Convince & Convert

SEPTEMBER 25, 2015

Then, the movie Blackfish ruined our collective joy from watching Shamu shows, and SeaWorld has been in PR damage control mode ever since. White Hat SEO Tip: Focus on consistently generating new, unique content instead of posting the same old stuff over and over again. This made for worse user experiences and damaged reputations.

Tactics 164

Tactics SEO Lead Scoring Lead Ranking 164

Paul Gillin

OCTOBER 19, 2011

I talked to Brody about tips for SMBs that want to optimize their Facebook presence. Clif Bar asks first-time visitors to like its page in order to sign up for a newsletter, while Moosejaw Mountaineering touts giveaways, rewards points and tips. Use Facebook for sampling. It’s not about the likes.

Facebook 50

Facebook Tips Digital Asset Management Business 50

Sprout Social

MAY 24, 2022

During the onset of the COVID-19 pandemic, they took a traditional approach to PR: share a pitch, follow up, rinse, repeat. Here are some reporting tips, plus sample metrics you can use to measure performance: Photo credit: Codesign. When used creatively, it can transform your entire process. Measuring paid media performance.

Paid Content 97

Paid Content Paid Search Agency Media Paid Social Agency 97

Oktopost

DECEMBER 21, 2023

Focus Groups: Conduct focus group discussions with a representative sample of your target audience. Examine previous results Did your 2023 PR initiatives lead to an increased share of voice? Website Analytics : Examine website analytics to understand user behavior, popular content, and areas of drop-off.

Marketing Budget 62

Marketing Budget Budget Programs Paid Content Marketing Budget Creation 62

Pam Didner

AUGUST 12, 2019

Product-Specific Messaging Framework (Sample). Thought-Leadership Messaging Framework (Sample). So, if messaging is done right, it provides strategic guidance and consistency to PR, external marketing communications, sales, and can even be used for internal sales and employee training. . Product-Specific Messaging Template.

Template 72

Template B2B Thought Leadership Demand Generation Agencies B2B Marketing 72

Webbiquity

NOVEMBER 11, 2014

Sample: Did you hear about the Buddhist who refused Novocaine during a root canal? 9 of the craziest PR and social media requests by Ragan’s PR Daily. Enough to make PR pros laugh (or maybe cry). Watch as standup comic Brendan Fitzgibbons gives Dino Dogan practical tips on how to be funny.

Advertising Agencies 100

Advertising Agencies Business Best Practices Paid Search Agency 100

Moz

JUNE 28, 2020

In my last post for Moz, I explained how to set realistic digital PR expectations for your content based on your niche. Across the entire sample of 1,474 campaigns, a project on average received 24 dofollow links and 89 press mentions in total. Managing expectations across content types. Publicly available data.

Viral Marketing 80

Viral Marketing Press Sample Ethics 80

ClearVoice

AUGUST 4, 2020

They typically work with a freelance PR team and a freelance event team, hiring a freelance catering team to put together a food sample box and bottle(s) of wine, and ship them out to attendees. Here are some tips: Give people an activity, not just a Powerpoint. Virtual product launches. Plan accordingly.

Content 88

Content Sample Class Storytelling 88

Moz

JUNE 28, 2020

In my last post for Moz, I explained how to set realistic digital PR expectations for your content based on your niche. Across the entire sample of 1,474 campaigns, a project on average received 24 dofollow links and 89 press mentions in total. Managing expectations across content types. Publicly available data.

Viral Marketing 72

Viral Marketing Press Sample Ethics 72

Walker Sands

OCTOBER 20, 2021

Practice answering some sample questions out loud, but avoid developing a script. Below are a few simple tips for fostering a relationship with a journalist before, during and after your interview. It’s also smart to reiterate the best way to reach you — whether that’s via email, phone or through your PR team.

Press 59

Press Media Sample Rules 59

markempa

JUNE 16, 2005

« Research confirms that B2B Companies Continue to Struggle with Lead Generation and Follow-up | Main | Marketing to Small-Medium Businesses Via IT Consultants & Resellers » B2B Marketing and PR Internship Wanted: an exceptional college student to work with me on special projects. Journalism students will also be considered.

Lead Generation 120

Lead Generation PR B2B Marketing Peer-to-peer 120

Hubspot

SEPTEMBER 18, 2019

While it was a funny (albeit dangerous) start to the new year, this small boost of infamy was a PR mess for the detergent brand in question, Tide , whose crisis communication team had to figure out how to respond to America’s teens swallowing their toxic product. Here are some extra tips to keep in mind to help your plan shine.

Template 98

Template Planning Effectiveness Paid Search Agency 98

B2B Marketing Savvy

AUGUST 25, 2009

Among the usage models we’ve observed five which seem to be capturing most discussion and experimentation: Push messaging platform, either PR, Adv or Marketing-driven. Posted in Agency Side, Client Side, Marcom for B2B, PR in a 2.0 World Tagged: Advertising, B2B, marcom, marketing, PR, social media, Twitter. Traffic generator.

PR 40

PR Twitter Paid Search Agency Advertising Agencies 40

Writing on the Web

MARCH 13, 2013

If media coverage is what you’re after, it’s smart to hire a writer or, even better, a PR professional who has experience writing and distributing press releases to do it for you. One more tip? She specializes on the topic of small business tips and resources.

Small Business Marketing 100

Small Business Marketing Content Marketing Business Content 100

Moz

DECEMBER 9, 2019

Posted by KristinTynski If you’re involved in any kind of digital PR — or pitching content to writers to expand your brand awareness and build strong links — then you know how hard it can be to find a good home for your content. It all starts with BuzzSumo. We use BuzzSumo data as the starting point for developing these interactive elements.

Verticals 63

Verticals API Aggregators Thought Leadership 63

Convert

JANUARY 16, 2023

Take this post, “ 5 Tips For Embracing Natural Hair ”, for instance. The heading clearly mentions the benefits (tips to embrace natural hair) and why this article is worth reading (because it’s written by super model Cindy Joseph). The tips presented are actionable, educational and inspirational. Eden Bidani, GREEN LIGHT COPY.

Copywriting 52

Copywriting Curation Brand Identity Branding 52

Hubspot

MAY 21, 2010

6 Tips for Better Twitter Searching 1. This can be done in advanced search or by including quotes around your search phrase "sample search phrase". Do you have other Twitter Search tips that you use? Webinar: Twitter for Marketing and PR Want to learn more about using Twitter for Marketing and PR?

Twitter 28

Twitter Tips RSS PR 28

Sprout Social

APRIL 13, 2017

Here are some tips to help you determine how much to pay influencers. Every opportunity listed on the Pop Pays marketplace is a paid gig,” notes Aana Wherry, the director of marketing and PR of Popular Pays. You can’t pay student loan bills with free samples. Are you offering too little? Not to worry.

Social Media 99

Social Media Media Advertising Agencies Word of Mouth 99

ClearVoice

NOVEMBER 12, 2018

Is PR a part of branding? Can you give writers who have never done anything outside of editorial and recipe development an essential tip for confidently pivoting into the realm of content marketing? Please share some tips for creating a professional website. The tone matters in all communication. Marketing your business.

Work Management 53

Work Management Marketing Management Paid Search Agency Advertising Agencies 53

Hubspot

JANUARY 27, 2020

Even if the data is accurate and you're not reading about a blatant false positive on a sample size of 14, you're likely looking at a PR piece that is almost certainly subject to Survivorship Bias. Sure, you can absolutely get some inspiration from case studies.

Multi-Touch Attribution 99

Multi-Touch Attribution Lead Ranking Case Studies Case Study 99

markempa

JUNE 7, 2005

The handbook provides lab-tested data, samples from real-life campaigns and step-by-step guidelines on how to improve landing pages and convert more visitors into leads. The handbook provides lab-tested data, samples from real-life campaigns and step-by-step guidelines on how to improve landing pages and convert more visitors into leads.

Landing Pages 120

Landing Pages Lead Generation Conversion B2B Thought Leadership 120

WebMarketCentral

MARCH 19, 2009

So, to help educate WordPress newbies and more experienced hands alike, here are a sampling of the best articles and posts written about WordPress tactics and tools in the last year.

Blogspot 20

Blogspot Tips Tools Best Practices 20

Webbiquity

AUGUST 9, 2016

Sample review: “Klout allows you to track the impact of your opinions, links, and recommendations across your social graph. Sample review: “BuzzStream enables you turn a website or blog post into a contact record in their database. ” — PR Daily (PR Tools). Pricing: $24 to $999 per month.

Marketing Automation Services 100

Marketing Automation Services Budget Programs Marketing Budget Enterprise Management 100

Hubspot

DECEMBER 22, 2015

Just take a look at the following study from Havas PR UK : local newspapers took the lead for most trusted and popular local news source. Here are some tips to guide you: Keep a Clean Database. Here are some tips to help you facilitate that process: Run a sample survey among your audience base.

Mobile Advertising 28

Mobile Advertising Psychographics Ideal Customer Profiles Cross-Selling 28

Hubspot

AUGUST 4, 2014

Consumers used to hear about your company and your brand on your schedule: You controlled your ad spend, scheduled earnings calls and investor meetings, and managed PR campaigns based on product launches and business updates. HubSpot’s CMO Mike Volpe created a primer to get you started. 2) Make Real-Time Marketing the Norm.

Advertising Agencies 28

Advertising Agencies Paid Search Agency Planning Work Management 28

markempa

OCTOBER 6, 2006

Check out a sample chapter from Michaels new book at [link]. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

BtoB 120

BtoB Lead Generation Paper Generation 120

Hubspot

OCTOBER 12, 2012

Paid media (advertising), earned media (content), and owned media (social and PR) are rapidly converging into just … media. Pretzel Crisps' "Social Sampling" Program. PretzelCrisps offers to deliver a free product sample, often with a follow-up that encourages recipients to share feedback and start conversations about the brand.

Examples 28

Examples Work Management Advertising Agencies Marketing Management 28

Biznology

JANUARY 6, 2016

With a tip of the hat to Barbara Walters , I’d like to introduce ten fascinating people who have brought new ideas and admirable energy to the B2B marketing world this year. This round-up represents only a small sample of the fresh thinking that drives the upward march of B2B “modern marketing.”

B2B Marketing 48

B2B Marketing PointClear Work Management B2B 48

Moz

FEBRUARY 4, 2019

Before moving into Agency Operations, I on-boarded and trained over a dozen new associates for our digital PR team within a year as the Media Relations Manager. Instead, we are able to focus on the metrics most indicative of what we’re actually trying to measure: the effect of digital PR efforts.

PR 49

PR Press Optimization Outreach 49

Online Marketing Institute

NOVEMBER 7, 2010

Bruner is one of the featured experts in this report This report is written by contributor to this site BL Ochman I guess this was inevitable   From Whom We Steal: A Penny For… Adrants Adverblog Anil Dash B2Blog Big Blog Company Blog Business World Blogads BlogLogic Business Logs Business2Blog BusinessPundit Church of the Customer Concentric, (..)

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

Hubspot

JULY 21, 2015

Here’s how you would do this with some sample code again: Redirect 301 /old-sample-page.html [link] Redirect 301 /old-sample-page-2.html Tip : Start with the data providers like Infogroup , Acxiom , Factual and Localeze because they feed many of the other directories their business info. html [link]. Press release.

Paid Social Agency 28

Paid Social Agency Paid Search Agency Process SEO 28

Convince & Convert

APRIL 20, 2010

link] (great tip from @jaybaer) [link] AlzayCalhoun Using the "long tail" to reach even more customers [link] [link] interlinkONE "Does Your Blog Have a Long Tail?" [link] Marko Minka Does Your Blog Have a Long Tail? link] blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Im Jay Baer.

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

Walker Sands

FEBRUARY 28, 2022

There are plenty of healthcare PR opportunities out there, but it can be difficult to break through the noise when you’re trying to secure coverage around a hot trend. Are there any phrases or methods employed by PR people that you like/dislike? How long should a PR person wait to do so, and how many follow-ups is okay?

PR 52

PR Media Opinions Case Studies 52

Convince & Convert

SEPTEMBER 21, 2010

link] Pakde Cholik This is a very comprehensive tip which very useful and valuable for me. link] Pakde Cholik This is a very comprehensive tip which very useful and valuable for me. Just Because You’re “Green” Doesn’t Make You Sustainable: Nature’s 10 Simple Survival Tips. =-. Develop a Social Media Strategy in 7 Steps [.]

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Webbiquity

DECEMBER 30, 2013

To PR professionals? zero or more), ranges and groups, and more—along with sample patterns showing how these expressions can be used. zero or more), ranges and groups, and more—along with sample patterns showing how these expressions can be used. Which converted at the highest rate? What are the trends over time? To bloggers?

Paid Content 100

Paid Content Analytics Marketing Analytics Tools Tips 100

Scoop.it

OCTOBER 29, 2020

We are all just humans (as the saying goes) so the tips below work for all the market segments, be it B2C or B2B – because when something is viral, everybody knows it. You do not need a huge sample to know where you stand. Keep in mind the previous tips though. Well in this case this tip is like winning a lottery.

Viral Marketing 86

Viral Marketing Tips Curation Paid Search Agency 86

Buzz Marketing for Technology

SEPTEMBER 30, 2008

I found your sample profile… er… dry. in the last 14 days&# section to see how PR and other. I really like this article because I have had a LinkedIn account and I have been completely passive with it and not been wise enough to see the potential. Hmm, myabe too lazty would be more accurate. marketing has gone. chrisbrogan.

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Linkedin Network Marketing 100