Bluetext

FEBRUARY 21, 2018

We’ve been writing a lot recently about metrics-driven PR. When we think about public relations that raises the enterprise value of a client, what we mean is that press coverage and brand building for their own sakes do not lead to desired outcomes. One metric that is often key to certain clients is being acquired.

PR 20

PR Acquisitions Public Relations Lock-In 20

Adobe Experience Cloud Blog

OCTOBER 26, 2011

by Maria Pergolino You’ve heard all press is good press—but how good? Here’s an amazing example of how you can transform press into celebrity with effective, multi-channel marketing. Of course, this keynote ousting would have produced epic PR with or without Marc’s brilliant response. It depends how good you make it.

PR 48

PR Salesforce.com Multi-Channel Planning 48

Salesforce Marketing Cloud

APRIL 21, 2022

That includes social media, slideshows, white papers, films — even their PR and news articles — all springing from the same well. When the audience is on the job and more pressed for time, we use a tone that’s brief, encouraging, and to the point. Create a library of samples. Values come first.

Brand Identity 98

Brand Identity Branding Guidelines Paid Search Agency 98

nDash

APRIL 6, 2022

At one point, before freelancing, I worked in a PR department where my department’s “clients” were all the other departments in the organization. We routinely turned down client requests for random press releases or trade-press articles that fell outside our PR strategy. Partnerships.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Search Agency Work Management Budget Programs 52

B2B Marketing Traction

JANUARY 31, 2013

I’ve linked to some of the early articles about Vine that include links to sample Vines at the end of this blog post. A six-second press conference for crisis communications or to set the record straight. A six-second press conference for crisis communications or to set the record straight. Check them out.

Creativity 100

Creativity B2B Marketing Paid Search Agency B2B 100

ClearVoice

AUGUST 4, 2020

They typically work with a freelance PR team and a freelance event team, hiring a freelance catering team to put together a food sample box and bottle(s) of wine, and ship them out to attendees. Content ideas: Forget the press release or media advisory. Virtual product launches. Plan accordingly.

Content 88

Content Sample Class Storytelling 88

markempa

JUNE 16, 2005

« Research confirms that B2B Companies Continue to Struggle with Lead Generation and Follow-up | Main | Marketing to Small-Medium Businesses Via IT Consultants & Resellers » B2B Marketing and PR Internship Wanted: an exceptional college student to work with me on special projects. Journalism students will also be considered.

Lead Generation 120

Lead Generation PR B2B Marketing Peer-to-peer 120

Writing on the Web

MARCH 13, 2013

Press Releases : Press releases are an important part of your integrated marketing efforts and can help you keep media outlets and prospective customers updated about what’s going on with your company. Social Media Updates : Facebook , Twitter , LinkedIn and other social media updates call for writing that’s called “microblogging.”

Small Business Marketing 100

Small Business Marketing Content Marketing Business Content 100

Hubspot

SEPTEMBER 18, 2019

While it was a funny (albeit dangerous) start to the new year, this small boost of infamy was a PR mess for the detergent brand in question, Tide , whose crisis communication team had to figure out how to respond to America’s teens swallowing their toxic product. If not all, your plan should cover a fair amount. Source: Bright Hub.

Template 96

Template Planning Effectiveness Paid Search Agency 96

ClearVoice

JANUARY 3, 2019

Publicists are doing much of the same: writing a press release for this launch, handling an upset client in another industry, and perhaps doing damage control for a quote that was misinterpreted. If a journalist said “yes” to every invite, interview request, press trip and product sample, they’d truly do nothing else.

Work Management 58

Work Management Public Relations Ethics Press 58

Sage Marketing

MARCH 24, 2019

PPC, SEO, tradeshows, webinars, PR, and content are some fundamental elements of a successful comprehensive marketing approach, but they are just tools. When it comes to brand awareness and trust, sample goals to measure might be: % increase in social media engagement. Amount of press coverage in relevant publications.

Startups 52

Startups Lead Ranking Marketing Qualified Leads Spending 52

Moz

DECEMBER 9, 2019

Posted by KristinTynski If you’re involved in any kind of digital PR — or pitching content to writers to expand your brand awareness and build strong links — then you know how hard it can be to find a good home for your content. We can also see a National Press cluster at the 6-7 p.m. Aggregates all the data and exports to a CSV.

Verticals 63

Verticals API Aggregators Thought Leadership 63

Sprout Social

APRIL 13, 2017

Celebrity influencers get lots of press around their multi-million dollar earnings and the brands that are writing those checks. Every opportunity listed on the Pop Pays marketplace is a paid gig,” notes Aana Wherry, the director of marketing and PR of Popular Pays. You can’t pay student loan bills with free samples.

Social Media 100

Social Media Media Advertising Agencies Word of Mouth 100

Webbiquity

NOVEMBER 2, 2010

This presents misunderstandings (at the least) and enlists your people beyond just the marketing and PR groups. I wore out a highlighter on this one, but here are a sampling of representative quotes: “The difficult part of finding success in social media is dedicating the resources and time to your social media strategy.

Social Media 100

Social Media Social Marketing Media Planning 100

ClearVoice

NOVEMBER 12, 2019

But in reality, case studies, work samples and testimonials together are the best way to show what you’ve created and accomplished. In a press release. As PR consultant Jennifer Vincenzo McLucas suggests: Ask anyone you’ve collaborated with that the work went well, to demonstrate you can play nicely in the sandbox.

Work Management 67

Work Management Marketing Management Tips Case Studies 67

SWZD

AUGUST 5, 2019

At that time there were opportunities in the field of public relations, and he was hired by a PR firm in Boston named Cone Communications , whose clients primarily sold to consumers. He explained that as a history major after college he knew one of his strengths was the ability to write and communicate an idea to a variety of audiences.

Ideal Customer Profiles 48

Ideal Customer Profiles Enterprise Management Work Management Marketing Management 48

Paul Gillin

OCTOBER 19, 2011

Use Facebook for sampling. Conventional wisdom holds that product samples need to be distributed on the street or unsolicited to the mail. One North Social customer that makes pretzels distributed 10,000 samples in less than 24 hours by sending them to people who liked its page. Be creative with promotions.

Facebook 50

Facebook Tips Digital Asset Management Business 50

Biznology

MAY 2, 2017

The good old fashioned PR pitch to the good old-fashioned, scruffy, died-in-the-wool, bourbon soused, reporter. One giant smooch from one agency or from one brand, can reset their very own Doomsday Clock. And then there’s earned media marketing. Let’s refer to public relations before the corruption by Madison Avenue.

Advertising Agencies 196

Advertising Agencies Paid Search Agency Media Long Tail Marketing 196

Moz

FEBRUARY 4, 2019

Posted by acarlisle Over the past six years, our team at Fractl has studied the art of mastering content marketing press coverage. Before moving into Agency Operations, I on-boarded and trained over a dozen new associates for our digital PR team within a year as the Media Relations Manager.

PR 49

PR Press Optimization Outreach 49

ClearVoice

NOVEMBER 12, 2018

Is PR a part of branding? And further to the question, are people in your role often called upon to create a media kit, press releases, etcetera? Add work samples and a list of services to get clients thinking about ways in which they might work with you. The tone matters in all communication. Include more than your resume.

Work Management 53

Work Management Marketing Management Paid Search Agency Advertising Agencies 53

Sprout Social

MAY 3, 2017

There are many ways to use social media in your PR strategies. Whether or not you write press releases is not the key focus. The purpose of PR is to have as much positive coverage on your company as possible and as often as possible. Use Influencer Marketing to Help PR. Be a Contributor or Guest Blogger.

PR 101

PR Social Media Creativity Media 101

Webbiquity

AUGUST 9, 2016

Sample review: “Klout allows you to track the impact of your opinions, links, and recommendations across your social graph. Sample review: “BuzzStream enables you turn a website or blog post into a contact record in their database. ” — PR Daily (PR Tools). Pricing: $24 to $999 per month.

Marketing Automation Services 100

Marketing Automation Services Budget Programs Marketing Budget Enterprise Management 100

Hubspot

OCTOBER 12, 2012

Paid media (advertising), earned media (content), and owned media (social and PR) are rapidly converging into just … media. Pepsi hired a journalist with full press credentials to the event. Pretzel Crisps' "Social Sampling" Program. Pepsi During Fashion Week 2011. Pepsi launched their Diet Pepsi skinny during Fashion Week 2011.

Examples 28

Examples Work Management Advertising Agencies Marketing Management 28

Webbiquity

FEBRUARY 2, 2017

Sample review: “You need a tool to manage your email list and subscribers. Sample review: “Ever forget to follow up with a contact? Sample review: “There may be some other email management tools out there but this one is working well for me. Sample review: “Send video emails to anyone using your web cam.”

Marketing Automation Services 100

Marketing Automation Services Email Marketing Enterprise Management Tools 100

Sharpspring

MAY 12, 2017

How do you create an informative yet compelling press release that will cut through all the noise and get your message out there? Check out the example below to see what a poor press release headline looks like. Here’s an example of a great press release headline from Terminix. Step 1: A Powerful Headline. Who is involved.

Press 53

Press Blast Campaigns Paid Search Agency Distribution 53

Hubspot

JULY 21, 2015

Here’s how you would do this with some sample code again: Redirect 301 /old-sample-page.html [link] Redirect 301 /old-sample-page-2.html Press release. Write a compelling release that includes your new brand’s story and send it out via a PR distribution platform. html [link].

Paid Social Agency 28

Paid Social Agency Paid Search Agency Process SEO 28

nDash

OCTOBER 7, 2021

That’s especially true when writers must sign an NDA and don’t receive permission to show work to others in the form of a clip or sample. “When sending writing samples, I have used non-bylined articles as clips, but I don’t attach them as work to my LI profile. Bylines: Using a Byline as part of a PR Campaign.

Paid Search Agency 98

Paid Search Agency PR Thought Leadership Sample 98

Single Grain

JUNE 3, 2021

Distribute Press Releases. Writing and distributing press releases is an art. Editors of news publications are choosy, so they won't accept your press release unless the story is big within your industry. Adverts are not press releases. Related Content: 31 Best Digital Marketing Campaigns You Can Swipe. Organize Events.

Resource Management 98

Resource Management Paid Search Agency Planning Work Management 98

ClearVoice

NOVEMBER 30, 2018

I would imagine that PR feels the same way about their list of media contacts!”. Gould relates, saying publicists can get on her bad sign when they spam her inbox with the same press release repeatedly… and then check in incessantly. Take a look at this press release for me and let me know your thoughts before I send?

Media 63

Media Ethics CAN-SPAM Classified Ads 63

Webbiquity

FEBRUARY 13, 2017

Sample review: “If you want to do general research on Facebook Stats use Socialbakers.” Sample review: “Netvibes is a tool that even the biggest automation skeptics can get behind. Showcase reviews: PR Daily (Automate). Sample review: “Find interesting content on ANY topic. 2) Netvibes.

Marketing Automation Services 270

Marketing Automation Services Social Media Enterprise Management Budget Programs 270

Hubspot

JULY 8, 2020

In this post, I'm going to share five examples of social media scrapes that earned top-tier publisher press, and why they worked. Explore Twitter to learn more about a pressing topic. In the absence of that, you can use their own personal Twitter timeline to get samples of their writing. What is social media data scraping?

Social Media 69

Social Media Creativity Media Content 69

Hubspot

DECEMBER 14, 2016

By sending out some feelers to see what kind of content they like to post around your chosen season, and when they like to receive press releases for these pieces, is a valuable way to spend a couple of hours or so. To return the love, MegaRed would send the user a free sample, too. Step #3: Establish a schedule. Plan around that, too.

Planning 36

Planning Campaigns Sample Press 36

Moz

FEBRUARY 17, 2019

The first step is to get a good random sample of links from the web, which you can read about here. For example, if you get links after you send out a press release, you would expect some of those links to eventually disappear as the pages are archived or removed for being old. But let's assume you have already finished that step.

Domain 47

Domain CAN-SPAM Distribution Ideal Customer Profiles 47

BOP Design

JANUARY 23, 2018

Here is a small sample of the subscription tools we pay for and utilize for our clients: Moz – SEO tracking software for monitoring keyword performance and site audits. PR Newswire/Cision – Publishing press releases and managing influencer lists. Wordsmith – Organizing reporting information.

Marketing Agencies 2 49

Marketing Agencies 2 Advertising Agencies Paid Search Agency Paid Content 49

Moz

JANUARY 16, 2019

But the suit he wore to the very first press conference somehow managed to combine the best of both personality quirks: ( image source ) This was no off-the-shelf suit. They “used their own platform, had samples done in less than a week, and had a site up the same day.”. He had it custom made. That gave Nathan an idea. “I

Paid Content 57

Paid Content Promotion Top of Funnel Examples 57

Online Marketing Institute

JANUARY 4, 2011

Provide relevant, timely information to established media This is a really simple tactic I came up with as a PR strategist. Sample image from 2009 blogger quotes project 7. Pull PR Pull PR (or inbound PR) is exactly what you think it is – it’s the opposite of traditional PR. Well done.

Tactics 40

Tactics PR Planning Buzz 40

Hubspot

NOVEMBER 6, 2018

For increasing brand awareness: Sentiment, social mentions, press mentions. If your campaign involves boosting brand awareness and your goal is to reach 50 PR mentions by the end of the year, set up some benchmark notifications at 10, 25, and 40 mentions. For promoting a new product or service: Pre-orders, sales, upsells.

Paid Content 100

Paid Content Campaigns Paid Search Agency Planning 100