Navigate the Channel

NOVEMBER 9, 2023

This is a great time to take a look at your public relations strategy to make sure it’s solid enough to take you through the rest of the year. Make creating content a priority Content creation continues to be an important way for businesses to reach out to the public right where they are at any given time.

Public Relations 65

Public Relations Social Media Paper FAQ 65

Walker Sands

AUGUST 7, 2017

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Public Relations 40

Public Relations Campaigns Video Marketing Service 40

Launch Marketing

APRIL 8, 2022

Public relations (PR) can be a challenge to some B2B marketers who get caught up in the mainstream of typical media relations and interactions with the public. While this is still important, B2B public relations tactics have slightly shifted focus to include things beyond sales-focused intentions.

Public Relations 131

Public Relations Tactics Creativity Peer-to-peer 131

SmartBug Media

JUNE 28, 2023

Without a thorough understanding of the role of public relations (PR) in brand recognition, many companies struggle to increase their visibility and improve their reputation. Having strong brand recognition can help create positive public opinion and encourage long-term customer loyalty.

PR 98

PR Brand Identity Branding Loyalty 98

Biznology

JUNE 13, 2017

I’m always asked about analytics and metrics when it comes to my earned media micro-influencer marketing campaigns, the campaigns that Dan Krueger and I produce for our clients at Gerr.is Marketing Uses a Spreadsheet but Public Relations Uses a Rolodex. every day. Done right, it’s old school.

Social Media 179

Social Media Storytelling Social Marketing Work Management 179

Martech

MARCH 27, 2024

Leading CRM platforms like Salesforce, Dynamics, Zoho and HubSpot are introducing new AI features for autonomous chats, automatic campaign launches, product suggestions and sentiment analysis. you choose “car” in one field and a related field’s lookup list now only shows car manufacturers like Ford or Toyota).

Marketing AI 121

Marketing AI Marketing Management Lock-In CRM 121

Contently

JUNE 16, 2022

Surgeon General, issued a Surgeon General’s Advisory on the dangers of health misinformation related to the COVID-19 pandemic. Usually, these advisories are reserved for serious public health concerns that relate to what we eat, drink, or smoke. What makes this advisory unique? The result of this misinformation?

Paid Search Agency 135

Paid Search Agency Ethics Case Studies Guidelines 135

Spiralytics

NOVEMBER 7, 2022

Some key uses of social media in government include crisis communication and management, information drive, and public education campaign, among others. However, knowing how to use it is key to effectively engaging with the public. Social media plays a major role in public communication in the Philippines.

Social Media 118

Social Media Tips Media Privacy 118

Act-On

SEPTEMBER 26, 2023

A great strategy for landing these links is pitching related blogs and podcasts. For example, you might learn that a topic related to AI performed well, so you pitch your SME as a podcast guest, discussing how companies use AI in email campaigns to increase response rates by 20%. What publications do they read?

SME 141

SME FAQ Domain Link Building 141

SocialPilot

MARCH 12, 2024

It was 2019, when Microsoft ran an integrated marketing campaign with Carlsberg. Integrated marketing is essentially a message-focused approach that combines everything from print and digital advertisements, sales promotions to public relations and even social media outreach activities. What is an Integrated Marketing Campaign?

Paid Content 83

Paid Content Campaigns Examples Advertising Agencies 83

Navigate the Channel

JULY 24, 2023

Public Relations (PR) plays a pivotal role in shaping a company’s brand image and promoting its products or services. The Role of PR Agencies PR agencies specialize in managing a brand’s public image, fostering positive relationships with the media, and driving strategic communications.

PR 65

PR Paid Search Agency Advertising Agencies Ad Agencies 65

Martech

APRIL 19, 2024

Understand local vs. national campaigns Local advertising differs from national campaigns in several ways: Audience specificity: By zooming in on precise geographic areas, brands can tailor messaging to align with local communities’ customs, preferences and nuances. New competitors.

Advertisements 109

Advertisements Advertising Allocation Planning 109

Sprout Social

MARCH 9, 2023

In most cases, companies hire specialists for each corporate communication function, such as internal communications, public relations and executive communications. Today’s public relations professionals are fusing traditional skills to work with modern tools and channels to create consistent narratives that reach varied audiences.

Public Relations 113

Public Relations PR Thought Leadership Advertising Agencies 113

Walker Sands

SEPTEMBER 16, 2022

From data-driven campaigns to strategic funding announcements, our public relations experts continue to produce exceptional results for our clients. Our media relations strategy for LevelTen received a Summit Award in the “Institutional Programs” category. D ata-Driven Campaign Elevates Visier in Crowded HR Tech Market.

Public Relations 98

Public Relations Thought Leadership PR Outreach 98

Martech

APRIL 18, 2024

If you need to build an endless supply of fresh digital ad content, this platform will save you a ton of time and perhaps even improve campaign results. The market was relatively stable for years, and one of the tools I wrote about in 2013 is still around today. Learn more : OpenAI pricing 2. Use cases : Enterprise systems, AWS optimization.

Marketing AI 132

Marketing AI Paid Search Agency Generation Enterprise Management 132

Contently

JANUARY 20, 2023

It’s authentic, it’s relatable, and it works! One example of a tried and true UGC campaign that effectively built trust is the #LikeAGirl campaign by Always , a brand of feminine hygiene products. The campaign was a huge success; over 6 million social posts included the hashtag.

User-Generated Content 141

User-Generated Content PR Word of Mouth Viral Marketing 141

Litmus

MARCH 11, 2024

Question 2: Is the campaign automated or is the send still in progress? If an error is found in an automated campaign, it can be turned off, fixed, then turned back on. In scenarios where the impact is large, you may want to get your public relations, legal, customer support, and social media teams involved.

Email Marketing 109

Email Marketing Work Management Marketing Management Paid Search Agency 109

Stevens & Tate

FEBRUARY 17, 2023

Public relation is vital for a successful business marketing campaign. While marketing involves multiple bits and pieces, public relations ensure your target audience is receptive to your marketing messages by establishing higher brand recognition.

PR 89

PR Public Relations Brand Identity Branding 89

Navigate the Channel

MARCH 6, 2023

The way you and your company relate to the public is crucial to its success. Understanding the need for public relations – and that engaging in public relations is not an option – is a primary factor in the success of many businesses. Understanding there is no uniform general “public” is also not an option.

Public Relations 65

Public Relations Lock-In Work Management PR 65

Brandpoint

APRIL 3, 2024

Staying ahead of the latest PR trends is key to success in the ever-evolving landscape of public communication. Trend 2: Harnessing Artificial Intelligence (AI) in Public Relations Artificial Intelligence (AI) is not just another industry trend, but a transformative tool that is impacting every industry.

PR 48

PR Trends Public Relations Ethics 48

Sprout Social

APRIL 12, 2022

These factors paired with a 24/7 news cycle fueled by cultural events galore , has caused the world of public relations to change just as quickly. To help you keep up, let’s discuss the current environment for public relations professionals. Public relations through a new lens.

Public Relations 108

Public Relations Stats Work Management PR 108

Biznology

JUNE 12, 2018

All Online Reputation Campaigns Take a Year at a Bare Minimum. We collect information from our clients or other publicly available sources –open source intelligence–to be used by our publications team to develop web content. We create new content , to be approved by our clients or other designated representative.

Work Management 207

Work Management Marketing Management Process Ideal Customer Profiles 207

Sprout Social

MARCH 12, 2024

With skepticism around performative activism on the rise, audiences value brands that prioritize providing excellent service over lackluster public statements. Like Reformation’s latest campaign with Monica Lewinsky and Vote.org , some brands will rely on influencers and celebrities to communicate their brand values.

Social Media 114

Social Media Social Marketing Media Planning 114

Top Rank Marketing

SEPTEMBER 20, 2023

Readers of our blog know we have a longstanding history with the conference starting at the very beginning, with 13 years of speaking and attending along with eight years during which we partnered with the Content Marketing Institute to develop speaker and influencer content marketing campaigns.

B2B Marketing 134

B2B Marketing Enterprise Management Content Marketing VALS 134

Brandpoint

FEBRUARY 23, 2023

But, for those in public relations, this is the worst thing they can do. We’ve been seeing a major slowdown in getting campaigns out the door, and a majority of the times this is happening because brands are afraid to commit. If you have a successful campaign, take the best bits and break it out to reuse on different platforms.

PR 62

PR Public Relations Advertising Agencies Thought Leadership 62

BenchmarkONE

JULY 29, 2020

Marketing and Public Relations are often lumped into one. Whereas, public relations is defined as “the professional maintenance of a favorable public image by a company or other organization or a famous person.”. Marketing-Related Tasks. Building Campaigns. PR-Related Tasks.

Public Relations 101

Public Relations Paid Search Agency Work Management Marketing Management 101

ClearVoice

MARCH 19, 2021

What is public relations? Public relations (PR) is the practice of creating a positive public image for a company or person through conventional and digital media. Public relations differs from media relations in that the ultimate target for messaging is the public (i.e.,

Public Relations 98

Public Relations PR Press Advertising Agencies 98

Brandpoint

MARCH 15, 2024

In the rapidly evolving landscape of public relations, staying on top of the latest PR trends is essential to successfully navigate the complex challenges of the industry. Download our 2024 PR survey to gain valuable insights and actionable recommendations for embracing PR trends and shaping the future of public relations.

PR 62

PR Public Relations Digital Transformation Ethics 62

Brandpoint

FEBRUARY 17, 2024

How to reach your target audience Before starting a branded content campaign, you must have a clear understanding of who makes up your target audience. Be relatable: Use a tone that your target audience would use when talking about their interests, the issues they need resolved, or what they need to make their lives run smoother.

Distribution 62

Distribution Word of Mouth Broadcasting Work Management 62

ClearVoice

APRIL 5, 2023

Investing in public relations campaigns or social media has gained steam Some marketers may feel that investing in public relations and social media marketing is more effective than SEO for several reasons: 1. Brand Awareness: Public relations and social media marketing can be effective in building brand awareness.

SEO 105

SEO Public Relations SERP Paid Search Agency 105

Walker Sands

JULY 20, 2022

Through strategic surveys, powerful visuals and story angles that highlight newsworthy findings, our teams continue to leverage creativity and data to create compelling, results-driven campaigns. Get in touch to learn more about how Walker Sands’ public relations expertise can help your business achieve its most pressing goals.

PR 98

PR Thought Leadership Public Relations Advertising Agencies 98

Sprout Social

JANUARY 18, 2022

They garner attention, attract fans and (for better or worse) often have their actions dissected in the public sphere. . Depending on your brand’s public perception, this type of attention can either be a goldmine or a minefield. Say you’re launching a new corporate social responsibility campaign. Investor relations.

Social Media 128

Social Media Ideal Customer Profiles Paid Search Agency Press 128

Navigate the Channel

OCTOBER 5, 2023

In the ever-evolving landscape of public relations (PR), staying ahead of the curve is essential to maintain a positive brand image and connect with your audience effectively. These influencers can effectively humanize your brand, lending it authenticity and relatability in the eyes of consumers.

PR 65

PR Trends Public Relations Transparency 65

Navigate the Channel

APRIL 17, 2023

Each year, Hermes Creative Awards competition judges evaluate the creative industry’s best publications, branding collateral, websites, videos, and advertising, marketing, and communication programs. Architect/Designer Magazine Campaign Feeney Inc.

Creativity 65

Creativity Public Relations Press Advertisements 65

Walker Sands

JULY 16, 2021

Leveraging our in-depth knowledge of B2B tech and the media landscape, our teams match clients with unique, attention-grabbing campaigns that deliver real results. We’re honored to receive a 2021 PRSA Skyline Award in the “Best Use of Data/Analytics” category for our data-driven PR campaign work with Iterable.

Public Relations 98

Public Relations B2B Thought Leadership PR Thought Leadership 98

BOP Design

MAY 5, 2021

The best marketing campaigns don’t start with a statement about “us.” Read questions on an industry forum or check out comments on industry publications. The best B2B marketing campaigns address the audience as humans, coming from humans. You want your messaging to be relevant and relatable. Put yourself in their shoes.

B2B Marketing 146

B2B Marketing B2B Lead Ranking Planning 146

Brandpoint

MARCH 14, 2024

Branded content marketing, where public relations and marketing strategies meet, is a great way to create captivating brand stories and engage your audience. How to promote branded content Effective distribution and promotion strategies are essential for maximizing the reach and impact of branded content campaigns.

Brand Identity 62

Brand Identity Branding PR Distribution 62