Webbiquity

MAY 3, 2022

Here are key findings from 10 research reports released since the beginning of April, 2022. 84% of attendees and 67% of vendors want event organizers to help facilitate ecommerce transactions. In a study conducted by Zoom and Qualtrics Research , 80% of U.S. Image credit: Zoom and Qualtrics Research.

Marketing Report 334

Marketing Report Event Marketing Research Trends 334

Zoominfo

DECEMBER 2, 2022

It’s crucial that every data vendor in your tech stack is compliant with both local and global privacy laws. Working with a non-compliant data vendor runs the risk of serious fines, negative publicity, and being forced to rebuild your database from scratch. To put it simply, their risk is your risk.

Work Management 130

Work Management Marketing Management Privacy Vendors 130

Salesforce Marketing Cloud

FEBRUARY 14, 2023

This is known as vendor sprawl. Vendor sprawl, also known as technology bloat, occurs when businesses have software application redundancies across different departments, creating many inefficiencies. Consolidate your spend with one or just a few vendors. Read their story What is vendor sprawl and why is it an issue?

Enterprise Management 98

Enterprise Management Work Management Marketing Management Vendors 98

Webbiquity

SEPTEMBER 22, 2020

Two recent research reports provide answers. The good news for B2B tech vendors outside those specific areas is that nearly half of all IT spending is now targeted towards more general business needs. Most large enterprise buy from 16 or more vendors. Six months into the pandemic, how have IT buying plans and practices changed?

Enterprise Management 254

Enterprise Management Work Management Purchase Marketing Management 254

Webbiquity

MAY 12, 2020

According to the latest research from LeadMD , only one in five business buyers is pessimistic about the future success of their business. They want sensitivity to current conditions, but also straight talk from vendors about how they can help. Second, per the LeadMD research, buyers don’t expect you to stop marketing.

Research 345

Research B2B Marketing Terms and Conditions Planning 345

TrustRadius Marketing

OCTOBER 27, 2022

One of the biggest professional commitments is the marriage between a vendor and a buyer. The software your team needs comes with a vendor relationship you’re going to foster, and like in real marriage you need to choose the right one. What is the Vendor Selection Process? Our Tips For Vendor Selection Criteria.

Enterprise Management 98

Enterprise Management Work Management Vendors Budget Programs 98

PureB2B

SEPTEMBER 16, 2020

So, it’s worth asking, do I need a content syndication vendor to do this for me? Will that vendor/ partner make my job easier, or can I do this on my own? How, where, and why do I begin this research? This can create vendor fatigue over time. Research Recommendations. Research Recommendation.

Vendors 62

Vendors Research Top of Funnel Tips 62

PureB2B

SEPTEMBER 16, 2020

So, it’s worth asking, do I need a content syndication vendor to do this for me? Will that vendor/ partner make my job easier, or can I do this on my own? How, where, and why do I begin this research? This can create vendor fatigue over time. Research Recommendations. Research Recommendation.

Vendors 62

Vendors Research Top of Funnel Tips 62

Martech

MAY 3, 2023

Once you have determined that enterprise SEO software makes sense for your business , spend time researching individual vendors and their capabilities. Does the vendor seem to understand our business and our marketing needs? What are the most important features the tool has for providing competitive research? Get MarTech!

Enterprise Management 110

Enterprise Management Digital Asset Management Work Management Marketing Management 110

Martech

FEBRUARY 29, 2024

In the last article we looked at who would win and who would lose in the enterprise and vendor community in 2024 with AI on the horizon. To date, consultants have managed this issue by creating a list of preferred vendors they recommend to clients. Vendors subscribe in the hopes of being favorably portrayed within a research report.

Enterprise Management 113

Enterprise Management Consulting Work Management Marketing Management 113

Zoominfo

APRIL 21, 2020

Getting on the IT staffing approved vendor list will make your life a lot easier. Get on that list, and then the burden of the research and vetting process will be lifted. Approved vendor lists may seem like a headache to the IT staffing firm that has yet to get their foot in the door with their target companies.

Work Management 221

Work Management Marketing Management Vendors RFI 221

Only B2B

OCTOBER 5, 2021

This is an apparent use case because the bulk of buyer research occurs online before a prospect talks with a salesperson. . How To Select Intent Data Vendor. Your business needs a reliable data vendor. While executing your research, your prospects will most likely utilize a variety of platforms.

Intent Data 118

Intent Data Purchase Intent Intent Vendors 118

Martech

JULY 29, 2022

Once you’ve gone through the checklist to determine if you need — and are ready for — an ABM solution, the next step is to identify and contact vendors. Your vendor shortlist. For example, if enriching your ICPs with deeper technographic data is important, be sure to ask about it during vendor interviews and demos.

Enterprise Management 112

Enterprise Management Marketing Automation Services Marketing Management Account Based Marketing 112

Martech

JUNE 17, 2022

For starters, once you have determined that enterprise identity resolution software makes sense for your business, spend time researching individual vendors and their capabilities by doing the following: Create and prioritize your list of identity resolution use cases, from essential to not necessary.

Enterprise Management 112

Enterprise Management Work Management Marketing Management Vendors 112

Martech

JANUARY 21, 2022

Ideally, you’d want to follow a structured, test-based approach for how you bring new technology into the enterprise, and you’d expect participating vendors to follow your lead in the vetting process — out of respect, if nothing else. Based on empirical testing, you are on the verge of selecting a platform not sold by one of the big vendors.

Enterprise Management 110

Enterprise Management Work Management Marketing Management Vendors 110

Sword and the Script | B2B

AUGUST 15, 2023

38% are conducting a more detailed ROI analysis; 31% are spending more time researching purchase decisions ; 24% are altering decision timelines based on changing business needs/priorities; 24% are spending more time using social media to research vendors ; and 23% are relying more on peer recommendations or review sites.

Marketing Management 75

Marketing Management Vendors Studies Top of Funnel 75

Martech

JANUARY 21, 2022

For starters, once you have determined that ABM software makes sense for your business, spend time researching individual vendors and their capabilities by doing the following: Make a list of all the ABM capabilities you currently have, those that you would like to have and those that you can’t live without.

Account Based Marketing 120

Account Based Marketing Marketing Automation Services Marketing Management Vendors 120

Only B2B

MAY 22, 2020

Once you decide what services your company needs, you then need to research potential telemarketing agencies that suit your needs the best. Another significant factor is the technology the telemarketing services vendor is employing, including their ability to evolve and customize the technology to meet your needs.

Telemarketing 127

Telemarketing Vendors B2B Paid Search Agency 127

Martech

JANUARY 14, 2022

” It profiled some struggling enterprise software vendors sitting on large piles of cash because they IPO’d at pumped-up valuations just before the 2001 crash. Even in the vibrant customer data platform market, where RSG evaluates nearly three-dozen platforms , some vendors have plateaued. ” OpenText is not alone.

Enterprise Management 114

Enterprise Management Marketing Management Vendors Burn Rate 114

Martech

JANUARY 6, 2022

Take your list of capabilities and then do some research. Many of the vendors profiled in this report also provide blogs, e-books and interactive tools that can help. Narrow your list down to those vendors that meet your criteria. But how do you decide which platform is the right one for your organization?

Enterprise Management 115

Enterprise Management Work Management Marketing Management Vendors 115

Martech

JULY 26, 2022

Once you have determined that customer journey orchestration (CJO) software makes sense for your business , spend time researching individual vendors and their capabilities. Completing this research will better prepare you for when the time comes to select a specific vendor. Researching customer journey orchestration.

Enterprise Management 90

Enterprise Management Marketing Management Vendors RFP 90

Webbiquity

AUGUST 27, 2019

Per recent research , though 77% of B2B marketers say they use Twitter to distribute content, Twitter use is down 8% since 2014. These trends emerged from a study of 800 B2B software vendors profiled in The Ultimate Guide to Content Marketing Software and follow-on blog posts. Image credit: CMI. Another 4.1%

Enterprise Management 225

Enterprise Management Twitter Marketing Management B2B Marketing 225

Content Standard

DECEMBER 6, 2023

And that is a massive missed opportunity for healthcare vendors—a chance to cut through the noise and amplify the ROI on your content investment by grounding your content strategy in market realities. The answer is market research. other areas of business) have been a bright spot in my life as a healthcare tech writer.

Enterprise Management 69

Enterprise Management Work Management Marketing Management Tactics 69

Martech

JULY 15, 2021

Big martech vendors — even successful ones — routinely jettison or replace longstanding tools. Early in my career as an industry analyst, I noticed that some of the best web content and experience management (WCM) solutions came from lesser-known vendors. The myth of large-vendor stability. Yet, IBM was not alone.

Enterprise Management 133

Enterprise Management Marketing Automation Services Marketing Management Vendors 133

Webbiquity

OCTOBER 31, 2023

Today, ecommerce vendors are increasing combining email with SMS (text) marketing; marketers sent a whopping 62% more SMS marketing messages last year than in the previous year. Here are seven key findings from the research. Email marketing has for years provided the highest ROI of any digital marketing tactic. Not surprising.

SMS 299

SMS Advertising Benchmark Email Marketing eCommerce 299

Martech

FEBRUARY 21, 2022

Vendors love to talk about what their technology can do and will readily discuss case studies. The biggest-name vendors often have the most technical debt. Some of the most prominent martech vendors today have been around for some time, and their systems — including those they acquired — are getting long in the tooth.

Vendors 95

Vendors Tips Allocation SWOT 95

Liveintent

NOVEMBER 16, 2022

We are pleased to share that LiveIntent was included as a Sample Vendor for Identity Resolution (IDR) in the recently published The Gartner Marketing Technology Vendor Essential Guide. Gartner, “The Gartner Marketing Technology Vendor Essentials Guide”, Tia Smart , October 26, 2022. and/or its affiliates in the U.S.

Gartner 62

Gartner Vendors Sample Opinions 62

Martech

DECEMBER 7, 2021

Once you have determined that marketing work management software makes sense for your business and have spent time researching individual vendors, it’s time to schedule demos with your selected vendors. Whether the vendor seems to understand your business and your needs. And whether the reporting is actionable.

Work Management 104

Work Management Enterprise Management Digital Asset Management Marketing Management 104

PureB2B

JUNE 9, 2022

Too often, content syndication programs are plagued with poor-performing leads due to the vendor not truly addressing the challenge at hand. Before we dig into what each content syndication vendor should be doing for you, let’s take a quick look at why this approach to marketing is so valuable. Why is Content Syndication Valuable?

Vendors 62

Vendors Lead Ranking Lead Scoring Top of Funnel 62

Thinkers360

MARCH 22, 2024

At a Glance Maribel Lopez Founder and Principal Analyst, Lopez Research LLC Focus Areas : AI, Mobility, Analytics, Future of Work. Navigating AI in Contact Centers with NICE’s Carmit DiAndrea , Lopez Research Analyst Perspective: AI and Growth Drive HPE’s Strategic Acquisition of Juniper, But It’s Too Early to Declare Victory.

B2B Thought Leadership 52

B2B Thought Leadership Marketing AI Thought Leadership Research 52

Seismic

NOVEMBER 15, 2023

Aragon Research recently took a fresh look at coaching technology with their inaugural report covering the Enterprise Coaching market. Copyright © 2023 Aragon Research Inc. Aragon Research and the Aragon Research Globe are trademarks of Aragon Research Inc. Copyright © 2023 Aragon Research Inc.

Enterprise Management 64

Enterprise Management Marketing Management Research Copyright 64

Act-On

NOVEMBER 1, 2018

Marketing automation reports can be a great source of info when looking for the right vendor. Consider these 3 types of vendor reports when researching.

Marketing Automation Services 107

Marketing Automation Services Vendors Marketing Report Marketing Automation 107

Seismic

DECEMBER 6, 2023

I’m proud to share that Seismic has been named a winner of the 2023 Aragon Research Innovation Award for Sales Enablement. Seismic VP of Product Marketing, Eve Alexander, attended Aragon Transform 2023, the annual Aragon Research awards ceremony, on December 5, 2023, to formally accept the award on Seismic’s behalf.

Marketing AI 69

Marketing AI Research Vendors Tagging 69