Webbiquity

JANUARY 5, 2017

This trend makes case studies more important than ever. A case study is more than a review or a testimonial. A good case study paints a picture, tells a story. A question and answer (Q&A) case study is a simple and natural approach to telling a client’s story. ” That’s what you’re aiming for.

Case Studies 214

Case Studies Case Study Studies B2B Marketing 214

Single Grain

JUNE 15, 2020

This is our case study of how we doubled this e-commerce client’s conversion volume from Facebook and Google Ads while increasing ROAS. TSF was only using Google search to promote their brand terms. Or this one below, in which the customer raves about how TSF promotes “dieting done right!”. and scale sales by 1.7X

ROAS 105

ROAS PPC eCommerce Top of Funnel 105

NuSpark Consulting

JULY 15, 2011

Here’s a sample excerpt of a digital marketing/ lead generation proposal we did recently I thought I’d share because it really is a compilation of recent blog posts in a way. white papers, case studies, website copy, videos, podcasts, blogs). Our approach to lead generation beings with a message strategy.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

NuSpark Consulting

JULY 15, 2011

Here’s a sample excerpt of a digital marketing/ lead generation proposal we did recently I thought I’d share because it really is a compilation of recent blog posts in a way. white papers, case studies, website copy, videos, podcasts, blogs). Our approach to lead generation beings with a message strategy.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

ClickZ

JUNE 17, 2020

30-second summary: We provide seven examples of enterprise-level providers of AI-enabled marketing solutions as well as case studies for each. 1: Acquisio Turing: PPC bid and budget management platform. Acquisio launched an AI product, Acquisio Turing, in 2012 to simplify the time-consuming process of cross-channel PPC management.

Enterprise Management 137

Enterprise Management Digital Asset Management Marketing AI Marketing Management 137

SpotMe Blog

JUNE 29, 2023

Pharmaceutical marketing, or pharma marketing, involves promoting prescription drugs and medical devices to healthcare professionals (HCPs), patients, and consumers. Pharmaceutical companies invest heavily in marketing to promote their products and connect with HCPs. What is pharma marketing?

Paid Content 52

Paid Content Webinar Metrics Marketing Budget Marketing Strategy 52

Biznology

SEPTEMBER 7, 2015

Here are 10 case studies of companies that used insights from web analytics and drove ROI. HARVARD UNIVERSITY : To expand the digital reach of two established schools, Harvard Summer School and Harvard Extension School, Harvard ran a 12-month SEO and PPC campaign. Who does it well? Like this post? Sign up for our emails here.

Case Study 80

Case Study Case Studies Analytics ROI 80

Hubspot

JUNE 7, 2012

For example, you can create a dynamic list of anyone who has already signed up for an event, and block that continually updating list from future sends designed to promote the event. Let's say you’re promoting your summer sale across email, social media, and in person. email, social, ppc, etc.). You know the fear.

Email Marketing 28

Email Marketing Tips Ad Frequency Planning 28

Single Grain

JUNE 12, 2023

These include: weight loss health supplements the tobacco industry One of the most common types of misleading statistics used in advertising is the use of small or skewed sample sizes. Look for independent sources, such as reputable research studies or industry reports, to gather a broader perspective on the topic.

Statistics 52

Statistics Paid Content Advertising Agencies Advertisements 52

Salesforce Marketing Cloud

NOVEMBER 30, 2023

Marketing campaigns are a series of strategic actions designed to promote specific business products and goals executed within a set timeframe. You can also use that contact information to send them personalized promotions and offers. Learn what’s ahead for this technology and see new ways you can use it to connect with your customers.

Paid Content 115

Paid Content Top of Funnel Campaigns Paid Search Agency 115

QuanticMind

OCTOBER 24, 2017

8 Hidden PPC Reports to Find Out” by Aaron Levy. Google ran an independent study with 140+ advertisers across multiple verticals. A recent case study showed one merchant recorded +71% clickthrough rate (CTR), +76% conversion rate (CVR) and +22% return on ad spend (ROAS).

Paid Content 40

Paid Content Display Top of Funnel Cost Per Click 40

DealSignal

DECEMBER 27, 2021

B2B email marketing is not blasting promotional material to a large number of recipients, hoping that someone responds or becomes a lead. This differs from B2C email marketing, where email campaigns are directed to individual consumers and tend to be more promotional in nature. Don't be promotional—be a thought leader and add value.

Marketing Automation Services 101

Marketing Automation Services Email Marketing B2B Marketing Practices 101

Hubspot

FEBRUARY 2, 2017

If you're already using pay-per-click (PPC) techniques to power your presence on Facebook, Twitter, or Google, consider yourself lucky -- you can add LinkedIn to that list, too. Consider asking people to "Download your ebook now," or "Click now for free samples," instead of writing copy that's devoid of actionable next steps.

Linkedin 28

Linkedin Paid Search Agency Ads Cost Per Click 28

Moz

JANUARY 16, 2019

Posted by bsmarketer Content promotion isn’t tweeting or upvoting. Here’s how Kissmetrics, Sourcify, Sales Hacker, Kinsta, and BuildFire have used advanced content promotion tips like newsjacking and paid social to elevate their brands above the competition. Instead of using Buffer to promote new posts, though, Zach likes MeetEdgar.

Paid Content 57

Paid Content Promotion Top of Funnel Examples 57

Single Grain

APRIL 6, 2020

For example, referral marketing – a strategy in which brands incentivize loyal customers to promote their products or services via personal referrals (similar to word of mouth, except that WOM is organic) – will have significantly higher rates of success than cold calling potential leads. It's Not Event Marketing. for its audience.

Ethics 138

Ethics Word of Mouth Marketing & Strategy Class 138

Single Grain

APRIL 22, 2021

Diversify your revenue streams by promoting affiliate products. As defined by Smart Passive Income : “ Affiliate marketing is the process of earning a commission by promoting other people’s (or company’s) products. You find a product you like, promote it to others and earn a piece of the profit for each sale that you make.”

Enterprise Management 98

Enterprise Management Work Management Marketing Management Paid Content 98

Only B2B

FEBRUARY 1, 2023

One may create leads through a variety of internet marketing strategies, such as SEO, social media, and pay-per-click (PPC). Promote your blog Offer a free gift, such as an ebook, white paper, or discount, in return for an email address. Do they desire free material or samples? Recognize your audience’s motivators.

Lead Generation 117

Lead Generation Paid Content Inbound Marketing Lead Scoring 117

Convince & Convert

JUNE 24, 2010

Maybe sampling and demos on location will fit better. link] [link] Stanford Smith RT @jaybaer: If you want to be a better social marketer, study infomercials… [link] [link] david horne Jay. The truly believe in the products they promote. Just like nateriggs says, infomercials have a bit of ‘negative’ vibe. great points.

Social Media 122

Social Media Paid Content Media Webinar Metrics 122

Moz

MAY 18, 2020

Agencies write SEO scopes and PPC scopes separately, often without accounting for content resource needs to make the channels successful. Just about anyone can go online and learn SEO or PPC. This is more than enhancing our implementation of tactical SEO and PPC. Get a sample agenda for an integration workshop here.

Paid Search Agency 71

Paid Search Agency Organization Cross-Selling Peer-to-peer 71

KoMarketing Associates

JULY 21, 2015

One of the most direct ways B2B marketers can improve SEO, PPC, and ultimately lead generation initiatives is through the development of landing pages, designed to showcase individual content marketing assets. A place to drive PPC, remarketing and / or social media advertising campaigns. Third Party Studies. Daily Blog Updates.

Landing Pages 120

Landing Pages Search Engine Marketing Paid Content Search Marketing 120

Single Grain

JULY 9, 2021

Imagine that the ad network in which you are running your native advertising campaign decides to show the vegan protein powder you are promoting in a Food52 post about the best meat cuts to grill. Ecommerce Advertising Strategy: How We Doubled PPC Sales for ThinSlim Foods (with a 3X+ ROAS). That means native ads have 8.8X

Traffic 134

Traffic Acquisitions Advertisements Advertising 134

Single Grain

JUNE 3, 2021

45% are investing in PPC ads. . Content management skills to oversee the optimization and marketing of content on different channels like SEO, PPC, Social Media, Email and Blog. Related Content: [Growth Study] Slack: The Fastest Business App Growth in History. More than 70% of companies are investing in content marketing.

Resource Management 98

Resource Management Paid Search Agency Planning Work Management 98

Unbounce

JUNE 29, 2021

Whether you’re announcing your new business, creating an event page, or promoting a new product, you’re going to need more than a shiny landing page to get people to sign on the dotted line. A jaw-dropping 2018 study showed that 29.5% What you need is a landing page strategy. That’s a lot to read! Designing Your Landing Pages.

Landing Pages 143

Landing Pages Paid Content Top of Funnel Marketing & Strategy 143

Hubspot

MAY 27, 2015

We're helping our customers--the little guy--win the battle against a big, bad, evil empire that wants to enslave them to paying PPC costs! Some examples of my “work”: Some Samples of My Automated Article Creation "Work" c. If we don't do spam, our competitors will--and then they'll beat us. We have to spam.

Google 28

Google De-duplication Skype CAN-SPAM 28

Sprout Social

NOVEMBER 29, 2018

2018 was a big year for content, as recent studies have been showing: Content marketing revenue is projected to exceed $300 billion by 2019. Content marketing generates over 4x more leads than PPC per $1000 within 36 months. You can grab a copy of the sample content roadmap here. Can target several goals at a time (i.e.

Efficiency 111

Efficiency Planning Content Multi-Channel 111

Directive Agency

MAY 26, 2017

From promoting content to interacting with C-level executives in multi-touch marketing campaigns, social media is a must for any 2017 B2B marketing campaign. In a strong campaign, you will have lead nurturing strategies in place to help promote the right, targeted content to different level users to help move them along.

Demand Generation Agencies 61

Demand Generation Agencies Demand Lead Ranking Practices 61

Single Grain

FEBRUARY 25, 2022

With just a few clicks, you can complete your paint order , whether it's samples or the total amount, and get it delivered to your doorstep: Here are some of the cool things you can do with this app : browse colors to find the right match for your home. order paint samples easily from the app itself. and order products. 1) Google Ads.

Digital Transformation 52

Digital Transformation Enterprise Management Work Management Paid Search Agency 52

Single Grain

JUNE 9, 2023

Look for reputable sources and studies that provide compelling insights. Dive Deeper: 187 Online Advertising Statistics: Privacy, In-App, PPC, Social and More 5) Visual Marketing People are visual creatures, and leveraging appealing visuals can significantly impact your digital presence.

Advertisements 52

Advertisements Advertising Paid Search Agency Urgency Marketing 52

Hubspot

FEBRUARY 27, 2019

If you're already using pay-per-click (PPC) techniques to power your presence on Facebook, Twitter, or Google, consider yourself lucky — you can add LinkedIn to that list, too. You can also customize the targeting according to the field of study and degree. Job ads promote open jobs and use LinkedIn profile data to personalize each ad.

Linkedin 101

Linkedin Paid Search Agency Ads Campaigns 101

Convert

JANUARY 31, 2022

These A/B testing case studies are meant to help you think outside the box, and most importantly, see how the often disparate data points you collect through your research can be tied together with specific solutions. So, they decided to run a multivariate test for a sample of 4000 page views. The website homepage ( Source ).

Examples 52

Examples Landing Pages Click Rate Top of Funnel 52

Huptech Web

JULY 7, 2022

Then you need to dedicate this type of eCommerce website to display, promote, and sell your products. B2B Ecommerce Platforms: Are you eyeing to promote or sell-off your business products and services to other businesses? Market study: E-commerce trends are volatile. Example: Amazon, Alibaba, Flipkart, etc. to name a few.

CMS Development 52

CMS Development eCommerce Paid Content Marketing Websites 52

Valasys

JANUARY 20, 2023

To do this, you can survey the expected demographics to sample a trend. Promote redirections from the platforms that are performing best. So, before releasing the “Intel Inside” campaign to promote 386, they ran the “Red X” campaign to indicate the obsolescence of the 286 microprocessors.

Digital Marketing Funnels 40

Digital Marketing Funnels Top of Funnel Marketing Funnels Paid Content 40

accelerate agency

OCTOBER 27, 2021

Generally, SEO ROI can be measured through its impact on: Sales Custom goal values (for instance, number of newsletter sign ups) Traffic SERP rankings Later, we’ll take a look at a case study for RingCentral UK, and show some of the metrics that were measured. PPC vs SEO An alternative tactic to bringing in traffic is PPC advertising.

Case Studies 52

Case Studies Case Study Enterprise Management Paid Content 52

accelerate agency

OCTOBER 27, 2021

Generally, SEO ROI can be measured through its impact on: Sales Custom goal values (for instance, number of newsletter sign ups) Traffic SERP rankings Later, we’ll take a look at a case study for RingCentral UK, and show some of the metrics that were measured. PPC vs SEO An alternative tactic to bringing in traffic is PPC advertising.

Case Studies 52

Case Studies Case Study Enterprise Management Paid Content 52

ConvertKit

DECEMBER 31, 2019

For those of you using Facebook ads to promote your business , you're likely already testing multiple variations of ad copy, imagery, and calls to action to find out which ad combination generates the most clicks. PPC agency KlientBoost's offer of a free proposal is a compelling example. Get more value from your advertising budget.

Landing Pages 70

Landing Pages A/B testing Conversion Conversion Rate 70

SpotMe Blog

JULY 1, 2021

These experts also can promote events and products, and depending on how popular the channel gets among customers, they can be a part of networking or VIP meet-and-greet opportunities. Consider offering this in combination with free trials or samples of your product.

Lead Generation 59

Lead Generation Event Marketing Webinar Metrics CMS Development 59

Single Grain

AUGUST 18, 2023

But the digital marketing case studies they showcase on their site can offer invaluable insights for businesses looking to hire an agency. In this post, we’ll cover nine of our latest digital marketing case studies to dive deep into real-world scenarios in which we walk through the successes, challenges, and ROI that our clients experienced.

Case Studies 98

Case Studies Case Study Paid Content Paid Search Agency 98