Launch Marketing

JUNE 21, 2023

Google Analytics 4 (GA4) is ready to help marketers gain profound insights into web performance metrics. However, before delving into the new analytics dashboard, there are a few GA4 setup steps to complete. Explore this FAQ to ensure a seamless transition from Universal Analytics to Google Analytics 4.

Marketing Analytics Tools 118

Marketing Analytics Tools FAQ Digital Asset Management B2B Marketing 118

SocialPilot

APRIL 25, 2024

To truly master YouTube, you need a central platform to manage your channel, understand your audience, and keep your viewers coming for more. Here’s a rundown of what you can do with the tool: Dashboard The dashboard gives you a complete overview of how your YouTube channel is performing. You’re not alone!

Youtube 59

Youtube Copyright Ideal Customer Profiles Advertising Agencies 59

Martech

DECEMBER 21, 2023

Now this week’s releases: Adthos ’ AI audio platform has a new feature that can create audio ads from pictures. The platform uses AI to analyze the picture and write a creative brief that matches the brand, style and audience for the picture. Folloze ’s added Folloze GeneratorAI to its no-code B2B Buyer Experience Platform.

Marketing AI 120

Marketing AI Marketing Analytics Tools Work Management Marketing Management 120

Engagio

MARCH 21, 2024

Our ABM Strategists provide adept guidance on GTM Maturity, how to gain sponsorship for your program internally, how to best leverage Demandbase to execute your strategy, how to engage your sellers, what reports and dashboards you will need for your teams based on your strategy, and more. Here are 5 reasons… 1.

Marketing Analytics Tools 62

Marketing Analytics Tools DemandBase Work Management Marketing Management 62

Martech

JUNE 28, 2023

One of the attractions of Google Analytics 4 (GA4) is getting a sophisticated web analytics tool free. However, there are a lot of other analytics tools that can compete with it in both features and price. Matomo is an open-source analytics platform that provides similar features to Google Analytics.

Marketing Analytics Tools 113

Marketing Analytics Tools Cost Enterprise Management Privacy 113

Martech

JANUARY 8, 2024

Years ago, I was working with an ecommerce team that would hire and fire based on what they saw in their Google Analytics dashboard. It’s hard to see anything like that happening in today’s world, where marketers are increasingly doubting the accuracy and veracity of their analytics data.

Analytics 127

Analytics Privacy Privacy Policies Privacy Protection 127

Martech

FEBRUARY 15, 2024

” Next, from MessageGear’s “The Enterprise Perspective on Customer Engagement & AI” report: 61% of marketers are already using AI to connect with audiences. Well, to steal someone else’s tagline: We report, you decide. MGID’s new dashboard for MGID Ads uses AI to create and execute campaigns.

Marketing AI 104

Marketing AI Enterprise Management CPC Cost Per Click 104

Sprout Social

APRIL 17, 2024

We’ll also compare some of the leading platforms in the market so you’re equipped to select the best solution for optimizing your customer connections. Look for platforms that provide drag-and-drop functionality, pre-built templates and clear onboarding. But where do you start with building a chatbot? Here are a few to consider.

Paid Search Agency 101

Paid Search Agency Marketing AI Work Management Marketing Management 101

BOP Design

FEBRUARY 27, 2023

Google Analytics is a very powerful tool that helps marketers and business owners understand their website users and activity across a B2B website. In fact, there are many different metrics that you can track through Google Analytics. But, what if the new Google Analytics GA4 isn’t quite cutting it for you?

Marketing Analytics Tools 99

Marketing Analytics Tools Analytics Google Privacy 99

Sprout Social

FEBRUARY 1, 2024

Streamline your reporting Most Facebook publishing tools give you access to your posts’ analytics, which provides you with key data for metrics like reach, engagement rate, and more. Use the analytics feature provided through third party Facebook publishing tools to draw insights for your social media reporting.

Facebook 98

Facebook Digital Asset Management Tools Branding 98

Oktopost

NOVEMBER 8, 2021

Here’s what we think about it: the biggest value of integrating social advertising functionality into your social media management platform is all about DATA. And when we say data we mean Social BI , our powerful analytics tool that allows you to ask business-related questions and dig into your social data to find answers.

Linkedin 150

Linkedin Organization Ads Knowledge Base 150

Salesforce Marketing Cloud

AUGUST 24, 2023

Sales dashboards to the rescue. The right dashboards can automatically pull in, organize, and display your data in clear and useful ways, segmenting critical metrics by role with data updated in real-time so everyone can see the latest information. But not all dashboards are created equal.

Examples 98

Examples Enterprise Management Work Management Eye-Tracking 98

seo.co

SEPTEMBER 29, 2022

As a true analytics tool, the best white label SEO tool can help you monitor keyword rankings, help you perform keyword research and provide the right. Some of the most common ones are: Reporting tools. Analytics tools. Dashboards. What Are White Label SEO Tools? Benefits of White Label SEO Tools. Audit tools.

Enterprise Management 94

Enterprise Management Work Management Marketing Management Paid Search Agency 94

Martech

MARCH 28, 2024

Infusing applications with AI also means the AI assistants and co-pilots we see now are likely to become just another part of the functionality of our martech platforms in due time. Enhanced targeting When you combine AI with predictive analytics you enable deeper, faster segmentation of customer data. Enhanced targeting.

Marketing AI 128

Marketing AI Work Management Marketing Management Examples 128

Martech

MAY 26, 2023

Customers who used AddThis widgets on their sites, enabling visitors to share content on social platforms, have seen the tools disappear with little warning. Not only did it allow web visitors to easily share content on social, it also provided analytics to publishers via dashboard and weekly reports. What’s next.

Tools 107

Tools Custom Publishing Paid Search Agency Marketing Management 107

ClearVoice

MARCH 26, 2024

Content Performance by Channel: If you distribute content on multiple platforms, such as social media, email, and organic search, break out performance. Analytics Tools for Tracking Performance Since the entire goal of KPIs is to track measurable data, analytics tools are necessary. Then, find a target ratio to work toward.

Distribution 52

Distribution Cost per Acquisition Marketing Analytics Tools Enterprise Management 52

Martech

APRIL 23, 2024

For one, the ways companies collect user data have been under the microscope, and policies from Apple and Google are forcing marketing data analytics changes across the board. Here’s how those companies adapted their marketing data analytics to become more efficient and improve outcomes across the customer journey.

Top of Funnel 66

Top of Funnel Analytics De-duplication Work Management 66

Martech

MARCH 11, 2024

The new feature, Reddit Pro, provides tools and insights to guide businesses on where, when and how to effectively participate on the platform — whether alongside their Reddit ads or by itself for more natural interaction. Reddit is piloting a free suite of tools to help businesses improve engagement with consumers. New tools and insights.

Tools 88

Tools Branding Brand Identity Comparison 88

Martech

MARCH 21, 2023

Summit also saw the launch of Sensei GenAI, natively embedded into the Adobe Experience Platform, although it was not immediately clear how this would enhance the platform’s existing Sensei AI capabilities. In many ways it would be shocking if Adobe had not taken this route to incorporating generative AI into its platform.

Marketing Attribution 104

Marketing Attribution Creativity User-Generated Content Analytics 104

Seismic

FEBRUARY 22, 2024

This past fall, I facilitated a conversation with a client titled “Starting to Measure Success,” focused on Seismic’s LiveInsights Analytics module. We realized we needed to dive into the analytics of their Seismic environment together to uncover the answer, using our findings to shape our best practices.

Sales Cycle 81

Sales Cycle Analytics Lead Scoring Lead Ranking 81

Salesforce Marketing Cloud

APRIL 3, 2024

Discover how on Trailhead, the free online learning platform from Salesforce. Its capabilities – including advisor assignment, alert management, and success analytics – received enhancements by the accelerator from Attain Partners, a management and technology consulting firm. It’s about designing with , not for , your users.

Design 104

Design Work Management Marketing Management Paid Search Agency 104

Martech

AUGUST 17, 2023

Dig deeper: MarTech’s marketing AI experts to follow Here is a roundup of AI-powered martech products, platforms and features announced this week. It provides real-time content generation, content insights to refine for your brand voice and the ability to push content to marketing platforms.

Marketing AI 98

Marketing AI Advertising Agencies Paid Search Agency Television marketing 98

Martech

OCTOBER 4, 2022

The arrival of Google Analytics 4 understandably has people nervous. Working with Colleen Harris, head of business intelligence and reporting strategy at Sincro, we’ve put together a multi-part guide to getting started with GA4. It notifies you automatically about these via the Insights dashboard, within the Analytics platform.

Marketing Analytics Tools 127

Marketing Analytics Tools Analytics Google Segmentation 127

Sprout Social

NOVEMBER 29, 2023

This is because automation can help take care of mundane tasks, like scheduling, compiling reports and even responding to common questions asked in DMs. Simply spending time on the platform and interacting with accounts in any way, shape or form will set you up for more engagement by default. Let’s dig in.

Automation 115

Automation Tools Work Management Marketing & Strategy 115

Sprout Social

JULY 25, 2023

That’s why leaders from more than 700 companies surveyed in the 2023 State of Social Media Report revealed that 85% of their business decisions were strongly informed by social data and insights. How do you ensure your social media reporting is contextual to your organization’s overall objectives?

Marketing Analytics Tools 140

Marketing Analytics Tools Social Media Top of Funnel Analytics 140

FunnelEnvy

MAY 29, 2023

For most B2B marketers, Google Analytics (GA) is a foundational part of their stack. Google’s long-running web analytics platform emphasizes universal compatibility, meaning it often serves as the connective tissue between different elements and software applications you use in your marketing. New visual dashboard.

Marketing Analytics Tools 76

Marketing Analytics Tools Top of Funnel Analytics Google 76

Sprout Social

JANUARY 31, 2024

YouTube’s native analytics provide metrics to help channels understand how engaged your audience is. Leveraging insights from YouTube analytics can uncover ways to optimize your content and channel’s for further engaging your target audience. You can keep a pulse on your top-performing content on your YouTube Studio dashboard.

Youtube 100

Youtube Work Management Social Networks Eye-Tracking 100

Martech

MAY 4, 2023

Dig deeper: MarTech’s marketing AI experts to follow Here is a roundup of actual AI-powered martech products, platforms and features announced this week. Dealtale’s Dealtale IQ uses generative AI to analyze/create complex data and generate insights on performance metrics reports via a natural language interface.

Marketing AI 113

Marketing AI Marketing Automation Services CAN-SPAM eCommerce 113

Martech

MARCH 17, 2023

This week, enterprise data collaboration company Habu announced enhancements to its platform and key partnerships with the likes of Snowflake and Amazon that support the platform’s interoperability. Habu’s improved platform allows clean room owners to work more effectively with business intelligence derived from the data clean room.

Paid Search Agency 101

Paid Search Agency Amazon Advertising Agencies Template 101

SmartBug Media

AUGUST 2, 2021

Campaigns are the bread and butter of every successful inbound marketer’s strategy, but they mean nothing if you can’t report on metrics from them. Marketing reports often involve sharing updates on key performance indicators (KPIs), goal progress, next steps, and priority adjustments. Bonus: The basic edition is free!).

Template 98

Template Campaigns Marketing Analytics Tools Lead Scoring 98

seo.co

MAY 10, 2021

Some of the most common ones are: Reporting tools. Analytics tools. Dashboards. As digital marketing continues to grow in popularity, the demand for SEO has also increased exponentially. They get a small fee for letting you use their tools, and you get to run an SEO agency without doing any of the hard work. Audit tools.

Enterprise Management 99

Enterprise Management Work Management Marketing Management Paid Search Agency 99

Sprout Social

MARCH 19, 2024

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences. What are AI insights?

Marketing AI 112

Marketing AI Work Management Marketing Management Customer Satisfaction 112

Parse.ly

NOVEMBER 16, 2023

They initially reported that Parse.ly was over-reporting yesterday’s data by 41% compared to GA4; however, when they logged in a day later, they noticed GA4 had updated to match Parse.ly’s numbers. After investigation, they found Google’s guidance states: “Google Analytics allows for a data processing delay of 24-48 hours.

Features 64

Features Google Marketing Analytics Tools Marketing Report 64

Oktopost

MARCH 26, 2024

In this article, we’re going to provide a deep dive into another tool you can use– Influenced Opportunity Reports– and showcase how your team can use it to drive revenue, improve your social selling strategy, and most importantly, showcase the successful results of your social selling activities. What is an Influenced Opportunity Report?

Social Media 62

Social Media B2B Sales Social Networks Forecasting 62

Oktopost

OCTOBER 28, 2020

Last month, we rolled out Social BI , a one-of-a-kind tool for building and sharing custom reports powered by your social data. The ability to quickly build custom reports based on any set of social data and parameters, across all your channels, is a game-changer for us. The first step for creating every report. Post drill-down.

Features 118

Features Demographics Marketing Report Impressions 118

Brandwatch Marketing

JULY 4, 2022

If you want to go a bit deeper than Instagram’s own analytics offering, this list is for you. Luckily, there are several Instagram analytics tools available to help brands understand what resonates with their audience and how they can optimize their content output. Top 7 Free Instagram Analytics Tools. in 2013 to 32.3%

Analytics 95

Analytics Tools Best Practices Tagging 95

Martech

AUGUST 29, 2023

In the new analytics landscape, creative execution emerges as the critical optimization lever. Media reports have always offered minimal insights into the role of creative performance. However, the real reason was that it was targeted to the wrong audience, and the A/B test was not correctly configured within the buying platform.

Marketing Attribution 98

Marketing Attribution Creativity Analytics Paid Search Agency 98