Smashmouth Marketing

AUGUST 23, 2013

The prospect is typically educated more than an outbound generated lead, they are thinking about the topic that your product or service addresses, and the time is fresh to start the conversation. Gather these inbound leads, then follow the process above, and your ROI will go through the roof. It streamlines the process.

Cold Calling 100

Cold Calling Hubspot Lead Scoring Lead Ranking 100

Smashmouth Marketing

AUGUST 18, 2010

The minute you stop thinking about driving performance is the minute production and quality drops, and a minute lost is a minute you'll never get back. Whatever it is, surprising them with a contest is a great way to up the team’s production and incent teamwork. Old school call center tactics work, but need adjustments.

Jigsaw 100

Jigsaw B2B B2B Sales Class 100

Smashmouth Marketing

FEBRUARY 17, 2011

The whole point of creating demand, whether it be a product or a service, is to bring people into the funnel. They want people to guide them through the process. Me: "The sales process doesn't start until a conversation with a prospect does." Talk about wasting your time! They don't want to be sold to. They want experts.

Demand 100

Demand Top of Funnel Demand Generation Agencies Lead Gen 100

Smashmouth Marketing

MAY 29, 2009

Among the 10 lessons learned from these leaders were the importance of a combined focus by sales and marketing on sales productivity which means applying marketing resources throughout the opportunity lifecycle. The requirement for shared metrics with an integrated opportunity pipeline measuring revenue and productivity.

Trends 100

Trends Work Management Marketing Management Sales Qualified Leads 100

Smashmouth Marketing

MAY 11, 2009

Among the 10 lessons learned from these leaders were the importance of a combined focus by sales and marketing on sales productivity which means applying marketing resources throughout the opportunity lifecycle. The requirement for shared metrics with an integrated opportunity pipeline measuring revenue and productivity.

Trends 100

Trends Work Management Marketing Management Buzz 100

Smashmouth Marketing

JUNE 25, 2009

As with other product reviews on Smashmouth , this will be an ongoing experiment. There are two levels of product, Genius Pro and Genius Enterprise. Enterprise adds marketing automation features such as lead scoring and automated lead conversion as well as advanced process design using the workflow design tool.

Leadlander 100

Leadlander Sales Genius Marketing Automation Services Salesforce.com 100

Smashmouth Marketing

JUNE 24, 2009

As with other product reviews on Smashmouth, this will be an ongoing experiment. There are two levels of product, Genius Pro and Genius Enterprise. Enterprise adds marketing automation features such as lead scoring and automated lead conversion as well as advanced process design using the workflow design tool.

Leadlander 100

Leadlander Marketing Automation Services Salesforce.com Lead Scoring 100

Smashmouth Marketing

NOVEMBER 10, 2008

brings together customer-focused methodologies and productivity-enhancing technologies that transform selling from an art to a science. relies on a repeatable, collaborative, and customer-enabled process that runs through the sales and marketing organization, resulting in improved productivity, predictable ROI, and superior performance.”.

Conference 100

Conference ROI Email Marketing Organization 100

Smashmouth Marketing

NOVEMBER 15, 2008

brings together customer-focused methodologies and productivity-enhancing technologies that transform selling from an art to a science. relies on a repeatable, collaborative, and customer-enabled process that runs through the sales and marketing organization, resulting in improved productivity, predictable ROI, and superior performance.”

Conference 100

Conference Tagging ROI Email Marketing 100

Smashmouth Marketing

SEPTEMBER 28, 2009

However, after exposure to inside sales reps for the variety of products/solutions they use, many of these customers have come to realize the benefits of having someone readily available with access to and knowledge of all pertinent internal resources and information systems. The impact on demand gen?

Telemarketing 100

Telemarketing Deliverability Inbound Marketing Paid Search Agency 100

Smashmouth Marketing

SEPTEMBER 28, 2009

However, after exposure to inside sales reps for the variety of products/solutions they use, many of these customers have come to realize the benefits of having someone readily available with access to and knowledge of all pertinent internal resources and information systems. The impact on demand gen?

Cold Calling 100

Cold Calling Telemarketing Inbound Marketing B2B Sales 100

Smashmouth Marketing

SEPTEMBER 8, 2009

Technology is just one of the components of improved sales productivity. The primary component is improved processes. With a healthy focus on what works and what needs improving in the sales organization, executives can identify the processes that must be improved. Lee: I'd look at the issue the other way.

Conference 100

Conference B2B Sales Paid Search Agency Marketing Prospects 100

Smashmouth Marketing

DECEMBER 24, 2008

Chris Brogan 's recent blog post, Your Lead Generation Methods Have to Change hits on a topic that we all need to be reminded of: The new lead generation shifts your methods as a marketer from “talk about your dumb product” into “empower the users.”. Now, it’s a little bit more about relationships with products and companies.

User-Generated Content 100

User-Generated Content Lead Generation Consulting Marketing Prospects 100

Smashmouth Marketing

DECEMBER 17, 2008

Chris Brogan 's recent blog post, Your Lead Generation Methods Have to Change hits on a topic that we all need to be reminded of: The new lead generation shifts your methods as a marketer from “talk about your dumb product” into “empower the users.” The lead process used to be “beat people with information until your sales person closes them.”

User-Generated Content 100

User-Generated Content Tagging Lead Generation Consulting 100

Smashmouth Marketing

SEPTEMBER 8, 2009

Technology is just one of the components of improved sales productivity. The primary component is improved processes.With a healthy focus on what works and what needs improving in the sales organization, executives can identify the processes that must be improved. Lee: I'd look at the issue the other way.

Conference 100

Conference B2B Sales Paid Search Agency B2B Marketing 100

Smashmouth Marketing

AUGUST 10, 2009

The product is so rich in features that this article alone will not do it justice. This provides a the ability to create logical processes of conditions, actions, and communications that together can walk a prospect through the nurturing and selling process. The heart of the package is the Automation Workflow Designer.

Marketing Automation Services 100

Marketing Automation Services Lead Scoring Lead Ranking Sales Qualified Leads 100

Smashmouth Marketing

NOVEMBER 12, 2009

and I were both panelists discussing: Linked, Tweeted, and Profiled:Using the Power of Social Media to Generate Sales Leads and Expand Client Relationships Despite a minor glitch from the webinar hosting provider during the first minute, the event was successful due to Richardson's impeccable planning process. Nigel Edelshain of Sales 2.0

Lead Gen 100

Lead Gen Webinar Metrics Tips Leads 100

Smashmouth Marketing

NOVEMBER 12, 2009

and I were both panelists discussing: Linked, Tweeted, and Profiled:Using the Power of Social Media to Generate Sales Leads and Expand Client Relationships Despite a minor glitch from the webinar hosting provider during the first minute, the event was successful due to Richardson's impeccable planning process. Nigel Edelshain of Sales 2.0

Lead Gen 100

Lead Gen Webinar Metrics Tips Leads 100

Smashmouth Marketing

AUGUST 12, 2009

The product is so rich in features that this article alone will not do it justice. This provides a the ability to create logical processes of conditions, actions, and communications that together can walk a prospect through the nurturing and selling process. The heart of the package is the Automation Workflow Designer.

Marketing Automation Services 100

Marketing Automation Services Sales Genius Lead Scoring Lead Ranking 100

Smashmouth Marketing

JUNE 23, 2009

A few weeks ago I published a product review of LeadLander. Miles Austin : "A bit of discussion that gathers a better understanding of the urgency and motivation for their contact, their selection process and time-frame, etc. The buyer designs the sales process.". Since then we've had a great experience using it.

Leadlander 100

Leadlander Lead Scoring Lead Ranking Leads 100

Smashmouth Marketing

MAY 8, 2009

For generations, Marketing has been focusing on branding, products, communications, creating demand and supporting sales. Get out into the field, ask for feedback, but add value during this process. The exception are Facebook Fan Pages for companies, products and brand presence Conversion rates at each stage of the funnel.

Top of Funnel 100

Top of Funnel Demand Generation Social Media Guidelines 100

Smashmouth Marketing

NOVEMBER 17, 2010

In a race to fix the problem (especially if it's a big one) we can neglect the evaluation process: Did you target the wrong audience with the "right" message? If you have a new product launch or new sales reps being added to your team, you may need assistance. Did you target the right audience, period? Augment with Experts.

Planning 100

Planning Paid Search Agency Buyer Personas Lead Gen 100

Smashmouth Marketing

MAY 22, 2009

For generations, Marketing has been focusing on branding, products, communications, creating demand and supporting sales. Get out into the field, ask for feedback, but add value during this process Marketing and sales leaders need to know metrics inside out. Conversion rates at each stage of the funnel. ROI for every program , etc.

Top of Funnel 100

Top of Funnel Demand Generation Linkedin Demand 100

Smashmouth Marketing

MARCH 6, 2009

combines customer focused processes with Web 2.0 productivity technologies" David Thompson, Genius.com #sales20. annekeseley : #sales20 Tom Barrieau of IDC just stressed the importance of inside sales in boosting sales productivity. greenleads : "Sales 2.0 damphoux :Tom Barrieau of IDC admitted he has twitter envy.

Conference 100

Conference Top of Funnel InsideView Web 2.0 100

Smashmouth Marketing

JUNE 22, 2009

A few weeks ago I published a product review of LeadLander. Miles Austin : "A bit of discussion that gathers a better understanding of the urgency and motivation for their contact, their selection process and time-frame, etc. The buyer designs the sales process." Since then we've had a great experience using it.

Leadlander 100

Leadlander Lead Scoring Lead Ranking Leads 100

Smashmouth Marketing

MARCH 19, 2009

combines customer focused processes with Web 2.0 #sales20 jepc : Gerhard Geschwandtner: " Trend 6: customers create companies instead of companies creating customers " #sales20 damphoux : @IDC "companies that reduce their investment in sales in 2009 will be gone in 2010" #sales20 greenleads : "Sales 2.0

Conference 100

Conference Top of Funnel InsideView Web 2.0 100

Smashmouth Marketing

AUGUST 31, 2009

Mike: Has HP implemented any specific tools or strategies to improve sales effectiveness and tracking, sales enablement and in general, make your field force more productive? Kevin: We've used a combination of training and operational process and more importantly linked the two. A C/VP level appointment kick starts the process.

Conference 100

Conference Forecasting B2B Thought Leadership Thought Leadership 100

Smashmouth Marketing

AUGUST 31, 2009

Mike: Has HP implemented any specific tools or strategies to improve sales effectiveness and tracking, sales enablement and in general, make your field force more productive? Kevin: We've used a combination of training and operational process and more importantly linked the two. A C/VP level appointment kick starts the process.

Conference 100

Conference B2B Thought Leadership Forecasting B2B Sales 100

Smashmouth Marketing

MARCH 29, 2010

Over the next 4-8 weeks one leaves, one never quite makes it to full production and two are long term performers (keepers). Buyers don't get sold to any more; they are sophisticated and want to control their buying decisions and process. Our goal: Get to three keepers out of four. How do you train your inside sales recruits?

Training 100

Training Demand Generation Demand B2B Sales 100

Smashmouth Marketing

DECEMBER 30, 2008

Good Lists - There are lots of sources for lists out there, and the best solution is to pay for the better product. Bring Value - More executives have stated that they tend to buy from vendors that bring value to them in the marketing and sales process. The best lists we've seen for the money are from Jigsaw hands down.

Lead Gen 100

Lead Gen Social Media Work Management Marketing Management 100

Smashmouth Marketing

DECEMBER 30, 2008

Good Lists - There are lots of sources for lists out there, and the best solution is to pay for the better product. Bring Value - More executives have stated that they tend to buy from vendors that bring value to them in the marketing and sales process. The best lists we've seen for the money are from Jigsaw hands down.

Lead Gen 100

Lead Gen Social Media Work Management Marketing Management 100

Smashmouth Marketing

MAY 1, 2009

It was a product configurator application being marketed to the sales industry, and so obviously I got to know the head of Selling Power magazine, Gerhard Gschwandtner , for the first time. Innovation is NOT an event, it needs to be a permanent process that's firmly embedded in the company's DNA. Gerhard : Sales 2.0

Top of Funnel 100

Top of Funnel Peer-to-peer Web 2.0 Budget Programs 100

Smashmouth Marketing

MAY 3, 2009

It was a product configurator application being marketed to the sales industry, and so obviously I got to know the head of Selling Power magazine, Gerhard Gschwandtner , for the first time. Innovation is NOT an event, it needs to be a permanent process that's firmly embedded in the company's DNA. Gerhard : Sales 2.0

Top of Funnel 100

Top of Funnel Peer-to-peer Web 2.0 Budget Programs 100

Smashmouth Marketing

JANUARY 19, 2023

It’s important to understand the B2B buyer’s journey - the path the buyer takes from recognizing a need to purchase your product or service. Our process is first to clearly define your Ideal customer profile and target personas. Why Does Content Syndication Matter?

Top of Funnel 130

Top of Funnel Ideal Customer Profiles Cost per Lead CPL 130

Smashmouth Marketing

MAY 26, 2011

Then, as we blend the two companies' best practices, you should see a noticeable increase in the level of service from a production, delivery and quality standpoint. Over time we will implement some process enhancements and share best practices; we are hoping both Green Leads clients and Target 250 clients will benefit from the marriage.

Acquisitions 100

Acquisitions Lead Ranking FAQ Allocation 100

Smashmouth Marketing

MAY 4, 2011

We've focused laser-like on developing robust, repeatable processes which we think are best practices in the industry. Green Leads and London based Target 250 focus exclusively on software and technology companies that sell strategic b2b enterprise products and services in North America and Europe.

Sales Qualified Leads 100

Sales Qualified Leads Demand Lead Scoring Lead Ranking 100

Smashmouth Marketing

OCTOBER 4, 2009

Have at least one go-to person for each discipline, cultivate them and bring them into your planning process as if they are on your team. If you have a consumer product, it’s interesting of course. As for specific advice I would offer the following; Surround yourself with a great network of freelancers and partners. Aaron: Yes and no.

Planning 100

Planning Advertising Agencies Webinar Metrics Budget Programs 100