KoMarketing Associates

MAY 27, 2020

buyers have purchased a product as a direct result of an email they received. and statistics suggested that in terms of driving sales, email marketing still beats banner ads, social media native apps and organic posts by 180%. In addition, about three-fourths of U.S. Approximately 40% of U.S.

Marketing Report 295

Marketing Report Email Marketing Banner Ads Open Rate 295

KoMarketing Associates

APRIL 15, 2020

Fortunately, there’s quite a lot of research available to help us see how B2B buyers are navigating their purchase process. That’s all of the potential suppliers, a buyer will assess, too, not just the one solution they ultimately purchase. B2B purchases are often made by committee or by consensus. In 2019, only 34% could be.

Buyer's Journey 157

Buyer's Journey Peer-to-peer Enterprise Management Work Management 157

KoMarketing Associates

MARCH 3, 2020

The start of any advertising campaign should always lie on discovering the target audience and how they search for products. What are buyers’ end goal for purchasing? What do buyers not like in a product? What do buyers not like in a product? What features are buyers looking for? Set Up Google Shopping Ads.

Paid Search Agency 212

Paid Search Agency eCommerce Effectiveness Companies 212

KoMarketing Associates

MARCH 23, 2022

Want to share a link, promote a video, or share five images of a new product? Promoted Image Ads: Showcase your brand or product with a single image and text. . Promoted Video Ads: Highlight your team or products with a short video and drive users to your site or app. . You can do that. .

Twitter 229

Twitter Paid Search Agency Advertisements Advertising 229

KoMarketing Associates

APRIL 10, 2018

There are many different components of a user’s activity online that you can use to better personalize your emails, including how what pages they visited on your website, their past purchasing history, and how they landed on your website in the first place (e.g. through organic search, social media, etc.).

Email Marketing 212

Email Marketing B2B Marketing Paid Search Agency Ideal Customer Profiles 212

KoMarketing Associates

JANUARY 25, 2018

By nature, the B2B buying process is more complex because of larger and more costly purchases, and a longer sales cycle. B2C SEO campaigns must get visitors to make an immediate purchase on the website. B2C (business-to-consumer) is the practice of selling products or services to consumers directly. Decision Makers.

SEO 219

SEO B2B Top of Funnel B2B Thought Leadership 219

KoMarketing Associates

FEBRUARY 5, 2019

While emotions may play a role in the purchase decisions of B2B buyers, what other factors contribute to the final decision made by customers? About 48 percent of customers can now say they have purchased products or services through social media. Social Media and the Influence on the Buying Process.

B2B Marketing 159

B2B Marketing Research B2B Custom Publishing 159

KoMarketing Associates

MAY 14, 2020

The majority of respondents (67%) cited content that provides product specifications and functionality as the most useful type. This was followed by product comparisons (65%) and product success stories (60%). B2B Marketers and the Customer Experience.

Customer Surveys 156

Customer Surveys B2B Marketing B2B Comparison 156

KoMarketing Associates

JANUARY 28, 2020

The list goes on and on, but the point is, B2B buyers are online and looking for information on products or services much like any other consumer. Then, factor in that less than 20 percent of businesses consider legacy relationships a factor when purchasing an enterprise software solution digitally, and the writing is on the wall.

Marketing Automation Services 162

Marketing Automation Services Software B2B Marketing Content Marketing 162

KoMarketing Associates

DECEMBER 6, 2017

As B2B buyers look for products, new research suggests that B2B marketers may want to focus on highlighting their reliability and ease of use to close the deal. Lavidge recently surveyed 400 B2B tech buyers to learn about their preferences when it comes to purchasing products and services.

Customer Surveys 180

Customer Surveys B2B CMO Vendors 180

KoMarketing Associates

FEBRUARY 21, 2019

Furthermore, 73 percent say they have been impacted by a brand’s social media presence when making a purchase decision. Video ads have become the number one way that customers have found out about a new brand or product before making a purchase. Marketers and Original Video Content.

Social Media 144

Social Media Social Marketing Video Marketing Media 144

KoMarketing Associates

DECEMBER 6, 2018

About 27 percent claimed that they would like them to be more tailored to their specific interests, while 12 percent want the ability to make a purchase without leaving the email. The Rising Effectiveness of Email Marketing.

Promotion 148

Promotion Email Marketing Marketing Report Purchase 148

KoMarketing Associates

NOVEMBER 5, 2018

About 52 percent believe it will allow them to assess brands/products online, while 49 percent think it will give them the opportunity to develop new products and services. However, only 20 percent are “very confident” in the data accuracy of their purchased data.

Buy 145

Buy Personalization Brand Identity Branding 145

KoMarketing Associates

JUNE 18, 2018

That being said, marketers still start with a slight advantage over new customers – 89 percent trust brands at least “a little” when they make a purchase for the first time. The chances are even better when customers come back the second time around – 67 percent rate their trust as “high” by the time they return to purchase again.

Trust Marketing 149

Trust Marketing Customer Surveys Custom Publishing Statistics 149

KoMarketing Associates

JULY 27, 2017

To learn more about customer preferences, the Content Marketing Institute and SmartBrief recently conducted the “How Content Influences the Purchasing Process” survey. Fifty-seven percent want content to provide specifics on products/services, and 43 percent prefer it to be more educational than promotional.

Peer-to-peer 158

Peer-to-peer Thought Leadership Content Paper 158

KoMarketing Associates

OCTOBER 29, 2019

However, many of them do not expect to increase productivity without a little bit of help. And, this is exactly the sort of trait that a productive B2B writer will possess. Being a driven content marketer allows you to produce content promptly while also pushing to go to the next layer of the purchasing funnel. Adaptability.

Top of Funnel 122

Top of Funnel B2B Marketing Budget Creation Content 122

KoMarketing Associates

MAY 8, 2018

Because many B2B offerings are complex and are not easily explained in a landing page or e-commerce product pages, live demos are key to getting more regular sales. Offer potential buyers the option to watch a demo instantly after showing interest in a product. Product Bonuses. Let’s take a look at a few ideas. Live Demos.

Webinar Metrics 159

Webinar Metrics B2B Marketing & Strategy Urgency Marketing 159

KoMarketing Associates

FEBRUARY 12, 2019

Compare that to the nearly instantaneous buying cycle for B2C purchases. Even large B2C purchases, like cars and houses, don’t usually extend much beyond a couple of months. According to ConversionXL , “60% of online shoppers start their research two or more weeks prior to purchase and “51% visit 4+ sites before finalizing a purchase”.

Work Management 121

Work Management B2B Marketing Marketing Management Peer-to-peer 121

KoMarketing Associates

SEPTEMBER 10, 2019

Even if you’re selling similar products to your competitors, having back-end support could actually end up being a way to use customer service content to drive sales and retention. Part of offering robust self-service options to your customers is giving them all the information they need to make an informed purchase. Really happy.

eCommerce 121

eCommerce Advertising Benchmark B2B Marketing Practices 121

KoMarketing Associates

MAY 8, 2018

The majority of Millennials (84 percent), Gen Xers (87 percent) and Baby Boomers (83 percent) said it was critical to trust a tech brand before making a purchase. When it comes to making a business purchase, 75 percent of respondents claim that it’s imperative that the company marketing to them has a strong brand reputation.

Customer Surveys 120

Customer Surveys Peer-to-peer Brand Identity Branding 120

KoMarketing Associates

DECEMBER 7, 2017

Facebook is usually faster to update than a website, making it an easy way to notify customers about office closures, product announcements, or other news they may be interested in. She oversees all of the purchasing decisions for internal use, as well as the supplies needed for Acme’s external contracts. Calendar Fill-Ups.

Paid Content 198

Paid Content B2B Marketing Allocation Marketing & Strategy 198

KoMarketing Associates

APRIL 30, 2018

More than 60 percent of respondents said that they use product demos to make their decision, while almost 50 percent claimed they rely on user reviews. Less than 50 percent stated that they consult vendors’ product websites.

Consulting 161

Consulting Buy Peer-to-peer B2B 161

KoMarketing Associates

AUGUST 9, 2017

With the wide array of marketing solutions available to them, B2B decision-makers are now refining the purchasing process and buyer journey. The “ B2B Buyer’s Survey ” from Demand Gen Report recently shed light on how B2B marketers are changing the way they purchase products and services. B2B Buyer Preferences in 2016.

Customer Surveys 121

Customer Surveys B2B Marketing B2B Paid Search Agency 121

KoMarketing Associates

JULY 9, 2019

In terms of trustworthiness, B2B customers ranked their own prior experience with a product (more than 3.5) However, product demos earned slightly more than 3.0, In regards to effectiveness on a scale of 1 to 4 (4 being the most effective), B2B marketers ranked product demos the highest, at slightly more than 3.5. on average.

Marketing Report 121

Marketing Report B2B Marketing B2B Purchase Intent 121

KoMarketing Associates

DECEMBER 5, 2017

It is the foundation for not only gaining insight but also for maximizing value out of the technologies we have already purchased. That’s why we’re developing brand storylines that will drive powerful engagement across our website, events, product launches, and demand generation efforts.

Marketing Budget Creation 439

Marketing Budget Creation Marketing Budget Budget Programs Marketing AI 439

KoMarketing Associates

APRIL 7, 2021

Here is Gartner’s definition of demand generation: “Demand generation is a data-driven marketing strategy focused on driving awareness and interest in an organization’s products and services, with the ultimate goal of developing long-term customer engagement. Because most B2B purchases are made by buying committees – not by individuals.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

KoMarketing Associates

SEPTEMBER 18, 2018

At KoMarketing, we work with a variety of clients that offer products and services spanning the B2B spectrum. One-third of Millennials report having budget and/or sign-off on enterprise technology purchases of $10,000+. As the workforce ages, the generations with purchasing power are shifting as well.

Top of Funnel 121

Top of Funnel B2B Marketing Marketing & Strategy Marketing Strategy 121

KoMarketing Associates

MARCH 15, 2018

Social listening is sometimes called social monitoring and consists of making a concentrated effort to see what potential and current customers are saying about your brand, products, or industry, online. Product or name misspellings. These could include: Mentions of your company name with a hashtag. Mistaken usernames (e.g.,

Paid Content 178

Paid Content B2B Marketing B2B Thought Leadership B2B 178

KoMarketing Associates

AUGUST 29, 2018

To dig deeper, the researchers behind the survey took a look at where audiences with higher purchasing intent encountered business marketing content. In addition, more than 60 percent use product demos to make their final decision, while almost 50 percent rely on user reviews. B2B Audiences and the Buying Process.

Social Media 120

Social Media B2B Media Purchase Intent 120

KoMarketing Associates

MARCH 10, 2021

Most B2B firms don’t have products quite as alluring as wine… at least until you start talking about the raises people might get as a result of working with your company. Twitter recently purchased Revue , a newsletter tool originally designed for content curation.

Twitter 295

Twitter B2B Marketing B2B Paid Search Agency 295

KoMarketing Associates

AUGUST 3, 2017

A study by Deloitte published by the Wall Street Journa l shows that B2C companies spend more on social media than B2C, but B2B spends more money on marketing training and analytics, possibly due to the fact that B2B industries are often more intricate and require more professional training and product support. But B2B often isn’t the same.

B2B Marketing 120

B2B Marketing Planning Paid Search Agency Allocation 120

KoMarketing Associates

AUGUST 2, 2017

The “How Content Influences the Purchasing Process” survey from the Content Marketing Institute and SmartBrief found that most customers (62 percent) prefer marketing content that speaks to their specific pain points and/or needs. Approximately 57 percent want content to provide specifics on products/services.

Lead Gen 136

Lead Gen Marketing Report Content Marketing Leads 136

KoMarketing Associates

AUGUST 9, 2019

About 54 percent of people who were surveyed said that they either made a purchase in the moment or after seeing a product or service on Instagram. This suggests that marketers may want to consider Instagram while crafting a social media marketing strategy. In terms of sales, Instagram seems to pay off – literally.

Social Media 121

Social Media Customer Surveys Social Marketing Media 121

KoMarketing Associates

NOVEMBER 17, 2015

One of the best ways an e-commerce business can succeed (besides great products and marketing) is by providing great customer service and experience. Customers like talking about their purchasing experiences, and will be much more likely to mention your business when you’ve done a great job getting them what they need.

B2B Marketing 120

B2B Marketing B2B Lead Ranking Word of Mouth 120

KoMarketing Associates

JUNE 18, 2019

This is due to a myriad of reasons, but especially the fact that more time is being spent researching purchases and conducting a detailed ROI analysis. a purchase. Let’s dig into the benefits of case studies for B2B : Showcase Your Product & Capabilities. What does this mean for B2B marketers?

Case Studies 120

Case Studies Case Study Studies Top of Funnel 120

KoMarketing Associates

OCTOBER 18, 2017

Although B2B marketers are now offering a wide array of products and services, new research suggests that B2B buyers are still challenged to search, identify and choose the right solutions for their needs. When it comes to making purchase decisions, a personal brand reference appears to matter to B2B buyers.

Marketing Report 136

Marketing Report Buyer Need B to B B2B Marketing 136

KoMarketing Associates

AUGUST 24, 2017

As B2B customers demand more from their products and services, they are also seeking enhanced engagement from marketers during the buying process. Other obstacles include a lack of interest from customers (31 percent) and failure to offer anything outside of products and services (29 percent).

Marketing Report 150

Marketing Report Demand B2B Marketing B2B 150