Anything Goes Marketing

NOVEMBER 27, 2006

In addition, you can see the additional paid search terms that competitors purchased and how much they are spending on paid search. The data can be a bit out of date so don't use it to look for terms that others may not have purchased just yet. You can purchase a more advanced tool on a per month basis. This stuff is gold!

Paid Search Agency 100

Paid Search Agency Online Marketing Cost Per Click Tools 100

Anything Goes Marketing

OCTOBER 8, 2007

In a finely tuned closed marketing system, StubHub will save the search engine and keyword query string data to the profile of the people that purchase tickets. This will allow you to track the source if web visitors downloaded a white paper or purchased a product. Closed loop marketing seems easy eh? The same goes for email.

Salesforce.com 100

Salesforce.com Webcast Work Management Bandwidth 100

Anything Goes Marketing

SEPTEMBER 28, 2006

You need to stay on top of your keywords that you've purchased to ensure you get the most bang for your bucks. However, what if people come to your site but don't purchase anything right away? Optimizing your website to make it search friendly is a tremendous effort and you may not have the bandwidth to get where you need to be.

Search Marketing 100

Search Marketing Paid Search Agency Online Marketing Advertising Agencies 100

Anything Goes Marketing

SEPTEMBER 8, 2008

For example, does content differentiate based on past products purchased, geography, job title? PS: On a side note, it would be interesting to further investigate how these companies segment their databases and if they serve different content based on these segments. PPS: I receive these newsletters above and read them.

Newsletter 100

Newsletter Paid Search Agency Co-Registration Lead Nurturing 100

Anything Goes Marketing

FEBRUARY 6, 2008

Businesses will probably want to purchase the business edition as you'll not want ads on your internal search engine (could be competitors). I've set this search engine up for a non-profit site (because I make tons off this blog - heavy sarcasm) which means that no ads will appear in the search results.

Resources 100

Resources Google Web 2.0 Adsense 100

Anything Goes Marketing

AUGUST 26, 2006

If you're sending out a email newsletter, break out a list between those who have subscribed to your newsletter vs. those that are part of a list that you may have purchased. Here are some examples: If you're doing a new product launch email, you may want to at least break out your prospects vs. your existing customers. Get creative!

Email Marketing 100

Email Marketing Tips Newsletter Blogger 100

Anything Goes Marketing

MARCH 7, 2007

While I didn't purchase the complete report, I had a look at the executive summary and wasn't impressed until the last few points. This section made no sense and was really just an ad for the entire report that I wouldn't purchase. In the downloadable PDF, they provide 6 lead generation insights for 2007.

Lead Generation 100

Lead Generation Generation Lead Scoring Lead Ranking 100

Anything Goes Marketing

NOVEMBER 19, 2006

There are some sites out there like EA Sports (one of my favourites) that will let you download a sample of the game before actually purchasing it. He uses the gaming industry as an example. What Michael failed to mention was that you typically have to register for the sample but you get his point.

Paper 100

Paper Lead Generation Auto Responder Generation 100

Anything Goes Marketing

SEPTEMBER 30, 2006

I think I'm part of this market as I've noticed this car and may consider it if/when we purchase a new vehicle. The Element that informs the rabbit that it has 4 wheel drive. It hits its target market. Its integrated. you have TV commercials that kicked this off. you have a website that directly relates to the commercial. How do I know this?

Order 100

Order Youtube Wikipedia Advertising Agencies 100

Anything Goes Marketing

FEBRUARY 19, 2007

How else can you get closer to a brand that you really love and show your appreciation other then purchasing or experiencing it in person? Giving people a place to tell their story and provide their opinion is similar to this concept in many ways. That's one of the reasons that corporate blogs can succeed.

Tagging 100

Tagging Business Blogging Opinions Loyalty 100

Anything Goes Marketing

JULY 19, 2006

A web conversion, could be a request for some additional information, someone sending you feedback or an online purchase. Lets face it, website conversions (form submissions) are good for everyone because it's typically someone out there who is browsing your website and saying "I want something more from you guys".

Conversion 100

Conversion Marketing Websites Autoresponders Case Study 100

Anything Goes Marketing

MARCH 24, 2009

At your own company there still may be plenty of interest for your products or services but companies may not have the budget to purchase from you which means longer sales cycles and missed forecasts. How are the best in class companies still reaching their 2009 targets? Come Together.

Sales Management 100

Sales Management Top of Funnel Paid Search Agency Work Management 100

Anything Goes Marketing

JANUARY 21, 2009

In fact they should know my previous purchases and use that data to promote relevant products. I'm part of the Shoppers Optimum Points program - I'm sure I provided my gender when I'm signed up. The products that I should see could be something like shaving gel. Let me be specific MEN'S shaving gel.

Email Marketing 100

Email Marketing Paid Search Agency Tagging Deliverability 100

Anything Goes Marketing

MARCH 11, 2007

You also need to know the average purchase price. Just plug in the audience size, your campaign costs (do this by holding and dragging your mouse up or down on the text field), the expected response (clickthrough rate) and conversion rate (number of sales in this case). Email Labs has a similar email ROI calculator.

Forrester 100

Forrester Email Marketing Tools Clickthrough 100

Anything Goes Marketing

JULY 4, 2010

Requesting web visitors for the time frame in which they are looking to buy your product can be problematic as the person completing the form may lie to avoid getting a call from a sales rep even if they are looking to purchase in the next 3 months. Seasons change. People change. Are you allowing people to update their information?

Segmentation 100

Segmentation Tips Landing Pages Ideal Customer Profiles 100

Anything Goes Marketing

APRIL 20, 2006

Depending on how you collect information and the technology that you are using, he writes that you should be personalizing your emails based on: -Preferences: The type of content that they want to see -Behaviour: purchase history, web visits etc.

Personalization 100

Personalization Psychographics Clickthrough Generation 100

Anything Goes Marketing

AUGUST 19, 2006

You can also purchase ads on industry related websites. If you don't have any paid search ads, buy some and make sure that you have keywords that are related to the text on our home page (see above). Use the same caption. If you have the chance to create a banner ad, use the same picture above and use the same caption.

Paid Search Agency 100

Paid Search Agency Planning Blast Campaigns Banner Ads 100

Anything Goes Marketing

AUGUST 3, 2009

When someone fills out a form or purchases a product, you should be able to trace this back to the link you tweeted about. Make sure that you can clearly track the source of traffic to your website from Twitter. This goes beyond tracking Twitter at the aggregate level. This can be done in a few ways.

Twitter 100

Twitter Paid Search Agency Tips Landing Pages 100

Anything Goes Marketing

JULY 20, 2007

It has a call to action right at the top which outlines how to purchase the product and has a good first paragraph that summarizes the product. Here's another example from Agilent: This landing page does a few things right. The problem is that there is too much extra text on the page. For example, there is a "What's new" section.

Landing Pages 100

Landing Pages Microsite Paid Search Agency Click Fraud 100

Anything Goes Marketing

OCTOBER 8, 2006

They used a combination of in-house and purchased lists. The campaign had a 60% response rate and most of it came from email because supposedly they "were short, concise and punchy" (according to Revivio).

Case Study 100

Case Study Case Studies B2B Marketing BtoB 100

Anything Goes Marketing

MAY 17, 2009

sds09 Sales/Marketing Funnel stharris : # sds09 Most case studies are after purchase. Why not have one on Why they switched? Case studies across the demand waterfall. Tony Jaros) cahidalgo : # sds09 : TJaros- "The demand waterfall is as much about human behavior as it is numbers."

B2B Marketing 100

B2B Marketing Work Management Trends Lead Ranking 100

Anything Goes Marketing

OCTOBER 29, 2006

You can do any one of the following things (and some of my own): Send a special offer for new subscribers Send a request for additional contact information for a mail-in offer Ask for additional lead qualification questions - eg: age, sex, purchase time frame, annual revenue (depends on whether it's B2B or B2C).

Opt-in 100

Opt-in ROI Opt-out RSS 100

Anything Goes Marketing

FEBRUARY 21, 2009

In this way, you're focusing your sales team on the prospects that are more inclined to buy and sparing a potential buyer from being called too early in the purchase process. If you have a properly defined lead management process, leads should only be passed on to sales for follow up if the prospect has attained a high enough lead score.

Autoresponders 100

Autoresponders Sales Management Email Marketing B2B Marketing 100