Exo B2B

APRIL 11, 2017

This type of landing page can offer many options: Download a white paper / video / press release / media articles / brochure or inserts. A sign-up sheet for a webinar, a conference, a trade show. Discounts on offers / products / services. Preview trials … Did you like this post?

Landing Pages 45

Landing Pages Sales Qualified Leads Generation Clickthrough 45

B2B Marketing Traction

JANUARY 7, 2010

These might include trade show marketing, web site updates, creating brochures and white papers, sending out press releases, holding webinars, etc. Categories include print, web site, social networking, trade shows, etc. I list the marketing tasks to be done in a left side column.

Planning 100

Planning Marketing Plans Trade Show Paid Search Agency 100

markempa

AUGUST 17, 2007

A lead nurturing program can leverage existing investments that you have made in other marketing tactics such as events, white papers, contributed articles, or any other thought leading content. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 What can you send via email?

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Ranking 120

Webbiquity

MAY 10, 2011

Promote white papers / eBooks / reports for lead generation. Use “ads&# in your blog sidebar, and in-post text links where appropriate, to drive visitors to your white paper or other gated content download pages. Exhibiting at an upcoming trade show? Make it easy for the press to contact you.

ROI 100

ROI Generation Advertising Agencies Case Studies 100

Bluetext

MAY 5, 2023

Provide your employees with your updated brand guidelines, outlining how your brand should look in white papers, PowerPoints, data sheets, etc. Using your brand migration list, execute accordingly, launching your new website, updating social media assets, and distributing press releases. brand to life with a 3D video wall.

Activities 26

Activities Tactics Brand Identity Branding 26

NuSpark Consulting

JULY 9, 2010

Are the costs and the amount of trade shows showing ROI. Are you getting the most our of press releases? If you’re still producing hard copy catalogs, briefs, reports, we can look at ways to reduce costs (paper stock, color, frequency) or transfer to digital altogether. Your current PR plan.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Work Management 100

NuSpark Consulting

JULY 9, 2010

Are the costs and the amount of trade shows showing ROI. Are you getting the most our of press releases? If you’re still producing hard copy catalogs, briefs, reports, we can look at ways to reduce costs (paper stock, color, frequency) or transfer to digital altogether. Your current PR plan.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Work Management 100

Industrial Marketing Today

APRIL 21, 2010

Instead of spending most of their marketing budget on traditional industrial marketing channels like trade shows or direct mail, Vico produces webinars and creates content that site visitors download and others link to. This white paper aims to change that perception of them. Get Engineers Can Sell white paper now.

Budget Programs 60

Budget Programs Education Marketing Budget Lead Ranking 60

Hinge Marketing

MAY 11, 2017

So, tracking things like downloads of your premium content, your white papers, your guides, tracking your blog traffic, those are very important in terms of understanding how convincing you’ve been that you are the expert. I’m talking about the type of PR that we call guest blogging or earned media coverage.

Video Marketing 50

Video Marketing Planning Marketing Automation Services Advertising Agencies 50

Chris Koch

JANUARY 15, 2010

He swung his expanded briefcase up onto the table, pulled out a media kit bulging with press releases about speeds and feeds and plunked it down on the table in front of me. We couldn’t measure the effectiveness of events and trade shows, but sales people saw the crowds at the booth and the bar and so it didn’t matter.

Social Media 100

Social Media Work Management Marketing Management Marketing Automation Services 100

Industrial Marketing Today

JULY 9, 2010

Number of campaigns sent out, trade shows attended or press releases published do not generate revenues. FREE Marketing Guides Engineers Can Sell™ White Paper: Most people are skeptical about associating engineers with sales. This white paper aims to change that perception of them.

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

Bluetext

JULY 16, 2019

Their expertise is in security and data protection, not press relations. Employing a marketing agency will ensure your firm is properly prepared to speak to the press by…. Prove expertise to clients by regularly publishing case studies, white papers, and blog insights. They’re called cyber specialists for a reason.

Marketing Agencies 1 20

Marketing Agencies 1 Paid Search Agency Advertising Agencies Ad Agencies 20

Directive Agency

JUNE 13, 2018

One of the first things you’ll notice if you go to a field show, trade show, or if you’re out and about at any type of B2B event, you’ll notice that ABM is all the rage. What type of asset, ebook, white paper, case study, could we give to you as a sales org to help close these accounts and drive revenue?

Paid Content 40

Paid Content Paid Search Agency Paid Social Agency B2B Marketing 40

markempa

JUNE 14, 2006

Research shows shows that if you require registration on your website to download content such as articles, white papers, studies or other "free" resources, you could be losing 75%-85% of your potential leads! Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

B2B Sales 120

B2B Sales Lead Generation Lead Ranking Lead Scoring 120

Ambal's Amusings

JULY 15, 2010

Business decision makers don't read white papers just because a product or service is "cool" They have real business problems they are trying to solve. We asked white paper experts: " What is the biggest challenge in creating and marketing a white paper? ” Jonathan Kantor's Bio.

Paper 100

Paper Enterprise Management Marketing Management SME 100

Schubert B2B

MAY 26, 2022

PR Marketing and Trade Publications. B2B companies are very industry focused, and trade journals are a good place to find a specific targeted audience. In a B2B setting, PR involves building relationships with key trade publications to get your company featured in their journal.

Public Relations 115

Public Relations Paid Social Agency B2B Marketing PR 115

markempa

FEBRUARY 9, 2015

A lead nurturing program can leverage existing investments that you have made in other marketing efforts such as trade shows, webinars, direct mail, PR and other marketing collateral by repurposing the existing content. Press releases — Will they value it? White papers — Discuss industry trends and challenges, and solutions.

Lead Nurturing 120

Lead Nurturing Sales Qualified Leads Lead Ranking Lead Scoring 120

Webbiquity

NOVEMBER 5, 2019

Cold calls, trade shows, direct mail, and print ads were the primary forms of marketing. Retail statistics show that 47% of online shoppers expect a web page to load within two seconds. B2B buyers are often more pressed for time than the average consumer, making page speed even more essential for B2B marketing.

Paid Content 239

Paid Content Sales Management Work Management Marketing Automation Services 239

Online Marketing Institute

NOVEMBER 28, 2012

White Papers. Fashion Shows. Press Conference. Trade Show. CMS Insights. Consumer Media. Design & Production. Digital Editions. eMedia & Technology. Lead Generation. M&A and Finance. Sales & Marketing. --> Bloggers. --> Resources. Video Center. ENews Sign-Up. --> Magazine. Browse Issues. Subscribe Now.

B to B 40

B to B Paid Content Social Media CMS Development 40

Online Marketing Institute

MAY 18, 2010

Optimizing news related content such as press releases and images can attract journalists to use the company in a story. TopRank SEO client, Jiyan Wei from Vocus will present a case study of how they’ve used and advanced their SEO efforts with the 500,000 press releases hosted on PRWeb. We hope to see you there!

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

WebMarketCentral

DECEMBER 6, 2007

This is really the "meat" of the plan, the action items. Finally, here's an excellent book on the topic: ** technorati tags: how to write a strategic marketing plan embedded in their genetic code. tags: how to write a strategic marketing plan embedded in their genetic code.

Planning 20

Planning Marketing Plans Paid Search Agency Banner Ads 20

Online Marketing Institute

JULY 31, 2012

White Papers. Fashion Shows. Press Conference. Trade Show. CMS Insights. Consumer Media. Design & Production. Digital Editions. eMedia & Technology. Lead Generation. M&A and Finance. Sales & Marketing. --> Bloggers. --> Resources. Video Center. ENews Sign-Up. --> Magazine. Browse Issues. Subscribe Now.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Sales Engine

OCTOBER 4, 2017

Conventional tactics like phone calls and trade shows were effective because prospects had no other means to engage with salespeople. When after a while every company seemed to be issuing the same press release, prospects stopped reading them. This put the salesperson in control. But today, prospects are in control.

Paid Search Agency 120

Paid Search Agency Trade Show Content Urgency Marketing 120

Sales Engine

JULY 20, 2016

Conventional tactics like phone calls and trade shows were effective because prospects had no other means to engage with salespeople. When after a while every company seemed to be issuing the same press release, prospects stopped reading them. This put the salesperson in control. But today, prospects are in control.

Paid Search Agency 120

Paid Search Agency Trade Show Content Urgency Marketing 120

Sales Engine

JULY 20, 2016

Conventional tactics like phone calls and trade shows were effective because prospects had no other means to engage with salespeople. When after a while every company seemed to be issuing the same press release, prospects stopped reading them. This put the salesperson in control. But today, prospects are in control.

Paid Search Agency 120

Paid Search Agency Trade Show Content Urgency Marketing 120

Martech

JANUARY 20, 2022

Virtual event/webinar platform provider On24, which is publicly traded, illustrates the growth COVID-19 spurred. Even at in-person events, it means different things to different participants, depending upon if networking is attendee-to-attendee, exhibitor-to-attendee, speaker-to-attendee, exhibitor-to-exhibitor, press-to-exhibitor, etc.

Digital Asset Management 141

Digital Asset Management Work Management Marketing Management Planning 141

Sales Engine

OCTOBER 9, 2015

When it comes to B2B marketing—whether it be social media, email marketing, blogs, white papers or attending trade shows—it has to be about lead generation. It’s great when content shows up in one of our prospect's Twitter feed because of a targeted hashtag.

Demand 120

Demand B2B Marketing B2B Trade Show 120

Launch Marketing

MARCH 8, 2023

Brochures: Along with infographics, brochures are versatile assets that can be added to a website or used in print to hand out at a trade show or conference. Videos: With video consumption and popularity on the rise, videos are a perfect B2B content asset to create and show on websites and share on social media and video platforms.

B2B Marketing 118

B2B Marketing Content Marketing B2B Thought Leadership B2B 118

Biznology

MARCH 4, 2016

Consider when the trade shows and conferences in your industry are scheduled throughout the year. Trade show. Include a white paper offer, with response instructions, such as an 800 number or a web form URL, in your press releases. The medium’s availability. Response rate. Gross inquiries.

Lead Generation 80

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 80

thePoint

MAY 19, 2020

One challenge all marketers face when trying to write white papers or case studies is getting a SME to either write a paper or sit down long enough and often enough to share the knowledge required. For our purposes here, just keep these best practices in mind as you press on with your own events.

Webinar Metrics 52

Webinar Metrics Practices SME Best Practices 52

KoMarketing Associates

MAY 2, 2017

Consider partnering with a well-known business blogger or influencer in your niche to create long-form content, such as downloadable white papers or webinars. Another way to leverage influencers in your niche is to allow them to cover industry conferences or trade shows. Live Streaming.

B2B Marketing 141

B2B Marketing Work Management Marketing Management B2B 141

Ambal's Amusings

OCTOBER 8, 2009

Part of a press kit — terrific material for reporters and editors. Trade show handouts. Michele Linn is a freelance marketing writer specializing creating buyer-focused B2B marketing content, such as white papers, research reports, feature articles and case studies. Sales call leave-behinds.

Case Studies 100

Case Studies Case Study Activities Studies 100

Webbiquity

APRIL 17, 2013

In a WPO strategy , different disciplines like public relations (PR), SEO, social media, content development, online advertising, analyst relations, and even trade show marketing are managed in a coordinated manner to maximize the total online visibility of a brand for key phrases. Are you maintaining momentum in press coverage?

Public Relations 100

Public Relations Allocation Advertising Benchmark Trade Show 100

KoMarketing Associates

APRIL 6, 2017

The brain naturally gravitates toward challenges it wants to solve or recent pressing issues. Solutions-Focused: “Studies have shown flyers printed on neon paper get 25% more conversions than those on white. Content Idea: Create a white paper about time-saving shortcuts that can be automated using your software.

B2B 169

B2B Paper Content Lead Ranking 169

Webbiquity

OCTOBER 29, 2012

It also requires an active presence and network of relationships in social media, coverage in industry press, and carefully targeted online advertising to be where your prospective buyers are looking, when they are looking. Paid Presence (search engine ads, banner ads on trade or publication sites, social network ads).

Paid Content 100

Paid Content Optimization SEM Microsite 100

Sage Marketing

FEBRUARY 24, 2021

Long gone are those days when your Sales team would hit the trade shows floor to meet prospects for a friendly chat. While we’re certainly sharing the nostalgia of those happy days… the show must go on! So how do you build your pipeline and secure demo calls in the new world, where Zoom pilates is a totally legit thing?

Paid Content 95

Paid Content Marketing & Strategy Marketing Strategy Webinar Metrics 95

Buzz Marketing for Technology

JUNE 27, 2008

White Papers |. It is their older peers that I have to repeat that lesson too (no printing the actual network diagram, complete with FW locations and IP addresses on marketing brochures; no giving away product roadmaps at Trade Shows.). Read this White Paper » More Partners » Resource Alerts.

Enterprise Management 100

Enterprise Management Opinions Work Management Marketing Management 100