WebMarketCentral

JUNE 30, 2009

Record and promote podcasts? The Complete Idiot’s Guide To Podcasting by Search for Blogging Mert Erkal delivers just what this post's title promises. If you're a podcasting pro, you can safely skip this one. Online tools to help you check out that prospective employee, new next-door neighbor or potentially significant other?

Marketing Budget 20

Marketing Budget Classified Ads Best Practices Budget Programs 20

WebMarketCentral

MARCH 10, 2009

7 Media Sharing Sites where you can upload, promote, search and share non-text media such as video, photos and podcasts. 8 Podcasts iTunes 94,360 889,156 -10.3% 6 Podcast Alley 27,962 79,007 +15.1% 8 Podcasts iTunes 94,360 889,156 -10.3% 6 Podcast Alley 27,962 79,007 +15.1% 9 Technorati 599 3,309,174 +25.2%

Social Media 20

Social Media PageRank Digg Wikipedia 20

WebMarketCentral

MARCH 14, 2008

Smaller agencies, who do little if any TV ad work, are better positioned to take advantage of blogging, podcasting, interactive PR , social networking and other techniques of conversational marketing. Television advertising is fundamentally one-way, interruption-based messaging. Social media is about creating two-way conversations.

Advertising Agencies 20

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WebMarketCentral

DECEMBER 20, 2007

hours per week consuming user-generated content (such as blogs, podcasts, wikis, social networking sites and online forums) versus 3.1 IT buyers spend an average of 3.3 hours for published editorial content and 2.9 hours on vendor-produced content. tags: Web 2.0 tags: Web 2.0 tags: Web 2.0

Social Media 20

Social Media Web 2.0 Peer-to-peer Wiki 20

WebMarketCentral

SEPTEMBER 18, 2007

into a unified marketing and PR program: blogs, podcasting, wikis, online discussion forums, social media, video, websites and search marketing. These are distributed through online distribution services such as PRWeb and promoted through blog posts, podcasts and Web 2.0 social media.

PR 20

PR Rules Web 2.0 Wiki 20

WebMarketCentral

AUGUST 6, 2007

While blogs and podcasts can be effective at reaching senior managers, C-level executives are much less likely to forward ANYTHING than are lower-level employees. Viral campaigns are generally much more effective at increasing brand awareness than actual lead generation.

Viral Marketing 20

Viral Marketing Lead Generation Sales Qualified Leads B2B Marketing 20

WebMarketCentral

JUNE 3, 2009

Previous posts in this series: Best of 2008: SEO Guidance, Part 1 Best of 2008: Interactive PR, Part 1 Best of 2008: SEO Tools, Part 1 Best of 2008: Search Engine Marketing Best of 2008: Web Analytics Best of 2008: Email Marketing Tips Best of 2008: SEO Keyword Tips & Tools Best of 2008: Sales & Marketing Copywriting Best of 2008: SEO Link (..)

Brand Identity 20

Brand Identity Branding Marketing & Strategy Best Practices 20

WebMarketCentral

APRIL 11, 2008

, Brian Carroll, B2B Lead Generation Blog, Elge Premeau, My Travels on the Net, Albert Maruggi, Marketing Edge podcast, Skip Lineberg, Marketing Genius, corporate bloggers, technology bloggers, Russell Shaw, Marc Orchant del.icio.us tags: Matt Richtel, New Yorks Times, Work fast, die young: The blogger lifestyle?,

Blogger 20

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WebMarketCentral

APRIL 29, 2008

For example, pretty much everything I know about podcasting I learned from podcasting guru Albert Maruggi , so I rarely write anything about the topic without linking to him. One of the very cool features of a blog post is, of course, the ability to link to other relevant blog posts as one is writing.

Blogger 20

Blogger RSS Ethics Tagging 20

WebMarketCentral

FEBRUARY 12, 2007

The report details trends in the use of webcasting and podcasting (audio webcasting) by B2B marketers, participation, interactivity and other metrics. Each has its own advantages: video adds the visual element to presentations, while audio (podcasts) are more portable. Podcasts are also less expensive to produce.

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Webcast Trends PR Marketing Mix 20

WebMarketCentral

SEPTEMBER 26, 2007

ON24 provides a hosted platform to help B2B marketers and other business professionals produce webcasts, podcasts and rich media presentations for prospects, customers, employees, analysts and investors. com , a hosting service for thought leadership rich media B2B webcasts, podcasts, videos and demos from leading B2B vendors.

Webcast 20

Webcast B2B Thought Leadership Lead Ranking Thought Leadership 20

WebMarketCentral

JANUARY 16, 2008

Social media (blogs, podcasts, forums) and social networking sites ( Digg , del.icio.us , StumbleUpon , Searchles , etc.) present exciting new possibilities for marketers—but are also a potential minefield that must be navigated carefully to avoid doing more damage than good to your brand. David Bankston del.icio.us

Social Media 20

Social Media Web 2.0 Social Marketing Digg 20

WebMarketCentral

FEBRUARY 27, 2008

Ning is a social site "For passionate marketers who are out to define, explore, experiment and determine the value of B2B Social Media Marketing and Marketing 2.0," with posts and networking opportunities from forward-thinking marketers across the web, including podcasting guru Albert Maruggi. The Marketing 2.0 net, complete Web 2.0

Web 2.0 20

Web 2.0 Ning Wiki Enterprise Management 20

WebMarketCentral

JULY 30, 2007

Other Viral Ideas Audio files or podcasts; these generally aren't as successful as video campaigns, but can be effective, particularly if done by a “name” in the industry. However, they are also more expensive to produce and must be carefully designed to avoid campiness.

Viral Marketing 20

Viral Marketing Lead Generation Microsite Sales Qualified Leads 20

WebMarketCentral

JUNE 17, 2006

Suppose you help companies produce podcasts, as Albert Maruggi at Provident Partners does. Using the Google tool, you could quickly discern that "podcast help," "podcast guide," and "podcast tutorial" are all frequently searched terms.

Relevance 20

Relevance Generation Paid Search Agency RSS 20

WebMarketCentral

MARCH 4, 2009

Okay, that's a bit awkward in words, but makes more sense as a picture: The starting point is typically content —a blog post, video, podcast, article, photo, a resource such as an industry-specific glossary or calendar of events , or other means of expression. Finally, sharing content with those interested in the topic leads to conversations.

Social Media 20

Social Media Web 2.0 Media Wiki 20

WebMarketCentral

JUNE 22, 2006

Voting is open until midnight tomorrow, Friday June 23rd, for Marketing Sherpa's 2006 Reader's Choice Blog and Podcasting awards. END OF UPDATE So go vote for your favorite blogs and podcasts! You know what my favorites are.

RSS 20

RSS Internet Marketing Contact Marketing Marketing 20

WebMarketCentral

JUNE 28, 2006

At the risk of having a Sally Field moment, I want to say "thank you" to everyone who voted for this blog in the recent Marketing Sherpa Reader's Choice blog and podcasting awards. It's quite and honor.

einsof 20

einsof Rules Advertising Agencies RSS 20

WebMarketCentral

JULY 23, 2007

tools such as blogs and podcasts to target prospects. tool, followed by RSS feeds and podcasts. Nearly 90% of respondents are using Web 2.0 This suggests a high degree of confidence in (Web 2.0 tools)," according to survey co-author Robert Lesser. Blogs are the most frequently used Web 2.0

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Vendors Web 2.0 Social Media RSS 20

WebMarketCentral

JULY 16, 2007

Specifically, ITtoolbox wanted to determine how IT decision makers use social media tools (such as blogs, podcasts, discussion groups and wikis) to assist in purchasing decisions. Again, you can download the full study here and also check out a podcast with survey author George Krautzel and blogger extraordinaire Paul Dunay.

Social Media 20

Social Media Peer-to-peer Media Wiki 20

WebMarketCentral

FEBRUARY 27, 2009

Tom has also created successful interactive marketing and PR programs including video, blogging, podcasting and social media optimization. Mark manages all aspects of the social media strategy -- including the blog, Twitter, podcasts, videos and KPIs.

Enterprise Management 20

Enterprise Management Social Media Work Management Marketing Management 20

WebMarketCentral

AUGUST 1, 2007

This includes sites like YouTube for video; iTunes for podcasts; and Insight24 for B2B webcasts, video and podcasts. After blog and trade press mentions, social media and social tagging sites such as Digg and del.icio.us are the most effective means of spreading viral content.

Viral Marketing 20

Viral Marketing Lead Generation Promotion Web 2.0 20

WebMarketCentral

JUNE 5, 2008

And through various forms of social media—blogs, video, wikis, forums, podcasts, social bookmarking and networking sites—they have made themselves participants. Prospects and stakeholders no longer want to be an audience for corporate news, they want to be participants.

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PR Social Media Web 2.0 Media 20

WebMarketCentral

SEPTEMBER 5, 2008

There are several different tools and tactics included under the umbrella of "social media"—including podcasting, video, social bookmarking, wikis, forums, and social networking—but the ideal starting point is blogging.

Social Media 20

Social Media Practices Media Wiki 20

WebMarketCentral

MAY 19, 2008

The Blogging for Business (B4B) Conference coming up in Salt Lake City on June 6 will feature an intriguing lineup of speakers , including: Brian Critchfield of Navel Marketing on how the consumer revolution is driving transparency in marketing; Charlie Craine , Director of Interactive Media for the Deseret News; Christopher Barger , GM's Director (..)

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PR Conference Social Media Blogger 20

WebMarketCentral

JULY 14, 2008

To spread your reach without breaking the bank, seek out opportunities to be interviewed for podcasts by well-known traditional and social media types in your industry. When budgets are tight, focus particularly on local gigs to minimize travel-related expenses.

Enterprise Management 20

Enterprise Management Work Management Marketing Management B2B Marketing 20

WebMarketCentral

JANUARY 11, 2008

But first, blogger and podcaster extraordinaire Paul Dunay, inspired by Paul Gillin's book The New Influencers: A Marketer's Guide to the New Social Media , tagged me to write about the most important influences in my life, so here goes. Back to the Best of 2007 series next week. 1) My mother.

Blogger 20

Blogger Tagging Social Media Planning 20

WebMarketCentral

NOVEMBER 16, 2006

Items such as newsfeeds, white papers, blogs, podcasts, reports, book reviews, glossaries, and (truly useful) directories are all generators of relevant website traffic. What kind of content? Such content is not only search engine-friendly, but also attractive and "sticky" to visitors.

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Traffic Marketing Websites Paper Internet Marketing 20

WebMarketCentral

JANUARY 22, 2007

Going beyond search ads, pop-ups, banners, email marketing, white paper postings, podcasts, webcasts, video, even social networking, web marketing innovations -- of sorts -- continue to be developed. One new offering is browser branding from Brand Thunder.

Webcast 20

Webcast Paid Search Agency Banners Differentiation 20

WebMarketCentral

NOVEMBER 19, 2007

It may also be a win for smaller players in the white paper and thought-leadership content syndication space, including FindWhitePapers.com , NetLine and Ziff Davis Enterprise , as well as Insight24 (which syndicates webcasts, video and podcasts).

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Lead Generation B2B Thought Leadership Thought Leadership Generation 20

WebMarketCentral

SEPTEMBER 5, 2006

: A Guide for Small Business Blogging , generally writes helpful pieces on topics at least peripherally related to small-business blogging, such as Ezine marketing, instant messaging, blog tools and tips, and podcasting. So do lots of other people (though most not quite as well).

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Buzz Viral Marketing CMO Small Business Marketing 20

WebMarketCentral

JANUARY 3, 2007

To survive, publishers will have to stop thinking in terms of format (print magazines) and focus instead on providing compelling content that attracts a quality audience, and is delivered in a variety of formats (print, website, blog, podcast , video, and whatever comes next).

Brand Identity 20

Brand Identity Branding RSS CMO 20

WebMarketCentral

JULY 30, 2009

Publishing this content in a blog, podcast, video or online slideshow and promoting it through Twitter, Facebook, LinkedIn, Digg and other tools enables you to show the world how smart and helpful your people are, rather than trying to convince them through paid (and often ignored) media.

Social Media 20

Social Media Paid Content ROI Media 20

WebMarketCentral

MAY 18, 2007

BeeTooBee enables any company to go beyond offering white paper and podcast downloads to create "a thought leadership community" -- a hosted, private-labeled version of a social news platform that marketers can license to set up user-generated, vote-ranked, and aggregated thought leadership libraries under their brand.

Enterprise Management 20

Enterprise Management Loyalty Marketing Management Web 2.0 20

WebMarketCentral

APRIL 2, 2009

Content production—content in the form of blog posts, white papers, reports, video, presentations, podcasts and images is a major component of social media marketing. A social media consultant may in many instances be able to supplement your internal resources to produce link-worthy material.

Social Media 20

Social Media Consulting Social Marketing Media 20

WebMarketCentral

JANUARY 18, 2008

Get a Facebook Strategy by Buzz Marketing for Technology Blogger and podcaster Paul Dunay explains why and how you should develop a brand-building strategy for Facebook leveraging other popular social networking tools. Among the complaints about Digg are its excessively broad audience and categories and the site's lack of transparency.

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Linkbait Social Media Ning PageRank 20

WebMarketCentral

SEPTEMBER 6, 2007

Bloggers generally don't like to simply schlep a product or service (unless it's something truly unique ), but do like writing about unique and valuable thought-leadership content, such as an insightful and enlightening white paper, article, podcast, blog post or report.

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Blogger PR B2B Thought Leadership Telemarketing 20