Unbounce

MAY 1, 2021

(Keep in mind that demographic segmentation doesn’t categorize individuals based on psychological traits like personality and interests—that’s psychographic segmentation. Demographic segmentation looks at who your audience is, while psychographic segmentation tackles how your audience is.). Why Segment Your Audience by Demographic?

Demographics 133

Demographics Segmentation Landing Pages Psychographics 133

Martech

OCTOBER 4, 2021

It’s the ABCD of marketing, but in the zero-party data age where an opt-in and an email address are merely a start — complemented by a host of granular self-reported preferences and psychographic data from all manner of sources — how do marketers unify, harmonize, and action it?

Psychographics 109

Psychographics Aggregators Privacy Eye-Tracking 109

ClearVoice

JUNE 17, 2022

Writing blog articles is both an art form and a science. The science of writing blogs that increase traffic. Write blog content that people are interested in. How about psychographics? But SEO is as important as ever when writing blog articles. The art of writing blogs that increase traffic.

Traffic 96

Traffic Tips Psychographics FAQ 96

ClearVoice

JULY 31, 2023

Streamlining the Writing Process An effective brief also serves as a roadmap, guiding writers through content creation. By laying out the key points to cover, the desired tone of voice, the intended audience, and any specific research or references required, a brief can help streamline the writing process.

Optimization 92

Optimization Content Enterprise Management Psychographics 92

Contently

APRIL 6, 2023

You can segment your customers based on demographic information, such as age and gender, or psychographic information, such as interests and behaviors. Create a Persona Template Now that you’ve segmented your data into unique groupings, it’s time to create a template and write (finally)!

Buyer Personas 164

Buyer Personas Template Psychographics Customer Surveys 164

The Marketing Blender

MARCH 22, 2024

The psychographics of your audience is where you will find the levers that will move marketing forward. Every touch point matters, so put the same attention into writing great ad copy as you would into a blog or a social media post. Understand their needs, pain points, and decision-making processes.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing & Strategy 97

SendX

JULY 30, 2021

Tell a Story When writing copy, your primary objective should be to keep people reading. You can share a testimonial from a customer, craft an email around a case study, or even write about a fictional scenario that highlights a product benefit. An advanced product demo won’t be a good fit for someone who just joined your mailing list.

Email Marketing 213

Email Marketing SEO Work Management Marketing Management 213

Salesforce Marketing Cloud

APRIL 4, 2024

It can also help you segment your audience in several ways, including demographic, psychographic, product/service usage, purchase habits, and overall satisfaction. For example, you might ask: “Write me a survey for customers who called about product x, but who have a low customer satisfaction score in the past year.”

Customer Satisfaction 52

Customer Satisfaction Customer Surveys Work Management Marketing Management 52

ClearVoice

DECEMBER 19, 2023

Psychographics (values, opinions, attitudes, interests, etc.) (And if you’re really advanced, you’ll apply all of these to a content strategy aligned with the buyer’s journey.) Audience analysis. You should know your audience’s Demographics (age, gender, occupation, location, etc.) Defining your goals.

Marketing Budget 52

Marketing Budget Marketing Budget Creation Marketing & Strategy Content 52

BenchmarkONE

DECEMBER 28, 2021

Key psychographics : His dog, Benny is his best friend but his job is first priority. . Key psychographics : She is a perfectionist and takes very good care of all her possessions, including her beloved dog Mitzi. . Dig deeper to establish psychographic traits like attitude, values, personalities, opinions, and values.

Paid Content 65

Paid Content Psychographics Marketing Budget Advertising Agencies 65

Navigate the Channel

JANUARY 2, 2024

And while we’re talking consumers and their perception, it would be careless if consumer characteristics and online reviews in general were left unaddressed. The psychographics of people who don’t trust online reviews encompass a diverse range of characteristics and attitudes. Go to the psychos, not the demos when evaluating!)

Psychographics 65

Psychographics Transparency Customer Satisfaction WOM 65

SendX

JULY 29, 2021

When writing copy, your primary objective should be to keep people reading. You can share a testimonial from a customer, craft an email around a case study, or even write about a fictional scenario that highlights a product benefit. The message of the video should be relevant for the recipient and where they are in their journey.

Email Marketing 198

Email Marketing SEO Work Management Marketing Management 198

ClearVoice

APRIL 23, 2020

When we write about people, and the human emotions, empathy and insight they possess, we can quickly make even the most mundane (or complex) product relatable among target audience members. How can writing about people enhance your content? When do writers write about people? The secret winning element is… people.

Tips 106

Tips Buyer Personas Case Studies Psychographics 106

Launch Marketing

MAY 12, 2021

The demographic, behavioral and psychographic characteristics, along with insights about the pain points and goals of your buyer personas are particularly instructive as to what types of videos and topical focuses make the most sense. script writing), production (e.g., Know Your Audience. actual filming) and post-production (e.g.,

Planning 122

Planning Webinar Metrics Video Marketing Marketing & Strategy 122

ClearVoice

JUNE 15, 2021

What Is Marketing Writing? Marketing writing is more than merely cranking out blog posts and website copy. Let’s take a look at some of the strategies good marketing writers employ to create writing that persuades audiences to act. How Is Marketing Writing Different From Other Types of Writing?

Rules 116

Rules Work Management Content Marketing Marketing Management 116

SocialPilot

JANUARY 26, 2024

Ever wondered how writing a clear and guided AI prompt can set the stage for the content you want to produce? From nailing those email subject lines to writing social media posts that pop, these AI prompt examples can come in handy in all scenarios. Let’s get started!

Examples 78

Examples ROI Planning Work Management 78

Heinz Marketing

MARCH 19, 2022

This article writes to compare these habits of ours to a training dog and how consistency helps develop trust, it’s negative for creativity and innovative ideas. Through Jason Gots’ diversified experiences in writing, music, and life he sprinkles some of his lessons and light within this conversation with Gretchen Rubin.

Marketing AI 101

Marketing AI B2B B2B Thought Leadership Digital Transformation 101

B2B Digital Marketer

MARCH 23, 2021

What could be the benefits of writing a book? Suppose you can write a book to addresses the conversations in the customers’ minds while gaining trust for answering those questions? With the right content writing, a book relevant to your company’s target audience can go a long way in fueling your company’s growth. source ). .”

Ideal Customer Profiles 52

Ideal Customer Profiles Service Product Psychographics 52

Anteriad

DECEMBER 14, 2022

Generative text AI can support blog writing, social media or even personalized sales emails. New AI tools can expand on the typical data used to drive personalization and incorporate psychographics. By leveraging psychographics, you can better adjust your messaging and how you approach your leads.

Ideal Customer Profiles 40

Ideal Customer Profiles Budget Programs B2B Marketing Psychographics 40

Unbounce

NOVEMBER 21, 2021

Psychographic segmentation : Creating audience groups with similar psychological traits like preferences or personality. Write for skimmers. Email marketing uses the same types of audience segmentation as landing page marketing, including: Demographic segmentation : Segmenting based on attributes like age and gender.

Email Marketing 127

Email Marketing Sales Qualified Leads Lead Ranking Generation 127

Mailmunch

MARCH 2, 2021

Psychographics of your audience: Group your audience according to their demographics and psychographics. Always personalize your message by taking care of the psychographics and demographics. Refer to my guide “How to send out welcome emails” to know the nits and grits of writing a welcome email.

Psychographics 58

Psychographics Business Opt-out CAN-SPAM 58

The Lead Agency

APRIL 14, 2024

Take transcript snippets and write blogs around the topic. Why write descriptive content when you could show a buyer the value of your product/service or company in a way that is captivating and easily viewed anywhere? Now, I need to write a social media post for LinkedIn. The repurposing possibilities are endless. Not at all.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Biznology

AUGUST 25, 2016

And they are important, because they fuel your content strategy–it is always easier to write for a specific audience. Personas give your writers a specific person to write for. Even in B2C, market segments are often rooted in demographics while personas pursue motivations and psychographics to deeply address customer intent.

Top of Funnel 80

Top of Funnel Segmentation Planning Buyer's Journey 80

Salesforce Marketing Cloud

JANUARY 4, 2024

Once you write up your messaging and schedule it through automation, you’ll really see how drip marketing can help. What works well for one company may not be applicable to another. Understanding your target audience is the biggest challenge. Get articles about marketing selected just for you, in your inbox Sign up now Why use drip campaigns?

Paid Content 120

Paid Content Work Management Email Campaigns Marketing AI 120

B2B Marketing Traction

SEPTEMBER 21, 2012

Your Outsource CMO can research demographics, psychographics and market opportunities by conducting interviews and surveys and by researching existing industry statistics and studies. What can an Outsource Chief Marketing Officer (CMO) do for your startup? Validate your product or service concept through research and analysis.

Startups 100

Startups CMO Paid Search Agency Marketing Management 100

B2B Marketing Traction

APRIL 20, 2010

When I created B2B marketing buyer personas (“personae” for those of you who studied Latin) for one of my clients last year, it became crystal clear why they beat working from demographic and even psychographic profiles hands-down. We starting profiling not only on demographics but also on psychographics.

Buyer Personas 100

Buyer Personas Rules B2B Marketing Psychographics 100

Hubspot

JUNE 13, 2018

There’s one small problem, though: your boss wants you to write and present a content marketing plan to her, but you’ve never done something like that before. Fortunately, we’ve curated the best content marketing plans to help you write a concrete marketing plan that’s rooted in data and produces real results.

Planning 101

Planning Marketing Plans Examples Buyer Personas 101

Integrated B2B

AUGUST 14, 2017

If you find that various keywords and themes seem to pop up during your interview with one more people, write those down. Psychographic Information. For this, you need to draw on psychographic data. Imagine that person sitting at the opposite end of the table from you, and you are writing the content just for him or her.

Buyer Personas 40

Buyer Personas Psychographics B2B Marketing Analytics Tools 40

Integrated B2B

AUGUST 14, 2017

If you find that various keywords and themes seem to pop up during your interview with one more people, write those down. Psychographic Information. For this, you need to draw on psychographic data. Imagine that person sitting at the opposite end of the table from you, and you are writing the content just for him or her.

Buyer Personas 40

Buyer Personas Psychographics B2B Marketing Analytics Tools 40

Martech Advisor

OCTOBER 31, 2019

A piece of common advice given when it comes to writing email content is to write short emails. There are different techniques to segment your audience, such as demographics, psychographics, geographic, and behavioral. Learn More: 9 Must-have Components of every Email Marketing Campaign. Segment Your Audience.

Email Marketing 65

Email Marketing Practices B2B Marketing CTR 65

B2B Marketing Traction

FEBRUARY 5, 2016

By writing a plan, marketing has a document that the user community has to approve and sign off on before any programming starts. What are their psychographics (lifestyle preferences, purchase habits, affinities, hobbies, etc.)? The solution is a written web site project plan. How will we accomplish these goals and objectives?

Planning 100

Planning Work Management Budget Programs Marketing Management 100

Brandpoint

JUNE 4, 2018

Content writing involves a lot more than hitting random keys on the keyboard and hoping for a good story. For content writers, some of the most salient data points include: web page interactions, referral source, psychographic indicators, communication history, purchasing patterns, events in their area and more.

Marketing AI 72

Marketing AI Personalization Psychographics Ideal Customer Profiles 72

Optinmonster

DECEMBER 22, 2022

” instead of “Subscribe” “Write Better Now” instead of “Sign Up” “Get Your Free Guide” instead of “Download” You can also experiment with using CTAs written from your subscriber’s point of view, such as, “Yes, send me my free gift! Custom Forms.

Lead Generation 89

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 89

Martech Advisor

JANUARY 9, 2020

Streaming TV ads are now driving incremental reach and frequency for advertisers while challenging the old TV rating to better value media based on business outcomes, writes, Marc Bourget, SVP Product at Samba TV. Advanced television such as OTT and CTV is now all the rage, as it redefines the TV ad industry.

Multi-Touch Attribution 64

Multi-Touch Attribution Ad Frequency Television marketing Multi-Channel 64

Valasys

FEBRUARY 28, 2020

With the help of intent data & tools available for the psychographic analysis of the prospects, the marketers can analyze the emotional quotients of the prospects. The reality of the moment is that brands are consistently & astutely optimizing their customer experience management budgets to drive customer loyalty.

Loyalty 72

Loyalty Top of Funnel Content Marketing Ad Building 72

SmartBug Media

JUNE 21, 2023

Write out your list of goals for redesigning your website. Research their hypothetical demographics and psychographics to develop detailed profiles. Determine how your content is performing based on relevant key performance indicators. Poll your customers or staff on effective and ineffective elements of your pages.

Marketing Websites 52

Marketing Websites Budget Programs Work Management Lead Ranking 52

Valasys

MAY 27, 2020

The art and science of writing your pieces of content in a way that suffices users’ search intent and is preferred by the search engine algorithms to rank on the SERPs, is called SEO copywriting. How do you Write Good SEO Content. Write Better Headlines. That’s when real selling begins.” Get ready to explore!

Copywriting 64

Copywriting Conversion Rate SEO Conversion 64