Learn from the Pros

APRIL 3, 2024

An AI council is a group of cross-functional leaders and company experts responsible for driving the AI strategy , identifying opportunities, and ensuring successful implementation. Why Does a Business Need an AI Council Strategy? A forward-looking strategy helps shape the emerging impacts of AI.

Marketing AI 52

Marketing AI Webinar Metrics Ethics Guidelines 52

Marketing Insider Group

NOVEMBER 10, 2020

No one had neat workshops or helpful guides prepared on how to rearrange a strategy to account for a global pandemic. To do so, they need professional development avenues they can pursue at their own pace, not day-long webinar series that end with glassy eyes and notes that stopped shortly after lunch. . Self-Guided Training.

Conference 225

Conference Resources Peer-to-peer Paid Search Agency 225

Vision Edge Marketing

AUGUST 17, 2021

It’s vital for business leaders to make conducting research a habit. Research can reveal potential challenges. Invest time daily, aim for 1-2 hours a day, in research by reading articles, listening to podcasts, attending webinars, participating in a peer group, talking and meeting with customers and suppliers.

Contingency Planning 246

Contingency Planning Peer-to-peer Business Planning 246

Contently

JANUARY 26, 2023

The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate. Both require organizations to create content on topics relevant to the target audience. These include videos, webinars, podcasts, articles, and social media posts. Create a content plan.

Thought Leadership 218

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 218

Martech

DECEMBER 12, 2023

Comprehensive training for team members Ensure that all team members are thoroughly trained in using the existing software. When we work with clients for HubSpot training, for instance, they’re frequently shocked at just how much HubSpot can do. Dig deeper: In this economy CMOs need to spend more on training, not tech 5.

Work Management 122

Work Management Marketing Management Budget Programs Software 122

Marketing Insider Group

MAY 31, 2023

This allows you to identify gaps in the customer experience and opportunities for improvement, as well as develop targeted marketing strategies that resonate with your audience. In fact, more than 50% of marketers adapt their strategies according to customer data. So, how do you map the customer journey?

Enterprise Management 249

Enterprise Management B2B Marketing Tools Marketing Management 249

Sprout Social

APRIL 26, 2022

Executive communications can benefit both of these elements, your comms strategy as a whole and can even boost employee morale and company visibility. Internally, this can look like emails, coffee talks, town halls and Slack chats with employees. Why should you have an executive communications strategy? and how to get started.

Webinar Metrics 83

Webinar Metrics B2B Thought Leadership Ad Building Thought Leadership 83

InsightSquared

MARCH 9, 2020

What’s even more inspiring is that she works tirelessly to promote a more empowering working environment for female sales professionals – through corporate workshops, seminars and speaking engagements – so that they can continue to grow and develop their career even outside of the NAWSP. A down-to-earth, yet very inspiring goal!

B2B Thought Leadership 218

B2B Thought Leadership Linkedin Thought Leadership B2B Sales 218

EveryoneSocial

OCTOBER 8, 2019

As your company explores employee advocacy for the myriad of benefits it provides, it’s important that there is a social media training plan in place. But no matter what level of social knowledge employees have, your organization must ensure that everyone is given proper guidance and training. Recurring social media training sessions.

Training 75

Training Social Media Planning Ad Building 75

KoMarketing Associates

FEBRUARY 1, 2018

How do you see marketers integrating ABM into their strategies in the next 12 months? I was surprised to see that every agency surveyed has at least one client who is pursuing an ABM strategy, but that on average only 29 percent of the agencies’ clients are using ABM. or even ‘How do I do it even better?’”.

Account Based Marketing 190

Account Based Marketing Advertising Agencies DemandBase Paid Search Agency 190

Engagio

SEPTEMBER 13, 2023

It’s about having the right strategy, best practices, buy-in from leadership, a definition of success and identified KPIs, and alignment across teams, as well as a great platform to orchestrate it all. Without all these components in place, the program is doomed for lackluster results or worse, failure. I’m busting my buttons.

Peer-to-peer 83

Peer-to-peer Marketing Management DemandBase Gartner 83

Onalytica B2B

MAY 29, 2018

Location: Global with a predominantly US audience and client base. Bio: Lillian Pierson is a Data Strategist that specializes in training and advising. Data Strategy Development, Marketing Data Science, Data Science Training. I travel all over the world doing training and influencer work – that’s fun!

Work Management 213

Work Management Marketing Management Peer-to-peer Training 213

ConvertKit

DECEMBER 15, 2021

The challenge gave participants the resources needed to learn how to build and use a landing page to gain new subscribers and how to implement other list building strategies—all with ConvertKit. To start, we broke down the goal of growing an email list into smaller, manageable milestones. Workshops, product demos, and live Q&As.

Landing Pages 86

Landing Pages Newsletter Webinar Metrics Course 86

MindFire

JANUARY 29, 2021

What You’ll Learn In This FREE LIVE Training Workshop: SECRET #1: How An Unusual ‘OptiChannel’ Strategy Took Us From Broke to Growing In a Recession. If you’re looking for new ways to amplify your marketing and sales efforts, this workshop will reveal OptiChannel Marketing & Sales trade secrets you must learn.

Demand Generation 98

Demand Generation Training Social Networks Marketing & Strategy 98

Golden Spiral

APRIL 18, 2019

With the right data, you can then form a comprehensive strategy to address your audience’s top needs. Understanding those needs requires significant initial and ongoing research to get the most valuable insights for your business. We’ve pulled together our list of the best resources to support your B2B tech product strategy.

Work Management 102

Work Management Marketing Management Research Organization 102

Hubspot

FEBRUARY 9, 2021

It's similar to a conference or a workshop. On the other hand, a workshop is usually a small, intimate event with only a few registrants. This is usually a several-day event with several workshops or seminars to attend. For example, you could run a workshop about psychological safety or sensitivity training.

Advertising Agencies 100

Advertising Agencies Conference Webinar Metrics Buzz 100

Onalytica B2B

NOVEMBER 1, 2017

Bio: Jasmine Sandler, a Keynote Speaker on Social Branding for Entrepreneurs and Executives is the Founder and CEO of Agent-cy Online Marketing, an Online Branding Agency and Global Digital Marketing Training business since 2006. HOW DID YOU GET TO BECOME AN EXPERT IN B2B SOCIAL BRANDING AND SELLING STRATEGIES?

Advertising Agencies 213

Advertising Agencies Work Management Marketing Management Paid Search Agency 213

ClearVoice

MAY 10, 2024

A well-crafted content strategy isn’t just about campaigns and conversions. Let’s explore how a unified content strategy can transform your business in each department. Aligning your content strategies across support, sales, and marketing creates a seamless journey for your customers.

Enterprise Management 52

Enterprise Management Cost per Lead Sales Qualified Leads Content 52

Optinmonster

JANUARY 19, 2023

You may consider offering online courses, webinars, individual or group coaching, gated blog posts , downloads, podcasts and more in your membership. More interactive content like webinars and coaching might be better off as live events, while evergreen digital products like courses and downloads can be on-demand.

Marketing Websites 80

Marketing Websites Examples Lead Ranking Copywriting 80

Porch Group Media

MAY 5, 2020

The webinars, delivered in partnership with Knead , a Boston-based wellness business, include nutrition discussions and demonstrations; meditation, visualization, and breathing technique workshops; and stretching and gentle yoga classes. Out of balance diets, insufficient exercise, and anxiety interfere with top personal performance.

Promotion 83

Promotion Class Webinar Metrics Training 83

Salesforce Marketing Cloud

MAY 25, 2023

In fact, 89% of B2B marketers use an ABM strategy right now. By combining the two strategies, your marketing will span the entire customer journey. This can include informative materials, training sessions, and direct support to help the account’s team fully understand the product’s features.

Ideal Customer Profiles 98

Ideal Customer Profiles Account Based Marketing Product Sales Qualified Leads 98

chiefmartech

MARCH 22, 2022

The team at MarketingProfs just released their 2022 State of B2B Marketing Training Report , which contains a wealth of data on types of training, motivations, norms for organizational support, etc. ” Now, you could say the obvious answer is training. The kind of training matters. The kind of training matters.

Buy 111

Buy Ad Building Training Marketing Automation Services 111

B2B Digital Marketer

MARCH 14, 2024

Bridging Strategy and Technology Gaps Navigating the Marketing Labyrinth In a digital era where the marketing technology landscape is more complex than ever, deciphering the most effective strategies and tools can feel like navigating a labyrinth. The importance of hierarchy in marketing strategies and execution.

Planning 52

Planning Marketing Management Allocation Marketing & Strategy 52

Contently

SEPTEMBER 18, 2017

Clearly, the strategy field is thriving, and plenty of people who used to promote themselves as marketers, writers, editors, etc. At Contently, our strategy team helps prospects and clients build the blueprint for connecting content to their business goals. Editors are working on upcoming webinars and copy for sales enablement assets.

Marketing Proposals 164

Marketing Proposals Content Enterprise Management Paid Search Agency 164

Vidyard

MARCH 30, 2022

Training Your Remote Sales Team 2.1 Subscribe Now Sales Experts to Follow Josh Braun Josh Braun is the Founder of Josh Braun Sales Training and the sales expert you want in your corner if you’re struggling with cold outreach. KD generously shares tips and strategies for not only being a better seller but also, a better person.

Sales Management 103

Sales Management Communities Top of Funnel Cold Calling 103

Marketing Insider Group

JULY 28, 2020

Provide with sales with contextual content and commercial insights and a strategy on how to use the content to nurture relationships and transition buyers. When I was talking to AJ Wilcox about being part of our virtual LinkedIn training, I shared my thoughts on how it’s not enough to fill the funnel with leads from LinkedIn ads.

Top of Funnel 246

Top of Funnel Linkedin Ideal Customer Profiles Paid Search Agency 246

Optinmonster

OCTOBER 31, 2023

Example: Instead of “Our New E-book,” a value-driven headline would be “Unlock Expert Marketing Strategies with Our New E-book.” ” “You’re Invited: Exclusive Webinar on Digital Trends” “Missed Out? ” “Unlock Business Growth: Expert Strategies Revealed!”

Click Rate 97

Click Rate Examples Lead Ranking Work Management 97

Valasys

JANUARY 25, 2024

Storyboards also assist in onboarding new customers, aligning marketing videos with strategies, and simplifying complex concepts in explainer videos. They’re useful for product demonstrations, employee training videos, corporate presentations, webinars, workshops, and advertisement campaigns.

Video Marketing 40

Video Marketing Template Planning Webinar Metrics 40

MindFire

MARCH 12, 2021

We just finished teaching a live workshop illustrating how LinkedIn helps marketing & sales organizations … and how to reconsider many of the common roadblocks like: Not enough time, it doesn’t bring value, not looking for a job, or don’t get how it’s supposed to work. LINKEDIN SOCIAL SELLING: WATCH WORKSHOP NOW.

Linkedin 52

Linkedin Social Marketing Ideal Customer Profiles Training 52

Webbiquity

SEPTEMBER 26, 2023

Freeman (Midsized to Enterprise Events) Freeman is the world’s leading brand experience company, assisting midsize to large organizations with a broad range of event technology, logistics, strategy, digital marketing and signage, and creative services at conferences and exhibitions. Paul , Minnesota.

Enterprise Management 62

Enterprise Management Marketing Management Advertising Agencies Paid Search Agency 62

ConvertKit

AUGUST 10, 2020

How entrepreneur LaShanda Henry uses ConvertKit Commerce to sell her online workshop. The creator: LaShanda Henry is the founder of SistaSense Online business training, mentorship and networking community for women entrepreneurs. ConvertKit product landing page for Start Your Online Business on a Budget workshop. The results.

Bundling 54

Bundling Budget Programs Landing Pages Training 54

NetLine

APRIL 23, 2024

Criteria like content engagement, webinar registrations, and search queries can be vital indicators of a prospect’s position in the buyer journey. By identifying the gaps and understanding where prospects drop out or lose interest you can implement strategies to plug them. Or perhaps it’s the wrong type of content altogether.

Intent Data 59

Intent Data Top of Funnel Intent Outreach 59

Martech

SEPTEMBER 11, 2023

I attended an amazing workshop over the weekend on AI and the future of creativity and once again had a “‘HOLY SH*T’ “holy sh*t” AI moment. ChatGPT can be prompted to write anything from a social media post promoting a product offer to an email newsletter to a product solution brief. The free version, ChatGPT 3.5,

Marketing AI 126

Marketing AI Generation Work Management Marketing Management 126

Contently

MARCH 13, 2020

On Monday, I was sitting at work thinking about how I should stock up on essentials when they sent me an email, answering questions I didn’t even know I had about grocery delivery during coronavirus. The last thing anyone wants to do is sit through a three-hour webinar. How do you recreate that online?

Planning 218

Planning Paid Search Agency Thought Leadership Lead Ranking 218

Sprout Social

AUGUST 21, 2023

Algorithmic bias and discrimination Since it learns from data, a poorly constructed or trained AI can demonstrate bias against underrepresented subsets of data. Their expertise will help you evaluate new considerations such as the dataset a tool is trained on and the controls vendors have in place to mitigate AI bias.

Marketing AI 87

Marketing AI Ethics Work Management Marketing Management 87

Vision6

DECEMBER 17, 2023

We’ll be running through why lead generation is vital to any marketing campaigns, but most importantly we’ll explore lead generating strategies that target quality over quantity. Companies that have an effective lead nurturing strategy generate 50% more sales-ready leads, and they do it for 33% less of the cost.

Lead Ranking 52

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 52

ClearVoice

AUGUST 14, 2023

Traditional vs. modern recruitment strategies Traditionally, talent acquisition primarily revolved around job listings and recruitment agencies. Your content marketing strategy should include in-depth technical articles, research papers, and case studies that provide valuable insights into challenging problems and how to solve them.

Work Management 52

Work Management Marketing Management Software Content Marketing 52