B2B Marketing Traction

JUNE 4, 2015

But what about video for your business-to-business (B2B) products or services? Beyond customer service videos, what can you do? Do you have a quality assurance or testing process for your product or service that you can convey in a video? These can be done by different employees in your company or by one person.

Creativity 100

Creativity Video Marketing B2B Marketing Paid Search Agency 100

B2B Marketing Traction

DECEMBER 4, 2013

She also comments that just as in Business-to-Consumer (B2C) marketing, B2B buyers’ business transactions are merging into their personal lives as they review information and emails from their mobile devices and home computers at night and on weekends. What does this mean for B2B Marketers?

B2B Marketing 100

B2B Marketing Planning Brand Identity Branding 100

B2B Marketing Traction

JANUARY 19, 2015

A featured article related to your work, product or services. Engage an editor or newsletter support person. If you are constantly pressed for time when it comes to the final editing, publishing and distributing your eLetter, outsource this process to a virtual assistant or marketing support person. A list of upcoming events.

Process 100

Process Product Newsletter Template 100

B2B Marketing Traction

DECEMBER 26, 2012

Many thanks to attorney and mediator Myer Sankary (and member, ADR Services ) , whose excellent Science of Persuasion workshop I attended years ago, and who sent a link to the Science of Persuasion video by Cialdini and Steve Martin as a holiday gift. Six Universal Principles of the Science of Persuasion.

Video Marketing 100

Video Marketing B2B Marketing Planning B2B 100

B2B Marketing Traction

MARCH 13, 2012

For some B2B marketers, it’s hard to imagine that anyone would really be interested in news about our products and services. I encourage my clients to think about the daily conversations they have in sales, customer service, with the media and within their industry. Explain why they should buy your service and what it is instead.

Blogger 100

Blogger B2B Sales Case Study Case Studies 100

B2B Marketing Traction

FEBRUARY 28, 2013

These marketers base their decisions and actions on their personal interests – what will best serve them. In my opinion, we probably see a lot of these marketers in the financial services industry and perhaps in manufacturing. Egotistic or relativistic marketers. Moral strivers. This type makes up the largest group of marketers.

Ethics 100

Ethics Marketing Management CMO Case Studies 100

B2B Marketing Traction

FEBRUARY 15, 2013

I manage marketing and social media for some of my clients, and imagine my surprise when I found that a marketing services vendor in my network was following not one, not two, but many of my clients or customers on Twitter. So what can you do when a competitor stalks your customers? Keep creating valuable and helpful content and messages.

Ideal Customer Profiles 100

Ideal Customer Profiles Work Management Marketing Management Inbound Marketing 100

B2B Marketing Traction

JUNE 23, 2014

It’s by mapping your customer touch points (read my previous post about this, Improve Service with a Customer Touch Point Map ). There is a great and very easy exercise you can do to identify problem areas in the customer’s experience. Today your customer touch point map should include any social media platforms that you use.

Loyalty 100

Loyalty B2B Marketing Planning B2B 100

B2B Marketing Traction

APRIL 28, 2014

On LinkedIn you should set up a complete personal profile as well as a branded LinkedIn Company Page. Too many companies keep all marketing information limited to product and service details. We can’t see the people behind the products and services, but the people are often why we buy and why we keep coming back!

Social Media 100

Social Media Social Marketing B2B Marketing Marketing Strategy 100

B2B Marketing Traction

JANUARY 30, 2013

LinkedIn has personal profiles and company profiles. services. It is safe because people have to request connections on LinkedIn, and they can’t comment, post photos, or otherwise contact you on LinkedIn without your permission. Business to Consumer marketers should start with Facebook.

Social Media 100

Social Media Social Marketing Planning Media 100

B2B Marketing Traction

FEBRUARY 22, 2012

It’s no Secret that the Law of Attraction gets us what we want in our personal lives. To be successful on social media platforms and on the Internet in general today means that you have to provide content about the value of your business and services. But does it apply to business-to-business marketing? You bet it does.

B2B Marketing 100

B2B Marketing Internet Marketing B2B Social Media 100

B2B Marketing Traction

SEPTEMBER 15, 2010

That person or company can also provide ongoing research, analysis and content creation that fits your marketing persona and your social media strategy goals. At New Incite we call this our Back Office Social Media Support service ( shameless self-promotion plug #1 ). What do you think? Is social media outsourcing right or wrong?

Social Media 100

Social Media Media Transparency Ideal Customer Profiles 100

B2B Marketing Traction

OCTOBER 28, 2011

You know, the kind where the seller lets you know one way or another that if you don’t buy their product or service you’re going to lose out. I started my career in sales in the ERP software industry and went through some sales training – Xerox’ Personal Selling System and Solution Selling.

Cost 100

Cost Consulting Training Pricing 100

B2B Marketing Traction

JANUARY 16, 2012

Do have some personality. Boring colors, conservative design, staid business copywriting, boring details about your product or service. You can say whatever you want about your product or services. Go to your site to get the free whitepaper about a product or service? What’s your story? Do include testimonials.

Sample 100

Sample Paid Search Agency Trade Show Marketing Proposals 100

B2B Marketing Traction

MAY 11, 2012

My firm New Incite offers marketing research and analysis services. The New York Times article also provides some words of caution – that neuroscience doesn’t have all the answers. According to Dr. Robert T. What do you think? Are you a B2B marketer or researcher who has gotten great results from focus groups?

Focus Group 100

Focus Group B2B Marketing B2B Analysis 100

B2B Marketing Traction

JANUARY 17, 2013

My personal belief is that B2B social media marketing adoption is subject to two major factors in the pragmatic Early Majority marketplace. Contact New Incite about our social media marketing services - we provide pragmatic strategies and implementation so you can get results from your social media efforts.

Social Media 100

Social Media Social Marketing B2B Marketing Media 100

B2B Marketing Traction

MARCH 10, 2010

Just as technology emerged in the movie industry to make 3D movie production more cost-effective, so too has it emerged to provide B2B marketers with a 3 dimensional, not 2 dimensional, platform to provide compelling information about products and services and engage the people who like them. People buy from people they like. Be your brand.

B2B Marketing 100

B2B Marketing B2B Social Networks Opinions 100

B2B Marketing Traction

MARCH 10, 2010

Just as technology emerged in the movie industry to make 3D movie production more cost-effective, so too has it emerged to provide B2B marketers with a 3 dimensional, not 2 dimensional, platform to provide compelling information about products and services and engage the people who like them. People buy from people they like. Be your brand.

B2B Marketing 100

B2B Marketing B2B Social Networks Opinions 100

B2B Marketing Traction

FEBRUARY 6, 2015

LinkedIn is Software as a Service (Saas) application hosted online. “You own all of the content, feedback, and personal information you provide to us, but you also grant us a non-exclusive license to it.” You are not hosting your data. LinkedIn has the right to take down your profile and its content.

Linkedin 100

Linkedin CRM Work Management Marketing Management 100

B2B Marketing Traction

MAY 2, 2014

Perhaps most importantly, marketing technology is now used throughout the organization, not only by marketing and sales but also by customer service, shipping and accounts receivable. Their role now involves technology in the form of websites, content management systems, social media, big data and analytics.

Enterprise Management 100

Enterprise Management Work Management CMO Marketing Management 100

B2B Marketing Traction

OCTOBER 28, 2009

One of the networks I belong to, ProVisors , advocates the use of one-sheets or one-pagers that describe each member’s differentiators and the benefits of the service(s) they provide. These one-sheets are important, because in each ProVisors meeting there are about thirty different service providers giving their elevator pitch to the group.

Work Management 100

Work Management Planning Marketing Management Paid Search Agency 100

B2B Marketing Traction

FEBRUARY 23, 2015

Educate your customers about your products and services? Add value with personal how-to’s such as stress management, leadership, time management and/or health tips? You can achieve many different objectives with an email newsletter. Provide news about your company and employees? Build a relationship with your customers?

B2B 100

B2B Click Rate Newsletter Work Management 100

B2B Marketing Traction

APRIL 22, 2013

When a micro manager is breathing down the neck of anyone, especially a creative person, it may cause more problems than it solves. I know, this could be seen as a shameless plug for my CMO for Hire services , but outsourcing works! If you need help with your marketing, contact New Incite today.

Planning 100

Planning Work Management Marketing Management Guidelines 100

B2B Marketing Traction

NOVEMBER 9, 2009

It’s a motivating section that gets you thinking about how, by tinkering with what is (software, systems, social networks and more), you can come up with the next ‘what could be’ product or service. What is their personality?”. The book is an important read for consultants and other service providers, in my opinion.

Consulting 100

Consulting Trust Marketing Social Networks Social Media 100

B2B Marketing Traction

OCTOBER 6, 2011

The answers to our survey questions showed a pretty lukewarm response about Facebook (only 40% even used it, and most only for personal use), but 70% used LinkedIn and mostly for business purposes.

Planning 100

Planning Marketing Plans Ideal Customer Profiles Linkedin 100

B2B Marketing Traction

OCTOBER 25, 2012

Does that person create great designs, and is there enough work to justify a full or part time position? We provide outsource marketing services for growing companies. Don’t start a blog if you don’t like to write or don’t have the time – hire someone who does. Do you have an in-house graphic designer?

Work Management 100

Work Management Marketing Management Planning Trade Show 100

B2B Marketing Traction

JUNE 13, 2011

The consultants also took down the web pages containing my articles that they copied – one said they had hired a ghost writer and had no idea that person copied my work. Copyscape.com also has paid services that allow you to automatically monitor online plagiarism of your content. The other simply apologized. This was in 2006.

DMCA 100

DMCA Copyright B2B Marketing Trade Show 100

B2B Marketing Traction

OCTOBER 15, 2010

Include trusted vendors, top distributors and sales people (if you can successfully sell a product or service, you quickly learn the business strengths, weaknesses, opportunities and threats), board members, consultants and employees at all levels. Then get the people in the room face-to-face to discuss the feedback.

SWOT 100

SWOT Analysis Marketing Management Planning 100

B2B Marketing Traction

OCTOBER 12, 2012

Someone who wants to buy a product or service now has a whole world to shop in (online) or at least to investigate what they want to buy before they buy it. Now, a buyer can go on manufacturer websites and create 3-D images of what his or her car will look like, with the feature that person wants and in their color choice!

Internet Marketing 100

Internet Marketing Pricing Price Consulting 100

B2B Marketing Traction

MARCH 28, 2014

While I specialize in working with geeks, scientists and engineers, typically in manufacturing, software or technology companies, each one has different people, culture, target markets, products and services. I thrive as a person who can explore new territories and learn new things, so this is ideal for me.

Consulting 100

Consulting Work Management Marketing Management Paid Search Agency 100

B2B Marketing Traction

AUGUST 17, 2009

If you need my XYZ services, I would be happy to help. Just as in our personal and work relationships, social networking on Twitter, Facebook and blogs is like banking. This week I got a direct message as a result of following someone on Twitter. It said something like, “ Thank you for following me. Visit my website, www.XYZ.com.”

Work Management 100

Work Management Social Networks Twitter Promotion 100

B2B Marketing Traction

NOVEMBER 18, 2009

Invite others who deal with your customers, including customer service, product development, sales, distributors and possibly suppliers or strategic alliance partners. Ask an artistically-inclined person to graphically illustrate ideas or tie ideas together during the session. Invite the right people. Document the discussion.

Planning 100

Planning Marketing Plans Advertising Agencies Tactics 100

B2B Marketing Traction

JULY 8, 2015

I thought sharing the question and my answer would help other professional service providers and business owners understand how to get results, namely more followers, comments and engagement, on your social media platforms. It’s my opinion that some service providers have created LinkedIn Groups as a form of self-promotion.

Linkedin 100

Linkedin Work Management Marketing Management Planning 100

B2B Marketing Traction

JULY 23, 2014

And, if you learned to write before or in the early days of personal computers, you may have some habits that no longer work for today’s online marketing world. We provide consulting and outsource marketing services to increase your marketing results. It wasn’t easy! Photo on Flickr by Kevin Dooley. Some Rights Reserved.

Social Media 100

Social Media Paper Internet Marketing Display 100

B2B Marketing Traction

MARCH 1, 2013

So, is that why usage of Facebook is declining – its users feel uncomfortable with the sale of their personal information to advertisers? Contact us today for information about our social media strategic planning, implementation and training services. Interested in social media for your business?

Facebook 100

Facebook Multi-Touch Attribution Mobile Advertising Psychographics 100

B2B Marketing Traction

FEBRUARY 5, 2013

The Forbes article, 10 Steps For Successfully Launching A New Product Or Service , has ten great suggestions for what to do. Identify key players required for a successful launch: industry analysts, marketing and PR service providers, channel partners (existing and new), etc. I’ve included some of them in my countdown.

Product 100

Product Social Media Advertising Agencies Planning 100

B2B Marketing Traction

APRIL 9, 2013

With LinkedIn you can build your personal profile and begin connecting with colleagues. New Incite provides social media consulting, set up, training and outsource implementation services. You don’t have to do it all. For B2B marketers, this is often LinkedIn. And, even with the one platform, there are various levels of activity.

Social Media 100

Social Media Social Marketing B2B Marketing Practices 100