Marketing Insider Group

MAY 31, 2023

Today, we’re sharing 11 customer journey mapping tools you can start using to make the mapping process more manageable and effective. This allows you to identify gaps in the customer experience and opportunities for improvement, as well as develop targeted marketing strategies that resonate with your audience.

Enterprise Management 255

Enterprise Management B2B Marketing Tools Marketing Management 255

Contently

JANUARY 26, 2023

Any organization can deliver thought leadership content if it has a system for generating ideas and a process for turning them into engaging assets. The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate. Create your thought leadership strategy.

Thought Leadership 218

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 218

Martech

DECEMBER 12, 2023

Identify areas where the process could be smoother or more efficient. Comprehensive training for team members Ensure that all team members are thoroughly trained in using the existing software. When we work with clients for HubSpot training, for instance, they’re frequently shocked at just how much HubSpot can do.

Work Management 120

Work Management Marketing Management Budget Programs Software 120

Sprout Social

APRIL 26, 2022

Executive communications can benefit both of these elements, your comms strategy as a whole and can even boost employee morale and company visibility. Internally, this can look like emails, coffee talks, town halls and Slack chats with employees. Why should you have an executive communications strategy? and how to get started.

Webinar Metrics 85

Webinar Metrics B2B Thought Leadership Ad Building Thought Leadership 85

InsightSquared

MARCH 9, 2020

What we love about Jill is her passion for continuously driving productivity without stripping away the fun in the process. She believes in the value of the process and always encourages her followers to discover learning opportunities in challenges. Our favorite quote from Tiffani is, “Trust the process. Hilary Headlee.

B2B Thought Leadership 218

B2B Thought Leadership Linkedin Thought Leadership B2B Sales 218

Engagio

SEPTEMBER 13, 2023

It’s about having the right strategy, best practices, buy-in from leadership, a definition of success and identified KPIs, and alignment across teams, as well as a great platform to orchestrate it all. Designed repeatable processes to scale these efforts quickly. I’m busting my buttons. So how’d they do it?

Peer-to-peer 83

Peer-to-peer Marketing Management DemandBase Gartner 83

ClearVoice

MAY 10, 2024

A well-crafted content strategy isn’t just about campaigns and conversions. Let’s explore how a unified content strategy can transform your business in each department. A recent Glassdoor Study by the Brandon Hall Group showed that effective onboarding processes boost retention and new hires by 82%.

Enterprise Management 52

Enterprise Management Cost per Lead Sales Qualified Leads Content 52

EveryoneSocial

OCTOBER 8, 2019

As your company explores employee advocacy for the myriad of benefits it provides, it’s important that there is a social media training plan in place. But no matter what level of social knowledge employees have, your organization must ensure that everyone is given proper guidance and training. Recurring social media training sessions.

Training 76

Training Social Media Planning Ad Building 76

Hubspot

FEBRUARY 9, 2021

It's similar to a conference or a workshop. On the other hand, a workshop is usually a small, intimate event with only a few registrants. This is usually a several-day event with several workshops or seminars to attend. For example, you could run a workshop about psychological safety or sensitivity training.

Advertising Agencies 100

Advertising Agencies Conference Webinar Metrics Buzz 100

NetLine

APRIL 23, 2024

Integrating the process Instead, if you want to get the most out of intent data, it should be seamlessly integrated into your existing sales prospecting processes. Gauging interest Alongside integrating intent data into your existing sales processes, it’s essential to define clear parameters to gauge a prospect’s level of intent.

Intent Data 59

Intent Data Top of Funnel Intent Outreach 59

Golden Spiral

APRIL 18, 2019

With the right data, you can then form a comprehensive strategy to address your audience’s top needs. Understanding those needs requires significant initial and ongoing research to get the most valuable insights for your business. We’ve pulled together our list of the best resources to support your B2B tech product strategy.

Work Management 102

Work Management Marketing Management Research Organization 102

Marketing Insider Group

JULY 28, 2020

Provide with sales with contextual content and commercial insights and a strategy on how to use the content to nurture relationships and transition buyers. When I was talking to AJ Wilcox about being part of our virtual LinkedIn training, I shared my thoughts on how it’s not enough to fill the funnel with leads from LinkedIn ads.

Top of Funnel 248

Top of Funnel Linkedin Ideal Customer Profiles Paid Search Agency 248

chiefmartech

MARCH 22, 2022

The team at MarketingProfs just released their 2022 State of B2B Marketing Training Report , which contains a wealth of data on types of training, motivations, norms for organizational support, etc. ” Now, you could say the obvious answer is training. The kind of training matters. The kind of training matters.

Buy 111

Buy Ad Building Training Marketing Automation Services 111

Optinmonster

JANUARY 19, 2023

You may consider offering online courses, webinars, individual or group coaching, gated blog posts , downloads, podcasts and more in your membership. More interactive content like webinars and coaching might be better off as live events, while evergreen digital products like courses and downloads can be on-demand.

Marketing Websites 80

Marketing Websites Examples Lead Ranking Copywriting 80

Contently

SEPTEMBER 18, 2017

Clearly, the strategy field is thriving, and plenty of people who used to promote themselves as marketers, writers, editors, etc. At Contently, our strategy team helps prospects and clients build the blueprint for connecting content to their business goals. Editors are working on upcoming webinars and copy for sales enablement assets.

Marketing Proposals 164

Marketing Proposals Content Enterprise Management Paid Search Agency 164

Vidyard

MARCH 30, 2022

Training Your Remote Sales Team 2.1 Subscribe Now Sales Experts to Follow Josh Braun Josh Braun is the Founder of Josh Braun Sales Training and the sales expert you want in your corner if you’re struggling with cold outreach. Keep reading for a list of the ones we think should be on your radar. Contents 1. Company Onboarding Videos 1.2

Sales Management 103

Sales Management Communities Top of Funnel Cold Calling 103

B2B Digital Marketer

MARCH 14, 2024

Bridging Strategy and Technology Gaps Navigating the Marketing Labyrinth In a digital era where the marketing technology landscape is more complex than ever, deciphering the most effective strategies and tools can feel like navigating a labyrinth. The importance of hierarchy in marketing strategies and execution.

Planning 52

Planning Marketing Management Allocation Marketing & Strategy 52

Salesforce Marketing Cloud

MAY 25, 2023

In fact, 89% of B2B marketers use an ABM strategy right now. By combining the two strategies, your marketing will span the entire customer journey. This can include informative materials, training sessions, and direct support to help the account’s team fully understand the product’s features.

Ideal Customer Profiles 98

Ideal Customer Profiles Account Based Marketing Product Sales Qualified Leads 98

Valasys

JANUARY 25, 2024

Storyboards also assist in onboarding new customers, aligning marketing videos with strategies, and simplifying complex concepts in explainer videos. They’re useful for product demonstrations, employee training videos, corporate presentations, webinars, workshops, and advertisement campaigns. Need some inspiration?

Video Marketing 40

Video Marketing Template Planning Webinar Metrics 40

Optinmonster

OCTOBER 31, 2023

Example: Instead of “Our New E-book,” a value-driven headline would be “Unlock Expert Marketing Strategies with Our New E-book.” ” “You’re Invited: Exclusive Webinar on Digital Trends” “Missed Out? ” “Unlock Business Growth: Expert Strategies Revealed!”

Click Rate 98

Click Rate Examples Lead Ranking Work Management 98

MindFire

MARCH 12, 2021

We just finished teaching a live workshop illustrating how LinkedIn helps marketing & sales organizations … and how to reconsider many of the common roadblocks like: Not enough time, it doesn’t bring value, not looking for a job, or don’t get how it’s supposed to work. LINKEDIN SOCIAL SELLING: WATCH WORKSHOP NOW.

Linkedin 52

Linkedin Social Marketing Ideal Customer Profiles Training 52

Sprout Social

AUGUST 21, 2023

A member of the Arboretum , Sprout’s community forum, noted AI has the potential to promote inclusivity and reduce biases/discrimination by ensuring fair, unbiased decision making processes. A due diligence process for every tool before launching externally or internally will help you mitigate future risks.

Marketing AI 89

Marketing AI Ethics Work Management Marketing Management 89

ConvertKit

AUGUST 10, 2020

How entrepreneur LaShanda Henry uses ConvertKit Commerce to sell her online workshop. The creator: LaShanda Henry is the founder of SistaSense Online business training, mentorship and networking community for women entrepreneurs. ConvertKit product landing page for Start Your Online Business on a Budget workshop. The results.

Bundling 54

Bundling Budget Programs Landing Pages Training 54

Martech

SEPTEMBER 11, 2023

I attended an amazing workshop over the weekend on AI and the future of creativity and once again had a “‘HOLY SH*T’ “holy sh*t” AI moment. ChatGPT can be prompted to write anything from a social media post promoting a product offer to an email newsletter to a product solution brief. The free version, ChatGPT 3.5,

Marketing AI 123

Marketing AI Generation Work Management Marketing Management 123

Contently

MARCH 13, 2020

The company highlighted how it was doing everything it could to keep everyone supplied in a safe and efficient manner: Using full-time employees who were being trained on the best techniques for limiting transmissions. Implementing strict sanitation protocols and changing the delivery process to limit person-to-person interactions.

Planning 218

Planning Paid Search Agency Thought Leadership Lead Ranking 218

Webbiquity

SEPTEMBER 26, 2023

Freeman (Midsized to Enterprise Events) Freeman is the world’s leading brand experience company, assisting midsize to large organizations with a broad range of event technology, logistics, strategy, digital marketing and signage, and creative services at conferences and exhibitions. Paul , Minnesota.

Enterprise Management 62

Enterprise Management Marketing Management Advertising Agencies Paid Search Agency 62

ClearVoice

AUGUST 14, 2023

Traditional vs. modern recruitment strategies Traditionally, talent acquisition primarily revolved around job listings and recruitment agencies. Your content marketing strategy should include in-depth technical articles, research papers, and case studies that provide valuable insights into challenging problems and how to solve them.

Work Management 52

Work Management Marketing Management Software Content Marketing 52

Optinmonster

FEBRUARY 6, 2023

Digital products are a useful lead generation strategy for service-based businesses. Customers who buy the template are most likely planning a wedding, and thus the target audience for the wedding planner’s services. Online Courses E-learning courses, workshops, and webinars are a highly profitable type of digital product.

Examples 91

Examples Product Work Management Marketing Management 91

LeanData

JULY 13, 2020

At Ops-Stars 2018, conversations around changing GTM strategies were widespread. That’s why LeanData hosted a dedicated Ops-Stars workshop as well as a recent webinar, “Connecting Data to People Across Any Go-to-Market Model,” to empower operations professionals to put new GTM strategies into action.

Lead Ranking 52

Lead Ranking Account Based Marketing Distribution ABM 52

ANNUITAS

APRIL 10, 2014

Emails are created, sent out to a list of potential buyers and those who respond are deemed leads and those that do not are targeted for the next campaign which may be a webinar, event, video, etc. Putting product content in at the Engage stage of the buying process means nothing to a buyer. Workshops will do it.

Paid Search Agency 100

Paid Search Agency Enterprise Management Marketing Management Automation 100

Oktopost

AUGUST 24, 2021

Not just that, it’s also a time-tested and versatile strategy for reducing sales cycles and expediting pipeline generation. 99% found unique value in this B2B marketing strategy that they did not get from other channels. 99% found unique value in this B2B marketing strategy that they did not get from other channels.

Event Marketing 118

Event Marketing Work Management Marketing Budget Marketing Management 118

Biznology

MAY 29, 2013

What website strategies should you pursue for business marketing? Treat that data as an inquiry, and run it through your normal qualification and nurturing process. You can do a look-up by hand, or use automated processes from such providers as NetFactor and Demandbase Real-Time Identification. E-commerce.

Marketing Websites 80

Marketing Websites netFactor Peer-to-peer B2B Thought Leadership 80

Kapost

NOVEMBER 22, 2016

A solid content operation tames this chaos by establishing the processes that make up the planning, production, distribution, and analysis of content for those teams, tools, and channels. Challenge #2: Process Governance. Marketing teams must deliberately change their process and introduce governance of the content operation.

Ad Building 48

Ad Building Work Management Lead Ranking Content 48

Hubspot

MAY 26, 2020

Recently, after temporarily closing all Planet Fitness branches and pausing gym membership fees, Planet Fitness began offering free virtual "work-in" classes and online training. Events often include pitching sessions, expert Q&As, fundraisers, networking nights, workshops, and presentations from business experts.

Service 101

Service Brand Identity Branding Budget Programs 101

Adobe Experience Cloud Blog

DECEMBER 23, 2014

A typical customer chooses to have a day of marketing automation training as part of their on-boarding, which can be where education stops for many. Education is important for marketing automation success and an education strategy should go beyond a typical 1 or 2 day training. Education strategy.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Planning 48

Hinge Marketing

FEBRUARY 24, 2016

As easy as that initial undifferentiated climb can be, executing a sustained growth strategy when you aren’t differentiated can be near impossible. So, the foundation of any growth strategy for an undifferentiated firm must be to uncover your differentiators. Building a growth strategy around differentiation.

Webinar Metrics 48

Webinar Metrics Ad Building Marketing & Strategy Differentiation 48

Biznology

MARCH 4, 2013

I had signed to do a corporate training session on search marketing. In fact, it is more helpful to teach search marketing with only the metrics parts and leave out the search parts–you actually get more out of that than the reverse. (If Photo credit: Search Engine People Blog. I definitely had a problem.

Search Marketing 80

Search Marketing Paid Search Agency Direct Marketing Training 80