Zoominfo

NOVEMBER 29, 2018

87% of consumers surveyed say that personally relevant branded content positively influences how they feel about a brand ( source ). 63% of consumers said they’d think more positively of a brand if it gave them content that was more valuable, interesting or relevant ( source ). The impact of personalized email campaigns.

Statistics 214

Statistics B2B Marketing Personalization Paid Search Agency 214

Optinmonster

JANUARY 29, 2024

These metrics help understand how well the content is performing in terms of engaging the audience , lead generation , driving traffic , and increasing conversion rate. In contrast, if a business prioritizes lead generation over traffic, the key metric to focus on would be conversion rate.

Paid Content 105

Paid Content ROI Content Marketing Marketing Analytics Tools 105

Martech

JANUARY 11, 2024

When done right, email is an effective low-cost channel that speaks directly to the customer. Marketers will continue to refine their email strategies because the payoff can be substantial. Only 27% say they’re influenced rarely by email, and 16% report no impact.

Email Marketing 128

Email Marketing Marketing AI Enterprise Management Work Management 128

Optinmonster

APRIL 3, 2024

Do you want to learn how to write an outreach email? Or, are you are struggling to get responses from your outreach emails. Outreach emails are a vital tool for building relationships, generating leads, and driving traffic. But crafting an email that gets noticed in a crowded inbox is an art. What is an Outreach Email?

Outreach 67

Outreach Tips Marketing & Strategy Email Marketing 67

Martech

FEBRUARY 5, 2024

Which of the three statements below comes closest to your view when it comes to email surveys and review requests: A. They’re useful, and we use the return data in our email program, customer profiles and product development B. How could we do a better job with these familiar emails? I usually ignore these emails.

Ideal Customer Profiles 126

Ideal Customer Profiles Trigger Marketing Customer Surveys Allocation 126

Oktopost

APRIL 28, 2024

What’s the difference between thought leadership on social media vs. a cold email with similar content? We are also aware that prospecting emails are rarely opened so your message hardly comes across to your audience. A comment, repost, or like to a potential customer’s post, goes a long way when compared to a cold email.

Social Media 69

Social Media Top of Funnel B2B Thought Leadership Media 69

Zoominfo

MAY 21, 2020

BASHO emails are alive and well—and thriving. But to crush cold email outreach, you have to do it right. We looked to one of our internal experts, our Sales Development Rep with the 60% response rate, to show you how (and when) to write a perfectly personalized BASHO email. What is a BASHO Email?

Outreach 264

Outreach Examples Zoominfo Account Based Marketing 264

SocialPilot

FEBRUARY 6, 2024

More and more brands have started spending on influencer marketing to reach new audiences. This surge is so significant that the global influencer marketing landscape is projected to reach $22.2 However, creating an influencer marketing campaign that yields great results is easier said than done. billion by 2025.

Marketing Budget 83

Marketing Budget ROI Marketing & Strategy Marketing Strategy 83

Binary Demand

JUNE 12, 2023

[ps2id id=’overview’ target=”/]Email continues to dominate B2B marketing, but a generic approach isn’t enough. With its broad reach, affordability, and personal touch, B2B email marketing is essential for making a lasting impact on your audience. Let’s dive in! billion and is projected to reach USD 17.9

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Binary Demand

JUNE 12, 2023

[ps2id id=’overview’ target=”/]Email continues to dominate B2B marketing, but a generic approach isn’t enough. With its broad reach, affordability, and personal touch, B2B email marketing is essential for making a lasting impact on your audience. Let’s dive in! billion and is projected to reach USD 17.9

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Webbiquity

MARCH 8, 2022

Time spent managing returns could have been spent on more positive tasks such as supporting customers who want to purchase your goods or services. Most businesses follow a process of honing in on prospect’s specific concerns later in the funnel through surveys and by tracking email opens and clicks. Share user-generated content.

Small Business Marketing 292

Small Business Marketing Tactics Business Peer-to-peer 292

Zoominfo

OCTOBER 15, 2019

Cold email is one of the most common and tested tactics in a modern salesperson’s repertoire. And yet, sales reps still look for ways to improve their sales email strategy. It’s not hard to see why — after all, only 24% of sales emails are opened ( source ). For one, we were filming a cold email course.

Sales Management 230

Sales Management Template Top of Funnel Zoominfo 230

Porch Group Media

JANUARY 30, 2023

*This content has been adapted from our full-length Movers and Shakers podcast, Kickstart Your Email Marketing in 2023 Kym: So we’re really excited about this one. They’ve been in the process of planning to open quite a few new stores. They wanted to become influencers. It’s a brand with a very unique offering.

Case Study 97

Case Study Case Studies Email Marketing Studies 97

Litmus

JULY 8, 2021

Email analytics are powerful… and also dangerous. That’s why looking at email metrics holistically is important. Learn the four parts of the Holistic Email Metrics Matrix and what to track for each: Direct business impact. The danger of email analytics. Our Holistic Email Metrics Matrix provides that perspective.

Webinar Metrics 112

Webinar Metrics Deliverability CAN-SPAM Co-Registration 112

Outreach

AUGUST 24, 2021

Our working lives revolve around email: many of us check it as soon as we wake up. Email marketing is a core element of the buyer journey, serving as one of the earliest touchpoints in the sales cycle (at Outreach, we refer to the optimized series of such touchpoints as Sequences). What is Email Open Rate?

Open Rate 98

Open Rate Advertising Benchmark Opt-out Top of Funnel 98

SmartBug Media

MAY 15, 2023

Start with small things such as offering a promo code in exchange for an email or phone number. Caldwell puts it this way: “It’s so much easier to increase conversion rates when you understand why that customer is purchasing your product.” That said, there are always opportunities for relationship-building.

Loyalty 97

Loyalty Ad Building Paid Search Agency Budget Programs 97

RebelMouse

JANUARY 5, 2024

The goal of A/B testing is to identify which variation performs better in terms of user engagement, conversion rates, and improving your online presence. Email Subject Lines: A/B test subject lines in email marketing campaigns to boost open rates and CTR.

Marketing Websites 109

Marketing Websites Sample CTR Click Rate 109

Marketing Insider Group

FEBRUARY 23, 2021

95% of people say reviews influence their purchasing decisions. Case studies go more in depth than reviews and testimonials, describing how you addressed a challenge head-on by offering a solution that empowered your client to achieve positive results. My favorite case studies will: Position your business as an industry leader.

Case Studies 283

Case Studies Case Study Studies Top of Funnel 283

Only B2B

JULY 7, 2023

In the digital age, a well- curated B2B email list is an important asset for businesses to connect with implicit clients, nurture leads, and drive conversions. What is a B2B Email List? It typically contains email addresses, names, work titles, business details, and other pertinent information.

Marketing AI 62

Marketing AI Webinar Metrics Trends Co-Registration 62

Launch Marketing

MARCH 20, 2024

Influences Prospects: 84% of people say that they have been convinced to buy a product or service after watching a video about the brand, product or service offering. Those who invest in digital marketing activities and building a presence achieve a growth rate nearly 2 times as much as companies that do not.

Lead Ranking 62

Lead Ranking Planning Paid Search Agency Marketing Qualified Leads 62

SalesIntel

JANUARY 8, 2024

New regulations from Gmail and Yahoo aim to simplify the process of avoiding unwanted emails. These guidelines mandate bulk email senders to incorporate an unsubscribe feature in all their messages. These guidelines are aimed at ensuring a more secure and user-friendly email experience for recipients.

Rules 40

Rules Phishing CAN-SPAM Intent Data 40

Salesforce Marketing Cloud

NOVEMBER 16, 2023

It’s why many of us turn to reviews and recommendations from friends, relatives, and influencers. Marketers can plug into this by rewarding customers who share their positive experiences with the world. Or have you bought a product that an influencer you follow on your Instagram has recommended?

Work Management 124

Work Management Planning Marketing Management Loyalty 124

SocialPilot

JANUARY 21, 2024

Influencer marketing has rapidly become a key strategy for many marketers. In fact, 80% of marketers now have a specific budget set aside for influencer campaigns. Marketers understand that people trust the words of influencers rather than their own. My recent influencer marketing campaign is a testament to that.

Social Media 95

Social Media Media Paid Search Agency Marketing Budget Creation 95

Salesforce Marketing Cloud

APRIL 4, 2024

These surveys typically ask customers to rate their satisfaction with a product, service, or recent interaction. A customer satisfaction survey can be conducted through various digital channels , from chatbots to email. Limit the number of questions — whether you use structured, open-ended, or a combination of both types.

Customer Satisfaction 52

Customer Satisfaction Customer Surveys Work Management Marketing Management 52

Binary Demand

FEBRUARY 23, 2024

32% note that targeted ads positively influence their view of vendors. Forrester’s 2022 Buyer Insights Essential Research reports encompass factors influencing business and vendor choices, interaction preferences, generational variances, and participation levels throughout the buyer’s journey phases.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Binary Demand

MARCH 26, 2024

Individual buyers within those organizations wield significant influence. Reach out directly with a personalized email highlighting how their solution addresses the challenges David is likely facing based on his research. This realization underscores the immense value of understanding the intent of these individual decision-makers.

Intent 52

Intent Intent Data Paid Search Agency Webinar Metrics 52

SocialPilot

JANUARY 14, 2024

Linkedin is constantly redefining its position in the market. It mellows down the formal tone of the email and heightens the response rate by connecting with your followers. There are 180 million senior-level influencers. 91% of executives rate LinkedIn as their first choice for professionally relevant content.

Statistics 76

Statistics Linkedin User-Generated Content CTR 76

Sprout Social

JANUARY 12, 2022

Never underestimate the power of positive word of mouth. Positive comments. This is why word of mouth has such a positive connotation: it’s advertising that often occurs without any sort of sales pitch or sleazy tactics. This is fairly obvious on social media: the more positive mentions, the better. Shout-outs.

Word of Mouth 136

Word of Mouth Paid Content Conversion Work Management 136

Sprout Social

MARCH 19, 2024

By offering timely resolutions and incentives, the carrier can reduce its churn rate, improve agent effectiveness and overall customer satisfaction. While traditional five-star ratings are widely recognized, they often fail to capture the unique needs of individual guests.

Marketing AI 110

Marketing AI Work Management Marketing Management Customer Satisfaction 110

Sprout Social

MAY 19, 2021

The days of contacting generic email accounts are coming to an end. Every positive interaction has the potential to turn a casual shopper into a lifetime fan. And great conversations can have a positive impact on sales. The median social engagement rate is less than 1%. Why customer engagement is good for business.

Ideal Customer Profiles 136

Ideal Customer Profiles Brand Identity Branding Customer Satisfaction 136

Vision6

JUNE 4, 2023

With the right email strategy, you can deliver highly personalised and engaging content to each consumer’s inbox. Studies have shown that approximately 59% of consumers say marketing emails influence purchasing decisions. In this article, we will explore various email marketing strategies and discuss various examples.

Email Marketing 52

Email Marketing Marketing Strategy Marketing & Strategy Planning 52

Valasys

SEPTEMBER 22, 2023

One strategy that has gained significant traction in recent years is B2B influencer marketing. The concept of B2B influencer marketing B2B influencer marketing is a marketing strategy where businesses collaborate with influential figures in their industry to promote their products or services to other businesses.

B2B Marketing 52

B2B Marketing Webinar Metrics Marketing & Strategy Marketing Strategy 52

Binary Demand

MARCH 1, 2024

[ps2id id=’overview’ target=”/]Technological progress has always been a game-changer for businesses, opening new avenues to connect with customers. AI platform must embody adaptability, openness, scalability, user-friendliness, and security across all markets it serves.

Ideal Customer Profiles 97

Ideal Customer Profiles B2B Marketing Enterprise Management Marketing Automation Services 97

Vision6

APRIL 27, 2021

No, emails can’t become your best friend, but they can provoke very similar reactions. Personalisation is also proven to increase engagement; delivering more opens, clicks, and even transactions. In fact, 74% of email marketers say that targeted personalisation increases their customer engagement rates. .

Click Rate 98

Click Rate Segmentation Contact Marketing Email Marketing 98

MKT1

JUNE 5, 2023

COURSES & EVENTS CALENDAR Why you need to map your funnel Very few founders and marketers would tell me they don’t need positioning or they don’t need to figure out their story. Brand perceptions (which are the tenets of your story) and positioning are key foundational elements to fuel or content strategy.

Top of Funnel 64

Top of Funnel Marketing Funnels Lead Ranking Marketing Qualified Leads 64

Martech

SEPTEMBER 14, 2023

Today’,’s prospects are still heavily influenced by the people around them, by companies they can trust, and by the recency of the wealth of information available. Eighty-four percent of B2B buyers start the purchasing process with a referral, and peer recommendations influence more than 90% of all B2B buying decisions.

Marketing Analytics Tools 119

Marketing Analytics Tools Marketing Budget Enterprise Management Work Management 119

Outgrow

FEBRUARY 12, 2023

According to Social Marketing Fella, flash sales or deals of the day can cause a 35% average increase in transaction rates than regular promotional campaigns. You send them a reminder email or show them display or social media ads to encourage them to return and complete their purchase. Even your peers agree with this.

Small Business Marketing 105

Small Business Marketing Promotion Cross-Selling Business 105