B2B Marketing Traction

AUGUST 31, 2011

You push out news about you and your company using online press releases that have keyword rich links back to your site. You post relevant documents, images, videos on content-sharing sites. You optimize your RSS feed. All that activity, content, conversation point back to your website and blog. Traffic soars.

Social Media 100

Social Media Online Marketing Social Marketing Media 100

B2B Marketing Traction

MARCH 18, 2013

Use Twitter to link to your press releases, new product information, or events. Go through each traditional marketing activity you have and brainstorm on how you can extend each activity with social media. If you are on Facebook for business, create content that showcases and highlights your presence at a trade show. Track results.

Social Media 100

Social Media Social Marketing Media Planning 100

B2B Marketing Traction

OCTOBER 12, 2011

Press releases. Provide quality information that solves problems, answers questions, and gives you credibility. What kinds of content will fuel your online marketing machine? Here are some ideas: Blog posts. Tweets, LinkedIn and Facebook status updates. Whitepapers.

Online Marketing 100

Online Marketing Planning Paid Search Agency Content 100

B2B Marketing Traction

SEPTEMBER 21, 2012

It’s not uncommon for an outsource marketing resource to execute marketing for a startup, including website creation, social media marketing, creating presentations for investors, writing and distributing press releases and generating leads. Outsource or Interim CMOs can come into the marketing startup process at any point.

Startups 100

Startups CMO Paid Search Agency Marketing Management 100

B2B Marketing Traction

DECEMBER 30, 2013

Will you publish a launch video and distribute a press release online, post launch messages on key social media platforms? Plan and execute a compelling launch. Fourth, when it’s time to launch that new product or service, put a plan together for how you will do it.

Web 2.0 100

Web 2.0 Planning Business Advertising Agencies 100

B2B Marketing Traction

MAY 3, 2012

Verbatim copies of your press releases. Interviews with customers, vendors, suppliers, employees and industry experts. Excerpts from whitepapers and articles that are re-written to be more conversational. Content You Should Not Add to Your B2B Marketing Blog. Cut and pasted verbatim copies of industry news.

Opinions 100

Opinions Content Press Vendors 100

B2B Marketing Traction

APRIL 4, 2012

If you are limited in your budget, use low-cost tactics such as social media, email marketing, and online press releases. Budgets for launching new products, services or companies have a wide range and depend upon how competitive your marketplace is. If you have the funding you can spend more. You’ve launched and the industry is heating up!

Spending 100

Spending Marketing Budget Planning B2B Marketing 100

B2B Marketing Traction

JANUARY 31, 2013

A six-second press conference for crisis communications or to set the record straight. Quick how-to’s about a product or service. A sped-up video of how a brand has changed over time. A quick video of your company’s timeline or milestones. Why do companies or people have to get dragged through the media ad infinitum?

Creativity 100

Creativity B2B Marketing Paid Search Agency B2B 100

B2B Marketing Traction

OCTOBER 28, 2014

Are they getting press or running ads in trade publications? For more about the different industry phases, see my previous post, What Should I Spend on My Marketing Budget? Detail what marketing your competition is doing. Are your competitors on social media and you’re not?

Analysis 100

Analysis B2B Marketing Planning B2B 100

B2B Marketing Traction

JUNE 22, 2011

Link to your show and product launch press releases from the trade show LinkedIn Group Discussion. Update Facebook company page live from show (automate by forwarding Tweets to FB). Include the booth number and show name in all messages so it’s easy to find you. Create a LinkedIn Group for the show.

Trade Show 100

Trade Show Social Media Social Marketing Media 100

B2B Marketing Traction

JULY 20, 2012

We’ve developed websites with open source platforms Word Press and Joomla and have considered Drupal. I work with small- to mid-size businesses for whom cost makes a difference and productivity is key. My recommendation to my clients is that they go with open source technologies. Proprietary systems are, well, proprietary.

Marketing Websites 100

Marketing Websites Work Management Marketing Management B2B 100

B2B Marketing Traction

NOVEMBER 1, 2011

If you are strapped for cash, use low-cost tactics such as social media, email marketing, and online press releases. Budgets for launching new products, services or companies have a wide range and depend upon how competitive your marketplace is. If you have the funding, go for it! You’ve launched and the industry is heating up!

Marketing Budget 100

Marketing Budget Marketing Budget Creation Spending Planning 100

B2B Marketing Traction

AUGUST 25, 2011

You can set up your press releases, videos, photos, blog entries and other content feed directly to your page. You can automate some of the content that is posted to the wall so that you don’t have to invest a lot of time in posting information. You can spend under half an hour a week to maintain your Facebook page.

Facebook 100

Facebook Paid Search Agency Companies Trade Show 100

B2B Marketing Traction

FEBRUARY 28, 2012

When you post content such as a link to your newsletter, press release, blog entry or an article about your industry or business, that content displays on the newsfeed of the people who clicked on your page to “Like” your company. Create Awareness on Facebook: 1-2 hours set-up, 5-15 minutes a week.

Facebook 100

Facebook Spending B2B Marketing Planning 100

B2B Marketing Traction

APRIL 28, 2014

Post updates about your business on your Company, including links to blog posts, press releases, product launches and releases, events, awards and other news. On LinkedIn you should set up a complete personal profile as well as a branded LinkedIn Company Page.

Social Media 100

Social Media Social Marketing B2B Marketing Marketing Strategy 100

B2B Marketing Traction

JANUARY 19, 2015

If you are constantly pressed for time when it comes to the final editing, publishing and distributing your eLetter, outsource this process to a virtual assistant or marketing support person. I do not recommend a weekly newsletter unless you are sending short quotes, tips or links to which readers have opted in.

Process 100

Process Product Newsletter Template 100

B2B Marketing Traction

JUNE 28, 2012

Finally, I renamed the “Uncategorized” blog category – on Word Press that is the default – so that if I forgot to select a category I didn’t have quite as much work to correct it. Rename the Default “Uncategorized” Blog Category.

Social Media 100

Social Media Blogger CMO Privacy 100

B2B Marketing Traction

FEBRUARY 6, 2012

Your news page includes no press releases from recent years. Your company history doesn’t include information about the last five years. Your blog hasn’t been updated for two months or more. Your copyright statement includes a year three years ago. It’s critical to keep all content consistent and current on your website.

Marketing Websites 100

Marketing Websites Copyright B2B CAN-SPAM 100

B2B Marketing Traction

MAY 18, 2011

One of the things that makes this example really stand out is that the concrete industry is a mature, traditional industry, yet The Concrete Network is achieving success using new marketing tactics that include blogging, online press releases, and other social media messaging. Give away as much as you can without diluting sales revenue.

B2B Marketing 100

B2B Marketing Online Marketing High Quality Lead Planning 100

B2B Marketing Traction

MARCH 13, 2012

Company news and announcements – some businesses post their press releases and announcements in their blogs. Explain why they should buy your service and what it is instead. See my previous post on this, B2B Marketing Content: How Much Should You Give Away? ).

Blogger 100

Blogger B2B Sales Case Study Case Studies 100

B2B Marketing Traction

SEPTEMBER 9, 2009

White shirt, pressed, good fit. If you wear a suit: medium to dark suit or sport coat, worsted wool, smooth texture (not fuzzy), well-fitting, especially at the back of the collar. Button at the waist, as you will be seated. Fresh shave and haircut. A friendly and confident smile.

Advertising Mediums 100

Advertising Mediums Press Tips Design 100

B2B Marketing Traction

MAY 4, 2010

Chan Kim and Renée Mauborgne and published by Harvard Business Press in 2005. Blue Ocean Strategy is a way to leap beyond the competition. Blue Ocean Strategy first emerged as a book written by W. It is now an entire, global institution offering consulting, training and presentations on the topic.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy B2B Marketing B2B 100

B2B Marketing Traction

AUGUST 26, 2013

There are many Do’s and Don’ts of writing press releases (below see the fun Infographic from Skadeedle ). Here is why it happens and how you can avoid this major press release don’t. Many business owners want to include every detail about their company or product in one press release.

Press 100

Press Distribution Opinions Tactics 100

B2B Marketing Traction

OCTOBER 20, 2010

I do suggest that folks use some tools to automatically send links to new blog posts to Twitter or RSS feeds to send new press releases to a Facebook company page. And, yes, technology exists to make your presence on social media easier and more cost-effective, but I never told anyone to be an automaton !

Social Media 100

Social Media Media RSS Twitter 100

B2B Marketing Traction

FEBRUARY 22, 2010

Hubspot suggests that you take information from your Press Releases and create blog entries. Copyblogger recommends writing blog entries in advance when you are inspired, so that you will be prepared for those days where your blog-writing muse isn’t with you. Also ask vendors and alliance partners to submit information.

Blogger 100

Blogger Advertising Agencies Hubspot Press 100

B2B Marketing Traction

AUGUST 27, 2010

One of the big benefits of getting found online is getting called by journalists who need your expertise and can quote you in the press. (Cision & The George Washington University) If your prospects aren’t searching online, the media certainly is. ANY CHARACTER HERE.

Marketing Websites 100

Marketing Websites Stats Sales Qualified Leads Marketing Management 100

B2B Marketing Traction

MARCH 12, 2010

Some of the B2B inbound marketing tactics that fit this stage include quality content online in a variety of media (blogs, video, podcasts, eBooks, whitepapers), webinars, eLetters and newsletters, press coverage in trade publications and blogs, speaking at industry conferences and social network testimonials from beta and early customers.

Inbound Marketing 100

Inbound Marketing Marketing Budget B2B Marketing Product 100

B2B Marketing Traction

JANUARY 7, 2010

These might include trade show marketing, web site updates, creating brochures and white papers, sending out press releases, holding webinars, etc. I list the marketing tasks to be done in a left side column. Next I add a column for who will do the work, either an employee of the company or an outsource vendor.

Planning 100

Planning Marketing Plans Trade Show Paid Search Agency 100

B2B Marketing Traction

FEBRUARY 5, 2013

Now you can go to analysts, writers and editors in the space with some well-positioned details and press releases to ensure that the right people announce and review your new product upon launch. . “Coming soon,” “save the date,” and other teasers start to build anticipation.

Product 100

Product Social Media Advertising Agencies Planning 100