sales Personalization Related Topics 
ViewPoint
NOVEMBER 27, 2017
Territory turnover for this new sales manager isn’t unusual, but the solution can be evasive, expensive and humbling. Experienced sales managers, however, know how to deal with it. He had 10 sales territories in his domestic North American sales force. Experienced sales managers, however, know how to deal with it.”. _.
ViewPoint
OCTOBER 12, 2017
To make your forecast for the new year, look at sales for the coming year in terms of units. This is the basis for projecting the number of leads needed to make the forecast from sales leads for the new year. Sales forecasts based on lead generation are predictable and repeatable as long as the marketing spend is consistent.”.
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ViewPoint
NOVEMBER 16, 2017
Those of us who use the phone to successfully generate sales leads have picked up an essential trade secret. Is the person I’m talking to relaxed and slow talking? One thing I’ve learned over the years is the closer my style is to the person I’m speaking with, the better chance they will accept me.
ViewPoint
APRIL 6, 2017
These firms, like those traveling sales folks who hawked one-size-fixes-all elixirs to those who wanted to believe, make great claims—that inevitably fail to pan out. We quickly become a major outbound sales channel for our clients so I thought we’d have much to discuss. Any interest in a short chat? You can’t do anything in 100 hours.
ViewPoint
NOVEMBER 17, 2017
The age-old issue of how Sales and Marketing work together (or not) is still on the table. Marketing complains that Sales doesn’t follow up on their leads; Sales contends that the leads Marketing sends their way aren’t any good. What are your thoughts on the current state of Marketing and Sales alignment?
ViewPoint
JULY 19, 2017
We had just finished talking about the importance of marketing and sales coming together to mutually define a lead prior to starting a lead generation program. And we’d gone into some depth as to how our associates are all seasoned, degreed and sales trained. We’d spent some time on the persistent yet professional cadence we employ.
ViewPoint
AUGUST 17, 2018
Organizations that optimize sales and marketing achieve kickass results by doing just three things well. Deliver fewer, but better, leads to sales. Often sales and marketing haven’t collaborated on such fundamental issues as who their audiences are, how to best reach them and once they do, what to say. Measure what matters.
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