Sprout Social

JANUARY 16, 2020

If you’re still itching for your business to “go viral,” we don’t blame you. This explains why so many businesses look toward viral marketing as an opportunity to catapult themselves into social media superstardom. The concept of viral marketing definitely deserves some revisiting as we enter a new decade. Good question!

Viral Marketing 105

Viral Marketing Work Management Planning Paid Search Agency 105

Optinmonster

FEBRUARY 28, 2022

To do that, you need a powerhouse duo of plugins to both run and promote your next viral giveaway. Easypromos is another WordPress contest and giveaway plugin that uses digital marketing to run your next viral contest. Plus, with compatibility with over 30 social media platforms, you can ensure your giveaway goes viral.

Viral Marketing 83

Viral Marketing Work Management Pricing Price 83

Contently

MARCH 2, 2023

Chalk it up to our shrinking attention spans, but short-form video is thriving. So if you want something that will grab a consumer’s attention for a hot minute, video is key. Brands realize this, and as a result, nine out of 10 marketers who leveraged short-form video in 2022 plan to continue doing it in 2023.

Relevance 201

Relevance Brand Identity Branding Verticals 201

ClearVoice

JANUARY 25, 2022

Stop us if you have heard this one before: “We want you to make a viral video.” ” [Cringe] Executives often direct marketers to create social media videos that will go “viral” or will make a huge impact in one fell swoop. Get 10 tips for creating more engaging videos.

Social Media 104

Social Media Video Marketing Media Tips 104

Top Rank Marketing

FEBRUARY 19, 2024

In order to better ensure your audience (and by extension, the LinkedIn algorithm) sees your content as relevant, interesting and valuable, there are some proven best practices to follow. Don’t make “virality” a goal on LinkedIn It’s easy to see the appeal for brands in having a post or piece of content go viral on social media.

Linkedin 127

Linkedin Marketing & Strategy Viral Marketing B2B Thought Leadership 127

Marketing Insider Group

DECEMBER 8, 2021

Don’t expect to see any viral TikTok videos about data centers or enterprise software anytime soon. And understanding influence has a much longer shelf life of value than a viral TikTok video. The thing with B2B marketing is that it’s not really a bright and shiny object. It’s not cool, fun or exciting.

Enterprise Management 306

Enterprise Management Marketing Strategy Marketing & Strategy Work Management 306

Hubspot

MARCH 26, 2019

Ultimately, if you're ready to begin using YouTube to attract and convert an audience, it's critical you optimize your video descriptions for SEO. Explain what your video is about. He told me, "[YouTube descriptions] is one of the primary ways YouTube knows what your video is about. Include a CTA.

Youtube 101

Youtube Template Viral Marketing Video Marketing 101

Stevens & Tate

MAY 9, 2023

And while many wait a few weeks before the Super Bowl to begin working on their video campaign idea, it’s best to prepare early enough. To create the best video campaigns for the next Super Bowl, you’ll need to review and learn from previous events. Here are a few tips to keep in mind: Ensure your video is relevant to the event.

Creativity 64

Creativity Video Marketing Campaigns Advertising Agencies 64

Rev

APRIL 19, 2023

You’ll learn about the three most common cold prospecting techniques and find videos with cold outreach experts sharing their best tips. But how does cold prospecting look in practice? If you’re unsure how to tailor your pitch and overcome common objections during cold calls, the video is worth watching! Let’s get started!

Ideal Customer Profiles 78

Ideal Customer Profiles Top of Funnel Cold Calling Examples 78

FunnelEnvy

DECEMBER 11, 2023

Even before the internet, corporate video was a powerful (and expensive) tool in the marketing mix. During the 2000s, video production costs plummeted, bandwidth increased, and B2B videos quickly became a staple for online marketing. How can your business tap into B2B video? Compelling videos share a few common traits.

B2B Marketing 62

B2B Marketing Video Marketing Effectiveness Buyer Personas 62

ConvertKit

OCTOBER 30, 2020

Why YouTube video promotion is so important. Step #1: Optimize and promote your YouTube videos. Stop waiting for your videos to go viral. Nearly every day, I wind up reading a new story of a YouTuber becoming an overnight sensation—but for most creators, “going viral” is a terrible game plan.

Youtube 145

Youtube Promotion Spending Video Marketing 145

Sprout Social

MARCH 8, 2023

There’s a new pressure on social media teams to not only make more videos, but to also star in them. In this article, we’re going to dive into how you can get others involved in social video, and why it matters. But first: Why you should get others involved in social video Content formats are ever-changing.

Video Marketing 91

Video Marketing Content Thought Leadership Social Media 91

Sprout Social

MARCH 15, 2024

While there’s no one-size-definition of what a YouTube influencer is, our criteria for this list includes: A sizable audience (100,000s or millions of subscribers) Videos that regularly earn 1+ million views Content that’s brand and collab-friendly Brands primarily partner with YouTube influencers through sponsored videos and brand ambassadorships.

Youtube 102

Youtube Viral Marketing Peer-to-peer Impressions 102

Adobe Experience Cloud Blog

FEBRUARY 14, 2018

Live video streaming is all the rage these days, with both regular users and influencers using it to have their voice heard. Businesses aren’t standing on the sidelines either because they are aware of all the benefits live video content can provide. First of all, video is cheaper than ever to produce. Both are massive.

Youtube 134

Youtube Facebook Video Marketing Viral Marketing 134

Marketing Insider Group

JANUARY 9, 2023

It takes 42% of companies more than 3 months to see a significant increase in their score after implementing link-building practices. To learn more about backlinks, enjoy the short video below. Video Source: PWD Digital Agency. Sharing content that’s appealing to your target audience is more likely to be shared or go viral.

Domain 328

Domain Lead Scoring Lead Ranking SERP 328

Heinz Marketing

MAY 22, 2023

By Cameron Katoozi , Marketing Consultant at Heinz Marketing In today’s fast-paced digital landscape, video marketing has emerged as a dynamic and engaging medium for businesses to connect with their target audience as opposed to traditional methods. The main objective is to drive immediate sales and create brand loyalty.

B2B Marketing 52

B2B Marketing Video Marketing B2B Thought Leadership B2B 52

DiscoverOrg

MARCH 15, 2017

Watch the Video. It went viral within DiscoverOrg and caused a pivot in our go-to-market strategy because of the way the powerful story was re-told across functions. In reading everything I can find about business storytelling – my two favorites being “Tell To Win” by Peter Guber and “Measures of Story” by K. Nice up, Zuora.

Account Based Marketing 204

Account Based Marketing Video Marketing Storytelling Paid Search Agency 204

Sprout Social

MARCH 25, 2024

The short-form video format has quickly become a favorite of both brands and consumers. It helps people interested in your topics or themes easily find your videos. Target your niche demographics and audiences Your videos might go viral, but not everyone on Instagram is a potential customer. What hashtags are they using?

Brand Identity 87

Brand Identity Branding Eye-Tracking Viral Marketing 87

Marketing Insider Group

JANUARY 24, 2023

Don’t expect to see any viral TikTok videos about data centers or enterprise software anytime soon. And understanding influence has a much longer shelf life of value than a viral TikTok video. It’s not as cool, fun or exciting as let’s say, working with Kim Kardashian or Jared Leto.

Enterprise Management 200

Enterprise Management Marketing Strategy Marketing & Strategy B2B Marketing 200

Contently

SEPTEMBER 20, 2022

.” While many top-performing pages in the report were re-sharing sensationalized content or misinformation related to political issues, the lack of consequences faced by those page admins demonstrated the ease—and potential value—of plagiarizing viral content to reach a larger social audience. How to avoid plagiarizing content.

Ethics 189

Ethics Social Media Trends Copyright 189

Vidyard

MARCH 23, 2021

So you’ve created some videos. You’ve even integrated your video platform with your customer relationship management (CRM) and marketing automation platforms to track views on the lead and account level. If your CEO was to suddenly ask which videos have been the most effective—which ones you should continue making—how would you answer?

Video Marketing 65

Video Marketing ROI Analytics CTR 65

Vidyard

DECEMBER 17, 2019

Ever type “how to <fill in the blank>” into Google and noticed the number of video tutorials that appear on the results page? There’s a how to video for everything! Those videos are more than just search engine window dressing. Businesses are leveraging how-to videos to grow their brand and earn more customers.

Video Marketing 127

Video Marketing Screencast Work Management Tips 127

Sprout Social

JULY 12, 2019

The situation is clear: you must create engaging video content on social media. It’s already hard to churn out videos, but it’s a lot harder to make sure your content resonates for the right reasons – you want to get customers excited about your brand. This video exemplifies a minimalistic approach: it’s just not complicated at all.

Social Media 103

Social Media Video Marketing Media Viral Marketing 103

Vidyard

DECEMBER 9, 2015

Video is more compelling than text-based content. But let’s face it, building a strong video marketing strategy and integrating it with the rest of your marketing activities is no easy feat. Want to learn more about a certain best practice? Dive Deeper: How Real Marketers Plan Video Projects (Video). Video called.

Top of Funnel 50

Top of Funnel Video Marketing Practices Planning 50

SocialPilot

FEBRUARY 26, 2024

As more and more people are posting, there is a need for a clever assistant to make sure only the content that matters goes viral. According to the LinkedIn algorithm 2023 updates, it is a platform where people come looking for knowledge and updates rather than virality. Hence aligning the platform more closely with its niche audience.

Linkedin 81

Linkedin Tips Lead Scoring Lead Ranking 81

Hubspot

JANUARY 5, 2021

Let’s face it, we love videos. Videos of cats, babies tasting lemons for the first time , food recipes — you name it, we love it. Recent data shows that video content is one of the most influential forms of marketing out there. More recently, short-form videos have taken over social media platforms.

Trends 101

Trends Marketing AI Video Marketing Work Management 101

Convert

APRIL 7, 2021

Video took on a new trajectory in 2020. We saw more video consumption and interesting trends emerge. We learned how people use video for entertainment and news, and how they plan to consume the medium beyond the pandemic. We also learned that video isn’t for a select few. In many ways, 2020 was a live streaming year.

Video Marketing 98

Video Marketing Budget Programs Youtube Marketing Management 98

The Lead Agency

APRIL 14, 2024

Repurpose your podcast content If you have any content-generating efforts (podcasts, videos, user-generated content initiatives) and you are using them only for one purpose, change that immediately. Slice up audio and/or video sections and turn them into short-form videos. Video content basically dominates B2C marketing forms.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Sprout Social

FEBRUARY 2, 2023

They started posting four to five videos a week on the platform (an impressive goal for their scrappy team!) and their efforts led to audience growth, multiple viral videos and revenue-driving ads. The most successful brands are the ones who create a lot of video content. Listicles are also high-performing videos.”

Social Media 108

Social Media Media Business Viral Marketing 108

SocialPilot

MAY 7, 2024

Here are some of the key advantages businesses have often spoken about: Build brand awareness and go viral Organic reach on other platforms can be limited. With trending topics and viral potential, brands can easily reach new audiences organically and connect with them on a deeper level. Monitor such metrics to accomplish more.

Twitter 84

Twitter Paid Content Ideal Customer Profiles Paid Search Agency 84

Sprout Social

AUGUST 4, 2022

One of TikTok’s most collaborative features is the ability to stitch multiple videos together. In this post, we’ll show you how to stitch videos on TikTok so you can take advantage of this exciting feature. You can use up to five seconds of another person’s video in your stitch. How to stitch a video on TikTok.

Tips 126

Tips Privacy Viral Marketing Trends 126

Oktopost

NOVEMBER 16, 2022

Becoming popular after a TikTok video defined the term went viral, quiet quitting has been thrown into the spotlight and has many leaders concerned. Quiet quitting is often interpreted as the practice of doing little or no work on the job.

Tactics 118

Tactics Transparency Work Management Viral Marketing 118

Content Standard

OCTOBER 16, 2018

While it may not need the backdrop of a full Hollywood film studio, branded video content is still a major investment. Video strategy is not merely a matter of volume or view count. Metrics for YouTube Videos. Watch Time: Watch time per individual video asset. The longer someone watches your video, the better.

Distribution 98

Distribution Youtube Facebook Video Marketing 98

Sprout Social

AUGUST 8, 2023

Unless you’ve been living under a rock, you’ve likely heard of TikTok—the short-form video platform that has been the basis of a number of viral moments over the last couple of years. If your brand is on TikTok, you’re probably aiming to create your own viral moment. Let’s get started. What is TikTok SEO?

SEO 93

SEO Viral Marketing Keywords High Quality Lead 93

SmartBug Media

FEBRUARY 1, 2019

Did you know that video is a great way to increase visitors, convert leads, nurture the qualified, and even help promote your awesome business? So here’s the question: Why haven’t you dipped your toe in the water and experimented with video marketing yet? Let the video do the hard work and keep your visitors engaged.

Video Marketing 87

Video Marketing Paid Search Agency Budget Programs Ideal Customer Profiles 87

Hubspot

JUNE 17, 2014

All brands long to go viral, but for most brands, going about creating viral content is a mystery. There is no secret recipe for the perfect viral video, and yet there are videos that receive millions of views every year. Unfortunately, virality is more of an art than a science. The Science of Virality.

Viral Marketing 28

Viral Marketing Video Marketing Word of Mouth Budget Programs 28

Sprout Social

DECEMBER 7, 2023

After all, everyday TikTokers are the ones responsible for the trends, challenges and viral videos that rack up billions of views. Payments are based on the performance of longer videos that meet certain follower and viewer requirements. The concept of being a “creator” totally dominates TikTok and TikTok marketing.

Creativity 79

Creativity Paid Search Agency Viral Marketing Lock-In 79