Biznology

MAY 30, 2017

Every sale is an engagement ring that you’ve put on your prospect’s finger. Only then, when lust turns to love, can your sales relationship grow through upsells, referrals, recommendations, and company-wide, federated, commitments and conversions. What works in high-end sales works in high-end PR.

Planning 186

Planning PR Cold Calling Webcast 186

Biznology

MAY 1, 2018

And, once you launch a social media campaign, being it advertising, influencer outreach, online engagement, or content marketing, monitoring and accountability are essential parts of any modern marketing and PR campaign. Monitoring turns a series of unrelated social media behaviors into more of a science laboratory where you can experiment.

Social Media 210

Social Media Social Marketing Paid Search Agency Planning 210

Biznology

OCTOBER 4, 2013

Sales and marketing don’t always play nicely together in the sandbox, but they need to, especially when it comes to sales enablement. This is one area where sales and marketing can really work together. Here are the top five ways to optimize your sales enablement efforts: 1. Photo credit: Anz-i.

Optimization 80

Optimization Work Management Marketing Management Copywriting 80

Biznology

AUGUST 7, 2018

Cold calling might very well be where every bouncing baby salesman, saleswoman, PR agent, marketing professional, and talent agent start, but it’s not the goal. Building a long-term, trust-based, value-added, friendship- cum -business relationship should be the goal of anyone in sales. Help an Influencer Out. Besties 4Eva.

Work Management 133

Work Management PR Advertising Agencies Marketing Management 133

Biznology

MARCH 20, 2018

“The reason why blogger outreach is way harder than it needs to be is because most of you are doing sales instead of doing PR , you’re being a pitch artist instead of a publicist. ” DIY Digital PR (Online Engagement & Blogger Outreach). ” Blogger outreach is more PR than social media.

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

Biznology

JANUARY 19, 2018

After years of developing wildly creative PR strategies for D&B NetProspex and Aberdeen Group , she now advises companies large and small on how to create buzz in B2B. Have a look at her case for how to manage PR in the “age of the Kardashians.” It’s the post-sale experience where success lies.”. The payoff?

Top of Funnel 166

Top of Funnel B2B Marketing Lead Ranking Digital Marketing Funnels 166

Biznology

JUNE 13, 2017

Sales, reporting, journalism, and public relations done right have one thing in common: personally engaging targeted individuals, soul-by-soul and person-by-person. A good PR artist needs to spend the time learning to actually draw the hands, if you will. Unlike marketing and advertising, online PR isn’t fire-and-forget.

Social Media 179

Social Media Storytelling Social Marketing Work Management 179

Biznology

JULY 26, 2016

Back in January I had the honor of being a guest on Shel Holtz ‘s premier PR podcast, For Immediate Release. It must have gone well because I was back on a panel of PR professionals yesterday , joining Shel, Zeno Group EVP Frank Eliason , and Cision SVP Heidi Sullivan. So why aren’t PR people doing it yet?

PR 80

PR Web 2.0 Blogger Public Relations 80

Biznology

JANUARY 4, 2019

It helps with sales and search placement, and is the basis for social and lays the foundation for how you communicate with your customers or clients. Content has to bridge the sweet spot between being informative, enticing, and not too sales-forward. All of these marketing efforts are hinged on good, solid content.

Marketing Strategy 130

Marketing Strategy Marketing & Strategy Work Management Marketing Management 130

Biznology

NOVEMBER 25, 2019

On the other hand, our clients can also check our work and see how all the treasure, advertising, and resources spent doing sales, PR, advertising, and customer support results in higher ratings, more downloads, better sales, stronger conversions, more engagement, and better reviews.

Work Management 186

Work Management Marketing Management Paid Search Agency Advertising Agencies 186

Biznology

JUNE 9, 2017

If you want to drive leads and convert more sales, you should start by focusing on creating a positive online image and reputation. Tip: Be proactive if you know a wave of negative PR is on the way. In fact, 92% of consumers read online reviews to learn more about a business before making a purchase.

Creativity 128

Creativity Marketing & Strategy Opinions PR 128

Biznology

JUNE 10, 2016

Their findings show that overall, marketing has 30% more sway than sales in a typical B2B buying decision and that marketing has 27% more sway than business development. Marketing is relying on sales to make the relationships. Marketing may provide sales with content to use – but no context.

Top of Funnel 80

Top of Funnel Linkedin Paid Search Agency B2B Thought Leadership 80

Biznology

SEPTEMBER 6, 2019

In addition to the PR storm following that announcement and the cataclysmic impact on the individuals who have experienced identity theft as a result of it, it also had a financial impact on Yahoo! The breaches knocked an estimated $350 million off Yahoo’s sale price when they eventually did close with Verizon.

Work Management 132

Work Management PR Acquisitions Act-On 132

Biznology

JANUARY 20, 2020

This includes business development and sales, marketing and PR, HR and talent acquisition, and of course, innovation. If your goal is to first launch a local business and one day take your venture into international waters, then you need to ensure a steady influx of cash to fuel all of your crucial processes.

Startups 129

Startups Effectiveness Allocation Forecasting 129

Biznology

JUNE 7, 2016

What’s even better is that it seems like CEO Chris Marentis gets the fact that advertising, marketing , sales, and digital PR is a game of perception where you always need to make sure that everyone up the corporate ladder from you needs to constantly buy into the alchemical black arts known as search and social ROI.

Marketing Automation Services 80

Marketing Automation Services Tools Marketing Analytics Tools Adwords 80

Biznology

JANUARY 18, 2017

and cost the company momentum and short-term sales. This of the worst possible PR nightmare scenario you could experience. Following CPSC vindication, sales settled in at higher levels than they had previously. In retrospect, P&G admitted some mistakes. Brands and products will surely be in their cross-hairs. Like this post?

Planning 80

Planning Blogger Advertising Agencies PR 80

Biznology

OCTOBER 21, 2014

Here’s a secret: all the best PR men and women are really persistent. You can’t just rely on one cracker-jack, hyper-rolodexed, PR superstar in the Internet age. What I’ve learned, from years of experience, is that sometimes a top influencer and a top PR agent rub each other the wrong way. It Might Be Personal.

Advertising Agencies 80

Advertising Agencies Public Relations PR Ideal Customer Profiles 80

Biznology

SEPTEMBER 23, 2015

As control of an online conversation continues to shift, we are experiencing a power transfer from sales and marketing arms to that of the informed and empowered customer. They’re increasingly sought after by sales and marketing practitioners to be incorporated in their strategies.

Marketing Strategy 80

Marketing Strategy Marketing & Strategy Top of Funnel Brand Identity 80

Biznology

AUGUST 22, 2016

Many different business functions communicate with prospects and customers: sales, pr, customer support, and, of course, marketing, are only a few. Because communication with prospects and customers, when designed strategically, can lead to opportunity. The opportunity for innovative work by people in these areas is simply awesome.

Social Media 80

Social Media Media Marketing & Strategy Paid Search Agency 80

Biznology

NOVEMBER 6, 2014

Old time B2B marketers would see these two words as polar opposites in the marketing continuum and would define them as: Branding – a market awareness (hopefully positive) of the company, product and/or service achieved through advertising, PR and other forms of communication (e.g. Once is enough and maybe once is too many!!

Brand Identity 80

Brand Identity Branding Trade Show PR 80

Biznology

MARCH 15, 2016

That’s why it’s easier to be a PR specialist than it is a generalist. If you’re in healthcare PR, you can spend every day cultivating your influencers into a virtual rolodex of best friends. Now’s your turn.

Blogger 80

Blogger Work Management Burn Rate PR 80

Biznology

AUGUST 22, 2012

PR person: Why? PR person: But that tweet isn’t even related to customer service–it’s a joke about our ad campaign. PR person: OK, so can you respond “LOL”? If we don’t, you hear conversations like this: Twitter Customer Service Specialist: We must respond to that tweet within 30 minutes.

PR 80

PR Twitter Social Media Rules 80

Biznology

SEPTEMBER 11, 2013

It’s what I do for clients, it’s what every PR person is (or should be) doing, and it is how the game is played. Here are some of the ways good PR professionals position themselves to successfully generate a steady stream of media placements: Good data. For PR pros, the trick is to extend this lesson to media relations.

Media 80

Media PR Public Relations Press 80

Biznology

JULY 5, 2012

Hiring a telemarketing shop to conduct appointment-setting programs for sales reps is a long-time staple of the B-to-B marketing toolkit, and often priced by the appointment. Pay per PR placement. Several PR agencies have taken the big step of pricing their services on a pay-for-placement basis. So marketers need to do the math.

B to B 80

B to B Marketing Prospects Advertising Agencies Work Management 80

Biznology

MARCH 8, 2016

The reason why blogger outreach is way harder than it needs to be is because most of you are doing sales instead of doing PR, you’re being a pitch artist instead of a publicist. 99% of every message model I get from clients (and I am sure that Richard Laermer gets on his Bad Pitch Blog ) must really come from their salesmen.

Blogger 80

Blogger Outreach Advertising Agencies Marketing Automation Services 80

Biznology

JUNE 3, 2015

Patrick Baume is Group Communications Manager for Isentia, which offers media monitoring and analysis tools and services, as well as PR distribution. Even if they like your product, your audience doesn’t want to be bombarded with a sales pitch over and over again. Facebook offers lots of bells and whistles for company pages.

Facebook 80

Facebook PR Comparison Display 80

Biznology

JULY 23, 2014

You’ve got a tighter decision-making unit and shorter sales cycles. Establishing your executives and your company as trusted advisors in your field is hugely important in this market. This means networking, content marketing, PR outreach, speaking engagements, and trade/industry professional activities. Block and tackle.

SMB 80

SMB Peer-to-peer B to B Paid Search Agency 80

Biznology

DECEMBER 3, 2013

In the last decade I have seen social media marketing and digital PR mature as a practice, I have seen social media metrics and analytics evolve by leaps-and-bounds. Like spycraft, like sales, like the best hotels and condominiums. Blogger outreach is more PR than social media (socialmedia.biz). Related articles.

Blogger 80

Blogger Outreach Work Management Campaigns 80

Biznology

AUGUST 29, 2012

There is no marketing or PR dashboard to integrate social media into. Sales has its CRM system. There are some exceptions to this, notably Radian6 offers text analytics plug-ins–but it’s mostly true. And for good reason. But that’s not the case with other uses of social media listening.

Social Media 80

Social Media Social Marketing Media Marketing Management 80

Biznology

FEBRUARY 26, 2020

Funny enough, I have carved out a specialty in content and PR services for Brazilian companies while working from San Francisco during the last five years. The new foodtech economy is now influencing how houses and buildings are designed, and reinvigorating the sale of less desirable real estate properties.

Lead Ranking 104

Lead Ranking Mobile Marketing Forecasting Wikipedia 104

Biznology

SEPTEMBER 3, 2014

If your marketing is considered authentic, if your company is authentic, if people can trust what you say and what you do–well, then you have a leg up on actually making the sale. And few of them will bother to fake the company image the way your PR team once did. And just what kinds of things influence others? Benevolence.

Public Relations 80

Public Relations Social Media Paid Search Agency Internet Marketing 80

Biznology

AUGUST 2, 2010

PR pros to the rescue! Communications people have been solving that problem for media placement forever, so it behooves marketers to begin to adopt more of a PR approach. Direct marketers are really in the sales business, using metrics such as the response rate of everyone sent a catalog or other marketing message.

PR 80

PR Public Relations Internet Marketing Newsletter 80

Biznology

DECEMBER 4, 2012

These places, while filled with amazing opportunities for connection and growth, they mean nothing if you can’t bring it all home, be it sales, self-promotion, networking, creativity, marketing, education, or brand-building. At the end of the day, none of this is yours. What is home?

Social Media 80

Social Media Paid Search Agency CMS Development Advertising Agencies 80

Biznology

SEPTEMBER 21, 2011

Or drive increased sales? Or improve your PR efforts? For example, if you’re looking to boost PR, substitute “journalists,” “bloggers,” and “social media influencers” for “customers” to ensure you’re asking exactly the right question. Actually, I recommend just a few: What is it you want? What are your goals and objectives?

Social Media 80

Social Media Media Wikipedia PR 80

Biznology

JANUARY 31, 2012

Are you rigorously collecting metrics and data to see if what you’re doing is resulting in sales conversions or extending your brand or are you relying on things you’ve learned from The Secret? PR is the last bastion of The Secret, the last bastion of superstition and magical thinking.

Social Media 80

Social Media Media Wikipedia PR 80

Biznology

OCTOBER 31, 2012

In B2B, this might mean strategies like: Identifying potential needs in current accounts through data analytics, and providing sales people with reasons to call into the account and pursue those opportunities. Producing ongoing outbound marketing touches to expand the reach of the sales force in communicating value to current accounts.

Sales Management 80

Sales Management B2B Marketing B2B Paid Search Agency 80

Biznology

SEPTEMBER 23, 2013

.” Amazon overcame an outrage and Amazon exceeded its projected Kindle sales by 60 percent for the year. The company didn’t lose stride during a period when it was rapidly increasing sales and its stock price. It nullified the attack, generated PR and brand awareness to the tune of 5,320,375 views on YouTube.

Brand Identity 80

Brand Identity Branding Business Amazon 80