Digital B2B Marketing

AUGUST 14, 2012

How It Works You have seen retargeting ads, banners that promote whatever products you looked at or left in your shopping cart and follow you around the web. Rather than targeting an audience based on various characteristics, CRM retargeting allows you to target segments of your CRM database with online ads. CRM retargeting is similar.

CRM 100

CRM Advertisements Advertising Tactics 100

Digital B2B Marketing

NOVEMBER 29, 2011

Most B2B marketers are not providing pure commodity products, even in commodity markets. I sat next to a gentleman on a flight who sells a commodity manufactured product to trucking companies. He sells the exact same product as his competitors, made in the same factories to the same specifications.

Inbound Marketing 100

Inbound Marketing Paid Search Agency Differentiation Marketing & Strategy 100

Digital B2B Marketing

NOVEMBER 29, 2011

Most B2B marketers are not providing pure commodity products, even in commodity markets. I sat next to a gentleman on a flight who sells a commodity manufactured product to trucking companies. He sells the exact same product as his competitors, made in the same factories to the same specifications.

Inbound Marketing 100

Inbound Marketing Paid Search Agency Differentiation Marketing & Strategy 100

Digital B2B Marketing

JULY 21, 2011

Here are the signs your content marketing may be an illusion, it is really just email marketing: Your “best content&# is content you licensed or purchased, not created. Much of it looks like a product pitch, full of promotional product-benefit language. Five Signs of Illusion.

Peer-to-peer 100

Peer-to-peer Content Marketing Content Demand Generation 100

Digital B2B Marketing

SEPTEMBER 18, 2012

Based on company information, installed hardware/software and purchase plans are available from providers like Harte Hanks. Imagine if the stores and products you browse offline was available to target marketing, just like the online browsing is today? Demandbase provides the specific company and company information.

Planning 100

Planning DemandBase Aggregators Ethics 100

Digital B2B Marketing

APRIL 2, 2013

Assess the change in perception of your brand or product as well as the overall intent to purchase using attitudinal research (aka brand studies). Yes, there are ways to more effectively measure the impact of marketing on your business, solutions that many mid-sized B2B marketers have access too.

Top of Funnel 100

Top of Funnel Peer-to-peer B2B Work Management 100

Digital B2B Marketing

MARCH 21, 2012

From real time social media response campaigns to retargeting ads pitching products we looked at only moments before to traditional intercept marketing at malls or resorts, marketers will continue to interrupt what we are doing to get our attention. Gratuitous Creative. What made this extreme is not technology, it is identification and data.

Paid Search Agency 100

Paid Search Agency Telemarketing Ad Frequency Privacy 100

Digital B2B Marketing

NOVEMBER 6, 2012

Perceptions are created by experience with your products, service and people, through what other people say about you (even competitors) and through your own marketing. Any marketing that does not directly deliver contacts or move contacts through the purchase process in an observable way is not valued in this environment.

B2B Marketing 100

B2B Marketing Bundling B2B Marketing Proposals 100

Digital B2B Marketing

JANUARY 26, 2012

To date, the currency that purchases our attention is content. When I want information about your product, deliver it or lose your opportunity. Today, marketers are locked in a battle for attention. As individuals, we are flooded with more marketing messages than we can consume. Getting our attention requires something exceptional.

Content Marketing 100

Content Marketing Planning Webcast Lock-In 100

Digital B2B Marketing

JULY 11, 2013

Improving awareness and perception of your product, brand or company increases the leads across all sources. However, if they already know and respect your company, they are far more likely to give you the courtesy of a couple minutes and information that may be valuable down the road, even if they are not ready to purchase today.

Lead Generation 100

Lead Generation Lead Scoring Lead Ranking Generation 100

Digital B2B Marketing

JUNE 2, 2011

Ways to improve business or reduce cost that require purchasing your product are only valuable when I’m in market. Stage zero content is fundamentally different from buying cycle content. Here are five general characteristics of stage zero content. No Investment Required.

Buying Cycle 100

Buying Cycle B2B Thought Leadership Content Hubspot 100

Digital B2B Marketing

JUNE 18, 2014

Advertising will tell us about the products we want to know about, give us a direct path to the content we need and provide access to discounts on products we want. However, I would still expect to see purchase information that at least makes sense if I did purchase more. How will marketers do this? Data, of course.

Online Marketing 100

Online Marketing Paid Search Agency Advertisements Advertising 100

Digital B2B Marketing

JANUARY 22, 2014

Marketers and traditional media buyers wanted to purchase against demographics. But advertising as a way to distribute content, not advertising messages, in order to increase purchase consideration? You buy The Onion because you want to reach people with interests similar to the typical 18 to 34 year old male. full report ).

Paid Search Agency 100

Paid Search Agency Ads Advertising Agencies Ad Exchange 100

Digital B2B Marketing

FEBRUARY 16, 2012

Demand generation: the practice of creating demand for an organization’s products or services through marketing. The direct outcome is your audience is more likely to purchase your products or services. Demand Generation First Demand generation programs create interest in your product.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Lead Generation Demand 100

Digital B2B Marketing

DECEMBER 8, 2011

Last week, I shared the results of an informal survey about banner ads promoting a site or product you recently viewed. Most likely, they remove people from retargeting when they convert (purchase hosting), this is an easy step and one most providers recommend. Online Marketers are Creepy , but they don’t have to be!

Ad Frequency 100

Ad Frequency Banner Ads Campaigns Opt-out 100

Digital B2B Marketing

APRIL 30, 2013

We know that word of mouth has a powerful influence on purchase behavior. We also know that positive media coverage and reviews have a positive impact on purchase behavior. ” Fixed: “A significant improvement in the quality of your product improves word of mouth and increases sales.”

Twitter 100

Twitter Research Word of Mouth Correlation 100

Digital B2B Marketing

JANUARY 17, 2012

In content marketing, your competitors are not just product competitors. Analyst firms ( irony: whose papers you may listen and distribute ), media companies (who you purchase advertising from) and individual influencers are all competing to be your audience’s primary information source.

Mobile Advertising 100

Mobile Advertising Content Work Management Mobile Marketing 100