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The Four Stages of Community, and How They Relate to Your Community Management Goals

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CMM2 organizations – or “Emergent Communities” – are “consumed with the task of organizing, assessing opportunity, researching, learning, developing an operational approach, and marshaling resources.” There are three common community structures: Exclusive, Discrete and Distributed. Now is the time to start laying more of a foundation for the space.

#SXSW panel: The Steroid Culture of Social Media: You use? #sxswsteroids

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But then suddenly they were researching blackhat SEO techniques for a temporary boost in traffic. You know, the numb that show the success of all those interactive social media marketing programs. The numbers that decide your end of year bonus. The numbers that make you “important&# to all those other social media influencers. know you have. You know you have. Take Barry Bonds.

MarketingProfs B2B Content Marketing Report suggests increasing use of content to meet 2012 marketing goals

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B2B Content Marketing Statistics: 2012 Budgets, Benchmarks and Trends [Research Report] (bjconquest.com). There are several high-level takeaways from the report: Content marketing is still very widely used.   90% of B2B marketers used some form of content in their marketing program in 2011, and no individual industry reported lower than a 70% adoption rate. Content type is varied.

E-Reader sales double in the last 6 months

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According to a Pew Research paper released in late June, sales growth for e-readers has increased while tablets sales have remained basically stagnant (7% of adults in Jan. From the Field Toolkit Content ereader Pew Research Center Tabletowned a tablet vs. 8% in May). Key Stats : 20% of college graduates own an e-reader. 25% of adults with +$75,000 income own an e-reader.

Content Methodology: A Best Practices Report

Product and research divisions can provide dynamic. Testing and Optimization 33 Content Methodology: A Best Practices Report This report is based on research and a methodology by. case studies, research from Altimeter Group, and external. sources such as company websites, industry publications, and secondary research. Content. Methodology: A Best. All rights reserved.

Platforms Shaping Our World – Panel discussion at #2012Academic Summit

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In a research study done in August 2011, LinkedIn was used the most by journalists for consuming news, understanding it better and engaging with their audience. The top online activities for journalists was reading news (98%), source leads (91%), create an online identity (69%), micro-blogging (66%), and research (33%). Research The most underrated feature is Signals. A panel with representatives from multiple social platforms telling us what they’re all about. Part of the Edelman Academic Summit 2012. Speakers. Mark Coatney , Director/Media Evangelist at Tumblr.

Summary: Social Media Marketing Report 2011 [REPORT]

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Outsourcing included Design/Development (17%), Content Creation (10%), Analytics (10%), Monitoring ( 7%), Research (6%), Strategy (6%), Community management (4%), and Live tweeting of events (3%). In Overall one third of marketers said that they had only used social media for a year in 2010, while this year that number has jumped to 50%. ages 20-29, spend most time). Twitter (84%).

Infographic of the week: The demographics of location-based technology users

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study conducted by the Pew Research Center found that more than a quarter of American adults use mobile or social location-based services. Coming to us from Flowtown and Column Five : “Advancements in social media and technology have allowed us to perform special functions with our mobile devices in relation to our location. Who are these users?” ” Related articles.

10 Key Digital Media Happenings to Get You to the End of the Week

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Brain Zap Apple Blackberry apps Google+ Pages Pew Research Siri State of the Blogosphere Technorati Teen Bullying yahooYou’re almost to the end of the week. Since your brain might be a bit on the – ehem – fried side by tomorrow, we’re giving you 10 can’t-miss hot topics to let you breath a little easier going into the weekend.

5 Tips for Selling the Value of Social Media Inside Your Company

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Research your competitors’ efforts and make sure to point out any wins they have had, even if it’s as simple as their number of Facebook fans. Today’s Guest Post is by Kristin Zajac, a social media marketing enthusiast and recent MBA graduate from the MIT Sloan School of Management. Find her on Twitter and LinkedIn. You’re not alone. How many of these objections sound familiar?

Does a Content Production Strategy Have a Place in Manufacturing?

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Or what about the fact that 42% of all buyers look up four or more suppliers in the research phase of the buying cycle, and 26% of those get quotes from all four, while 63% get quotes from three. Should we just forget about it? Key word there? Searchable. There is little to no impulse buying in the manufacturing space, and interest is based on real needs and problems. What does this mean?

Evangelizing a Content Marketing Program

numbers, as Altimeter explains in their excellent “Cul- ture of Content” research report: “Companies that evangelize, reinforce, and institution- alize the importance of content throughout and beyond. Those numbers aligns with our own research from. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. All rights reserved. Introduction 4 II. The hotel giant.

Repost: Doing Business in Boston and the Need for Constructive Action

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In terms of encouraging innovation, it’s not as cutting edge as Google, but the stuff that goes on in that place, and the support Bose gives to research and “tinkering&# is amazing (Dr Bose started the company based on the premise of trying to solve many of the worlds huge problems, including cold fusion. “Completely awesome retort. It was like their second home. It is.

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Chapter Excerpt: How Digital Activism Empowers Existing Elites

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Research indicates that economic differences limit not only access to technology but also the likelihood of an individual to take part in political activism. This research was corroborated by a report of the Internet and American Life Project of the Pew Research Center. Image via Wikipedia. To learn more, visit our book page. Related articles by Zemanta. nytimes.com).

Chapter Excerpt: How Digital Activism Empowers Existing Elites

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Research indicates that economic differences limit not only access to technology but also the likelihood of an individual to take part in political activism. This research was corroborated by a report of the Internet and American Life Project of the Pew Research Center. Image via Wikipedia. To learn more, visit our book page. Related articles by Zemanta. nytimes.com).

Digital Activism Decoded is now available on Amazon

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–Helmi Noman, Researcher, OpenNet Initiative. hope and expect that this book will inspire the next generation of activist researchers to test the boundaries of their knowledge in a digitally engaged practice that has fairness and justice as its ethical core. You can find Digital Activism Decoded: The New Mechanics of Change on Amazon now. My chapter is on the Digital Divide. From Amazon: Editorial Reviews. Review. –Esra a Al Shafei, Director, Mideast Youth. –Dan McQuillan, Founder, internet.artizans and Social Innovation Camp. Product Description.

Advocate Marketing Creates B2B Relationships That Lasts A Lifetime

212 6 14 © 2015 Forrester Research, inc. Research, inc. Citations@forrester.com or +1 866-367-7378 Forrester Research, inc., 60 acorn Park Drive, Cambridge, Ma 02140 USa +1 617-613-6000 | Fax: +1 617-613-5000 | forrester.com table of Contents The Digital Age Raises The Importance Of. in our research, one thing. Analyst Inquiry ask a question related to our research; a.

5 ways to create a successful Facebook page

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We did our research. We researched and developed a strategy around our various audiences. We did our research, and created something dynamic and interesting, and devoted specifically to our alums. Anya Woods is the Director of Advancement Communications for Lesley University and has shared her thoughts on a recent Facebook page development project. recently collaborated with our friends at Thought Labs – fantastic Facebook gurus – on the creation of a Facebook page for Lesley University. But that was just the beginning… a lot of schools have alumni pages.

5 ways to create a successful Facebook page

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We did our research. We researched and developed a strategy around our various audiences. We did our research, and created something dynamic and interesting, and devoted specifically to our alums. Anya Woods is the Director of Advancement Communications for Lesley University and has shared her thoughts on a recent Facebook page development project. recently collaborated with our friends at Thought Labs – fantastic Facebook gurus – on the creation of a Facebook page for Lesley University. But that was just the beginning… a lot of schools have alumni pages.

5 Ways B2B CMOs Can improve Audience Development With Buyer Persona Research

Tony Zambito

Research has proven that goals can vary immensely.  Utilize The Right Buyer Persona Research Approach. To achieve such understanding, it is important for B2B CMOs to be able to distinguish between authentic goal-directed buyer persona research from that of faux buyer personas.  To get at goals and behaviors requires qualitative research.  by Gregor Črešnar. Improving.

Use Buyer Persona Research To Improve B2B Customer Experience

Tony Zambito

Recent research by SiriusDecisions found that for 80% of B2B buyers surveyed, customer experience counted as the top significant reason why they chose to work with a specific provider over another.  This type of recent B2B research, accompanied by others in the past few years, points to the major influence customer experience now has in B2B.  Buyer persona research can play a role. 

Content Marketing Playbook: Strategy and Roadmap

STEP TWO: As you spend time researching each publisher’s ap- proach to content, make a list of: • Audience types those publishers are targeting. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I.

Overcoming The Content Personalization Challenge With Buyer Persona Research

Tony Zambito

Buyer Persona Research. For example, use of marketing and content technology requires us to bring a design methodology to buyer persona research.  This is one of the main reasons why some companies still struggle with content personalization after they have gone through – what they believed to be – a buyer persona research initiative.  by icon 54. The correlation is evident. 

Study Confirms Importance Of Qualitative Research To Success With Buyer Personas

Tony Zambito

recent survey conducted by Cintell*, entitled 2016 Benchmark Study On Understanding B2B Buyers , indicates that high performing organizations utilized qualitative research for their buyer personas.  Findings also found that 70% of companies who missed their revenue goals did not conduct qualitative research for their personas.  This is certainly anathema to qualitative research.

10 secrets to research the best SEO keywords

Biznology

Researching the best SEO keywords is an essential part of your online strategy, that is, if you want to be seen. Before slapping content up on a website, be sure you’ve done your keyword research. The amazing thing about Google Adwords is that it practically does the research for you. The post 10 secrets to research the best SEO keywords appeared first on Biznology.

New research explodes the status quo of customer service

grow - Practical Marketing Solutions

Tom Webster led an Edison Research team to discover the truth of customer service on the web today. The post New research explodes the status quo of customer service appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Tom Webster led an Edison Research team to discover the truth of customer service on the web today. Lots of possibilities here.

Staffing and Launching Your Content Marketing Program

CREATE EN G A G E. O P T IM I Z E ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY18 QUICK HITTER 250–500 words to introduce breaking news, research, or. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 3: Staffing and Launching Your Content Marketing Program Copyright © 2015 Contently. All rights reserved. Introduction 3 II. 200,000 readers. night.

What Makes Effective B2B Content Marketing? [Research]

B2B Marketing Insider

The research found that there are four key things that the most effective content marketers are doing differently compared to their peers: They understand what successful content marketing looks like. Research] appeared first on B2B Marketing Insider. 55% of B2B marketers say it is unclear what effective content marketing looks like at their organizations. Is your company one of them?

New research: An exceptional path to social selling success

grow - Practical Marketing Solutions

That’s why I was so pleased to see some real research come out on this topic from Dr. Ari Lightman of Carnegie Mellon University. The research showed that posts with high quality images received 200 percent more engagement on LinkedIn. The research found that two different platforms had the most impact on purchasing professionals. Social selling best practices. Marketing.

New Research on How B2B Marketers Get More Leads

Act-On

Because lead generation is so important, there’s quite a bit of research that’s been done about it. This post will walk you through the highlights of that research. It will also offer suggestions on how to apply what the research shows to your day-to-day marketing efforts. Research is great, but what really matters is how your particular B2B lead generation is working.

B2B market research – 10 unique features

The B2B Research Blog

Is B2B market research really that different from B2C?  Well in a nutshell, yes.  In this blog post Circle’s Andrew Dalglish explores the 10 key differences that make B2B research unique. These unique features of B2B markets have important implications when conducting B2B market research.  Consumer researchers often label themselves as ‘qualitative’ or ‘quantitative’.

B2B Marketing Trends for 2016

through their own research, without talking to sales—until late in the journey. Reference content can include research, surveys and guides. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. They expect content to be relevant, easy to find, and mobile- friendly. know which half."

4 Things Effective Enterprise Marketers Get Right [Exclusive Research]

Junta 42

Over the last six months, we’ve been releasing research reports based on the results of our annual content marketing survey. If you’ve read any of my blog posts about the prior reports, you know that a pattern emerged from our last round of research: Marketers reported lower overall effectiveness with content marketing compared with a year ago. Clarity: Get on the same page.

How To Prioritize Your List of SEO Keyword Research

KoMarketing Associates

Successful application of SEO keyword research means matching content with the potential search intent of the user. The first bullet — type and/or objective of content — is critical for applying keyword research to existing content marketing assets. Ask yourself: Do you have the right type of material today to apply keyword research? Wikipedia entry (research-oriented).

Technology Marketers Hold Steady With Content Marketing [Exclusive Research]

Junta 42

That’s why I was encouraged to see that our latest research shows technology marketers holding steady with content marketing: They’re allocating more of their total marketing budget to content marketing, and they’re using a good mix of tactics, social media platforms, and paid methods to get their content out there. Content Marketing Research Findings from CMI Research

Yes, keyphrase research is still important

Biznology

Have you heard that you can toss keyphrase research out the window and “write naturally” for Google? Keyphrase research was dead. It means that you still need to conduct keyphrase research before writing (and definitely before creating your content marketing strategy.) It’s still important. However, knowing how to research keyphrases is a powerful skill set.

B2B Marketing Trends for 2016

through their own research, without talking to sales—until late in the journey. Reference content can include research, surveys and guides. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. They expect content to be relevant, easy to find, and mobile- friendly. know which half."

Research shows content engagement is disconnected from brand goals. What’s next?

grow - Practical Marketing Solutions

In fact, research conducted by marketing intelligence company Affinio shows that approximately 70 percent of the time, our audience does not react to our content at all … they lurk. Facebook research shows that 90 percent of people who saw an ad and bought a product never clicked on the ad at all. The post Research shows content engagement is disconnected from brand goals.

Forrester Research Names Oracle Marketing Cloud a Leader

It's All About Revenue

According to research Forrester shared in the assessment, more than 40% of marketers say their technology environments are too complex, and that separate teams often purchase redundant capabilities. This year, we’re proud to share that Oracle Marketing Cloud was a leader in their assessment. The need for simplicity in the digital marketing landscape is urgent. Product News

Research: B2B Buyers Want Content

Social Marketing Forum

B2B marketing Content marketing Industry news Research Search engine marketing B2B buyer Base One Buyersphere content marketing social mediaAre you looking for proof that content marketing is the way to go in B2B marketing? You have it. There are many resources showing how important content is, how blogging reduces the cost per lead and why content marketing is an essential part of the marketing mix. However, there is just one solid way, besides [.].

Are you using your website search as customer research?

Biznology

The post Are you using your website search as customer research? Website Search customer questions customer research customer survey E-learning ecourse keyword research keywords site search SoloSegment survey video course Web pageSounds pretty cool, huh? mean if you knew that, you’d know exactly what you want to update to make the page better, right? Like this post?

B2B Marketing Trends for 2016

through their own research, without talking to sales—until late in the journey. Reference content can include research, surveys and guides. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. They expect content to be relevant, easy to find, and mobile- friendly. know which half."

Research: Effective B2B Content Marketing

Type A Communications

October 6, 2015 What’s success look like for you? That’s a critical question, and one that B2B marketers need to ask more often. It’s a big message that came out. read more. B2B Marketing Content Marketing Content Strategy