Webbiquity

FEBRUARY 10, 2022

Businesses spend significant sums on channels like SEO, paid advertising, and social media to drive traffic to their websites. It’s easy to find a live chat app that integrates well with not only your website, but also most popular social networks, and can promote your products effectively to targeted audiences.

Conversion 268

Conversion Marketing Websites Work Management Marketing Management 268

Webbiquity

AUGUST 18, 2020

Today’s virtual event platforms are adding features like virtual expo halls and exhibitor booths, 3D environments and avatars, social media integration, gamification, one-to-one video networking, content libraries, and detailed attendee activity analytics. Pricing: $4,800/$16,000/$26,700 per event; enterprise pricing by quote.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Webbiquity

JUNE 20, 2023

Video marketing has become a vital and productive tool for businesses in almost every sector. Image credit: Headway on Unsplash It’s not just consumer brands working with content creators; B2B companies are also increasingly leveraging video content to engage with their target audiences and drive demand for their products or services.

Webinar Metrics 309

Webinar Metrics Demand Work Management Video Marketing 309

Webbiquity

JANUARY 24, 2023

Social media advertising requires marketing professionals to proactively respond to continually evolving user habits and adapt to different trends. Image credit: Merakist on Unsplash The last year in social media saw consumer preferences shift, new technologies emerge, and certain social platforms flourish.

Social Media 304

Social Media Advertisements Advertising Spyware 304

Webbiquity

MAY 17, 2022

They should invest in creative tools and networking strategies for their customer service teams. Virtual events aren’t going anywhere and may eventually replace in-person conferences (though not any time soon) as the primary networking method. Creating a Productive Work Environment. Filling Training Gaps.

Organization 305

Organization B2B B2B Sales Training 305

Webbiquity

APRIL 18, 2023

This list includes tactics from SEO optimization to social media accounts , and more, that can realistically produce a return on your budget and efforts. This form of marketing focuses on getting existing consumers to talk about your brand, products, or services by providing feedback, reviews, and/or social references.

eCommerce 294

eCommerce Social Media Tactics B2B Marketing 294

Webbiquity

OCTOBER 22, 2021

Social media promotion uses platforms like Facebook, Twitter, Instagram, LinkedIn, YouTube, and Pinterest to connect with your target audience, build brand awareness, drive web traffic , and increase sales. There’s a wide range of social media management tools designed to help you succeed with your social media marketing efforts.

Work Management 266

Work Management Social Media Marketing Management Promotion 266

Webbiquity

APRIL 6, 2021

Networking is challenging even in “normal” times. Networking effectively online can be even more difficult. What if there was a way to take a lot of the guesswork out of expanding your network, to consistently get connected with credible, experienced professionals who are able and willing to help with whatever you’re working on?

Marketing AI 246

Marketing AI Startups Paid Search Agency B2B Thought Leadership 246

Webbiquity

DECEMBER 6, 2022

You can probably guess the top two social networks for B2B marketing pretty easily, but do you know which platform is #3? How your social media marketing budget stacks up to your peers and competitors? The Biggest Challenge in B2B Social Media Marketing. The Top Social Networks for B2B Marketing.

Social Media 237

Social Media Allocation Social Marketing B2B Marketing 237

Webbiquity

MARCH 8, 2022

It helps people discover your brand through search engines and social media. So they’ll want to read it, share it, and even link to it helping you generate a lot of traffic, social proof , and sales from different sources. This helps it promote the most relevant products and maximize sales. Publish original studies.

Small Business Marketing 294

Small Business Marketing Tactics Business Peer-to-peer 294

Webbiquity

APRIL 4, 2023

The term “social media” implies connecting with others, socializing and sharing. While this is a reason one may engage with social media, from its earliest days other motives have driven users to partake. Image credit: fauxels on Pexels There are four core motivations for engaging with social platforms.

Social Media 260

Social Media Media Youtube Advertising Mediums 260

Webbiquity

MAY 25, 2021

I think and talk and work a lot on the “big four” of the social networking world: Facebook, LinkedIn, Twitter, and YouTube. In your view, what social networks beyond those big four should B2B marketers be paying attention to, if any? We’re all inundated with notifications on social media. public broadcast models.

B2B Marketing 336

B2B Marketing Practices B2B SMS 336

Webbiquity

MAY 16, 2023

Yes Yes No (planned) Historical Import from UGA Yes Yes Yes Yes Setup one line of embed code per event to track unknown two lines of embed code one line of embed code Visitor Tracking Yes unknown No No Traffic by source Yes Yes Yes Yes Traffic by channel (search, social, paid, email, etc.) all blog posts) Yes(?)

Marketing Analytics Tools 342

Marketing Analytics Tools Analytics Google Work Management 342

Webbiquity

APRIL 13, 2021

For anyone not aware of the social conversation’s app brief but remarkable history to date, Clubhouse was launched in April 2020 on the iPhone only. One thing all of the most popular social networks (Facebook, LinkedIn, Twitter, Instagram, YouTube, even Pinterest and TikTok) have in common in the asynchronous nature of their content.

Spyware 303

Spyware Lead Scoring Lead Ranking Twitter 303

Webbiquity

APRIL 30, 2020

Social media marketing. With live events shut down, digital marketing using content and social networks has become even more important for brands and marketers. More than 70% of marketers say social media marketing has significantly helped them. Every social media service has its pros and cons. Why Instagram?

Tools 232

Tools Social Media Social Networks Work Management 232

Webbiquity

JULY 18, 2023

Influencer Marketing: It’s Social (But Pick Your Platforms Carefully) Influencer marketing continues to grow in importance across industries, though priorities, platforms, and practices are much different between B2B and B2C influencer marketing. TikTok is for idiots. ” It’s already been banned in India.

Marketing AI 246

Marketing AI Trends Planning Advertising Agencies 246

Webbiquity

MARCH 31, 2022

So, before pitching your product, your first step should be to establish your unique value proposition. What makes your product or service more valuable than your competitors? How can you prove the quality of your product? So is every new product launch thereafter.). What about the customer experience?

Marketing Budget 289

Marketing Budget Enterprise Management Sales Management Work Management 289

Webbiquity

JANUARY 30, 2020

A solid brand identity can help you get more people to trust your products and/or services. Arguably the best channel is through social media. billion people in the United States actively use at least one social network. Each of them spends approximately two hours every day, on average, on social media.

Marketing AI 232

Marketing AI Brand Identity Branding Advertising Agencies 232

Webbiquity

NOVEMBER 23, 2020

Sage helps small and midsized businesses manage production, operations, distribution, and inventory across industries. Social Media Management. Metricool unifies the data from your web, social networks, and online ads. Monitor the performance of your organic and paid advertising social media programs.

Marketing Automation Services 253

Marketing Automation Services Marketing Management Long Tail Marketing Paid Content 253

Webbiquity

JANUARY 24, 2019

There are several reasons why marketers may want to partially automate their social media campaigns. First, success with social media marketing comes with frequency (plus quality). Depending on your campaign strategy and target audience, social media marketing could be a 24×7 job. Guest post by Anand Srinivasan.

Marketing Automation Services 237

Marketing Automation Services Social Media Marketing Automation Social Marketing 237

Webbiquity

MARCH 3, 2020

Differentiating a product is (usually) easy. Getting digital products to market is a tough business. My goal is to help apply what we know to make that experience easier and less grueling, so these amazing people can focus more on their mission and less on the risks of product creation. Take an IT services business for example.

Enterprise Management 256

Enterprise Management Work Management Marketing Management Marketing Proposals 256

Webbiquity

JANUARY 28, 2020

Are you familiar with the concept of a social media hub? Though the idea of pulling all of your organization’s social media feeds into a central hub has been around since at least 2014 , they still haven’t found wide use outside of trade shows and corporate events. What is a social media hub?

Social Media 257

Social Media Media Aggregators Trust Marketing 257

Webbiquity

FEBRUARY 22, 2022

Per the study, “The most popular collaboration is posting social media content, with 79% of influencers doing this for brands, but only 44% of influencers enjoy this type of collaboration.” On to the lessons of the report. B2B Marketers are Misaligned With Influencer Preferences. Well, maybe.

B2B Marketing 358

B2B Marketing Research Paid Search Agency Advertising Agencies 358

Webbiquity

NOVEMBER 12, 2019

And you’d certainly never talk about your brand or product at a business conference or networking event…while wearing noise-cancelling headphones. Why then do so many brands fail to do basic brand monitoring on social networks, and across the Internet more generally? Your fans are advocating for your brand.

Positioning 222

Positioning Brand Identity Branding Peer-to-peer 222

Webbiquity

DECEMBER 12, 2018

Social Listening. Engaging in social listening means going one step further than merely maintaining the presence of your brand on social media. You should be watching not just for @ or hashtag mentions, but to all instances where somebody drops the name of your company or product in conversations, on blogs, news websites.

Trends 225

Trends Paid Search Agency Advertising Agencies Social Media 225

Webbiquity

MAY 1, 2018

However, digital technology, and social networking sites in particular, have fundamentally altered the way events are experienced. Through social media platforms , attendees and businesses can share content and experiences from the event. Image credit: CPS, Inc. Providing Important Information. Facilitating Conversations.

Trade Show 204

Trade Show Social Networks Social Media Advertising Agencies 204

Webbiquity

FEBRUARY 16, 2021

But small businesses also use this platform to interact with their target audience and spread the word about their products and services. The days when Twitter or LinkedIn were the only social media networks for B2B business promotion are long gone. 75% of B2B buyers use social media to discover new products and services.

Paid Search Agency 299

Paid Search Agency B2B Marketing Examples Enterprise Management 299

Webbiquity

MARCH 2, 2021

Its key strength is how it enables event participants to mingle and network as naturally and spontaneously online, using private or small-group video chat, as they can at in-person gatherings. Content production is a big part of that expense, as noted here. Bu too often, once the event is over, its content sort of fades away as well.

Event Marketing 271

Event Marketing ROI Multi-Channel Advertising Agencies 271

Webbiquity

MARCH 7, 2023

But it takes the right mix of factors to build productive, lasting client-consultant relationships. What channels are likely to be most productive and cost-effective for promoting it? Networking is a vital skill for successful consultants. Once it’s developed, how should the landing page be designed?

Consulting 347

Consulting Marketing AI Paid Search Agency Ad Building 347

Webbiquity

JUNE 7, 2018

Social Media Marketing. The rapid spread of new smartphones and tablets is driving exponential growth in the number of social media users. This has opened up new possibilities for brands looking to harness the power of social media advertising. Influencer Marketing on Social Media. Leverage LinkedIn. Join Niche Groups.

Paid Content 276

Paid Content Lead Scoring Lead Ranking Lead Gen 276

Webbiquity

OCTOBER 10, 2017

For example, you can use mobile event apps to make it easier for visitors to enter contests, alert attendees when an event starts, and showcase parts of your product/service on a platform customers are already comfortable with. It’s where people discuss products and services and interact with their trusted network to make business decisions.

Mobile Marketing 242

Mobile Marketing B2B Marketing Marketing Strategy Marketing & Strategy 242

Webbiquity

NOVEMBER 27, 2018

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. Now here are three ideas the social network’s CMO and her marketing team may want to contemplate. Twitter is arguably the most flexible and capable social network for B2B marketers.

Paid Search Agency 216

Paid Search Agency Twitter Trade Show Social Networks 216

Webbiquity

OCTOBER 22, 2020

After all, in most cases, consumers don’t put their trust in products–they put their trust in people. From the shape of your product to the look of your website, visuals are vital for making the right impression. Too many businesses make the mistake of creating product-focused websites that can come off as cold and impersonal.

Business 218

Business Ideal Customer Profiles Work Management Youtube 218

Webbiquity

SEPTEMBER 17, 2019

The first elements come at the very beginning, before the first sale is made or the product even exists: getting branding, customer, and messaging right. Tap your network. Pains: the specific problem or problems (three to five, if possible) your customer has that your product or service solves. ” But no one can spell it.

Startups 239

Startups Enterprise Management Work Management Marketing Management 239

Webbiquity

FEBRUARY 13, 2018

According to Google Trends, social media marketing as a topic if search interest recently turned nine years old (or is about to turn 11 years old, depending on when you place its origin). We’re now long past the days of having to “sell” business executives on the value of social media for marketing. WordStream ).

Social Media 229

Social Media Stats Social Marketing Paid Search Agency 229

Webbiquity

APRIL 7, 2020

Though vital for collaboration and project management, they are (too) often viewed as impediments to productivity. Running productive meetings is a challenge even when everyone is face to face in the same room. The Product. The idea came from siting in one too many meetings that weren’t productive!

Work Management 266

Work Management Marketing Management Burn Rate Word of Mouth 266

Webbiquity

JUNE 15, 2021

Generally, people accept recommendations from their network more readily than advertising by the brand. A referral program that encourages happy customers to recommend your brand to their network draws in new customers whom you may not be able to reach otherwise. Similarly, SnackNation offers a free sample box of its products.

Paid Content 284

Paid Content Lead Ranking Lead Scoring Sales Qualified Leads 284