Contently

FEBRUARY 22, 2023

Video is now the main way people consume content online. Much of that video content is pure entertainment , but consumers are itching for branded videos. In fact, 91% of people say they’d like to see more videos from companies they support. Run contests that encourage customers to create short videos.

Top of Funnel 148

Top of Funnel Video Marketing Marketing Strategy Marketing & Strategy 148

Stevens & Tate

MAY 3, 2023

This can be a real challenge if you don’t understand the factors that influence consumer purchasing decisions. It doesn’t matter how effective you say it is, how clear your demonstration videos are, or what kind of accolades you’ve received. The journey doesn’t end when someone makes a purchase.

Marketing Funnels 98

Marketing Funnels Purchase Top of Funnel Peer-to-peer 98

Martech

SEPTEMBER 28, 2023

Audio streaming platform Spotify is introducing video ads on its Roku app. Advertisers who participate in Spotify’s Video Takeover ad experience — seen by users on mobile, tablets and desktops — will now be able to add CTV as an option. Dig deeper: Roku partners with Shopify to allow purchases direct from TV Spotify video experiences.

Paid Search Agency 120

Paid Search Agency Ads Video Marketing Advertising Agencies 120

Marketing Insider Group

APRIL 21, 2020

Consumers are spending more time on social networks; video consumption continues to increase. And video marketing for these companies can still be cost-effective if done correctly. In conditions like these, performance video is a smart approach. What Is Performance Video? Getting More from Performance Video Marketing.

Planning 281

Planning Marketing Plans Video Marketing Content Marketing 281

DotDigital

AUGUST 10, 2021

It’s therefore imperative that you reduce any possible barrier to purchase. What are the common barriers to purchase? Barriers to purchases are usually the result of seemingly small mistakes on your website. Shoppers like to research a brand and its products before committing to making a purchase. 1: Slow site speed.

Barriers 98

Barriers Purchase Peer-to-peer eCommerce 98

Engagio

MAY 15, 2023

Everyone’s talking about ROI these days when it comes to making technology purchases. ROI has always been important, but in today’s state of affairs, where we’re all looking for opportunities to reduce costs, tech purchases are being scrutinized as never before. Check out the 1-minute video clip.) Here’s how I look at it.

Purchase 62

Purchase DemandBase Thought Leadership ROI 62

SmartBrief - Marketing

FEBRUARY 27, 2024

While I generally think of this as evidence that the guy’s awesome – he also beat “The Hitchhiker’s Guide to the Galaxy” text adventure without a hint book – it’s also evidence of how far video game technology has come since the days when people would make a special trip to the arcade to play Asteroids, or even since the Console Wars of my youth. (16

Video Marketing 76

Video Marketing Paid Search Agency Bandwidth Advertising Mediums 76

Webbiquity

JULY 23, 2019

Video marketing started getting big back in 2009 and had really taken off by 2017. Online video is huge and is projected to account for more than 80% of the overall Internet traffic by 2022. Video product is now easier and less costly than ever. Over 90% of marketers create video clips with assets they already have.

Video Marketing 246

Video Marketing Business Work Management Marketing Management 246

Only B2B

OCTOBER 5, 2021

According to Retail Dive , 87 percent of buyers use the internet and search online to study a product before purchasing it. They search for and compare equivalent goods, browse relevant material, and watch videos that best suit their needs or problems. If you utilize intent data correctly, it will provide you with such capacity.

Intent Data 118

Intent Data Purchase Intent Intent Vendors 118

Hubspot

MARCH 25, 2021

As you determine how you'll invest your time, effort, and money in 2021, you might ask yourself, "Will my blog posts actually lead to purchases?". To help marketers answer the question above, we surveyed nearly 300 consumers using Lucid software to learn if reading company blog posts had ever led them to make purchases from that brand.

Purchase 101

Purchase Sales Qualified Leads Lead Scoring Lead Ranking 101

SocialPilot

JANUARY 15, 2024

Video is the new king of content. With 93% of marketers using video marketing in their overall marketing strategy, the share of video in the marketing pie has increased manifold over the past few years. Besides, the focus of social media companies on releasing video content tools has also strengthened this trend.

Statistics 84

Statistics Video Marketing Work Management Paid Search Agency 84

Biznology

JANUARY 29, 2016

The video format serves these moments especially well, and particularly serves the Mobile researcher as it is easier for the consumer to understand visuals over text. Part Two of Integrating Mobile Video Branding…. Integrating branding video can pull facts into compelling stories. To be continued. The Where to Buy?

Top of Funnel 80

Top of Funnel Purchase Video Marketing Brand Identity 80

Navigate the Channel

DECEMBER 18, 2023

Video marketing has become a popular platform for marketing because it offers an immersive experience and sends a clear message. Video marketing in B2B offers immersive experiences and diverse visual mediums. Video marketing has over the years been transforming B2B marketing and here is how.

B2B Marketing 65

B2B Marketing Video Marketing B2B Marketing & Strategy 65

Outgrow

NOVEMBER 30, 2022

How to Develop and Launch a Successful Video Marketing Strategy. Building a robust video marketing strategy is a powerful way for businesses to engage their audience through visual storytelling. But don’t take our word for it— 69% of businesses increased their video marketing budget. . What Is Video Marketing?

Marketing Budget 138

Marketing Budget Video Marketing Marketing Strategy Marketing & Strategy 138

Martech

FEBRUARY 11, 2022

According to data from video marketing and animation platform Wyzowl, 86% of businesses are using video to reach audiences and 92% of marketers say video is an important part of their marketing plans. Read next: Data shows marketers investing more in video in 2022. Pet and used car purchasing are reversible trends too.

Video Marketing 111

Video Marketing Ads Advertising Agencies Newsletter 111

Sprout Social

JULY 19, 2023

Driving conversion through compelling video is a common goal in social media video marketing. Thanks to the OG TikTok, social media algorithms have prioritized video, especially short-form vertical video, like Reels and YouTube Shorts. Consumers can spot a sales pitch from a mile away.

Conversion Rate 90

Conversion Rate Video Marketing Top of Funnel Webinar Metrics 90

Vidyard

NOVEMBER 11, 2020

Why is using video for sales emails a smarter way to engage prospects and advance deals? Would you rather read a dense, 15-page instruction guide or watch a quick 90-second video that clearly shows each step? Sales videos allow them to quickly learn what your company has to offer—along with a host of other benefits we’ll explain below.

Video Marketing 168

Video Marketing Cold Calling Lead Ranking Enterprise Management 168

DiscoverOrg

JUNE 21, 2017

We could spend all day telling you what DiscoverOrg actually does and how our customers use it – but we thought it would be more interesting to show you – with real people, in our funny new video showing off how sales intelligence is done. The post [VIDEO] Real People, Real Sales Intelligence appeared first on DiscoverOrg.

Ideal Customer Profiles 250

Ideal Customer Profiles Video Marketing Account Based Marketing Cold Calling 250

Aberdeen

FEBRUARY 1, 2019

In the video, “Leveraging Purchase and Intent Data: A Fireside Chat With Stefanie Jay ,” two experts in the marketing space discuss how Walmart Media Group uses purchase intent data and purchase history data to connect marketing activities to buyer journeys. Using Purchase Intent Data. Build, Partner, Buy.

Intent Data 40

Intent Data Purchase Intent Purchase Intent 40

Aberdeen

FEBRUARY 1, 2019

In the video, “Leveraging Purchase and Intent Data: A Fireside Chat With Stefanie Jay ,” two experts in the marketing space discuss how Walmart Media Group uses purchase intent data and purchase history data to connect marketing activities to buyer journeys. Using Purchase Intent Data. Build, Partner, Buy.

Intent Data 40

Intent Data Purchase Intent Purchase Intent 40

Aberdeen

FEBRUARY 1, 2019

In the video, “Leveraging Purchase and Intent Data: A Fireside Chat With Stefanie Jay ,” two experts in the marketing space discuss how Walmart Media Group uses purchase intent data and purchase history data to connect marketing activities to buyer journeys. Using Purchase Intent Data. Build, Partner, Buy.

Intent Data 40

Intent Data Purchase Intent Purchase Intent 40

SalesIntel

FEBRUARY 17, 2023

But when making a B2B data purchase, you have a long checklist to review. Be Confident in Your B2B Data Purchase You need a good data provider to keep your sales team happy, find your ideal audience, and keep your CRM stocked with valuable data. Do you have access to videos and guides? All data is not created equal.

Purchase 52

Purchase Work Management Marketing Management Ideal Customer Profiles 52

Webbiquity

APRIL 18, 2023

B2B e-commerce tactics are designed to make the digital purchasing experience as engaging and efficient as possible. Strong organic insight through each step of the purchasing cycle is a proven method for growth. With an engaing site experience, visitors will come, remain, investigate, connect, explore, and make purchases more often.

eCommerce 294

eCommerce Social Media Tactics B2B Marketing 294

Sprout Social

SEPTEMBER 13, 2022

The days of using fancy filming equipment to create video content for your brand are gone. But that also means you have to step up your social video strategy. Leveraging your video strategy to get more leads, connect with your audience and convert them into customers should be a priority. Voice recording over your videos.

Budget Programs 123

Budget Programs Video Marketing Tools Marketing & Strategy 123

Sprout Social

JULY 13, 2021

But instead of pushing products through sponsored posts or links, Viya is selling millions of dollars worth of stuff through her video livestreams. A cross between a video stream, variety show and group chat, livestream shopping is the next big thing in interactive social commerce. What is livestream shopping?

Video Marketing 121

Video Marketing eCommerce Cross-Selling Buyer's Journey 121

ClickZ

SEPTEMBER 8, 2020

But as computer vision is developed and refined, it is increasingly being used in retail marketing to understand consumer needs and streamline the purchase process through channels such as shoppable video. AI enables deep and ongoing evaluation of visual content to help brands and retailers refine and optimize their video strategies.

Marketing AI 110

Marketing AI Video Marketing Curation Tagging 110

Hubspot

AUGUST 18, 2020

But, if consumers could see or try products virtually from home, would they still need to go to the store before making a purchase? However, as the world grows more and more digital, each new generation is making even more online purchases. Over 30% of that group have purchased multiple products after previewing them with AR.

Paid Content 101

Paid Content Purchase Product Research 101

Contently

SEPTEMBER 12, 2019

” YouTube series, which shows that any brand, no matter how sexy the product, can use video to drive sales. The series, which debuted over a decade ago, was one of the first majorly successful examples of video content marketing. Media and marketing experts have been anointing video as the trend of the year for over a decade.

Top of Funnel 149

Top of Funnel Video Marketing Generation Leads 149

Sprout Social

JANUARY 4, 2022

It’s no secret that video is becoming a staple in innovative brands’ marketing strategies. The sheer number of available formats and venues for social media video illustrates the point well (think TikTok, Instagram Reels and Facebook Stories, just to name a few). Social media video marketing statistics. Blood-sucking villains.

Social Media 142

Social Media Statistics Video Marketing Social Marketing 142

Biznology

OCTOBER 15, 2018

Nowadays, a great variety of brands are trying to gain the upper hand over their competitors by using a new marketing platform – live online videos. What is the reason for the popularity of these online videos in various industries? What are the benefits of using live videos? So, what does that tell us?

Video Marketing 143

Video Marketing Broadcasting Paid Search Agency Facebook 143

Vidyard

MAY 21, 2021

One of the last (and most important) steps to include in any video is the call to action (CTA). If they’ve watched your video to completion, they’ve demonstrated clear interest (or they would’ve bounced ten seconds into the video). What is a Video CTA? Do I want the viewer to watch more of my videos?

Top of Funnel 132

Top of Funnel Video Marketing Examples Webinar Metrics 132

Vidyard

MARCH 15, 2021

That’s why adding details into a personalized video, like your viewer’s name, company, or photo, is the perfect way to engage and delight your audience. You can use personalized videos to increase email conversions, boost landing page sign ups, increase event attendance, make nurture more personal, improve customer satisfaction, and more.

Video Marketing 123

Video Marketing Personalization Marketing Automation Services Top of Funnel 123

Sprout Social

JANUARY 6, 2021

If there’s one thing staying at home has revealed to us it’s that we watch a ton of video content. YouTube reports one billion hours of video are watched every day and research estimates social video ad spend will grow 44% from 2019 to reach $14.89 Build brand awareness and put a stake in the ground with video content.

Social Media 132

Social Media Video Marketing Social Marketing Top of Funnel 132

Sprout Social

MARCH 31, 2022

You’re not alone — brands are going all in on bite-sized video content right now. Food for thought: a staggering 89% of marketers plan to increase (or maintain) their investment in short-form video in 2022. With over 1 billion monthly active users, TikTok is booming as the hub of short-form video on social media.

Video Marketing 123

Video Marketing Best Practices Cross-Selling Social Media 123

Biznology

JUNE 5, 2017

Starting in 2005, the year YouTube launched, the internet has quickly become dominated by video. The majority of this video content is not business promotional video, but rather consumer-facing content like how-to videos, reality-style videos, gaming videos, and other episodic content that keeps people going back time and time again.

Cost 145

Cost Video Marketing Product Budget Programs 145

Vidyard

JUNE 7, 2021

Musical accompaniments to film are so powerful that some soundtracks outsell the movies themselves and some of the best background music for videos become permanently lodged in the cultural consciousness. How to Pick the Best Background Music for Videos 1.1 Decide What Role Music Will Play in Your Video 1.2 Try to let Jack go.

Video Marketing 107

Video Marketing Best Practices Copyright Domain 107

MarketJoy

JULY 27, 2018

While B2C buyers may make a purchasing decision the first or second time they come into interaction with a brand, B2B buyers may need several meetings, demos, proposals, and phone calls before making a decision. Usually, you’ll have to get buy-in from every decision maker before a purchasing decision is made.

Purchase 64

Purchase Peer-to-peer B2B Buyer Personas 64