Lead Ranking 52

Content4Demand

NOVEMBER 25, 2020

But new research from Ceros reaffirms the growing need to create interactive and experiential content—not just to drive buyer engagement but to activate employee engagement and passion. We not only adore the platform and its capabilities, but we also appreciate the company’s perspectives on content strategy and creation.

Research 52

Research Webinar Metrics Peer-to-peer Content 52

Launch Marketing

MARCH 13, 2024

A messaging framework is a tool that helps embody and communicate your strategy and story across all different lines of business. A successful framework produces coherent and consistent messaging that resonates with target audiences, differentiates your organization from the competition and communicates key value propositions.

B2B Marketing 117

B2B Marketing Buyer Personas Paid Search Agency B2B 117

Vision Edge Marketing

AUGUST 17, 2021

This allows competitors to research the race and the performance of other participants. The pre-race research provides an opportunity to be proactive rather than reactive on race day. It’s vital for business leaders to make conducting research a habit. It’s vital for business leaders to make conducting research a habit.

Contingency Planning 246

Contingency Planning Peer-to-peer Business Planning 246

Marketing Insider Group

NOVEMBER 16, 2021

It did not take Jeff long to convince me of the value of services marketing-related research; after all, I had a background in this even before coming to SAP. The mix of keynotes, breakout sessions, ITSMA’s annual Marketing Excellence Awards (MEA), and post-event workshops have made for many informative and educational events.

Account Based Marketing 227

Account Based Marketing B2B Thought Leadership Planning Thought Leadership 227

Content4Demand

JULY 31, 2020

I connected with my colleague and podcast producer Devin McDonnell to discuss ways B2B brands can shake up their podcast strategies. Try to integrate more narrative episodes in which the hosts discuss the latest news and research. This gives you some time to prerecord episodes and craft your strategy around key topics and themes.

Webinar Metrics 109

Webinar Metrics Top of Funnel Marketing & Strategy Digital Marketing Funnels 109

Marketing Insider Group

NOVEMBER 10, 2020

No one had neat workshops or helpful guides prepared on how to rearrange a strategy to account for a global pandemic. To do so, they need professional development avenues they can pursue at their own pace, not day-long webinar series that end with glassy eyes and notes that stopped shortly after lunch. . Self-Guided Training.

Conference 229

Conference Resources Peer-to-peer Paid Search Agency 229

Martech

AUGUST 30, 2021

They may decide the work includes: Researching competitors’ offers; Designing the offer; Writing copy; Getting legal approval; and Peer review. Story writing workshops. By holding a story writing workshop, the team can take on more ownership of the work. Let’s take the webinar as an example. Who is the webinar for?

Peer-to-peer 117

Peer-to-peer Planning Deliverability Work Management 117

NetLine

APRIL 23, 2024

Here’s how it is done: Identify actively researching prospects: When prospects are actively researching a product or service, they leave a trail of digital footprints. Buyer-intent data captures these footprints (signals) and provides insight into the research buyers are doing and what their interests are.

Intent Data 52

Intent Data Top of Funnel Intent Outreach 52

Televerde

MAY 30, 2022

To keep your business growing, you need effective lead generation strategies. You need to have a clear, purpose-driven lead generation strategy to bring in the customers and revenue your business needs to thrive. Let’s explore some of the best lead generation strategies that your business should use to get you through 2022.

Lead Generation 59

Lead Generation Sales Qualified Leads Webinar Metrics Generation 59

Hubspot

FEBRUARY 9, 2021

It's similar to a conference or a workshop. On the other hand, a workshop is usually a small, intimate event with only a few registrants. This is usually a several-day event with several workshops or seminars to attend. For example, you could run a workshop about psychological safety or sensitivity training. Milestones.

Advertising Agencies 99

Advertising Agencies Conference Webinar Metrics Buzz 99

Vidyard

JANUARY 8, 2021

Modules within the course include: balancing synchronous and asynchronous communication to deliver a better customer experience, how to deliver engaging and impactful virtual demos and presentations, and advanced time management strategies for remote sellers, to name a few. SalesLabs: B2B Sales Training for Modern Sales Teams.

Training 141

Training Top of Funnel Resources Work Management 141

KoMarketing Associates

FEBRUARY 1, 2018

Marketers continue to show an interest in account-based marketing (ABM), but research has indicated that they still face obstacles in achieving their key objectives with this tactic. According to B2B research and advisory firm, SiriusDecisions, ABM adoption doubled in 2016 over 2015, and is slated to grow even more in 2017.

Account Based Marketing 190

Account Based Marketing Advertising Agencies DemandBase Paid Search Agency 190

Salesforce Marketing Cloud

MAY 25, 2023

In fact, 89% of B2B marketers use an ABM strategy right now. By combining the two strategies, your marketing will span the entire customer journey. You conduct market research and identify target accounts that align with your ideal customer profile. Product-led growth drives user awareness and adoption of the product.

Ideal Customer Profiles 98

Ideal Customer Profiles Account Based Marketing Product Sales Qualified Leads 98

Contently

SEPTEMBER 18, 2017

And according to recent research from The Creative Group , content strategists currently hold one of the top-paying jobs in the tech and creative fields. Clearly, the strategy field is thriving, and plenty of people who used to promote themselves as marketers, writers, editors, etc. Another 1,389 open roles await the right candidate.

Marketing Proposals 155

Marketing Proposals Content Enterprise Management Paid Search Agency 155

Sword and the Script | B2B

JUNE 15, 2021

That’s my take on a survey by Typeset and Mantis Research. less-than half (48%) participate in online communities with their audience. A few years back I was at a workshop at a conference for legal technology. During a debate, one prominent CIO from one of the most prestigious law firms on Wall Street was in the audience.

Contact Marketing 78

Contact Marketing Customer Surveys Contacts B2B Marketing 78

SalesIntel

JULY 10, 2023

Understanding buyer intent has become crucial to marketing, sales, and revenue operations (RevOps) strategies in the current competitive business climate. Fortunately, a game-changing tool is transforming how businesses approach their marketing and sales strategies – intent data. Intent data adds efficiency to your sales pipeline.

Top of Funnel 71

Top of Funnel Intent Data Marketing Funnels Ideal Customer Profiles 71

PureB2B

NOVEMBER 10, 2021

As a demand generation marketer focused on quality leads, creating a solid lead generation strategy should be at the top of your “to-do” list. Your lead generation strategy needs some basic components, including: Lead capture – gathering information from a lead. Some of the lead generation strategies to consider are explained below.

Lead Generation 62

Lead Generation Marketing Budget Sales Qualified Leads Top of Funnel 62

PureB2B

NOVEMBER 10, 2021

As a demand generation marketer focused on quality leads, creating a solid lead generation strategy should be at the top of your “to-do” list. Your lead generation strategy needs some basic components, including: Lead capture – gathering information from a lead. Some of the lead generation strategies to consider are explained below.

Lead Generation 62

Lead Generation Marketing Budget Sales Qualified Leads Top of Funnel 62

Outbrain

AUGUST 22, 2021

To make it in a crowded and competitive space, it is essential to think outside the box and experiment with different funnels, so your products will be discoverable to the most relevant target audiences, smoothing the path to generating maximum leads. Lead generation is a strategy for driving traffic to your product or business.

Startups 59

Startups Lead Generation Webinar Metrics Effectiveness 59

Optinmonster

DECEMBER 28, 2023

That’s the art of cross-promotion – a strategy as old as marketing itself, yet constantly evolving. This fall MonsterInsights did a webinar with OptinMonster. Reaching New Audiences Cross-promotion opens doors to new audiences. Conduct Your Own Research Know a brand that really complements your product?

Promotion 75

Promotion Cross-Selling Bundling Advertising Agencies 75

Sprout Social

SEPTEMBER 2, 2022

How to Conduct Social Media Market Research in 90 Min or Less (Sprout Social). Use our market research worksheet to quickly assess your competition, how you stack up and uncover data-driven insights with org-wide impact. Additional resource: Webinar: Supercharge your marketing strategy with social. Type: Webinar.

Social Media 118

Social Media Training Course Resources 118

B2B Digital Marketer

MARCH 14, 2024

Bridging Strategy and Technology Gaps Navigating the Marketing Labyrinth In a digital era where the marketing technology landscape is more complex than ever, deciphering the most effective strategies and tools can feel like navigating a labyrinth. The importance of hierarchy in marketing strategies and execution.

Planning 52

Planning Marketing Management Allocation Marketing & Strategy 52

Onalytica B2B

MAY 29, 2018

My first experience working with data to solve complex problems was back in 1997, when I participated in a Keck Undergraduate Research Program. Data Strategy Development, Marketing Data Science, Data Science Training. Podcasts, webinars, whitepaper, speaking opportunities, etc. It’s truly a gift to get to do that.

Work Management 213

Work Management Marketing Management Peer-to-peer Training 213

Top Rank Marketing

AUGUST 14, 2023

While there’s temptation to pass that saying off as a cliche, “research from Google and CEB has found that B2B customers are significantly more emotionally connected with their vendors and service providers than consumers.” Workshops are October 4th with the main conference happening October 5th and 6th.

B2B 93

B2B Advertising Agencies Paid Search Agency Co-Registration 93

Sprout Social

FEBRUARY 14, 2023

With a strategy behind it, advocacy will help drive sales, attract talent and position your team members as leaders in their respective networks. How advocacy can strengthen your social media strategy Social media algorithms are constantly evolving. And yet, social advocacy examples continue to be the exception.

Examples 93

Examples Zoominfo Work Management Webinar Metrics 93

DiscoverOrg

MARCH 27, 2017

Engagio combines all of these strategies into a strategy they call Account-Based Everything (ABE) , which serves as the driving principle behind both their product and how they operate as a company. In addition to big picture strategy, Brandon provides tactics that teams can leverage right away. Check it out! Use both together.

Account Based Marketing 120

Account Based Marketing Sales Management ABM Top of Funnel 120

Zoominfo

JANUARY 29, 2018

According to Pew Research, Millennials officially compose the largest U.S. When it comes to B2B marketing tactics, no strategy has stood the test of time quite like the trade show. In fact, in-person events ranked highest on the list, above tactics such as webinars/webcasts (66%), case studies (66%) and white papers (63%).

Event Marketing 113

Event Marketing Enterprise Management Work Management Marketing & Strategy 113

Litmus

MARCH 13, 2023

It would be enough for me to pull the thread and follow wherever my research took me. I also followed email marketing experts like Joanna Wiebe and Val Giesler. Every podcast they were on, every blog post they’d publish, every webinar or free workshop they’d do—I’d show up and sit in the front seat and take copious notes.

Communities 66

Communities VALS Copywriting eCommerce 66

ClearVoice

AUGUST 14, 2023

Traditional vs. modern recruitment strategies Traditionally, talent acquisition primarily revolved around job listings and recruitment agencies. Your content marketing strategy should include in-depth technical articles, research papers, and case studies that provide valuable insights into challenging problems and how to solve them.

Work Management 52

Work Management Marketing Management Software Content Marketing 52

LeadSquared

FEBRUARY 23, 2016

Last week, Sanchit Malik , the founder and CEO of Townscript , hosted an insightful webinar for us, on the importance of inbound marketing for businesses. View the webinar recording. Here’s a breakdown of the riveting Q&A session that followed the webinar! Great webinar. We’ll definitely let you know when it’s up!

Inbound Marketing 52

Inbound Marketing FAQ Webinar Metrics Work Management 52

Heinz Marketing

SEPTEMBER 21, 2020

This week’s show is entitled “ Creating a Predictable Pipeline with Special Guest, Cheri Keith “ Cheri Keith is Head of Strategy for ON24. She’s the head of strategy at ON24. We’ve got a head of strategy, Cheri Keith. Spotify , iTunes , Blubrry , Google Play , iHeartRADIO , or Stitcher.

Top of Funnel 109

Top of Funnel Work Management Webinar Metrics Lead Ranking 109

Vision6

DECEMBER 17, 2023

Research shows that 91% of marketers say that lead generation is their most important goal. We’ll be running through why lead generation is vital to any marketing campaigns, but most importantly we’ll explore lead generating strategies that target quality over quantity. These can be e-books, webinars, and whitepapers.

Lead Ranking 52

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 52

Vidyard

JANUARY 8, 2021

Modules within the course include: balancing synchronous and asynchronous communication to deliver a better customer experience, how to deliver engaging and impactful virtual demos and presentations, and advanced time management strategies for remote sellers, to name a few.

Training 74

Training Top of Funnel Resources Work Management 74