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The Four Stages of Community, and How They Relate to Your Community Management Goals

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CMM2 organizations – or “Emergent Communities” – are “consumed with the task of organizing, assessing opportunity, researching, learning, developing an operational approach, and marshaling resources.” There are three common community structures: Exclusive, Discrete and Distributed. Now is the time to start laying more of a foundation for the space.

#SXSW panel: The Steroid Culture of Social Media: You use? #sxswsteroids

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But then suddenly they were researching blackhat SEO techniques for a temporary boost in traffic. This is a little late to get up, but better than nothing! You know, the numb that show the success of all those interactive social media marketing programs. The numbers that decide your end of year bonus. The numbers that make you “important&# to all those other social media influencers.

MarketingProfs B2B Content Marketing Report suggests increasing use of content to meet 2012 marketing goals

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B2B Content Marketing Statistics: 2012 Budgets, Benchmarks and Trends [Research Report] (bjconquest.com). A study released last month by MarketingProfs and the Content Marketing Institute highlights some significant numbers in the area of content marketing for the B2B industry. There are several high-level takeaways from the report: Content marketing is still very widely used.

E-Reader sales double in the last 6 months

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According to a Pew Research paper released in late June, sales growth for e-readers has increased while tablets sales have remained basically stagnant (7% of adults in Jan. From the Field Toolkit Content ereader Pew Research Center Tabletowned a tablet vs. 8% in May). Key Stats : 20% of college graduates own an e-reader. 25% of adults with +$75,000 income own an e-reader.

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B2B Marketing Trends for 2016

through their own research, without talking to sales—until late in the journey. Reference content can include research, surveys and guides. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. They expect content to be relevant, easy to find, and mobile- friendly. know which half."

10 Key Digital Media Happenings to Get You to the End of the Week

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Brain Zap Apple Blackberry apps Google+ Pages Pew Research Siri State of the Blogosphere Technorati Teen Bullying yahooYou’re almost to the end of the week. Since your brain might be a bit on the – ehem – fried side by tomorrow, we’re giving you 10 can’t-miss hot topics to let you breath a little easier going into the weekend.

Summary: Social Media Marketing Report 2011 [REPORT]

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Outsourcing included Design/Development (17%), Content Creation (10%), Analytics (10%), Monitoring ( 7%), Research (6%), Strategy (6%), Community management (4%), and Live tweeting of events (3%). Overall one third of marketers said that they had only used social media for a year in 2010, while this year that number has jumped to 50%. ages 20-29, spend most time). Twitter (84%). Blogs (68%).

Does a Content Production Strategy Have a Place in Manufacturing?

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Or what about the fact that 42% of all buyers look up four or more suppliers in the research phase of the buying cycle, and 26% of those get quotes from all four, while 63% get quotes from three. It’s probably pretty safe to say that the manufacturing sector has generally been a “follower&# in its adoption of online marketing practices. Is manufacturing a content-hopeless space?

5 Tips for Selling the Value of Social Media Inside Your Company

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Research your competitors’ efforts and make sure to point out any wins they have had, even if it’s as simple as their number of Facebook fans. Today’s Guest Post is by Kristin Zajac, a social media marketing enthusiast and recent MBA graduate from the MIT Sloan School of Management. Find her on Twitter and LinkedIn. You’re not alone. How many of these objections sound familiar?

B2B Marketing Trends for 2016

through their own research, without talking to sales—until late in the journey. Reference content can include research, surveys and guides. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. They expect content to be relevant, easy to find, and mobile- friendly. know which half."

Repost: Doing Business in Boston and the Need for Constructive Action

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In terms of encouraging innovation, it’s not as cutting edge as Google, but the stuff that goes on in that place, and the support Bose gives to research and “tinkering&# is amazing (Dr Bose started the company based on the premise of trying to solve many of the worlds huge problems, including cold fusion. “Completely awesome retort. The Googles, the Facebooks. It is.

Chapter Excerpt: How Digital Activism Empowers Existing Elites

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Research indicates that economic differences limit not only access to technology but also the likelihood of an individual to take part in political activism. This research was corroborated by a report of the Internet and American Life Project of the Pew Research Center. Image via Wikipedia. To learn more, visit our book page. Related articles by Zemanta. nytimes.com).

Chapter Excerpt: How Digital Activism Empowers Existing Elites

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Research indicates that economic differences limit not only access to technology but also the likelihood of an individual to take part in political activism. This research was corroborated by a report of the Internet and American Life Project of the Pew Research Center. Image via Wikipedia. To learn more, visit our book page. Related articles by Zemanta. nytimes.com).

Digital Activism Decoded is now available on Amazon

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–Helmi Noman, Researcher, OpenNet Initiative. I hope and expect that this book will inspire the next generation of activist researchers to test the boundaries of their knowledge in a digitally engaged practice that has fairness and justice as its ethical core. You can find Digital Activism Decoded: The New Mechanics of Change on Amazon now. My chapter is on the Digital Divide. From Amazon: Editorial Reviews. Review. This book is useful for the average reader interested in the phenomenon of digital activism, as well as digital activists like myself. [T]his

B2B Marketing Trends for 2016

through their own research, without talking to sales—until late in the journey. Reference content can include research, surveys and guides. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. They expect content to be relevant, easy to find, and mobile- friendly. know which half."

5 ways to create a successful Facebook page

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We did our research. We researched and developed a strategy around our various audiences. We did our research, and created something dynamic and interesting, and devoted specifically to our alums. Anya Woods is the Director of Advancement Communications for Lesley University and has shared her thoughts on a recent Facebook page development project. I recently collaborated with our friends at Thought Labs – fantastic Facebook gurus – on the creation of a Facebook page for Lesley University. So we created a home page with many different functions.

5 ways to create a successful Facebook page

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We did our research. We researched and developed a strategy around our various audiences. We did our research, and created something dynamic and interesting, and devoted specifically to our alums. Anya Woods is the Director of Advancement Communications for Lesley University and has shared her thoughts on a recent Facebook page development project. I recently collaborated with our friends at Thought Labs – fantastic Facebook gurus – on the creation of a Facebook page for Lesley University. So we created a home page with many different functions.

Overcoming The Content Personalization Challenge With Buyer Persona Research

Tony Zambito

Buyer Persona Research. For example, use of marketing and content technology requires us to bring a design methodology to buyer persona research. This is one of the main reasons why some companies still struggle with content personalization after they have gone through – what they believed to be – a buyer persona research initiative. by icon 54. The correlation is evident.

Use Buyer Persona Research To Improve B2B Customer Experience

Tony Zambito

Recent research by SiriusDecisions found that for 80% of B2B buyers surveyed, customer experience counted as the top significant reason why they chose to work with a specific provider over another. This type of recent B2B research, accompanied by others in the past few years, points to the major influence customer experience now has in B2B. Buyer persona research can play a role.

5 Ways B2B CMOs Can improve Audience Development With Buyer Persona Research

Tony Zambito

Research has proven that goals can vary immensely. Utilize The Right Buyer Persona Research Approach. To achieve such understanding, it is important for B2B CMOs to be able to distinguish between authentic goal-directed buyer persona research from that of faux buyer personas. To get at goals and behaviors requires qualitative research. by Gregor Črešnar. Let us face it.

The 17 Best Keyword Research Tools for SEO and SEM

Webbiquity

That’s where keyword research comes in. So once you or your team have developed topic ideas, planned content , and researched those subjects, it’s time to use keyword research tools to find the best phrases to match up searcher intent with your approach to each topic. Here are 17 of the best keyword research tools according to expert reviewers. 1) SEMrush.

Study Confirms Importance Of Qualitative Research To Success With Buyer Personas

Tony Zambito

A recent survey conducted by Cintell*, entitled 2016 Benchmark Study On Understanding B2B Buyers , indicates that high performing organizations utilized qualitative research for their buyer personas. Findings also found that 70% of companies who missed their revenue goals did not conduct qualitative research for their personas. This is certainly anathema to qualitative research.

Nine Lessons in B2B Thought Leadership [Research]

B2B Marketing Insider

The post Nine Lessons in B2B Thought Leadership [Research] appeared first on Marketing Insider Group. We surveyed over 200 senior executives at FTSE 350 organisations to better understand how they view and use content marketing. The results bring good news to those in charge of a B2B firm’s marketing and communication programmes – if they heed these nine lessons.

Manufacturing Marketers See Content Marketing Breakthrough [Research]

Junta 42

In my blog post announcing last year’s (somewhat dismal) manufacturing research results, I asked manufacturing marketers who were merely “doing” content marketing – with no strategy to guide them – to please stop. Our research consistently shows that documenting your content marketing strategy is a key to success. Content Marketing ResearchWhat a difference a year makes!

New research: An exceptional path to social selling success

grow - Practical Marketing Solutions

That’s why I was so pleased to see some real research come out on this topic from Dr. Ari Lightman of Carnegie Mellon University. The research showed that posts with high quality images received 200 percent more engagement on LinkedIn. The research found that two different platforms had the most impact on purchasing professionals. Social selling best practices. Marketing.

New research explodes the status quo of customer service

grow - Practical Marketing Solutions

Tom Webster led an Edison Research team to discover the truth of customer service on the web today. The post New research explodes the status quo of customer service appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Tom Webster led an Edison Research team to discover the truth of customer service on the web today. Lots of possibilities here.

B2B market research – 10 unique features

The B2B Research Blog

Is B2B market research really that different from B2C? In this blog post Circle’s Andrew Dalglish explores the 10 key differences that make B2B research unique. These unique features of B2B markets have important implications when conducting B2B market research. B2B research differs from B2C research in 10 key respects: Mixed methodology studies are more common in B2B.

How to Use Social Selling for Pre-Call Research in B2B Inside Sales

Sales Prospecting Perspectives

Sales Prospecting Strategies Social Selling Research B2B Inside Sales Sales Communication What is B2B social selling? There are many definitions, such as using social media outlets like Facebook, Twitter, Pinterest, etc., to spread the word about products and services to potential customers and clients. In fact, it’s something you’ve probably done in the past without realizing it.

Research: Effective B2B Content Marketing

Type A Communications

October 6, 2015 What’s success look like for you? That’s a critical question, and one that B2B marketers need to ask more often. It’s a big message that came out. read more. B2B Marketing Content Marketing Content Strategy

What Successful B2B Content Marketers Are Doing Differently [Research]

B2B Marketing Insider

This was just one of the key findings from the seventh annual B2B Content Marketing Benchmarks, Budgets, and Trends research from Content Marketing Institute (CMI) and MarketingProfs released last month. The post What Successful B2B Content Marketers Are Doing Differently [Research] appeared first on Marketing Insider Group. This year’s study […]. Content Marketing

What can Donald Trump teach us about market research?

Biznology

So what does this have to do with market research? Electoral polls are actually one of the purest forms of market research. Businesses conduct market research all the time, but have no election day results to prove that it works. Could your market research be equally flawed because your customers don’t want to tell you the truth? What happened? Plenty.

[New Research] B2C Marketers Need to Give Content Marketing Time

Junta 42

If you follow Content Marketing Institute/MarketingProfs annual research, you learned three weeks ago that our most recent survey shows that content marketing has taken a turn for the better. research Click To Tweet. The B2C research shows that only 60% of respondents’ organizations are extremely or very committed to content marketing. Content Marketing Research

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What Makes Effective B2B Content Marketing? [Research]

B2B Marketing Insider

The research found that there are four key things that the most effective content marketers are doing differently compared to their peers: They understand what successful content marketing looks like. Research] appeared first on B2B Marketing Insider. 55% of B2B marketers say it is unclear what effective content marketing looks like at their organizations. Is your company one of them?

4 Things Effective Enterprise Marketers Get Right [Exclusive Research]

Junta 42

Over the last six months, we’ve been releasing research reports based on the results of our annual content marketing survey. If you’ve read any of my blog posts about the prior reports, you know that a pattern emerged from our last round of research: Marketers reported lower overall effectiveness with content marketing compared with a year ago. Clarity: Get on the same page.

Research: The 3 social media secrets of B2B buyers

grow - Practical Marketing Solutions

The post Research: The 3 social media secrets of B2B buyers appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. B2B and social media research b2b and social media john bottom social media research By John Bottom, {grow} Community Member. The newly-released 2013 Buyersphere Report is a fascinating study of the business marketing world. But they did.

Using Regression Analysis in market research

The B2B Research Blog

Regression Analysis in market research – an example. The post Using Regression Analysis in market research appeared first on Circle Research - B2B market research company. However, these metrics alone are not enough. They provide a snapshot of customer health but don’t in and of themselves reveal how to improve the position. Regression Analysis explained. and 0.7 it was.

New research reveals Americans migrating to three social media platforms

grow - Practical Marketing Solutions

New research by Edison indicates that Americans are starting to migrate to three big social media platforms, while usage and preference is flattening out on secondary platforms. Beyond data, BuzzSumo offers priceless insights into content discovery, monitoring, influencers and outreach, content research and planning, and competitor research. By Mark Schaefer.

Is Twitter Using Research to Mislead Marketers?

Digital B2B Marketing

Like so much of the research in social media today, Twitter and Deloitte are jumping to the conclusion that correlation means causation. What does the research actually find? Game quality and media coverage are not directly included in the research. Credit to Tom Webster , I’ve enjoyed his let me fix that for you posts in his reviews of research and statistics recently.

My 4-Step Process to Marketing Research for Content Creation

Sales Prospecting Perspectives

Every Friday, there’s a new deadline: Research done, Outline done, Rough Draft done, Final Draft done, and Design done. Let’s talk about the first process in my content marketing efforts: research. I hesitate to call this marketing research. This is the process of finding marketing research, insights, and quotes from professionals that benefit your readers. The problem?