Vision Edge Marketing

MAY 12, 2020

A post-game analysis is part of the debrief process that serves as an opportunity to evaluate performance, identify opportunities for improvement, optimize strategies, and revise processes if necessary. The Heart and Soul of the Debrief Process. Identify who will lead the debrief.

Process 191

Process Analysis Planning Organic Leads 191

Marketing Insider Group

DECEMBER 10, 2020

Whether virtual or in-person, event planning is a painstaking process. These challenges are not because the team lacks requisite skills and experience but because many planners still use traditional methods which can be quite out-of-date, which can lead to missing important details that might have significant implications for event success.

Marketing Automation Services 344

Marketing Automation Services Marketing Management Planning Process 344

InsightSquared

AUGUST 14, 2019

In fact, Gartner reported by the year 2020, AI will become a more integral part of the sales process for up to 30% of companies around the world. With the potential to maximize sales leads, reduce costs, increase sales, and optimize return on investment, AI is soon to become a sales rep’s best friend.

Sales Management 228

Sales Management Marketing AI Process Top of Funnel 228

Contently

FEBRUARY 16, 2023

A content marketer’s job is to create quality content that gets in front of readers organically. And this is where natural language processing (NLP) can help. How NLP Drives Google Search Algorithms One of the foundational techniques for optimizing content to attract organic traffic is search engine optimization (SEO).

Lead Ranking 154

Lead Ranking Marketing AI Process SEO 154

Vision Edge Marketing

APRIL 16, 2024

This powerful combination offers unprecedented opportunities for organizations to enhance their processes, innovate their products, create customer value, and quickly adapt to dynamic market conditions. The digital transformation has enabled organizations to increasingly focus on achieving AdvEx. Caterpillar Inc.

Digital Transformation 234

Digital Transformation Work Management Terms and Conditions Marketing Management 234

Martech

NOVEMBER 3, 2023

Amid the demands, marketing operations (MOps) teams emerge as potential game-changers — serving as strategic partners among marketing leaders and innovators in the planning process. They are well-equipped to challenge the status quo and offer innovative solutions to the planning process. What performed well? What didn’t?

Planning 110

Planning Process Enterprise Management Lead Scoring 110

Martech

DECEMBER 27, 2022

After examining how audiences and content are measured in terms of personalized experiences, let’s discuss how brands should approach the process that drives personalization. Process measurements require looking at the methods used to personalize, how efficiently they are performed and how they are improved over time.

ROI 132

ROI Process Personalization Lead Ranking 132

Vision Edge Marketing

APRIL 12, 2022

They illustrate what is known as a product-led growth strategy (PLG). . A product-led growth strategy is a result of a shift in the expectations and requirements of B2B users. This shift has forced software solution companies to rethink their processes, from design to marketing to sales to customer support. . .

Enterprise Management 182

Enterprise Management Work Management Marketing Management Product 182

Zoominfo

AUGUST 25, 2020

Everyone wants to be efficient and productive. But what does it mean to actually be productive when it comes to marketing? Obstacles to Marketing Productivity. Even the most disciplined employees face productivity roadblocks. Even the most disciplined employees face productivity roadblocks.

Product 221

Product Work Management Marketing Management Planning 221

Martech

APRIL 10, 2024

Redefining martech: From hype to authentic innovation Here’s the truth bomb: Success in martech isn’t about the pitch but the product. The market is saturated with me-too products, copies of copies with little to differentiate them. User-friendliness should be the cornerstone of every martech product.

Work Management 105

Work Management Marketing Management Product Differentiation 105

Tomorrow People

JULY 21, 2021

The essential principles driving product-focused strategies at leading B2B SaaS companies. Product-Led Growth: A Winning Strategy. The concept is well proven, followed by leading technology platforms including Stripe, Slack, and Zoom. Providing quick, easy access to the product is an essential part of the PLG approach.

Product 156

Product Marketing & Strategy Lead Ranking Viral Marketing 156

InsightSquared

MAY 7, 2019

Top and bottom line performance are totally dependent on the sales organization and its performance. At the highest level, SaaS companies look at sales expense, headcount, sales productivity and SaaS metrics like: The cost of new customer acquisition (CAC). Sales is the Growth Engine. Sales is the engine driving SaaS company value.

Peer-to-peer 256

Peer-to-peer Sales Cycle Product Advertising Benchmark 256

Webbiquity

AUGUST 1, 2019

B2B lead generation tools help marketers more effectively develop new prospective sales opportunities. They can help generate a bigger and better lead pipeline across any business and industry. Sales Automation: A sales automation tool helps with the lead generation process as well as moving sales prospects through the sales funnel.

Marketing Automation Services 201

Marketing Automation Services Lead Generation Top of Funnel Lead Scoring 201

Rev

AUGUST 23, 2023

One method of supercharging growth (and used to success by companies like Slack and Candidly) is product-led growth (PLG). It prizes organic growth, fosters lower customer acquisition costs and focuses on faster time to value realization for customers. This leads to organic growth and increased adoption.

Product 78

Product Marketing AI Customer Satisfaction Lead Ranking 78

Zoominfo

JANUARY 25, 2022

For most large organizations, the real value of a cloud data warehouse isn’t simply in storing vast amounts of business data, but in how efficiently you can turn disparate data sets into timely, actionable, and accurate insights. What’s more, your database gets enriched regularly to keep data decay at bay.

Zoominfo 130

Zoominfo Advertising Agencies Enterprise Management Process 130

Vision Edge Marketing

FEBRUARY 13, 2024

Just as a sculptor refines their creation through a series of careful, deliberate strokes, organizations can harness the power of iteration to sculpt their strategies, products, operations, and processes into something truly exceptional – achieving what we have termed “advantageous excellence.” What is advantageous excellence?

Work Management 229

Work Management Terms and Conditions Marketing Management Lead Scoring 229

Sprout Social

SEPTEMBER 11, 2023

Natural language processing (NLP) is an artificial intelligence (AI) technique that helps a computer understand and interpret naturally evolved languages (no, Klingon doesn’t count) as opposed to artificial computer languages like Java or Python. What is natural language processing? It analyzes and generates both audio and text data.

Marketing AI 111

Marketing AI Process Lead Ranking Analysis 111

Launch Marketing

FEBRUARY 14, 2024

The MedTech industry is becoming more innovative as organizations continue to develop revolutionary products that address emerging challenges. This is causing the market to become crowded, leaving companies struggling to stand out among competitors when introducing new products.

Paid Content 62

Paid Content Product Marketing & Strategy Contingency Planning 62

Tomorrow People

JUNE 1, 2021

Take B2B products to market more effectively with a purposeful plan. The number of products introduced each year in different markets around the world is vast. But it’s safe to say the figure might not encourage a B2B product marketer: Only 40% of products make it to market – and of those, only 60% will generate any revenue.

Product 156

Product Ideal Customer Profiles Buyer Personas Gartner 156

Televerde

MAY 17, 2022

When you hear the phrase “robotic process automation,” your mind might immediately become filled with images of robots taking over the world. Instead, it’s something that many organizations find beneficial for managing day-to-day tasks. Instead, it’s something that many organizations find beneficial for managing day-to-day tasks.

Process 97

Process Automation Work Management Marketing Management 97

Martech

FEBRUARY 22, 2024

As a marketer, you are an orchestrator of people, processes, and technology. Ultimately leading to burnout. A detrimental process in itself that has cascading effects impacting not only the orchestrator’s core functioning but everything and everyone they come into contact with. Each system that you own impacts another.

Product 91

Product Intent Creativity Customer Surveys 91

Hubspot

MAY 24, 2021

You need to be able to successfully initiate and conduct productive sales conversations if you really want to thrive in a sales role. Familiarize yourself with their industry, and how your product or service has helped similar companies within it. Discuss the value of your product — not its features.

Conversion 94

Conversion Product Process Marketing Prospects 94

Zoominfo

MAY 8, 2019

True sales productivity boils down to two things: numbers and time. A quick Google search will lead you to plenty of lists claiming to offer the best sales productivity hacks and tricks you need to increase sales productivity. Today we review four critical reasons data is essential to a successful sales organization.

B2B Sales 193

B2B Sales Contacts Process Paid Search Agency 193

Oktopost

JUNE 2, 2022

Shoshana Kordova, Director of Product Marketing at Datarails takes the hot seat. Arguably, one of the most important traits of a product marketer is being a good listener. If you do not know what your customers want or need from you, then your product will most certainly fall short of expectations and your business will fail.

Twitter 125

Twitter Product Planning Transparency 125

Launch Marketing

JUNE 7, 2023

As a downturn has made its way into our economy and is top of mind for all, moving forward with a B2B product launch might not be at the top of the list for many companies. We’re here to tell you it is okay to feel uncertain and have questions about a product launch in this economy. Is the product needed in the market right now?

Product 117

Product B2B Paid Search Agency Buyer Personas 117

Martech

OCTOBER 19, 2023

While businesses value the synergy between marketing, sales and product teams in theory, they often struggle to create a cohesive atmosphere and deliver seamless customer experiences in practice. Yet, nine in 10 also say they are misaligned across strategy, process, content and culture.

Top of Funnel 126

Top of Funnel Planning Product Ad Frequency 126

SmartBug Media

DECEMBER 4, 2019

At one point or another, every marketer, agency, business owner, and inbound enthusiast has asked this question: “How much of my organic traffic should really be converting into leads?” This question has good reason behind it: organic visit-to-lead conversion rate is a great benchmark of inbound success.

Organic Leads 111

Organic Leads Paid Content Sales Qualified Leads Lead Ranking 111

Martech

DECEMBER 21, 2023

This article outlines four steps essential to undertake at the start of your go-to-market effort before you even mention your product. There are two things to do before starting this process. This is the first step in leading and getting emotional buy-in from your team on a deeper level, allowing for more skin in the game.

Ideal Customer Profiles 106

Ideal Customer Profiles Marketing Analytics Tools Product Paid Search Agency 106

SmartBug Media

MAY 9, 2023

HubSpot has been our trusted partner and continues to innovate with new and improved products that drive results for our clients. This blog will explore the latest product updates and how they can benefit your business. Get ready to stay ahead and take your digital and inbound marketing strategy to the next level!

Hubspot 98

Hubspot Enterprise Management Product Work Management 98

Contently

FEBRUARY 21, 2023

Whenever someone posts on social media, searches on Google, writes a product review, or engages with a chatbot, they leave behind a trail of information. Natural language processing (NLP) allows us to quickly scour all this data to identify patterns, context, and deeper meaning.

Marketing AI 147

Marketing AI CMS Development Lead Ranking Process 147

Zoominfo

MARCH 5, 2018

Sales and marketing alignment not only improves the relationship between departments, but it also boosts sales productivity and overall results. Aligning sales and marketing leads to 38% higher sales win rates. If you work in marketing and want to help your sales counterparts increase their productivity, keep reading!

Sales Qualified Leads 201

Sales Qualified Leads Lead Scoring Lead Ranking Product 201

Salesforce Marketing Cloud

DECEMBER 11, 2023

The focus shifts away from innovation as your employees wrestle with mundane, manual processes like data entry. Business process automation (BPA) allows you to automate those manual responsibilities, so that you can focus on work that promotes innovation. Not sure if BPA is right for you?

Automation 69

Automation Work Management Marketing Management Process 69

Only B2B

SEPTEMBER 25, 2023

The landscape of the lead generation is undergoing a significant transformation. According to recent studies, 85% of B2B marketers believe that improving the quality of leads is a top priority. This shift in focus has made optimizing your inbound lead qualification process more critical than ever before.

Lead Qualification 62

Lead Qualification Lead Ranking Sales Qualified Leads Ideal Customer Profiles 62

Mereo

MARCH 1, 2023

Many B2B organizations already practice some form or another of value selling — because most organizations understand they need to be driving key outcomes for buyers to succeed for the long-haul. And in this approach, they follow these five leading practices to elevate their efforts.

Lead Scoring 41

Lead Scoring Lead Ranking Organic Leads Organization 41

Vision Edge Marketing

MARCH 12, 2024

One proven process to improve customer-centricity and other strategies that has gained prominence is the “Measure, Test, Measure” framework. By recognizing data as a strategic asset, organizations gain the power to make informed decisions. Bias can skew results and lead to misguided decisions.

Training 242

Training Work Management Paid Search Agency Analytics 242

Animalz blog

SEPTEMBER 14, 2023

Gareth Davies is the content lead at Parabol, an online Agile meeting tool. He explains how they’ve pioneered a unique approach to product development called “content-led product.” As a content marketer, you might think your job is crafting stories to attract customers to your product. What Is Content-Led Product?

Validation 99

Validation Top of Funnel Product Ad Building 99

Zoominfo

FEBRUARY 12, 2019

The importance of lead generation is ingrained in the mind of every modern marketer— the more high-quality leads you bring in, the better. But, as the buyer’s journey becomes increasingly multifaceted, it’s now clear that lead generation is just one piece of the marketing puzzle. What is lead management?

Lead Ranking 172

Lead Ranking Work Management Lead Management Marketing Management 172