In a research study done in August 2011, LinkedIn was used the most by journalists for consuming news, understanding it better and engaging with their audience. The top online activities for journalists was reading news (98%), source leads (91%), create an online identity (69%), micro-blogging (66%), and research (33%). Research The most underrated feature is Signals. A panel with representatives from multiple social platforms telling us what they’re all about. Part of the Edelman Academic Summit 2012. Speakers. Mark Coatney , Director/Media Evangelist at Tumblr. MORE >>

Brain Zap Apple Blackberry apps Google+ Pages Pew Research Siri State of the Blogosphere Technorati Teen Bullying yahooYou’re almost to the end of the week. Since your brain might be a bit on the – ehem – fried side by tomorrow, we’re giving you 10 can’t-miss hot topics to let you breath a little easier going into the weekend. MORE >>

Outsourcing included Design/Development (17%), Content Creation (10%), Analytics (10%), Monitoring ( 7%), Research (6%), Strategy (6%), Community management (4%), and Live tweeting of events (3%). In Overall one third of marketers said that they had only used social media for a year in 2010, while this year that number has jumped to 50%. Of these marketers using social media 39% of them utilize it 1-5 hours per day. It seems to be that the more social media experience a marketer has the more time they spend utilizing these sites. ages 20-29, spend most time). Twitter (84%). Blogs (68%). MORE >>

study conducted by the Pew Research Center found that more than a quarter of American adults use mobile or social location-based services. Coming to us from Flowtown and Column Five : “Advancements in social media and technology have allowed us to perform special functions with our mobile devices in relation to our location. Who are these users?” ” Related articles. More Than A Quarter Of American Adults Use Location-Based Services…Do You? Infographic] (socialtimes.com). Infographics demographics location-based technology MORE >>

Or what about the fact that 42% of all buyers look up four or more suppliers in the research phase of the buying cycle, and 26% of those get quotes from all four, while 63% get quotes from three. It’s probably pretty safe to say that the manufacturing sector has generally been a “follower&# in its adoption of online marketing practices.  It may also feel like “content&# is hard to come by in many manufacturing settings – content that will draw people to your company, your products, your people.  Is manufacturing a content-hopeless space? Key word there? Videos. MORE >>