B2B Memes

JULY 5, 2012

That’s what makes a recent Twitter chat among B2B editors and writers a valuable resource. Understanding the proper relationship between professional and personal use of social media. This twitter chat only gives a hint of that important difference—but it’s a start. Related posts: Do B2B Editors Get Twitter?

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B2B Memes

MARCH 11, 2011

Maureen Alley: Never tweet what you wouldn't say in person. Like Steve, she is an outspoken advocate of social media and an active blogger and Twitterer. Do you use your personal twitter account (@MaureenEditor) in your professional role as editor of Residential Design + Build ? Absolutely. It’s very fluid.

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B2B Memes

FEBRUARY 1, 2012

This month, I’m setting my sights on Twitter. And if I can trust the MediaPost claim that average Twitter users tweet 0.5 Now, to be fair to myself, I rarely used Twitter for the first year or so after joining in April 2008. Here are mine: Every day I must post at least 10 times on Twitter. How Often Do You Tweet?

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B2B Memes

SEPTEMBER 1, 2010

By creating a newspaper out of the Twitter users you follow, Flipboard offers an incredibly convenient way of reading what they recommend. By drawing its content from a Twitter feed, Paper.li applies a personally meaningful filter to my reading. You don’t even need a Twitter account to use Paper.li.

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B2B Memes

SEPTEMBER 22, 2010

I cited Guillebeau’s personal manifesto as an example of one kind of e-book B2B editors could aspire to. Joe Pulizzi’s Blog: Seven Ways to Position Yourself for Unlimited Work. “I I don’t hire anyone that doesn’t blog.”. A Brief Guide to World Domination , by Chris Guillebeau (PDF here ).

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B2B Memes

SEPTEMBER 15, 2011

That’s why I’ve so far stuck with Twitter and its follower model and dallied with Google Plus and its concept of differentiated social circles. With Facebook’s introduction yesterday of Twitter-like subscriptions , though, that could change. As a personal branding tool for journalists, Facebook may have just slipped into overdrive.

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B2B Memes

OCTOBER 8, 2010

Your background may be in print, but you must stop thinking of yourself as a print person. By now, most B2B journalists have heard of the concept of personal branding, and the majority of those are probably still uncomfortable with it. It’s not enough, though, if you simply blog on your employer’s site or Twitter account.

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B2B Memes

NOVEMBER 29, 2011

But on Twitter and his blog he ranges far more widely than what we usually think of as marketing. Even when he wasn’t yet the expert on social media that he is now (see his excellent primer, The Tao of Twitter , for example), his dispassionate looks at new-media platorms and personalities were both entertaining and informative.

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B2B Memes

SEPTEMBER 19, 2011

Twitter is no longer a matter for debate among thinking journalists. In response to a reader of his superb recent series of posts on why and how to use Twitter, Steve Buttry addressed the question of how to handle curmudgeonly journalists who continue to resist it. The next front is something quite different: e-books. Probably not.

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B2B Memes

NOVEMBER 24, 2011

In keeping with the nature of online media, they tend to be decidedly unprofessional: incomplete, unpolished, and personal—in other words, conversational. Tomorrow: The personal vs. the corporate. Want to Twitter Better? Related posts: Dialogue vs. Monologue: Six New-Media Principles, No. Six New-Media Principles: Introduction.

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B2B Memes

NOVEMBER 23, 2011

What’s more, they can now be publishers themselves, whether through their own blogs, Twitter, Facebook, or other forms of social media. We tend to forget that a conversation is not simply one person talking, then the other. Now, readers can easily and immediately comment on stories by commenting on blogs.

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B2B Memes

AUGUST 12, 2011

As with other business-to-business content creators these days, there are few trade press editors who don’t have—and at least occasionally use—a Twitter account. But how many use Twitter not just for promotion, but for its most valuable benefit, social engagement? There’s no authoritative answer that I know of.

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B2B Memes

NOVEMBER 8, 2011

” How he and many others now read content, he argued, was in aggregation: “So if there’s a great Verge article on the Jawbone Up , I will see it in my Twitter stream or in my RSS feed, I’ll read the article, but then I’ll leave the site.” So how then can content serve its publishers?

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B2B Memes

DECEMBER 1, 2010

In other words, it matters who puts the content together, and what personal insight they add to it. Their value to me is not in the news or issues that they cover, but the way they cover them, their unique, personal perspectives. The greater value comes from the creators of the content, not the content itself. But that’s OK.

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B2B Memes

DECEMBER 15, 2011

If a journalist becomes a brand journalist, that person is no longer a journalist.”. In an e-mail, he told me that he actually agrees with many of their points: Let me tackle this from my personal point of view. Typically, when speaking to people in person, I refer to myself as a “brand reporter” rather than a brand journalist.

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B2B Memes

SEPTEMBER 24, 2010

Last month there was a flurry of declarations from the likes of Paul Carr and Leo Laporte that microblogging on the ephemeral canvases of Twitter and Buzz was robbing them of their pasts. And I don’t know about you, but personally, I have my chisel in hand, and am off to find a nice slab of granite for next week’s post.

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B2B Memes

NOVEMBER 10, 2011

His concern was with personal identity versus publication identity, or, if you prefer, personal versus corporate branding. Like it or not, social media tends to emphasize personal identity and to amplify personal voice. The Perils of Corporate-Personal Twitter Names.

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B2B Memes

NOVEMBER 30, 2011

Go on a Twitter diet. I don’t mean stay away from Twitter altogether. Limit your Twitter time strictly when you’re on deadline. Get personal. Always be prepared to change your topic at the last moment. It can be a great source of inspiration. But it can also be an enormous time-suck.

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B2B Memes

NOVEMBER 4, 2011

As he says, “If you didn’t hear the person say something, you should probably attribute the quote not only to the speaker but to the medium that reported it.” As Buttry suggests, “If you start a story with attribution, consider whether the person speaking is more important to the reader than what he or she is saying.”

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B2B Memes

FEBRUARY 3, 2012

In the Los Angeles Times today, columnist David Lazarus, a writer I admire, wrote an oddly bitter piece inspired by the Facebook IPO, wondering why so many people under 30 just don’t care about privacy: It’s not just that we no longer feel outraged by repeated incursions on our virtual personal space.

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