Paul Gillin

AUGUST 1, 2013

Inverted pyramid dictates that information is presented in order of declining importance. You don’t hear much about inverted pyramid anymore because length isn’t an issue online, but it’s a very reader-friendly way to present information to time-pressed people. Quotes shouldn’t be random or perfunctory.

Business 50

Business Content Paid Search Agency Analytics 50

Paul Gillin

NOVEMBER 8, 2010

Photo/video. I use a lot of video in presentations, and have always gotten good performance from the free Foxreal YouTube FLV Downloader. It works with a lot more sites than just YouTube and cleanly downloads Flash video. It works with a lot more sites than just YouTube and cleanly downloads Flash video.

Skype 50

Skype Product RSS Copyright 50

Paul Gillin

AUGUST 4, 2011

This is an under-utilized tool that enables companies to present an HTML page as their default front door. SAP plays inline videos. Use welcome pages to present an attractive and exciting introduction to your company. Let’s look at some examples of what they do well. Nearly 1,100 people have responded.

Facebook 50

Facebook B2B Marketing Rules Salesforce.com 50

Paul Gillin

NOVEMBER 16, 2011

Facebook was identified as the most effective tool by a comfortable margin, but Twitter, LinkedIn and video sharing are all creeping up. It should be noted that the majority of respondents to the Constant Contact survey were customers, which means they are already marketing online.

Customer Surveys 50

Customer Surveys Peer-to-peer SMB Business 50

Paul Gillin

JANUARY 16, 2012

” As participation grew, BASF Chemical kept the momentum growing through a demo-oriented road show, presentations by guest speakers and community exchanges. The manager uploaded a video of BASF pigments and quickly got 35 likes and four positive comments. “You want people inviting others to join the community.”

Peer-to-peer 50

Peer-to-peer Wiki Enterprise Management Communities 50

Paul Gillin

OCTOBER 19, 2011

With Facebook presenting a tempting target of 800 million potential customers, small businesses are flocking to social network as a fast and easy way to generate business. ” Games, quizzes and giveaways work well, particularly if they challenge the audience to be creative. North Social’s examples page has plenty more.

Facebook 50

Facebook Tips Digital Asset Management Business 50

Paul Gillin

DECEMBER 1, 2010

Mary Meeker of Morgan Stanley sees smart phone shipments surpassing PCs in 2012 ( Here’s the video of her terrific presentation ). Mary Meeker of Morgan Stanley sees smart phone shipments surpassing PCs in 2012 (<a href=&# [link] >Here’s the video of her terrific presentation</a>).

Web 2.0 50

Web 2.0 Internet Marketing Mobile Marketing Marketing Proposals 50

Paul Gillin

AUGUST 26, 2011

This was a theme that was borne out in every presentation: It’s not about the company but about what motivates customers. John Hancock recently launched its first blog, Build4Success , and it’s posted nearly 40 videos on YouTube. YouTube has been one of its early successes.

Social Marketing 50

Social Marketing Planning Marketing Management Word of Mouth 50

Paul Gillin

MARCH 10, 2011

Its format is austere, it has few third-party applications and it doesn’t support chat, photo libraries or videos. Cross-post new entries from the company blog or new presentations on SlideShare to appropriate groups of which you’re a member. LinkedIn gets none of the buzz of Facebook, and no one’s going to make a movie about it.

Social Networks 50

Social Networks Enterprise Management Peer-to-peer Work Management 50

Paul Gillin

JANUARY 16, 2012

” There’s also a cool, quick demo of a coming group video feature (technology provided via Polycom). Directory integration enables dial-back from a Sametime message for a voice/video call. The resulting site can resize and present content according to the capabilities of the device. User Presentations.

Enterprise Management 50

Enterprise Management Work Management Social Networks Ideal Customer Profiles 50

Paul Gillin

APRIL 13, 2011

Provide a suggested tag for attendees to use when posting photos or videos from the event. SlideShare is a particularly good place to post speaker presentations as a way of raising awareness about follow-on events. Record as many presentations as possible and post them as podcasts or video podcasts. Large events.

Social Media 50

Social Media Promotion Media Landing Pages 50

Paul Gillin

DECEMBER 16, 2010

I’ll resist that urge, though, and instead present a plea: Let’s make 2011 the year we stop talking about “social media.”. Ten years ago, almost no one had heard of Google, there was no online video and consumer ratings were unknown. This is the time of year when a lot of people make predictions.

Social Media 50

Social Media Media RSS Verticals 50

Paul Gillin

JUNE 24, 2010

I’m particularly interested in your feedback on this chapter because it presents some new ideas I’ve been playing with about how to calculate the ROI of almost anything. Her response: “When [our target audiences comes] to our site, they watch the videos and they are engaging with the content on the site.

ROI 50

ROI Paid Content Social Marketing Webcast 50