Salesforce Marketing Cloud

JANUARY 24, 2024

This guide will explain the nuts and bolts of cold calling, including my favorite frameworks for approaching calls and some script templates you can start practicing with right now. It’s an opportunity to introduce your product or service to a prospect who might not yet be aware of how it could benefit their business.

Cold Calling 69

Cold Calling Template Marketing Prospects Zoominfo 69

SocialPilot

FEBRUARY 19, 2024

Nowadays, from email copies, product descriptions, and creating social media posts using AI to detailed blog posts, AI-generated content is everywhere. Everyone, from marketers to brands to common people, is utilizing AI to create SEO-optimized content within a fraction of the time than human writers.

Generation 98

Generation Psychographics Content User-Generated Content 98

Martech

MAY 4, 2023

Artificial intelligence (AI) is sprouting everywhere in marketing technology. While it has been a part of many products for some time, ChatGPT’s launch made the topic white-hot. As a result, more and more AI-powered solutions are being announced every day. It also has starter templates for websites, blogs and ecommerce.

Marketing AI 113

Marketing AI Marketing Automation Services CAN-SPAM eCommerce 113

Martech

FEBRUARY 2, 2024

MarTech.org launched MarTechBot, the first generative AI chatbot for marketing technology professionals in May 2023. A June analysis of the first 600 MarTechBot prompts revealed users chiefly derived value from generative/creative tasks, while also using MarTechBot to help them unravel a variety of marketing dilemmas.

Marketing AI 110

Marketing AI Marketing Management Marketing Automation Services Planning 110

Marketing Insider Group

MAY 1, 2023

The AI-fueled transformation of content marketing is both exhilarating and distressing. Sometimes you can find the threads of a story (aka a narrative) in the messaging your product marketing team developed. Explainer video script. The basic story outline is an excellent way to explain your product or solution.

Content Marketing 257

Content Marketing Planning Paid Search Agency Content 257

Martech

FEBRUARY 12, 2024

The content for the new product line needed revamping, and sales were carping about the lack of leads. What could she do with the tools she had and the AI capabilities that were cropping up in new versions of those tools? What kind of team did she need to ensure that AI was managed effectively, efficiently, and ethically?

Paid Search Agency 110

Paid Search Agency Planning Ad Building Enterprise Management 110

Hubspot

JUNE 13, 2023

85% of salespeople using AI/automation agree it makes their prospecting efforts more effective. As prospecting is an extremely critical step in the sales process , adopting AI to help with your processes is worth considering. Read on to learn more about using AI for sales prospecting and specific use cases for generative AI.

Lead Scoring 80

Lead Scoring Lead Ranking Work Management Sales Qualified Leads 80

Conversica

DECEMBER 12, 2022

Let’s take a look at the spectrum of options available for website chat, why Conversica is the first fully AI-powered website chat solution, and a few industry-specific examples of how this technology leads to big benefits for businesses like yours. There are still lots of chatbots built upon scripted flows.

Marketing Websites 104

Marketing Websites Lead Ranking SMS User-Generated Content 104

Marketing Insider Group

NOVEMBER 21, 2022

Emerging technology, including augmented reality and AI, will continue to offer more opportunities for event planning. What you should think about is how you can flip the script of work conferences being boring and just for work. Use of AI in Event Organization and Analysis. 9 Biggest Event Trends Happening Now.

Trends 280

Trends Marketing AI Co-Registration Conference 280

Blue Flame Thinking

FEBRUARY 29, 2024

Now generative image AI tools can help us create an avatar, train software to mimic our voice, upload a script, and splice them all together for the final product. First: Find an AI tool for headshots You can use Fotor (free), Leonardo (basic version is free) or Midjourney (which is now pay-to-play) for this step.

Video Marketing 52

Video Marketing Marketing Management Generation Transparency 52

Webbiquity

MARCH 7, 2023

But it takes the right mix of factors to build productive, lasting client-consultant relationships. As a result, they have high churn and difficulty generating referrals. Consider the use of artificial intelligence (AI) generally, or a tool like ChatGPT more specifically. For lead generation, an eBook may be one tactic.

Consulting 345

Consulting Marketing AI Paid Search Agency Ad Building 345

SalesGrape

NOVEMBER 5, 2023

Introduction: The Growing Importance of Chatbots in Lead Generation In today’s digital age, lead generation has become a crucial aspect of any successful business. Chatbots are computer programs designed to simulate human conversation through artificial intelligence (AI).

Lead Generation 83

Lead Generation Efficiency Marketing AI Sales Qualified Leads 83

SocialPilot

JANUARY 9, 2024

Asking where AI is in social media is like asking where sprinkles are on a sundae – it is everywhere. With the growing ability of AI, its usability is also rising, and the domain of social media marketing is not untouched by it. The latest AI statistics proved that 31% of marketers use generative AI to make social media posts.

Marketing AI 90

Marketing AI Social Media Media Ethics 90

SmartBrief - Marketing

FEBRUARY 27, 2024

AI, AR and cloud gaming My partner handmade a coffee table that can run 30 1970s and 1980s arcade games. Developments in AI, cloud computing and augmented and virtual reality have made headlines lately, and the gaming world has moved quickly to incorporate them. Artists are also worried about companies using AI to eliminate their jobs.

Video Marketing 76

Video Marketing Paid Search Agency Bandwidth Advertising Mediums 76

Hubspot

SEPTEMBER 19, 2023

McKinsey Institute reports that one-fifth of sales functions could be automated with artificial intelligence (AI). Luckily, AI is paving the way to reduce or even eliminate the time you spend on routine sales tasks. Sales reps using AI say they save more than two hours a day. How much time?

Marketing AI 71

Marketing AI Top of Funnel Lead Scoring Lead Ranking 71

Animalz blog

MAY 2, 2023

While SEO isn’t dying, it is undergoing substantial changes, accelerated by generative AI, and it’s worth hazarding a few educated guesses about what it might look like on the other side. Massive Increase in Competition for All Search Results Generative AI will dramatically increase the amount of SEO content published each day.

SEO 145

SEO Ad Frequency User-Generated Content Custom Publishing 145

Martech

JUNE 15, 2023

While Artificial intelligence (AI) has been a part of marketing technology for some time, ChatGPT’s launch made the topic white-hot. As a result, more and more AI-powered solutions are being announced every day. Movable Ink’ s Movable Ink AI is a unified suite of four AI functions, called models.

Allocation 80

Allocation CMS Development Classified Ads Lead Ranking 80

Heinz Marketing

JULY 16, 2023

is an innovative sales automation platform, that leverages the power of artificial intelligence (AI) to streamline the process of identifying and engaging with potential customers. utilizes advanced machine learning algorithms and real-time data to generate and continually update a list of high-quality, viable prospects. Seamless.ai

Ideal Customer Profiles 70

Ideal Customer Profiles Marketing AI Marketing Management Cold Calling 70

Sprout Social

OCTOBER 9, 2023

Enter the impetus for solving both challenges: artificial intelligence (AI). Cole brought in Nicole Leffer , a CMO AI advisor, to help navigate this new frontier. I spoke with them to learn how marketing leaders can incorporate AI across their teams effectively. AI] helped me connect dots faster than I could have done on my own.

Marketing AI 113

Marketing AI Examples Lead Scoring Lead Ranking 113

SmartBug Media

JULY 25, 2023

Artificial intelligence (AI) technology is revolutionizing marketing as we know it. Marketers are using AI to target the right customers with the right message at the right time. In the marketing sector, AI presents an opportunity to increase campaigns’ efficacy, boost revenue, and build stronger relationships with customers.

Marketing AI 98

Marketing AI Marketing Budget Paid Search Agency Marketing Budget Creation 98

Salesforce Marketing Cloud

MAY 18, 2023

Cold calling is a way to introduce your product or service by phone to people and businesses who otherwise wouldn’t be aware of your offerings. First, you need to identify your target prospect by determining the ideal business type and industry for your product. What is cold calling? There are a few key steps involved.

Cold Calling 97

Cold Calling Case Studies Case Study Training 97

SalesGrape

NOVEMBER 18, 2023

Introduction: The Evolution of Telemarketing in B2B Lead Generation Telemarketing has long been a staple in the world of business-to-business (B2B) lead generation. It involves reaching out to potential customers via telephone calls to promote products or services, gather information, and ultimately generate sales leads.

Telemarketing 52

Telemarketing Lead Generation Marketing AI Trends 52

Webbiquity

JANUARY 16, 2024

Whether you’re launching a new product, trying to more effectively connect with your audience, or just want a fresh approach, these ideas are all about bringing some fun and creativity to your videos. Cinematic Product Launches Cinematic product launches are like making a mini-movie to show off your B2B products in a cool way.

Creativity 175

Creativity Work Management Video Marketing B2B Marketing 175

Buffer

JANUARY 4, 2023

Content creators need all the help they can get – and they can find it in AI. No longer a far-fetched idea out of a 90s movie, AI has the potential to support content creators at every stage of the content creation process. Thankfully, idea generation is one of the simplest applications of AI tools that are readily available.

Marketing AI 129

Marketing AI Paid Search Agency Content User-Generated Content 129

Conversica

NOVEMBER 7, 2022

Today’s buyers are too savvy to be persuaded by one-way message blasts and scripted bots that do little more than route them to overwhelmed Customer Service Reps. Today, however, not only are they behind the tech curve, but they can cause numerous problems for your team and actually work against revenue generation.

Lead Ranking 93

Lead Ranking SMS Blast Campaigns Opt-in 93

Salesforce Marketing Cloud

DECEMBER 6, 2023

This art of creative problem-solving and science of usability are necessary in the age of AI. Discover the next generation of Einstein Bring conversational AI to any workflow, user, department, and industry. Increasingly, it will be about AI’s customer journey and UX designers can lead that charge.

Design 72

Design Trends Guidelines Class 72

Anyword

DECEMBER 8, 2022

ChatGPT is a chatbot where users ask questions and receive replies and answers from the AI. Simple in concept, but ChatGPT quickly generated buzz, concern, and wonderment for both the casual and professional user. The chatbot generates text responses that resemble that of a human and was presented as a Google-alternative.

Marketing AI 98

Marketing AI Copywriting Work Management Marketing Management 98

Salesforce Marketing Cloud

JANUARY 2, 2024

With AI infiltrating nearly every aspect of our lives in 2023, sales leaders saw huge industry transformations — automation, data analysis, and enhanced productivity for starters. Many AI adopters saw conversion rates and sales productivity improve by 10-30%. Here’s what sales leaders should keep an eye on.

Trends 69

Trends Top of Funnel Cold Calling Trust Marketing 69

Vision6

JANUARY 14, 2024

Welcome to the era of AI marketing- the missing link in your marketing strategies. AI has the potential to help your business revolutionise the way you connect with your audience. According to Gartner, 63% of marketing leaders plan to invest in AI in the next 24 months. How can AI be used for marketing?

Marketing & Strategy 52

Marketing & Strategy Marketing Strategy Planning Paid Search Agency 52

Salesforce Marketing Cloud

JANUARY 2, 2024

With AI infiltrating nearly every aspect of our lives in 2023, sales leaders saw huge industry transformations — automation, data analysis, and enhanced productivity for starters. Many AI adopters saw conversion rates and sales productivity improve by 10-30%. Here’s what sales leaders should keep an eye on.

Trends 64

Trends Top of Funnel Cold Calling Trust Marketing 64

Kevin Indig

SEPTEMBER 18, 2023

790 of the top 1,000 sites have a business model that’s not incentivized to give generative AI their data. 🗺️Context : An analysis of the top 1,000 sites on the web from Originality AI shows 12% already block Chat GPT’s crawler. For publishers, content is the product.

Lead Ranking 73

Lead Ranking Lead Scoring Wikipedia High Quality Lead 73

Martech

DECEMBER 2, 2021

Pega this week announced the launch of Next-Best-Action Customer Journeys, a portfolio of capabilities aimed at unifying the marketing team’s understanding of customer journeys with automated, AI-driven next-best-actions, prompted by the customer’s real-time context — the stage of the journey he or she has reached. Why we care.

Marketing AI 117

Marketing AI Best Practices Ethics Aggregators 117

Binary Demand

MARCH 11, 2024

It is more than just a transactional exchange of products or services; it is a nuanced process where one business strategically communicates with another about the value and benefits, they offer. Artificial intelligence (AI) has taken center stage, transforming media management from simple profiles to a nuanced, contextual approach.

Marketing AI 52

Marketing AI B2B Marketing B2B Lead Ranking 52

Salesforce Marketing Cloud

JANUARY 3, 2024

A sales pitch is a script or quick message that lets you share critical information about your product or service with a potential buyer. In other words, how your product solves their problems. Because you’re not just pitching a product, you’re pitching a solution. Be concise. Don’t ramble. Tell a story.

Examples 109

Examples Work Management Ideal Customer Profiles Marketing Management 109

The Lead Agency

APRIL 14, 2024

The challenge is that content creation is hard, and idea generation is a hellish idea for most B2B marketers. But podcasts are a great way to gather ideas and generate content at the same time. More good news: you don’t need to hire a big production team to create video content. How exactly? One asset can turn into many.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Salesforce Marketing Cloud

FEBRUARY 19, 2024

Scripts and templates To maintain consistency in communication, your playbook should include scripts for calls and meetings, email templates for various scenarios, and guidelines for social media interactions. Sales playbooks help everyone on your sales team talk about your products and deal with customers in a similar way.

Examples 59

Examples Work Management Marketing Management Marketing Proposals 59

Brandpoint

APRIL 13, 2023

It’s no secret that video content is the name of the game when it comes to generating social media impressions, engagement and traffic. These metrics eventually yield results with lead generation and sales. 80% of all videos created in 2021 were used-generated. 80% of all videos created in 2021 were used-generated.

Social Media 118

Social Media Traffic Top of Funnel Media 118