Martech

APRIL 11, 2024

Indeed, marketers use AI to brainstorm ideas, write copy, generate content, improve audience targeting, build landing pages, analyze data, parse text and find insights, customer intelligence and more. Much of the excitement about AI centers on the promise of increased productivity. Higher-ups want us to do more with less (efficiency).

Marketing AI 125

Marketing AI Work Management Effectiveness B2B Marketing 125

Sprout Social

OCTOBER 31, 2023

Our data reveals social marketers rate influencer marketing as having a significant impact on their brand’s efforts including brand awareness (89%), increased brand reputation (87%) and customer loyalty (87%). The “who” includes your target audience, their demographics, interests and affinities.

ROI 107

ROI Top of Funnel Work Management Advertising Agencies 107

Liveintent

SEPTEMBER 8, 2022

Boost brand recognition: Because native ads are more editorial than other ad formats, they present an opportunity to educate prospective customers on your brand, products, or services. This is a great way to drive awareness and affinity. With NCP, you can do just that and help drive traffic to your website.

Curation 118

Curation Relevance Advertisements Advertising 118

Marketing Insider Group

SEPTEMBER 11, 2019

While many consumers have taken to e-commerce like ducks to water, there’s something to be said for the opportunity to touch a product or try it before buying. Retail locations provide an important opportunity for brands to educate consumers about their products. Cash in on data to boost relevance. Get to know the locals.

Brand Identity 238

Brand Identity Branding Sample Paid Search Agency 238

ANNUITAS

OCTOBER 27, 2023

What is now ‘generally available’ in the platform amounts mainly to productivity improvements for go-to-market professionals, with embedded AI prompts that can automate or remove common steps in common GTM workflows — a tactical improvement to the platform. To move beyond core productivity gains (i.e.,

Marketing AI 130

Marketing AI Marketing Analytics Tools Enterprise Management Marketing Automation Services 130

Marketing Insider Group

MAY 11, 2021

Using critical consumer data can help you predict future behavior among customers. Predictive analytics involves using data to predict future user behavior, events, and results. You can form accurate predictions by studying historical and current data and statistics. What is Predictive Marketing Analytics?

Lead Ranking 352

Lead Ranking Analytics Marketing AI Marketing Budget 352

Contently

APRIL 6, 2023

Marketers base these personas on research and data about their actual consumers and use them to understand their needs, pain points, goals, and behaviors. Sometimes, knowing your customers can enact social change as well as increase brand affinity. What Is a Buyer Persona?

Buyer Personas 164

Buyer Personas Template Psychographics Customer Surveys 164

EveryoneSocial

AUGUST 2, 2022

While the term brand affinity might appear to be another generic term in the marketing cog, it’s actually fairly important to understand today. Here’s our modern playbook to all things brand affinity. What is Brand Affinity? The difference between brand affinity and brand loyalty. Why is building brand affinity important?

Ad Building 52

Ad Building Brand Identity Branding Word of Mouth 52

Martech

SEPTEMBER 28, 2021

“77% of B2B buyers state that their latest purchase was very complex or difficult,” said Julie Taylor, Lead Product Marketer at Introhive, in her MarTech session. Buyers have so much more information at their fingertips that they expect sellers to go beyond product data. Value data privacy to build customer trust.

Peer-to-peer 124

Peer-to-peer B2B Conference Privacy 124

Blue Flame Thinking

SEPTEMBER 8, 2023

Your website is the most visible view of your brand and products or services. Understanding your website demographics and analytics is a critical step in using data to make decisions. Track conversions and goals with real data that reduces guesswork and allows you to continually improve your web presence.

Traffic 96

Traffic Analysis Marketing Websites Allocation 96

Martech

MAY 25, 2022

Product feeds for a shoppable YouTube experience. Later this year, advertisers will have the ability to connect product feeds to campaigns to create shoppable video ads on YouTube Shorts. Coming soon to search results: 3D models of products. The last new insight is the support of first-party data.

Google 116

Google Lead Ranking Paid Search Agency Planning 116

Metadata

AUGUST 30, 2021

YOU LAUNCHED YOUR SOFTWARE PRODUCT. You captured all the data to position your product effectively You educated the hell out of your audience to prep them for your launch You introduced totally new technology to the market And you made sure every rep and buyer had every tool they needed to know how to use it.

Work Management 52

Work Management Marketing Management Budget Programs Software 52

Metadata

AUGUST 30, 2021

YOU LAUNCHED YOUR SOFTWARE PRODUCT. You captured all the data to position your product effectively You educated the hell out of your audience to prep them for your launch You introduced totally new technology to the market And you made sure every rep and buyer had every tool they needed to know how to use it.

Work Management 52

Work Management Marketing Management Budget Programs Software 52

Zoominfo

AUGUST 22, 2022

“Your company puts out products in the market to solve problems for people — which naturally begets the messaging,” says Mitchell Hanson, senior director of demand generation at ZoomInfo. “In all likelihood, you’ll have multiple different messages because the product solves different things for different people.”

Segmentation 130

Segmentation Ideal Customer Profiles Enterprise Management Marketing Automation Services 130

Martech

OCTOBER 4, 2023

Information gathering: Omnichannel programs collect valuable customer data through surveys, ratings, and purchase history, aiding in crafting targeted marketing strategies. Rewarding interactions: Customers can earn points through non-monetary activities like completing surveys or providing product reviews, leading to personalized rewards.

Loyalty 109

Loyalty Touchpoints Mobile Marketing Interactive Marketing 109

Salesforce Marketing Cloud

SEPTEMBER 13, 2023

If you want to get the most from your data, become more efficient, and scale your marketing efforts, here’s where you can start. Unlock efficiency with AI-powered campaigns by automatically generating segments, email subject lines, body copy, and visual assets based on your natural language inputs and your first-party data.

Work Management 136

Work Management Marketing Management Amazon Paid Search Agency 136

Martech

MAY 26, 2022

The ability to reuse audiences will be expanding to more campaign types in the coming months, according to a tweet from Ginny Marvin, Google’s ad products liaison. similar, custom, in-market, affinity) are now audience segments and Remarketing is now Your data. You may have seen this already in some accounts.

Features 107

Features Google Ads Segmentation 107

Cintell

FEBRUARY 7, 2019

Companies taking advantage of the Cintell, Customer Intelligence Institute association will gain greater understanding of target audiences interested in their products through foundational primary and secondary research. About the Customer Intelligence Institute.

Advertising Agencies 100

Advertising Agencies Buyer Personas Paid Search Agency Companies 100

Martech

JANUARY 26, 2023

To address these challenges, three key elements should be at the forefront of any successful digital strategy this year: Using data to inform your strategy. Data-informed insights Data and insights are often used interchangeably, but there is an important distinction between the two. Integrating creators into your programming.

Paid Content 140

Paid Content Enterprise Management Work Management B2B Marketing 140

Litmus

AUGUST 15, 2023

For example, if someone has browsed a certain item in your online store, you can make the most of your shopper data by using dynamic content to display the item in an email. Collect your data First up, you’ve got to collect the right data. Segment your audience Once you’ve got the right data, it’s time to segment it!

Content 87

Content Bundling Display Segmentation 87

Martech

OCTOBER 19, 2022

Consumer data collection has exploded over the past decade. As users, we’ve grown too accustomed to sharing very personal data in this loosely regulated digital age through every topic searched, email sent and double-tap on a friend’s post. Sensible vs. sensitive data targeting. How those audiences are modeled.

Ideal Customer Profiles 133

Ideal Customer Profiles Tips Privacy Ad brokers 133

Martech

JANUARY 3, 2023

Consumer packaged goods (CPGs) have historically relied on third-party data for their brand marketing efforts. This strategy is due for a change as the data and marketing landscapes evolve. CPGs have the opportunity to improve business outcomes by leveraging first-party data. Unfortunately, there is no third-party data panacea.

Lead Ranking 93

Lead Ranking Lead Scoring Work Management Paid Search Agency 93

Martech

MAY 8, 2023

Creating a data-driven marketing strategy can be intimidating. In my experience, a marketing strategy hinged on first-party data drives better business results. I’ve supported clients across all stages of creating a data-driven marketing strategy — from discovery and implementation to measurement and optimization.

Marketing & Strategy 110

Marketing & Strategy Budget Programs Advertising Benchmark Loyalty 110

Martech

MAY 8, 2023

Post-purchase and post-shipment emails A purchase from an ecommerce site is an opportunity to engage with that user on their new product. Brand affinity. If users make it far enough in their web experience to put a product in their cart, they likely just need a small nudge or reminder to complete their purchase.

Marketing Automation Services 114

Marketing Automation Services Marketing Automation Email Marketing Automation 114

Salesforce Marketing Cloud

FEBRUARY 26, 2024

A copilot makes you more productive by doing work on your behalf. Get the intel A report by the Oliver Wyman Forum found 55% of global workers are already using generative AI at least once a week, but the expected productivity gains have been lacking. So, how do these productivity workhorses get the job done? The best part?

Marketing AI 89

Marketing AI Business Enterprise Management Work Management 89

Zoominfo

APRIL 20, 2020

Basic firmographic and demographic data points simply aren’t enough to hone and engage prospective buyers in a good economy, never mind the current climate. Use buying signals, intent data , artificial intelligence, and machine learning to know when companies are looking for your products and services and when they’re ready to buy.

Top of Funnel 239

Top of Funnel Ad Building Planning Work Management 239

Liveintent

AUGUST 3, 2022

Imagine you pay five dollars to serve an ad, and a customer clicks on that ad and purchases your product, priced at $100. Gradually make optimizations and see what data you gather to help inform your marketing strategy; don’t just pour all your dollars into customer acquisition or performance marketing campaigns.

Top of Funnel 118

Top of Funnel Brand Identity Branding Advertising Agencies 118

TrustRadius Marketing

JUNE 20, 2022

This helps you optimize how your product or service is positioned within your niche market. Other popular products, like Cyfe , now only offer paid plans. For social media analytics, here are our favorites in 2022: Product trScore Pros Cons Audiense 7.7/10 This means analyzing social media conversations about a brand or product.

Social Media 116

Social Media Analytics Work Management Media 116

Sprout Social

JANUARY 9, 2024

Evolving your social strategy to meet consumer demands requires you to listen better, scale your customer care efforts and integrate your social and customer data. To reach (and exceed) these high standards and make social media personalization a reality, you need a way to integrate customer data —including social data—in one place.

Social Media 125

Social Media Personalization Media Work Management 125

EveryoneSocial

NOVEMBER 16, 2022

I think we can all agree that LinkedIn is the professional social network that helps drive sales, retain customers, build brand affinity, and attract top talent to open job positions. But it’s outdated thinking, especially given how today’s buyers conduct product research. Why should employees be in your social strategy? LinkedIn ).

Paid Content 136

Paid Content Linkedin Ad Building Marketing & Strategy 136

Oktopost

JANUARY 30, 2023

TikTok has also recently emerged as a powerful and valuable tool for B2B marketers, driving brand awareness and affinity. Unifying Campaign Management to Improve Visibility and Productivity There are a few key reasons why we decided to integrate TikTok into Oktopost.

B2B 62

B2B Paid Search Agency Marketing & Strategy Social Networks 62

Salesforce Marketing Cloud

JANUARY 12, 2023

John Kucera, senior vice president for product management at Salesforce, co-authored this article with Christopher Dean. Customer data is the key here, and using automation to collect it and pull meaningful insights from it will drive growth for media and entertainment companies. To watch a video version of this content, click here.

Paid Search Agency 98

Paid Search Agency Automation Companies Media 98

Martech

JUNE 6, 2022

This includes design and content creation as well as data analysis and strategy. Does our customer data reside in disconnected silos throughout the organization? Do we have customer knowledge gaps that could be filled with trusted second- and third-party data? As a result, data privacy regulations are on the upswing.

Enterprise Management 113

Enterprise Management Email Marketing Marketing Management Planning 113

Sprout Social

JUNE 1, 2022

While social media tends to capture new minds early in learning about a company, lifecycle marketing (also known as retention, growth or customer journey marketing) focuses more on people who are already registered for and using a product or service. Exasperated users may quickly Tweet or publicly share their misfortunes with a product.

Social Marketing 119

Social Marketing Planning Work Management Peer-to-peer 119

Outgrow

APRIL 9, 2024

Measuring awareness, sentiment, and brand affinity for ROI assessment. He specializes in data collection, analysis, filtering, and transfer by means of widgets and applets. Saksham Sharda: So are there any risks that this proliferation across different platforms can lead to any danger to user privacy or data security?

Marketing AI 52

Marketing AI CMO Small Business Marketing Lead Ranking 52

Contently

DECEMBER 26, 2022

Organizations are taking a more proactive approach to content these days as it relates to audience engagement, lead funnel growth, prospect nurturing, customer loyalty, and strong brand affinity. Once you have data to make educated assumptions, you can use this information to power your content strategy. Are you meeting their needs?

Lead Ranking 129

Lead Ranking Marketing Qualified Leads Top of Funnel Sales Qualified Leads 129

Choozle

JULY 26, 2023

It’s not a far-fetched thought that new products will continue being developed and evolving offers will be available to consumers. A report from NTC Publications found that marketers who increase spending during recessions or economically volatile periods reap large share-of-voice (SOV) and affinity rewards in the long run.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Top of Funnel Multi-Touch Attribution 52