Webbiquity

SEPTEMBER 22, 2020

Two recent research reports provide answers. ” And though “the majority of IT buyers (63%) said they actively try to reduce the number of vendors they purchase tech from,” most still rely on a wide range of providers. Six months into the pandemic, how have IT buying plans and practices changed?

Enterprise Management 254

Enterprise Management Work Management Purchase Marketing Management 254

Tomorrow People

JANUARY 8, 2021

How this is done: persona research. At Tomorrow People, we conduct extensive persona research to compile a detailed persona matrix. First-hand evidence tells us what really happens, how they conduct research, what they dislike about vendors, and what helps them to make a purchasing decision. Putting plans into practice.

Marketing Analytics Tools 156

Marketing Analytics Tools Peer-to-peer Cross-Selling Paid Search Agency 156

B2B Marketing Directions

APRIL 20, 2024

Source: Edelman and LinkedIn (This month's Research Round-Up discusses the sixth edition of the B2B thought leadership impact study by Edelman and LinkedIn. This research has consistently provided valuable insights about the impact of thought leadership content on the perceptions and behaviors of business decision-makers.)

B2B Thought Leadership 63

B2B Thought Leadership Thought Leadership Studies Research 63

Webbiquity

NOVEMBER 10, 2020

The way B2B technology buyers conduct research make buying decisions is changing. For marketers, this means using a variety of information channels to appeal to the broadest possible range of age cohorts. The post Seven Ways B2B Tech Buying Behavior is Changing [Research] appeared first on B2B Marketing Blog | Webbiquity.

Enterprise Management 299

Enterprise Management Sales Management Work Management Marketing Management 299

Martech

FEBRUARY 29, 2024

In this article we’ll look at the martech consulting organizations that serve the enterprise technology user community and the research and advisory firms that serve both enterprise technology users and vendors. Vendors subscribe in the hopes of being favorably portrayed within a research report. There are problems with this model.

Enterprise Management 113

Enterprise Management Consulting Work Management Marketing Management 113

Zoominfo

MARCH 3, 2019

In the world of B2B sales, company research is a critical aspect of any successful rep’s daily duties. In fact, access to the right research tools and information can make or break your ability to identify target accounts, personalize a sales pitch, and ultimately, close deals. Let’s get into it! It’s free!

B2B Sales 233

B2B Sales Research Paid Search Agency Tools 233

Contently

NOVEMBER 22, 2021

Around 58 percent of respondents said online events produced the best results over the last 12 months — with research reports and articles less than 3,000 words coming in a close second. While B2B marketers use a range of different platforms, however, they don’t always produce the same results. Key takeaways.

B2B Marketing 174

B2B Marketing Research Content Marketing Marketing Budget Creation 174

Brightedge

JUNE 10, 2022

SEO research is a multifaceted, long-term process. An effective strategy has numerous components, from initial keyword research and competitor analysis, to ongoing tracking and maintenance of rankings. Without them, it’s impossible to perform even the most basic SEO research tasks. Keyword research is vital.

SEO 111

SEO Research Enterprise Management Tools 111

Excelsior Research

FEBRUARY 7, 2022

Why Keyword Research is necessary for your website rank? To understand how keyword will scale your website ranking, you need to know how keyword research will play a vital role in your digital presence. Why Keyword Research is necessary for your website rank? The activity that will help your website rank is Keyword Research.

Keywords 98

Keywords Research Marketing Websites SERP 98

Animalz blog

NOVEMBER 28, 2023

In this article, he shows how content teams can use AI tools in their research process. The GPT-4 engine on which it runs is much better than its predecessor and powers other apps, like Perplexity AI , a research tool designed to counter some of ChatGPT’s flaws. Perplexity solves the research equivalent of this problem.

Marketing AI 78

Marketing AI Research Tactics SME 78

ClearVoice

DECEMBER 15, 2021

Digital Content Marketing Studies and Research. B2C Content Marketing Studies and Research: Consumer survey identifies characteristics that make a great website. B2B Content Marketing Studies and Research. Social Media Content Marketing Studies and Research. We’re in this together. smm Click To Tweet.

Marketing Report 98

Marketing Report Advertising Agencies Studies Research 98

B2B Marketing Directions

FEBRUARY 11, 2023

So, it seems appropriate that this month's Research Round-Up features two recent surveys that explore the state of AI in marketing.) The research found that marketers recognize the importance of AI and expect its use to grow significantly in the near future. in the 2018 survey to 3.8 in the 2022 survey.

Marketing AI 59

Marketing AI Research Planning Paid Search Agency 59

Zoominfo

OCTOBER 16, 2018

The platform offers a unique and untapped goldmine of market research. If used correctly, Reddit can help marketers demystify their target audience, perform keyword research, and spark new campaign ideas—today we teach you how. This is beneficial for research as it encourages more open-ended discussion. Keep reading!

Research 159

Research Peer-to-peer Marketing Automation Services Zoominfo 159

KoMarketing Associates

JUNE 28, 2023

Digital marketers are now using a wide range of channels to reach their target audience. However, new research indicates that they are finding it challenging to measure the return-on-investment (ROI) of channels, such as email, social media marketing , and search. Nearly 4% admitted that they weren’t at all confident.

ROI 247

ROI Planning Social Media Acquisitions 247

Content Standard

DECEMBER 6, 2023

Title Options A Quick Start to Research-Informed Content for Healthcare Vendors Healthcare Vendors and Research-Informed Content: 4 Tactics You Can Implement Today Healthcare Vendors and Research-Informed Content-Part 1: The Low-Hanging Fruit “Half of them are working off instinct and hunches.”

Work Management 52

Work Management Marketing Management Vendors Research 52

Savanta

DECEMBER 14, 2016

Last week I discussed two research techniques which can be used when determining the optimum pricing strategy – Gabor-Granger and Brand Price Trade Off (BPTO). With the linear raising or lowering of prices, respondents can easily guess what the researcher is doing and may be tempted to ‘game’ the result.

Pricing 120

Pricing Price Business to Business Research 120

B2B Marketing Directions

JANUARY 29, 2023

Source: Edelman and LinkedIn (This month's Research Round-Up focuses exclusively on the latest B2B thought leadership impact study by Edelman and LinkedIn. This research is conducted annually, and it consistently provides useful insights about the importance and value of B2B thought leadership content.)

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Research B2B 52

Salesforce Marketing Cloud

FEBRUARY 20, 2024

Increase patient engagement during research and development A growing body of evidence shows that people who are well-informed and are motivated to actively engage in their healthcare have better health outcomes. Because of how rare it is, there is not enough research done to know the best way to treat it,” says Angulo.

Paid Search Agency 137

Paid Search Agency Companies Marketing & Strategy Work Management 137

Ataccama

MAY 10, 2022

Andy Hayler and his team conducted research into 140+ data governance programs across a range of verticals & shares his findings in this webinar.

Research 52

Research Verticals Webinar Metrics 52

AccuData

FEBRUARY 26, 2021

To turn into part of our group, each applicant has to cross a number of checks and demonstrate strong research and writing expertise. The post Buy Essay Cheap Of Top Of The Range For Affordable Costs appeared first on AccuData Integrated Marketing. s progress. s positions in our firm. With our assistance, youâ??ll

Buy 40

Buy Cost Paper SMS 40

Hubspot

NOVEMBER 30, 2020

Each business will use video for a completely different goal — ranging from increasing brand awareness, to boosting SEO. Here, we dove into new research from Wave.video to explore the top five reasons brands use video. Hopefully, these statistics will inspire you to use video in new, unique ways in 2021 and beyond.

Video Marketing 100

Video Marketing Research Brand Identity Branding 100

Marketing Insider Group

MAY 24, 2023

No matter what tools you have, you probably do a lot of your marketing research on good old Google. Advanced tips don’t just help you research. Also, use this advanced Google search with the site:[site.com] function to search for specific research and statistics on other sites rich with information. Image Source: Zyppy 5.

Search Marketing 293

Search Marketing Google Optimization Tips 293

Golden Spiral

APRIL 18, 2019

Understanding those needs requires significant initial and ongoing research to get the most valuable insights for your business. Thankfully, there are many reputable research firms, associations, and other outlets doing the hard work for you. Below are resources we recommend for your health IT product research. Research Library.

Work Management 102

Work Management Marketing Management Research Organization 102

B2B Marketing Directions

SEPTEMBER 27, 2020

Survey respondents represented a wide range of industries and company sizes. Sixty-two percent believe it's important to improve their understanding of their customers' customers through new or intensified research or data gathering. The report was based on a survey of 394 U.S.-based

Research 86

Research B2B Marketing Terms and Conditions Planning 86

Webbiquity

MAY 16, 2023

” It integrates with a wide range of tools including Google Cloud, Marketo, HubSpot , and Mailchimp. Like UGA, it provides an incredible range of reports. unknown Yes Yes Compare custom date ranges Yes unknown Yes Yes Paid vs Organic sources Yes(?) If all you need is a simple UGA replacement, this tool will be overkill.

Marketing Analytics Tools 342

Marketing Analytics Tools Analytics Google Work Management 342

Zoominfo

MARCH 3, 2019

In the world of B2B sales, company research is a critical aspect of any successful rep’s daily duties. In fact, access to the right research tools and information can make or break your ability to identify target accounts, personalize a sales pitch , and ultimately, close deals. Top Research Tools for B2B Sales Reps 1.

B2B Sales 100

B2B Sales Research Paid Search Agency Tools 100

Inbox Insight

AUGUST 30, 2020

Where do they go to research solutions? Our latest research pulls together essential data about the way decision makers reach their outcomes, giving vendors and demand generation managers the inside track. How buyers do their research. How much research do they do? Research stage. How do they plan their budget?

Work Management 98

Work Management Marketing Management Research Allocation 98

Marketing Insider Group

JANUARY 9, 2023

In fact, research shows that over 70% of SEO experts check their website’s domain rating at least once a month. Generally speaking, domain ratings range from 1 to 100, with larger numbers representing a higher likelihood of ranking on the SERPs. But what is domain authority? How is it measured? What’s A Good Domain Rating?

Domain 334

Domain Lead Scoring Lead Ranking SERP 334

B2B Marketing Directions

JULY 24, 2022

For the past few years, marketers have been inundated by research studies purporting to prove that consumers and business buyers now place great importance on the social responsibility track record of the companies they do business with. The following table shows how survey responses varied across four generational cohorts.

Research 52

Research Emarketing Customer Surveys Paid Search Agency 52

Zoominfo

OCTOBER 16, 2018

The platform offers a unique and untapped goldmine of market research. If used correctly, Reddit can help marketers demystify their target audience, perform keyword research, and spark new campaign ideas—today we teach you how. This is beneficial for research as it encourages more open-ended discussion. Perform keyword research.

Research 100

Research Peer-to-peer Marketing Automation Services User-Generated Content 100

B2B Marketing Directions

MARCH 13, 2022

(This month's Research Round-Up features the latest ABM benchmark study by ITSMA and the ABM Leadership Alliance, Winterberry Group's latest forecast of marketing and advertising spending, and a survey examining the future of marketing events by the CMO Council and Cvent.)

Account Based Marketing 52

Account Based Marketing ABM Spending Budget Management 52

SmartBug Media

AUGUST 1, 2019

With constant change being the norm in marketing and business, one thing remains the same: the need for marketing research. Marketing research is a helpful tool for organizations to better identify marketing strategies and evaluate business decisions using data. Develop Your Marketing Research Plan.

Research 81

Research Process Planning Marketing Budget Creation 81

KoMarketing Associates

JANUARY 11, 2023

However, new research shows that they are still facing numerous challenges ranging from budget limitations to measurement difficulties. While ABM has piqued the interest of many marketers and sales professionals, previous research indicates that most are still in the beginning stages of implementing this type of strategy.

Account Based Marketing 216

Account Based Marketing Marketing & Strategy Marketing Strategy Planning 216

Webbiquity

JULY 13, 2021

The massive report pulls together data from a wide range of sources to give a picture of the current state of Internet use and trends. Here are 12 more interesting findings from this impressive research effort. While the world’s population grew just 1% in 2020, the number of social media users increased 13.2%.

Internet Marketing 317

Internet Marketing Mobile Marketing Social Media Google 317

KoMarketing Associates

JULY 27, 2022

Marketers focused on the customer experience (CX) have several objectives, ranging from generating cost savings to improving acquisition and conversion rates. However, new research suggests that they are struggling to leverage data to achieve their goals. The Rising Importance of Defined CX Strategies.

Marketing Report 236

Marketing Report Optimization Resources Advertising Agencies 236

KoMarketing Associates

APRIL 27, 2022

As marketers continue to take on tasks ranging from content creation to demand generation, new research suggests that those who document their strategies along the way are more likely to see success. Documenting your strategy allows your team to stay productive, easily share progress updates, and adapt as plans change.”.

Marketing & Strategy 258

Marketing & Strategy Planning Marketing Strategy Demand Generation 258

Hinge Marketing

MARCH 25, 2020

My own perspective on the crisis has evolved, and I worry about the wide range of challenges faced by our clients around the world and their families. The research is still relevant, even in unpredictable times. AEC firms continued to grapple with intense competition for top talent across a wide range of roles.

Research 51

Research Planning Paid Search Agency Differentiation 51