ClearVoice

AUGUST 7, 2020

I have had my own PR firm for 22 years and have been partnering with other publicists on client accounts since 2007 when I formed TO Media Co. ,” shared Allison Spragins Olmstead , who describes herself as the “OG of teamlancing” and represents brands including Laura Ashley and Rugs.com. 5 teamlancing tips for finding success. “I

Advertising Agencies 104

Advertising Agencies PR Paid Search Agency Network Marketing 104

Webbiquity

MAY 17, 2016

Those decisions will start with your company’s content strategy and collaboration between marketing, PR and sales. Sample review: “Trello is a simple, yet effective project management tool following the agile development model. Sample review: “This is a very easy-to-use tool for brainstorming and creating mindmaps.

Planning 145

Planning Research Tools Best Practices 145

Content Standard

MAY 22, 2019

Beyond ‘just’ the content part, research can also reveal new opportunities, in the marketplace or for the product, that can drive a business forward or generate PR value, or gain traction with influencers.” Calculate the Statistically Sound Sample Size. plus or minus four percent).

Research 100

Research Sample Planning Brand Identity 100

Sprout Social

JANUARY 9, 2024

These insights help cross-functional teams, such as marketing and sales, product research, human resources and PR, perform their jobs more effectively and efficiently. Sample this—per The 2023 Sprout Social Index ™, 76% of consumers notice and appreciate when companies prioritize customer support. Sample this.

Analytics 113

Analytics Enterprise Management Work Management Business 113

Bluetext

FEBRUARY 21, 2018

We’ve been writing a lot recently about metrics-driven PR. PR that enhances enterprise value has several components to it, including: Drawing attention to all key parts of the business – Technology firms may have products, services, capabilities and customer stories that are most conducive to press.

PR 21

PR Acquisitions Public Relations Lock-In 21

Hubspot

FEBRUARY 8, 2018

PR and Communications: 28%. From a sample of over 174,000 emails, the average open rate for the arts and entertainment category is 47%. From a sample of over 119,000 emails, the average open rate for the autos and vehicle category is 35%. From a sample of over 2.6 From a sample of over 7.6 Media: 32%. Travel: 28%.

Open Rate 96

Open Rate Sample Marketing Management Public Relations 96

ClearVoice

JANUARY 14, 2020

If the topic is in the news, and you think your opinion is relevant/educated enough to lend weight to a public discussion, have your PR team pitch you to media outlets as an expert source who’s willing to contribute quotes, guest-contribute an entire piece, or appear on a TV segment. Don’t do this and don’t ask your PR team to do it.

CMS Development 119

CMS Development Content Marketing Media Planning 119

ClearVoice

JULY 16, 2019

It’s also why so many brands and agencies ask for potential new employees or contractors to present a strategy or even produce sample work as part of the application process. This goes for marketing plans, PR plans, content plans or video outlines. It’s a request for free inspiration and labor.

Creativity 75

Creativity Practices Work Management Advertising Agencies 75

Convince & Convert

FEBRUARY 22, 2017

Our 2014 report on the employment histories of guests on my Social Pros podcast found more than 50% of that unscientific sample had degrees in PR/journalism/English). For years, social media was primarily a text-based circumstance, and social media directors were often people with a background in writing. What do you get?

Paid Social Agency 163

Paid Social Agency Paid Search Agency Advertising Agencies Social Media 163

Salesforce Marketing Cloud

APRIL 21, 2022

That includes social media, slideshows, white papers, films — even their PR and news articles — all springing from the same well. Create a library of samples. Once you’ve got your guidelines finalized and you’ve started your library of samples, you’re ready to publish. Values come first. Salesforce is a values-driven company.

Brand Identity 98

Brand Identity Branding Guidelines Paid Search Agency 98

Sprout Social

NOVEMBER 29, 2021

Sprout recognizes gender beyond the binary, although some responses have been omitted due to sample size. For questions about the data, please contact pr@sproutsocial.com. Information collected includes gender, age, household income, self-reported minutes per day spent on social media, and social purchasing behaviors. The top 0.5%

Buy 143

Buy Brand Identity Branding eCommerce 143

Webbiquity

JUNE 14, 2016

Sample review: “Create beautiful word clouds in just a few clicks.” — BuzzBlogger. Sample review: “After the Deadline checks spelling, style, and grammar wherever you go on the web.” — BuzzBlogger. Sample review: “The Hemingway tool is a great way to ensure your writing is easy to read. Pricing: free. Enter Grammarly.

Tools 100

Tools Lead Scoring Lead Ranking Best Practices 100

ClearVoice

JANUARY 30, 2020

When I wanted to get a new client, I would send a clever cover letter, writing samples, and ideas of what I could write for the business I was approaching. Sending links to samples is also not a great presentation. Stop sending out links to published samples and up-level your pitching with solid case studies.

Case Studies 76

Case Studies Case Study Studies Advertising Agencies 76

Adobe Experience Cloud Blog

OCTOBER 26, 2011

Of course, this keynote ousting would have produced epic PR with or without Marc’s brilliant response. But the PR team exponentially multiplied the incident’s value to salesforce.com. I was impressed by how well the event logistics and PR were coordinated. Social and Search Marketing. Conclusion. Photo Credit: salesforce.com.

PR 48

PR Salesforce.com Multi-Channel Planning 48

Brandpoint

MAY 23, 2018

If you’re tasked with discovering or defining brand voice, there are a few helpful steps to steer you in the right direction: Review samples. Collect samples from an array of marketing efforts. The wider the collection of samples, the better. Group samples with a similar feel in tone and voice together.

Brand Identity 63

Brand Identity Branding Sample Opinions 63

Pam Didner

AUGUST 12, 2019

Product-Specific Messaging Framework (Sample). Thought-Leadership Messaging Framework (Sample). So, if messaging is done right, it provides strategic guidance and consistency to PR, external marketing communications, sales, and can even be used for internal sales and employee training. . Product-Specific Messaging Template.

Template 72

Template B2B Thought Leadership Demand Generation Agencies B2B Marketing 72

Oktopost

DECEMBER 21, 2023

Focus Groups: Conduct focus group discussions with a representative sample of your target audience. Examine previous results Did your 2023 PR initiatives lead to an increased share of voice? Website Analytics : Examine website analytics to understand user behavior, popular content, and areas of drop-off.

Marketing Budget 62

Marketing Budget Budget Programs Paid Content Marketing Budget Creation 62

Moz

JUNE 28, 2020

In my last post for Moz, I explained how to set realistic digital PR expectations for your content based on your niche. Across the entire sample of 1,474 campaigns, a project on average received 24 dofollow links and 89 press mentions in total. Managing expectations across content types. Publicly available data.

Viral Marketing 80

Viral Marketing Press Sample Ethics 80

markempa

JUNE 16, 2005

« Research confirms that B2B Companies Continue to Struggle with Lead Generation and Follow-up | Main | Marketing to Small-Medium Businesses Via IT Consultants & Resellers » B2B Marketing and PR Internship Wanted: an exceptional college student to work with me on special projects. Journalism students will also be considered.

Lead Generation 120

Lead Generation PR B2B Marketing Peer-to-peer 120

ClearVoice

JANUARY 30, 2020

When I wanted to get a new client, I would send a clever cover letter, writing samples, and ideas of what I could write for the business I was approaching. Sending links to samples is also not a great presentation. Stop sending out links to published samples and up-level your pitching with solid case studies.

Case Studies 59

Case Studies Case Study Studies Advertising Agencies 59

Hubspot

AUGUST 31, 2020

While there are many perspectives on what kind of goals are best to set and easiest to achieve, fewer goal-setting strategies have gotten better PR than the SMART goal. Now let’s look at a sample OKR of a sales team looking to work on lead conversion. Sound familiar? Key result three: Decrease the sales cycle from 30 days to 25.5

Sales Qualified Leads 99

Sales Qualified Leads Organic Leads Sample Sales Cycle 99

ClearVoice

AUGUST 4, 2020

They typically work with a freelance PR team and a freelance event team, hiring a freelance catering team to put together a food sample box and bottle(s) of wine, and ship them out to attendees. Instead of booking a room at a restaurant, many food and beverage brands are hosting virtual events. Virtual product launches.

Content 88

Content Sample Class Storytelling 88

B2B Marketing Directions

NOVEMBER 6, 2022

Half of the respondents were concentrated in two industries - technology/IT/software/hardware and agencies (content marketing, advertising, digital, PR, etc.). CMI and MarketingProfs do not state that this survey is based on a representative sample of a specified target population (e.g. The survey was in the field during July 2022.

B2B Marketing 52

B2B Marketing Research Budget Programs Content Marketing 52

Marketing Craftmanship

JANUARY 27, 2015

If it’s important to your business strategy, or you intend to adopt the research to support your own point of view (or upcoming PowerPoint presentation), then you’ll need to become the hard-nosed editor who scrutinizes the original source; who looks at the sample size, respondents, questions asked, etc.;

Research 100

Research Content Marketing Work Management Paid Search Agency 100

Webbiquity

JULY 2, 2012

” Looking at the same sample of 40+ b2b technology websites used in the recent b2b mobile website strategy post here, the average for the first quarter of 2012 was about 39%. A fourth factor is the level of PR or media relations activity undertaken by the company. A final factor is social sharing.

Traffic 100

Traffic PR Correlation Advertising Benchmark 100

Contently

JULY 8, 2016

This could be due to some bias in Parse.ly’s sample size. And in honor of the PR person who emailed it to me, I will link to it here. Surprisingly, referral traffic has largely matched or beaten expectations, according to Parse.ly, since the algorithm change. Who knows? I’m writing this at 6 p.m. made this dashboard?

Facebook 73

Facebook Sample Custom Publishing PR 73

Moz

JUNE 28, 2020

In my last post for Moz, I explained how to set realistic digital PR expectations for your content based on your niche. Across the entire sample of 1,474 campaigns, a project on average received 24 dofollow links and 89 press mentions in total. Managing expectations across content types. Publicly available data.

Viral Marketing 72

Viral Marketing Press Sample Ethics 72

Webbiquity

NOVEMBER 11, 2014

Sample: Did you hear about the Buddhist who refused Novocaine during a root canal? 9 of the craziest PR and social media requests by Ragan’s PR Daily. Enough to make PR pros laugh (or maybe cry). Okay, perhaps not most hilarious and clever ever , but certainly amusing and worth wasting a few minutes with.

Advertising Agencies 100

Advertising Agencies Business Best Practices Paid Search Agency 100

Biznology

DECEMBER 13, 2017

Can they provide any current or past samples of their work? If you’re in the market for a social media consultant, you’d be smart to add these six questions to your list before you shell out any cash. What’s their track record? It pays to hire someone who’s been there, done that. How do they measure ROI for the programs they offer?

Consulting 156

Consulting Social Media Social Marketing Media 156

ClearVoice

DECEMBER 11, 2018

As entrepreneur and public relations pro Tammy Mark explains, civility is an undeniable necessity of PR, and it’s even implicit in the name. “PR PR is how a brand relates to the public, which includes the media and anyone else that the brand is communicating its message to. contentmarketing | #pr | #freelancewriting Click To Tweet.

Public Relations 63

Public Relations Rules PR Press 63

nDash

APRIL 6, 2022

At one point, before freelancing, I worked in a PR department where my department’s “clients” were all the other departments in the organization. We routinely turned down client requests for random press releases or trade-press articles that fell outside our PR strategy. Partnerships. “Don’t be shy.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Search Agency Work Management Budget Programs 52

Marketing Craftmanship

MAY 31, 2012

So it’s no great surprise for Branson watchers to see him crank up his PR machine to attack formal business attire – specifically the suit & tie – as the greatest threat to capitalism since Joseph Stalin (who, ironically, was never photographed wearing a business suit.).

PR 100

PR Work Management Sample Marketing Management 100

B2B Marketing Savvy

AUGUST 25, 2009

Among the usage models we’ve observed five which seem to be capturing most discussion and experimentation: Push messaging platform, either PR, Adv or Marketing-driven. Posted in Agency Side, Client Side, Marcom for B2B, PR in a 2.0 World Tagged: Advertising, B2B, marcom, marketing, PR, social media, Twitter. Traffic generator.

PR 40

PR Twitter Paid Search Agency Advertising Agencies 40

Sprout Social

MAY 24, 2022

During the onset of the COVID-19 pandemic, they took a traditional approach to PR: share a pitch, follow up, rinse, repeat. Here are some reporting tips, plus sample metrics you can use to measure performance: Photo credit: Codesign. When used creatively, it can transform your entire process. Measuring paid media performance.

Paid Content 97

Paid Content Paid Search Agency Media Paid Social Agency 97

Bound360

DECEMBER 1, 2017

In a California gourmet market, Professor Iyengar and her research assistants set up a booth featuring samples of Wilkin & Sons jams. Some customers were offered a selection of 24 jams to sample and some were only offered six jams. Iyengar is a professor of business at Columbia University and the author of “The Art of Choosing.”.

Cost 61

Cost Bombora Sample Case Studies 61

Convince & Convert

SEPTEMBER 25, 2015

Then, the movie Blackfish ruined our collective joy from watching Shamu shows, and SeaWorld has been in PR damage control mode ever since. Oftentimes, you can get enthusiastic reviews or mentions simply by offering free samples to bloggers, YouTube stars, and well-known personalities within your space.

Tactics 164

Tactics SEO Lead Scoring Lead Ranking 164

Sprout Social

JANUARY 12, 2023

External communication, marketing and public relations (PR) have been tricky for brands over the last few years. Make sure you have a sampling of different levels throughout the organization (i.e., A number of geopolitical, social, economic and health events have triggered a distinct rise in consumer activism. Establish your team.

Lead Scoring 129

Lead Scoring Lead Ranking Effectiveness Brand Identity 129