Contently

APRIL 11, 2019

To start, we looked at the positional breakdown within our sample. As someone gets promoted, daily duties become less about tasks and more about managing people responsible for those tasks. The post Study: What 1,400 Job Posts Teach Us About Content Marketing Hires appeared first on Contently. Conclusion.

Studies 168

Studies Work Management Planning Content Marketing 168

KoMarketing Associates

JULY 7, 2015

Oftentimes, B2B marketers need to focus on promoting what they already have to gain new customers and strengthen a loyal following. Below are some of the channels and mechanisms B2B online marketers can promote a new product or service to target audiences. App Notifications.

Marketing Management 120

Marketing Management Online Marketing Promotion B2B Marketing 120

Zoominfo

JANUARY 15, 2021

According to a study by Edelman, 88% B2B of decision-makers believe that thought leadership is effective in enhancing their perceptions of an organization—yet only 17% of them rate the quality of most of the thought leadership they read as very good or excellent. Your content should present your brand as a thought leader.

Lead Generation 264

Lead Generation Lead Ranking Paid Content Lead Scoring 264

ClearVoice

JANUARY 30, 2020

The case study is one of the most important promotional pieces to have on hand for new business pitching – and having them is one thing that separates agencies and high-paid creative services consultants from freelancers. Sending links to samples is also not a great presentation. Case studies are a better way to present.

Case Studies 59

Case Studies Case Study Studies Advertising Agencies 59

Contently

FEBRUARY 8, 2022

Your company should promote your story and humble beginnings on your “About Us” page. Followers believe the influencer has actually used the product they are promoting and found it to be from a reputable brand. Adding reviews and case studies to your website can have a positive impact on your SEO.

Storytelling 217

Storytelling Brand Identity Branding Word of Mouth 217

Sword and the Script | B2B

NOVEMBER 23, 2019

Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. This year the report sampled responses from 679 in North American B2B companies. It seems to me, studies like this just go to show the same could be said about marketing. Friday: 13%.

Advertising Benchmark 91

Advertising Benchmark Webinar Metrics Top of Funnel Studies 91

Launch Marketing

APRIL 11, 2018

ON24, a leading webinar marketing platform, recently published their 2017 Webinar Benchmarks Report that provides great information for marketing professionals that are involved with webinar planning and promotion. The organization studied nearly 16,500 webinars from over 1,000 companies ranging from SMB to enterprise across all verticals.

Webinar Metrics 54

Webinar Metrics Promotion Planning Practices 54

Martech

AUGUST 23, 2021

B2B DecisionLabs, the research arm for Corporate Visions, conducts studies focused on observing people’s behavior as they make choices and decisions. “We We conduct neuroscience studies, which is what I am mainly involved in,” said Dr. Simon. “We Dr. Simon noted that some of the findings from the study were expected.

Video Marketing 131

Video Marketing Eye-Tracking Case Studies Sample 131

The Point

JULY 18, 2011

If you offer prospects a white paper on how to solve the very business problem your product solves, however, you’ll be generating leads for your product by attracting prospects looking to solve that problem, without actually promoting your product explicitly. Benefits/Applications/ROI (including case studies, if possible).

Paper 100

Paper Lead Generation Sample Lead Ranking 100

Convince & Convert

MAY 2, 2012

Using social media as a central component to promote the program, Walmart customers were invited to visit Walmart’s Facebook Contest page to vote for one of 200 communities hardest hit by unemployment. Supporters also took to Twitter to help promote their favorite town. YouTube video highlighting the Fight Hunger Campaign.

Case Study 122

Case Study Case Studies Social Media Studies 122

Digital Marketing World Forum

MAY 16, 2019

Interested in learning how to make awesome videos that promote, host, and recap events? Video event marketing is (and will continue to become) an important tool for every step of the event promotion process. And after learning from these real-world case studies, you probably will too! How to Use Video to Promote Your Event.

Promotion 51

Promotion Video Marketing Storytelling Event Marketing 51

SendX

JUNE 25, 2021

The mistake could either be minor, like forgetting to include the coupon code or a link to a promotional email. We’ll also give you samples of how the apology email should look like for each instance. In this section, we are going to give you sample apology emails that are sent as a response to an issue raised by a customer.

Examples 195

Examples Sample Transparency CAN-SPAM 195

SendX

FEBRUARY 18, 2021

Instagram has many features to collect emails: Today, over 25 million businesses use Instagram for business promotion, so it's no wonder that the platform rolls out business-friendly features to help businesses achieve their goals. It's also important to invest time and effort into giveaway promotion so that you can attract more participants.

Ad Exchange 221

Ad Exchange Landing Pages Urgency Marketing Social Media 221

Hinge Marketing

JUNE 14, 2021

Within the executive summary, the full research study can be offered for sale as a premium content product. With modern digital technology, it is easy to offer either a sample chapter to encourage a sale or a full length digital version of the book to accelerate thought leadership goals. Case Studies.

Paid Content 144

Paid Content Top of Funnel B2B Thought Leadership Thought Leadership 144

Optinmonster

APRIL 29, 2022

Request a Testimonial or Case Study. Another easy way to compliment your customers is ask them for a testimonial or case study. Learn how to write an epic case study or check out our case study library to see how it’s done. Offer Samples. Offline: Host an event where people can sample products or services.

Lead Generation 101

Lead Generation Lead Ranking Generation Lead Scoring 101

Hinge Marketing

DECEMBER 11, 2019

According to a major study by Google, Gartner and Motista , B2B buyers are more emotionally connected to the brands they purchase than B2C consumers. With over 25,000 buyers and sellers studied and nearly one hundred research reports published , there is no other place with more extensive research on professional services markets.

Marketing Budget 117

Marketing Budget Top of Funnel Work Management Research 117

Salesforce Marketing Cloud

DECEMBER 12, 2023

But, all customers and users in the study reported that they aren’t ready to fully trust generative AI without a human at the helm. Results show customers and users do believe in the potential of AI to increase efficiency and consistency, bring inspiration and fulfillment, and improve how they organize their thoughts.

Ad Building 119

Ad Building User-Generated Content Case Studies Fulfillment 119

Content Standard

SEPTEMBER 28, 2020

Behavioral economics, a relatively new field of study that has developed over the last three decades, is helping marketers to improve the customer experience. According to BehavioralEconomics.com, behavioral economics studies, “cognitive, social and emotional influences on people’s observable economic behavior.”

Word of Mouth 115

Word of Mouth Marketing Management Customer Satisfaction Paid Search Agency 115

Content Standard

MAY 22, 2019

Rebecca Lieb, co-founder of Kaleido Insights, advocates for original research in a study by Buzzsumo and Mantis Research: “Organizations that take on original research can accomplish a great deal, for content marketing and beyond. Are you hoping to get more details on your brand’s promoters, passives, or detractors?

Research 98

Research Sample Planning Brand Identity 98

Hubspot

FEBRUARY 1, 2017

One of the best ways to prove your worth is through compelling case studies. To help you arm your prospects with information they can trust, we've put together a step-by-step guide on how to create effective case studies for your business -- as well as free case study templates for creating your own. Case Study Release Form.

Case Studies 36

Case Studies Case Study Studies Template 36

ScanmarQED

FEBRUARY 8, 2024

All these factors should be considered, which is why a pricing study involves more than just a price elasticity curve and determining the best point on that curve. A mid-range brand increasing their prices might suddenly compete with different brands other than their current competition and even different consumer preferences and brand image.

Pricing 59

Pricing Price Elasticity Allocation 59

Biznology

JUNE 4, 2018

In the course of arguing the need for mid- and late-funnel content, Berkowitz recommends emphasizing case studies, white papers, implementation and how-to guides because “you can only create so many eBooks and videos.” The need for mid- and late-funnel video for sales enablement. Source: SAVO Group. Like this post?

Top of Funnel 173

Top of Funnel Video Marketing Case Studies Gartner 173

DiscoverOrg

MAY 6, 2016

Did you know that a recent study shows 98% of conversions happen within 28 days of a show and 65% of those are within the first two weeks? It goes in-depth on the topics of targeting, promotion and cleaning up your lead data. See How An Org Chart Can Help You Know Your Prospect (KYP) Sample Our Data! Timing is everything!

Trade Show 136

Trade Show Webinar Metrics Marketing & Strategy Broadcasting 136

Sprout Social

OCTOBER 1, 2020

Many third-party studies confirm that organic reach is (largely) on the decline. Prior to a campaign, you might consider a social media audit to assess your opportunities, targeting demographics and which products to promote. Lead to a social media landing page tied to the aforementioned promotion.

Social Media 144

Social Media Advertisements Advertising Campaigns 144

Webbiquity

MAY 17, 2016

Sample review: “Trello is a simple, yet effective project management tool following the agile development model. Sample review: “This is a very easy-to-use tool for brainstorming and creating mindmaps. Sample review: “Super user friendly, works perfect and is very affordable! Showcase reviews: Online Marketing Institute.

Planning 145

Planning Research Tools Best Practices 145

Hinge Marketing

DECEMBER 7, 2015

Hinge has just released a new study on referral marketing that takes the research on this important topic to the next level. Why This Study? Our 2015 Professional Services Marketing Priorities Study found that trying to generate more referrals was the number one planned marketing initiative for 2015. How We Conducted the Study.

Studies 48

Studies Planning Work Management Marketing Management 48

SocialPilot

FEBRUARY 21, 2024

The essence of the collaboration is for the creators to promote and endorse your products or services on Instagram, and you compensate them in return. Marketing Charts – a marketing insight firm, conducted a survey on a sample size of consumers across Australia, Germany, Sweden, the UK, and the US. What were the results?

Work Management 90

Work Management Planning Advertising Agencies Marketing Management 90

ClickZ

FEBRUARY 4, 2020

Gamification and ‘send-me-a-sample’ campaigns. Last summer, DKNY held a similar campaign, offering perfume samples to users of Google Assistant or Amazon Alexa who asked a voice assistant for a sample. This is the success others would certainly like to repeat.

Amazon 135

Amazon Paid Search Agency Sample Mobile Advertising 135

Convince & Convert

DECEMBER 9, 2015

Sponsored Social pioneer IZEA commissions an annual study to uncover insights on the knowledge, experience, and overall sentiment of marketers and creators around Sponsored Social, as well as their input on budgets, price perceptions, and FTC compliance. The study distributed an online survey to a nationally-representative U.S.

Budget Programs 103

Budget Programs Sample Word of Mouth Advertising Agencies 103

Contently

MARCH 18, 2020

Study: A Look at Branded Web Series and If They Actually Work. I receive a lot of guest post pitches from people who want to promote themselves or their companies, so this signal will help separate your idea from the rest of my inbox. Wrap up the email with 2-3 writing samples. Data-Driven Analysis. Trend stories.

Storytelling 216

Storytelling Content FAQ Ideal Customer Profiles 216

DiscoverOrg

APRIL 25, 2017

Examples of triggers are funding events such as venture capital funding or planned mergers; product launches; and employee movement like promotions or when people leave or join the company. Technographic intelligence promotes new sales, upselling, and cross-selling opportunities. Do you have any case studies?

Account Based Marketing 245

Account Based Marketing CAN-SPAM Trigger Marketing Deliverability 245

Adobe Experience Cloud Blog

MAY 31, 2019

According to a 2018 Mosaic and Event Marketer EventTrack study , 84% of brands use events and experiences to promote their products and services to consumers. One marketing push that caused offense was an Amazon promotion for its show “The Man in the High Castle.”

Paid Search Agency 134

Paid Search Agency Marketing & Strategy Impressions Thought Leadership 134

Hinge Marketing

FEBRUARY 19, 2021

The Hinge Research Institute’s newly published 2021 High Growth Study: Technology and Software Edition looks at and helps both types of firms. Technology and Software firms from around the world were sampled—so chances are, your firm is represented. About the Study. Figure 1: T&S Firm Size Based on 2020 Revenue.

Marketing Budget 112

Marketing Budget Budget Programs Software Research 112

DiscoverOrg

MAY 6, 2016

Did you know that a recent study shows 98% of conversions happen within 28 days of a show and 65% of those are within the first two weeks? It goes in-depth on the topics of targeting, promotion and cleaning up your lead data. See How An Org Chart Can Help You Know Your Prospect (KYP) Sample Our Data! Timing is everything!

Trade Show 120

Trade Show Webinar Metrics Marketing & Strategy Broadcasting 120

Convince & Convert

SEPTEMBER 11, 2015

As BrandFog’s study concisely points out, “The ROI of social media is that you now exist.”. The same BrandFog study found the brand awareness established by executive visibility “builds greater trust , brand loyalty, and purchase intent.” Sample content: Really enjoying an article from @author (or @website) [link].

Loyalty 164

Loyalty Twitter Brand Identity Branding 164

ClickZ

APRIL 16, 2020

Besides, AR takes away the need to have a large physical inventory just to provide enough samples to be tried on. A study also revealed that AR experiences can bring about dwell times of over 85 seconds, interaction rates increase of 20%, and click-through rates to purchase of 33%. Augment branded and promotional materials.

Planning 127

Planning Work Management Marketing Management Paid Search Agency 127

Hinge Marketing

AUGUST 23, 2017

B2B marketing research is the process of uncovering insights into your marketplace by surveying a representative sample of its participants. If qualitative research allows you to dive deep into a relatively small sample, quantitative research derives its power from volume. Chances are you’ve been mulling some of these questions, too.

Research 94

Research B2B Marketing Sample Planning 94