article thumbnail

5 Tips to Maximize Your Trade Show ROI

Navigate the Channel

Building an effective strategy that is targeted to maximize your trade show can make all the difference in its success. Create a Press Release Creating a press release that you can distribute online to increase awareness of the upcoming trade show is vital to your ROI. No press kit?

article thumbnail

The Ideal Trade Show Checklist & Timeline

Navigate the Channel

It’s been a while since trade shows were the must-meet-and-see-events for B2B industries, but recently trade show event space and calendars are filling. Marketing departments and agencies are working to develop trade show themes and slogans, many of them highlighting being back together and pressing the restart button.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Deciding Which Trade Shows to Attend This Year

Navigate the Channel

The personal relationships and business reputation that you can develop through trade shows is an ROI that you cannot really obtain anywhere else. However, you need to attend the right shows to make sure that you are building the personal relationships and business reputation that actually matter. Looking at the Press.

article thumbnail

10 Tips for a Successful Trade Show Follow-up Campaign

The Point

Research has long suggested that the majority of leads generated by trade shows never receive follow-up by company representatives. A 2010 study concluded that fewer than 70 percent of exhibitors have any formalized plan or process in place for how leads are followed up after the show. Any response (e.g. But don’t overdo it.

article thumbnail

A/E/C Trade Show Marketing: 12 Ways to Maximize Your Firm’s ROI

Circle Studio

Industry trade shows and conferences are staples in the A/E/C marketing mix, and typically represent a large line item in a firm’s marketing budget. With all the time and resources that go into trade show participation, ensuring your firm maximizes the investment is essential. Start planning far in advance.

article thumbnail

How to Measure Trade Show ROI

Jifflenow

Trade shows are an important spend in any marketer’s budget. This results in more than $24 billion in spending on trade shows each year in the U.S. Finding a way to measure the success of a trade show is key, but only 30% of exhibitors actually have established goals for their events.

article thumbnail

Geofencing? And other ways to target ads to trade show attendees without being there.

NuSpark Consulting

Heading out to trade shows and conferences are one of the best ways to generate leads. However, trade shows are costly, and measuring ROI can be complicated. So when you’re at a trade show, there are a number of tips to make you stand out and increase the capture prospects. Geofencing. Think about it!