Paul Gillin

MAY 27, 2010

Their technical questions are now routinely answered within minutes. It has learned, for example, that personal prestige is a huge motivator for community participation and that members will give generously of their time with no promise of reward other than helping a peer. Profiles are a member’s personal homepage.

Communities 50

Communities B2B Work Management Marketing Management 50

Paul Gillin

APRIL 27, 2012

The program began with the assumption that nearly every salesperson was already familiar with the value provided by Facebook and LinkedIn in their personal lives. The only person who could answer a question was the representative on the account. Familiarity Breeds Intent.

Process 50

Process Word of Mouth Forecasting Lock-In 50

Paul Gillin

AUGUST 4, 2011

In my work with B2B organizations, the question of how to use Facebook is invariably front and center. Its language is perfect for the young Facebook audience, and its questions and challenges are often offbeat and fun. Be personable and distinctive. If people ask questions, you need to respond and quickly.

Facebook 50

Facebook B2B Marketing Rules Salesforce.com 50

Paul Gillin

OCTOBER 14, 2010

This question came up last night during a panel sponsored by the New England Venture Network on which I participated along with several business journalists. I broke with my colleagues on this question, but I firmly believe that exclusives are a bad idea. The PR person would have angered competitors and had little to show for it.

PR 50

PR Public Relations Startups Tagging 50

Paul Gillin

JANUARY 17, 2012

The tool is enabling point questions to be answered quickly. These questions were all answered in minutes, said Michael Lynch (right), Manager of IT Advanced Personal & Workgroup Solutions. Internet-based tools have been embraced across the company to compensate for the loss of physical proximity.

Wiki 50

Wiki Peer-to-peer Work Management Marketing Management 50

Paul Gillin

OCTOBER 7, 2010

CRM is a well-established discipline that presumes that the more information we can capture about a customer’s interactions with our company, the better we can deliver products and services that the person wants to buy. What’s more, I question how much social interactions have to do with decision-making in many cases.

CRM 50

CRM B to B Marketing Management Eye-Tracking 50

Paul Gillin

JULY 15, 2011

Case studies also don’t answer the questions prospective buyers really have. Expertise shouldn’t be concentrated in one person or department. They are delegating social interactions to one person, but they’re shortcutting the learning process by hiring people who can train others.

Case Studies 50

Case Studies Case Study Studies BtoB 50

Paul Gillin

JULY 26, 2015

With prices in attractive Philly suburbs like Chester County approaching those of Metro West Boston, we began to question why we had moved from a place we loved to a place we barely knew. The closer our search took us to Philadelphia, the higher the prices went. Sometimes you don’t realize how much you like a place until you leave it.

Longwood 50

Longwood Pricing Price Cost 50

Paul Gillin

JANUARY 16, 2012

Personal networks are formed by users for other users and generally relate to non-professional topics. ” Google Translate couldn’t figure it out, so the product manager put the question on the network. They cluster around topics of professional expertise.

Peer-to-peer 50

Peer-to-peer Wiki Enterprise Management Communities 50

Paul Gillin

JUNE 17, 2010

Members share advice and ask questions of Hanson and the other engineers, who dispense it for free. It’s a camaraderie that is nurtured by personal contact. Suddenly the discussion became more personal and the people behind Dell TechCenter more real to their constituents. Welcome to the new world of B2B communications.

Enterprise Management 50

Enterprise Management B2B Marketing Rules B to B 50

Paul Gillin

NOVEMBER 24, 2010

Your personal blogs that contain postings about Oracle’s business, products, employees, customers, partners, or competitors. Social media activities must not interfere with your workor productivity at Oracle, and your personal activities should take place outside of work. The Oracle Social Media Participation Policy applies to.

Social Media 50

Social Media Copyright Media Wiki 50

Paul Gillin

FEBRUARY 7, 2011

A recently launched video series called Financially Fit TV interviews personal finance experts. A full-time four-person social media team manages the community and other social media programs, responding to questions, correcting misstatements and encouraging lurkers to come forth. The experts are compensated for their time.

Communities 50

Communities Cost per Acquisition Peer-to-peer Work Management 50

Paul Gillin

DECEMBER 1, 2010

Marketers need to ask themselves a new question: “How can I help?”. Google’s Eric Schmidt made an interesting point : smart phones are actually more useful than PCs because they know more about the user, including location, and can deliver a more personal level of utility. This doesn’t mean PCs are going away.

Web 2.0 50

Web 2.0 Internet Marketing Mobile Marketing Marketing Proposals 50

Paul Gillin

JULY 8, 2010

Your personal blogs that contain postings about Oracle’s business, products, employees, customers, partners, or competitors. Social media activities must not interfere with your work or productivity at Oracle, and your personal activities should take place outside of work. The Oracle Social Media Participation Policy applies to.

Social Media 50

Social Media Media Copyright B to B 50

Paul Gillin

JULY 14, 2010

I quickly posed a follow-up question and waited for a reply. He explained that for the past several months he had been the sole person assigned to monitor Twitter at a company with well over 100,000 employees worldwide. I was surprised to receive a reply tweet from a representative of the bank offering to help. That was in February.

Media 50

Media Twitter Social Media Fulfillment 50

Paul Gillin

AUGUST 29, 2012

Jodi Allen, P&G’s vice president of North America baby care, was taking a personal role in countering critics, posting comments on the Pampers website, recording web videos and participating in discussion groups. It brought two groups of “mom bloggers” to Cincinnati to meet with executives and scientists and address their questions.

Paid Search Agency 50

Paid Search Agency Advertising Agencies Facebook Customer Satisfaction 50

Paul Gillin

OCTOBER 31, 2011

A third thing is to make sure that information is available always from every corpus, whether it’s your personal information, information in books or information that’s on the Web. Audience question: What’s the next grand challenge? We want to break down those barriers while also preserving property rights.

Barriers 50

Barriers Google Differentiation Research 50

Paul Gillin

OCTOBER 12, 2011

Will new tools make analytics accessible to the common business person in the same way that spreadsheets made forecasting, accessible? Can one person know it all? The organizational question is: Can you create an organization that people are excited about engaging with? We are living in a much less tolerant society.

Enterprise Management 50

Enterprise Management Work Management Forecasting Burn Rate 50

Paul Gillin

OCTOBER 31, 2011

Example: “The first person mentioned by name in ‘The Man in the Iron Mask’ is this hero of a previous book by the same author.” If you’re going to buzz in on that question, you’d better have an accurate probability that your answer is correct. In a random sample of 20,000 past Jeopardy questions we found 2,500 distinct types.

Ad Building 50

Ad Building Buzz Domain FAQ 50

Paul Gillin

JUNE 9, 2010

Friends and Fame The great innovation in online communities came in 1998, when Classmates.com introduced the concept of personal profiles and friends. Profiles are a member’s personal homepage. The more active the member is, the higher his visibility and the greater the value of the network to his personal success.

Social Networks 50

Social Networks Work Management B2B Marketing Management 50

Paul Gillin

NOVEMBER 8, 2011

personally contacts every single customer who posts a complaint about his hotel on an online review site. Facebook and LinkedIn already make polling easy, and Quora is awash with questions about recommended vendors. Mark Snider, owner of the Winnetu Oceanside Resort in Martha’s Vineyard, Mass., Winnetu’s No.

Work Management 50

Work Management BtoB Marketing Management Vendors 50

Paul Gillin

JUNE 24, 2010

Much of the money that B2B marketers have poured into direct mail campaigns, trade show exhibitions and trade print advertising for the last 50 years has questionable returns. The mailing service provider launched an online forum to deflect some of the most common questions and tracked 40,000 visits in six weeks.

ROI 50

ROI Paid Content Social Marketing Webcast 50

Paul Gillin

AUGUST 9, 2012

The #fail tag, which denotes poor performance by a person or company, is monitored by millions and is not one you want to see next to your name. More than five years after Twitter launched, we still hear questions all the time about its value. Order From Chaos.

Twitter 50

Twitter Work Management Paid Search Agency Tagging 50

Paul Gillin

FEBRUARY 16, 2012

People don’t like it when their newsfeed is crammed with messages from one person. Audience question: Can you give away too much info and have competitors take advantage of you? Twenty-six new followers is a pretty good week. It’s an awesome day. A few of notes about tweeting from an event: Don’t overdo it. ” #SMB26.

Marketing Proposals 50

Marketing Proposals Storytelling Advertising Mediums Tagging 50

Paul Gillin

MARCH 4, 2014

In a press release , the company summarized its methodology this way: “DeskAlerts asked businesses around the US a single question: what would inspire you to create a corporate blog?” The most obvious question is how DeskAlerts derived so much data from a question that didn’t ask for any?

Research 50

Research Lead Scoring Lead Ranking Validation 50