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The Four Stages of Community, and How They Relate to Your Community Management Goals

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CMM2 organizations – or “Emergent Communities” – are “consumed with the task of organizing, assessing opportunity, researching, learning, developing an operational approach, and marshaling resources.” There are three common community structures: Exclusive, Discrete and Distributed. Now is the time to start laying more of a foundation for the space.

#SXSW panel: The Steroid Culture of Social Media: You use? #sxswsteroids

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But then suddenly they were researching blackhat SEO techniques for a temporary boost in traffic. You know, the numb that show the success of all those interactive social media marketing programs. The numbers that decide your end of year bonus. The numbers that make you “important&# to all those other social media influencers. know you have. You know you have. Take Barry Bonds.

MarketingProfs B2B Content Marketing Report suggests increasing use of content to meet 2012 marketing goals

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B2B Content Marketing Statistics: 2012 Budgets, Benchmarks and Trends [Research Report] (bjconquest.com). There are several high-level takeaways from the report: Content marketing is still very widely used.   90% of B2B marketers used some form of content in their marketing program in 2011, and no individual industry reported lower than a 70% adoption rate. Content type is varied.

E-Reader sales double in the last 6 months

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According to a Pew Research paper released in late June, sales growth for e-readers has increased while tablets sales have remained basically stagnant (7% of adults in Jan. From the Field Toolkit Content ereader Pew Research Center Tabletowned a tablet vs. 8% in May). Key Stats : 20% of college graduates own an e-reader. 25% of adults with +$75,000 income own an e-reader.

B2B Marketing Trends for 2016

through their own research, without talking to sales—until late in the journey. Reference content can include research, surveys and guides. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. They expect content to be relevant, easy to find, and mobile- friendly. know which half."

Summary: Social Media Marketing Report 2011 [REPORT]

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Outsourcing included Design/Development (17%), Content Creation (10%), Analytics (10%), Monitoring ( 7%), Research (6%), Strategy (6%), Community management (4%), and Live tweeting of events (3%). In Overall one third of marketers said that they had only used social media for a year in 2010, while this year that number has jumped to 50%. ages 20-29, spend most time). Twitter (84%).

Does a Content Production Strategy Have a Place in Manufacturing?

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Or what about the fact that 42% of all buyers look up four or more suppliers in the research phase of the buying cycle, and 26% of those get quotes from all four, while 63% get quotes from three. Should we just forget about it? Key word there? Searchable. There is little to no impulse buying in the manufacturing space, and interest is based on real needs and problems. What does this mean?

5 Tips for Selling the Value of Social Media Inside Your Company

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Research your competitors’ efforts and make sure to point out any wins they have had, even if it’s as simple as their number of Facebook fans. Today’s Guest Post is by Kristin Zajac, a social media marketing enthusiast and recent MBA graduate from the MIT Sloan School of Management. Find her on Twitter and LinkedIn. You’re not alone. How many of these objections sound familiar?

Repost: Doing Business in Boston and the Need for Constructive Action

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In terms of encouraging innovation, it’s not as cutting edge as Google, but the stuff that goes on in that place, and the support Bose gives to research and “tinkering&# is amazing (Dr Bose started the company based on the premise of trying to solve many of the worlds huge problems, including cold fusion. “Completely awesome retort. It was like their second home. It is.

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B2B Marketing Trends for 2016

through their own research, without talking to sales—until late in the journey. Reference content can include research, surveys and guides. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. They expect content to be relevant, easy to find, and mobile- friendly. know which half."

Chapter Excerpt: How Digital Activism Empowers Existing Elites

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Research indicates that economic differences limit not only access to technology but also the likelihood of an individual to take part in political activism. This research was corroborated by a report of the Internet and American Life Project of the Pew Research Center. Image via Wikipedia. To learn more, visit our book page. Related articles by Zemanta. nytimes.com).

Chapter Excerpt: How Digital Activism Empowers Existing Elites

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Research indicates that economic differences limit not only access to technology but also the likelihood of an individual to take part in political activism. This research was corroborated by a report of the Internet and American Life Project of the Pew Research Center. Image via Wikipedia. To learn more, visit our book page. Related articles by Zemanta. nytimes.com).

Digital Activism Decoded is now available on Amazon

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–Helmi Noman, Researcher, OpenNet Initiative. hope and expect that this book will inspire the next generation of activist researchers to test the boundaries of their knowledge in a digitally engaged practice that has fairness and justice as its ethical core. You can find Digital Activism Decoded: The New Mechanics of Change on Amazon now. My chapter is on the Digital Divide. From Amazon: Editorial Reviews. Review. –Esra a Al Shafei, Director, Mideast Youth. –Dan McQuillan, Founder, internet.artizans and Social Innovation Camp. Product Description.

5 ways to create a successful Facebook page

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We did our research. We researched and developed a strategy around our various audiences. We did our research, and created something dynamic and interesting, and devoted specifically to our alums. Anya Woods is the Director of Advancement Communications for Lesley University and has shared her thoughts on a recent Facebook page development project. recently collaborated with our friends at Thought Labs – fantastic Facebook gurus – on the creation of a Facebook page for Lesley University. But that was just the beginning… a lot of schools have alumni pages.

5 ways to create a successful Facebook page

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We did our research. We researched and developed a strategy around our various audiences. We did our research, and created something dynamic and interesting, and devoted specifically to our alums. Anya Woods is the Director of Advancement Communications for Lesley University and has shared her thoughts on a recent Facebook page development project. recently collaborated with our friends at Thought Labs – fantastic Facebook gurus – on the creation of a Facebook page for Lesley University. But that was just the beginning… a lot of schools have alumni pages.

B2B Marketing Trends for 2016

through their own research, without talking to sales—until late in the journey. Reference content can include research, surveys and guides. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. They expect content to be relevant, easy to find, and mobile- friendly. know which half."

Use Buyer Persona Research To Improve B2B Customer Experience

Tony Zambito

Recent research by SiriusDecisions found that for 80% of B2B buyers surveyed, customer experience counted as the top significant reason why they chose to work with a specific provider over another.  This type of recent B2B research, accompanied by others in the past few years, points to the major influence customer experience now has in B2B.  Buyer persona research can play a role. 

Overcoming The Content Personalization Challenge With Buyer Persona Research

Tony Zambito

Buyer Persona Research. For example, use of marketing and content technology requires us to bring a design methodology to buyer persona research.  This is one of the main reasons why some companies still struggle with content personalization after they have gone through – what they believed to be – a buyer persona research initiative.  by icon 54. The correlation is evident. 

5 Ways B2B CMOs Can improve Audience Development With Buyer Persona Research

Tony Zambito

Research has proven that goals can vary immensely.  Utilize The Right Buyer Persona Research Approach. To achieve such understanding, it is important for B2B CMOs to be able to distinguish between authentic goal-directed buyer persona research from that of faux buyer personas.  To get at goals and behaviors requires qualitative research.  by Gregor Črešnar. Improving.

The 17 Best Keyword Research Tools for SEO and SEM

Webbiquity

That’s where keyword research comes in. So once you or your team have developed topic ideas, planned content , and researched those subjects,  it’s time to use keyword research tools to find the best phrases to match up searcher intent with your approach to each topic. Here are 17 of the best keyword research tools according to expert reviewers. 1) SEMrush.

What can Donald Trump teach us about market research?

Biznology

So what does this have to do with market research? Electoral polls are actually one of the purest forms of market research. Businesses conduct market research all the time, but have no election day results to prove that it works. Could your market research be equally flawed because your customers don’t want to tell you the truth? What happened? Plenty.

Study Confirms Importance Of Qualitative Research To Success With Buyer Personas

Tony Zambito

recent survey conducted by Cintell*, entitled 2016 Benchmark Study On Understanding B2B Buyers , indicates that high performing organizations utilized qualitative research for their buyer personas.  Findings also found that 70% of companies who missed their revenue goals did not conduct qualitative research for their personas.  This is certainly anathema to qualitative research.

Manufacturing Marketers See Content Marketing Breakthrough [Research]

Junta 42

In my blog post announcing last year’s (somewhat dismal) manufacturing research results, I asked manufacturing marketers who were merely “doing” content marketing – with no strategy to guide them – to please stop. Our research consistently shows that documenting your content marketing strategy is a key to success. Content Marketing ResearchWhat a difference a year makes!

Retail Systems Research: IoT in retail between belief and barriers

i-Scoop

Internet of Things Research Retail industryWhile many retailers are setting up flagship stores or testing technologies in a selected number of stores, others have already implemented a range of technological innovations to enhance in-store experiences and optimize processes.

Why don’t more marketers use keyword research?

Biznology

Any individual can do keyword research with readily available tools such as Google’s Keyword Planner or Trends. So the first step in any keyword research program is to build a central database of keywords and develop governance around them. Marketers, and the systems they use, have to learn to customize the keyword research they get from search engines for their businesses.

[New Research] B2C Marketers Need to Give Content Marketing Time

Junta 42

If you follow Content Marketing Institute/MarketingProfs annual research, you learned three weeks ago that our most recent survey shows that content marketing has taken a turn for the better. research Click To Tweet. The B2C research shows that only 60% of respondents’ organizations are extremely or very committed to content marketing. Content Marketing Research

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What Successful B2B Content Marketers Are Doing Differently [Research]

B2B Marketing Insider

This was just one of the key findings from the seventh annual B2B Content Marketing Benchmarks, Budgets, and Trends research from Content Marketing Institute (CMI) and MarketingProfs released last month. The post What Successful B2B Content Marketers Are Doing Differently [Research] appeared first on Marketing Insider Group. This year’s study […]. Content Marketing

10 secrets to research the best SEO keywords

Biznology

Researching the best SEO keywords is an essential part of your online strategy, that is, if you want to be seen. Before slapping content up on a website, be sure you’ve done your keyword research. The amazing thing about Google Adwords is that it practically does the research for you. The post 10 secrets to research the best SEO keywords appeared first on Biznology.

With Maturity Comes Results for Australian Content Marketers [New Research]

Junta 42

Our new research report, Content Marketing in Australia: 2017 Benchmarks, Budgets, and Trends , produced in partnership with  the Association for Data-Driven Marketing and Advertising  and sponsored by LinkedIn Marketing Solutions , shows how organizations in the sophisticated/mature phase of content marketing differ from those in the early stages. Content Marketing Research

B2B market research – 10 unique features

The B2B Research Blog

Is B2B market research really that different from B2C?  Well in a nutshell, yes.  In this blog post Circle’s Andrew Dalglish explores the 10 key differences that make B2B research unique. These unique features of B2B markets have important implications when conducting B2B market research.  Consumer researchers often label themselves as ‘qualitative’ or ‘quantitative’.

How to Use Social Selling for Pre-Call Research in B2B Inside Sales

Sales Prospecting Perspectives

Sales Prospecting Strategies Social Selling Research B2B Inside Sales Sales Communication What is B2B social selling? There are many definitions, such as using social media outlets like Facebook, Twitter, Pinterest, etc., to spread the word about products and services to potential customers and clients. In fact, it’s something you’ve probably done in the past without realizing it.

Research: Effective B2B Content Marketing

Type A Communications

October 6, 2015 What’s success look like for you? That’s a critical question, and one that B2B marketers need to ask more often. It’s a big message that came out. read more. B2B Marketing Content Marketing Content Strategy

Using Regression Analysis in market research

The B2B Research Blog

Regression Analysis in market research – an example. The post Using Regression Analysis in market research appeared first on Circle Research - B2B market research company. However, these metrics alone are not enough.  They provide a snapshot of customer health but don’t in and of themselves reveal how to improve the position.  Regression Analysis explained. and 0.7

4 Things Effective Enterprise Marketers Get Right [Exclusive Research]

Junta 42

Over the last six months, we’ve been releasing research reports based on the results of our annual content marketing survey. If you’ve read any of my blog posts about the prior reports, you know that a pattern emerged from our last round of research: Marketers reported lower overall effectiveness with content marketing compared with a year ago. Clarity: Get on the same page.

What Makes Effective B2B Content Marketing? [Research]

B2B Marketing Insider

The research found that there are four key things that the most effective content marketers are doing differently compared to their peers: They understand what successful content marketing looks like. Research] appeared first on B2B Marketing Insider. 55% of B2B marketers say it is unclear what effective content marketing looks like at their organizations. Is your company one of them?

ScribbleLive Spark: Automate Content Research with Watchlists

ScribbleLive

This week we dive inside ScribbleLive Insights and discuss how to use influencer research to fuel your content ideation. In ScribbleLive Insights, our content ideation and research engine, there is a section called ‘watchlists.’ One solution is extensive research. The post ScribbleLive Spark: Automate Content Research with Watchlists appeared first on ScribbleLive.

How To Prioritize Your List of SEO Keyword Research

KoMarketing Associates

Successful application of SEO keyword research means matching content with the potential search intent of the user. The first bullet — type and/or objective of content — is critical for applying keyword research to existing content marketing assets. Ask yourself: Do you have the right type of material today to apply keyword research? Wikipedia entry (research-oriented).

12 Questions to Ask When Performing SEO Keyword Research

KoMarketing Associates

The development of good keyword research also incorporates marketing prowess, data analysis, and experience working with SEO over time. Keyword research is the life-blood of a search engine optimization campaign. The implementation of effective keyword research can lead to high quality traffic and leads over the long term, from organic search engine visibility. Final Thoughts.

Technology Marketers Hold Steady With Content Marketing [Exclusive Research]

Junta 42

That’s why I was encouraged to see that our latest research shows technology marketers holding steady with content marketing: They’re allocating more of their total marketing budget to content marketing, and they’re using a good mix of tactics, social media platforms, and paid methods to get their content out there. Content Marketing Research Findings from CMI Research

New research: An exceptional path to social selling success

grow - Practical Marketing Solutions

That’s why I was so pleased to see some real research come out on this topic from Dr. Ari Lightman of Carnegie Mellon University. The research showed that posts with high quality images received 200 percent more engagement on LinkedIn. The research found that two different platforms had the most impact on purchasing professionals. Social selling best practices. Marketing.