Paper, Webinar and White Paper - B2B Marketing Zone

17 Ways to Promote Your White Paper for Lead Generation

NuSpark Consulting

MARCH 3, 2016

You’ve written, designed and produced a white paper. If you subscribe to the theory of “if you build it they will come,” your white paper is dead in the water. There is a myriad of methods to promote your white paper, generate interest, and help it climb Google’s search engine rankings. Now you can relax.

Paper

Paper Lead Generation Promotion Paid Search Agency

New Webinars and White Paper

Customer Experience Matrix

APRIL 29, 2009

I have two Webinars and a newly published white paper you might find interesting: Webinar Making the Right Start with Demand Generation , Thursday, April 30, 2:00 p.m. Webinar How to 'walk the walk' with the Sales 2.0 White Paper When Best Practices Go Bad: New Rules for Sales and Marketing Management.

Paper

Paper Webinar Metrics Marketing Automation Services Marketing Management

Webinar and White Paper on Marketing Measurement

Customer Experience Matrix

SEPTEMBER 22, 2010

Marketo yesterday released Winning the Marketing Measurement Marathon , a white paper that I wrote for them. I'll also be speaking with Marketo in an October 7 Webinar hosted by American Marketing Association. See my August 3 post for more details on Revenue Cycle Analytics.)

Paper

Paper Webinar Metrics Marketo Demand Generation

Webinars

Scan to Success: How to Leverage QR Codes for Offline and Online Marketing Power

Cracking the Code: Turning Intent Data into Go-to-Market Success

MORE WEBINARS

4 Secrets of Webinar Marketing that Drive Revenue

Marketing Insider Group

OCTOBER 20, 2020

moment and suggests a webinar. Everyone agrees it’s a great idea, and you raise your hand to lead your organization’s first-ever webinar series. Sure, webinar marketing initiatives can lead to high-value impact and brand loyalty for your business. How can you effectively build a webinar strategy that drives ROI?

Webinar Metrics

Webinar Metrics B2B Thought Leadership Planning Sales Qualified Leads

18 Ways to Promote Your White Paper for Lead Generation

NuSpark Consulting

DECEMBER 9, 2012

Well, your firm has written and produced a white paper. A quality white paper can one of the most important content marketing vehicles to generate leads within your internet marketing plan. Your ultimate goals with white papers are typically the following: . . Now what? How do you promote it? Newsletter.

Paid Content

Paid Content Paper Lead Generation Promotion

Sample Outline for a Lead Generation White Paper

The Point

JULY 18, 2011

Dollar for dollar, white papers continue to be some of the most effective offers for most high-technology marketers. Prospects are usually more likely to download or otherwise register for a white paper vs. a Webinar, free trial, etc. Benefits/Applications/ROI (including case studies, if possible).

Paper

Paper Lead Generation Sample Lead Ranking

How to write lead generating white papers?

Ambal's Amusings

SEPTEMBER 9, 2010

White papers are powerful sources of lead generation. We asked our panel of white paper experts "What are the top 2 components of a white paper that is most effective to generate leads?" He is also the author of the White Paper Pundit blog. " Read on to get their insights.

Paper

Paper Lead Generation Enterprise Management Generation

64% of Marketers Still Struggling to Execute Valuable Virtual Events

KoMarketing Associates

FEBRUARY 24, 2022

Just 14% said the same about webinars, and 8% echoed a similar sentiment about hybrid events. Specifically, virtual events/webinars/online courses (58%) have delivered the best results for B2B marketers in terms of content.

Advertising Agencies

Advertising Agencies Webinar Metrics CMO Advertising Benchmark

White Paper Alternatives for the Savvy B2B Marketer

SnapApp

AUGUST 11, 2015

So while tools like white papers are powerful, there are many other content options to consider when you really want to connect with your audience. Podcasts can be powerful lead generators that bring in new customers and build brand awareness much in the same way a traditional white paper would. Double whammy!

Paper

Paper B2B Marketing Planning Screencast

Report: B2B Marketers Finding Content Success in Virtual Spaces

KoMarketing Associates

NOVEMBER 16, 2021

Throughout the past year, virtual events/webinars/online courses (58%) have yielded the best results for B2B marketers in terms of content, topping the list of assets. These were followed by research reports (48%), short articles/posts (48%) and e-books/white papers (47%). Focusing on B2B Content Amplification.

Marketing Report

Marketing Report B2B Marketing B2B Content

9 Incredibly Easy Ways To Convert Customers With Paid Content

Marketing Insider Group

JULY 11, 2023

This could include: Templates Webinars Videos eBooks White papers Image Source: Digital Marketers World But here’s the catch: your customers don’t necessarily need to pay with money. Leverage a paid research report, white paper, or an eBook to collect on your customers’ relationship currency. Hungry for more?

Ad Exchange

Ad Exchange High Quality Lead Landing Pages Content

ClickInsights: What is the ideal length of a white paper?

Ambal's Amusings

FEBRUARY 4, 2010

How do you concisely convey the information you want to present in your white paper? How long should a white paper be to convey information and yet hold readers interest from start to end? We have invited White Paper Experts to shed light on the following question: "What is the ideal length of a white paper?"

Paper

Paper Enterprise Management Marketing Management Case Studies

How Exclusive B2B Content Can Increase Your Leads and Email List

KoMarketing Associates

SEPTEMBER 13, 2018

Require an email address or contact information for big pieces of content, like ebooks and white papers. Webinars, email courses, and downloadables are just some of the types of content that are of high value to users and help you reach more of your target audience through different channels. Ebooks & White Papers.

Sales Qualified Leads

Sales Qualified Leads Top of Funnel Webinar Metrics Lead Scoring

4 Simple Reasons for Why this Webinar Invitation Works

The Point

JUNE 27, 2018

Webinars are a dime a dozen. As a marketer, how do you make your Webinar invitations stand out from the crowd, a challenge made bigger when you’re presenting on a topic (say, GDPR) that is so commonplace as to be completely generic? And yet, I believe it makes a compelling case for why their GDPR Webinar is worth the investment.

Webinar Metrics

Webinar Metrics Emarketing Paper Tips

When to Use Live Webinars and When to Try Another Format

NetLine

DECEMBER 20, 2022

We love webinars. But while we love webinars, we need to acknowledge something about the format. If you’re expecting your webinars (specifically Live Webinars) to be your volume workhorse, you’re setting yourself up for failure. Webinars Are Bottom of Funnel Content Format. The Live Webinar Paradox.

Webinar Metrics

Webinar Metrics Top of Funnel Peer-to-peer Intent Data

Create B2B Content Your Audience Actually Wants to Read

Marketing Insider Group

APRIL 21, 2021

With so much content inundating customers today—from short ads on social media to longer form blogs, eBooks, white papers, and articles—you need to carve out your content niche by asking yourself: What type of content will my target audience actually want to read? Try long-form content like eBooks and white papers.

B2B

B2B Paid Search Agency Guidelines Content

Why this Webinar Invitation Works

The Point

MAY 16, 2019

One of the real-life campaigns I included in my presentation last week – A Crash Course in B2B Email Creative – at SiriusDecisions Summit in Austin, was this Webinar invitation from Marin Software. I know immediately, at a glance, without scrolling, that I’m being invited to a live Webinar. * Sell the Offer, Not the Product. *

Webinar Metrics

Webinar Metrics Creativity Paid Search Agency B2B Sales

A B2B Email Pre-Flight Checklist

The Point

FEBRUARY 28, 2020

Is it immediately obvious to the reader what that offer is: a Webinar, a white paper, an ebook? Save My Seat”, “Download Guide”, “View Webinar” are all examples of CTAs that let the reader know EXACTLY what to expect when he/she clicks on the button. Is that offer specific & tangible? Nor is “Find Out More.”

B2B

B2B Landing Pages Webinar Metrics Paper

Writing a White Paper Like a Pro: 9 Essential Steps for Success

Contently

MAY 9, 2024

Writing a white paper is the heavyweight bout of content creation. And just like boxing, crafting a white paper requires strategy, finesse, and a game plan. Execute it well and your white paper can position your brand as an industry champion who’s adept at addressing your customers’ needs.

Paper

Paper Case Studies Case Study Work Management

Old, Outdated Content Marketing Tactics We Wish Would Disappear

BOP Design

JANUARY 4, 2022

Sponsored White Papers Without Substance. You see a white paper that is marketed to offer you X Y Z information, so you trade your contact information for access to the white paper. Well-intentioned B2B marketers often think that crafting a white paper is the ultimate in lead generation.

Tactics

Tactics B2B Thought Leadership Content Marketing Webinar Metrics

How 4.6 Million First-Party Registrations Produced 72k Buyer-Level Intent Insights

NetLine

APRIL 14, 2022

Here are a few key highlights from this volume: Professionals registering for webinars are 29% more likely to make a purchase decision within 6 months. of all registrations), B2B Marketers promoted 20% more White Papers than eBooks. eBooks Were Requested 484% More Than White Papers. White Papers.

Intent

Intent Webinar Metrics Peer-to-peer Intent Data

How to prove the benefits of webinars with engagement data

Martech

NOVEMBER 11, 2021

It appears marketing professionals have found using webinars can foster high-quality engagement with their customers before sales interactions. Here are some helpful ways marketing ops can prove the value of their webinars to sales teams and their organizations as a whole. This is where webinar engagement tactics shine. “It

Webinar Metrics

Webinar Metrics Classified Ads Lead Scoring Lead Ranking

5 Lead Nurture Campaigns that Build Pipeline and Support ROI

Act-On

FEBRUARY 16, 2024

Audit existing email nurture campaigns for performance Do you have engagement programs scheduled to kick off after a prospect attends a webinar, downloads content, or takes other actions with your brand? Did they download an eBook, attend a webinar, or do something else? If so, that’s a great first step. They’ll have plenty of ideas!

Lead Nurturing

Lead Nurturing Lead Scoring Lead Ranking Top of Funnel

Writing emails that convert by Digital Marketing Depot

Martech

NOVEMBER 30, 2023

But breaking through crowded inboxes is harder than ever. The Definitive Guide for Writing and Designing Emails That Convert outlines professional tips and best practices for optimizing email strategy.

Email Marketing

Email Marketing Urgency Marketing Paper Startups

Lead generation using white papers

Anything Goes Marketing

AUGUST 26, 2006

There are many methods - trade shows , contact us forms, webinars , you name it. I found a great blog on of these lead generation methods that focuses on white papers. If you're looking at creating a white paper or trying to spice up an existing one, check out Michael Stezlner's Writing White Papers blog.

Paper

Paper Lead Generation Generation Leads

5 Most Common Fails in B2B Search Campaigns

The Point

APRIL 16, 2019

A low Cost Per Lead (CPA) from a search campaign looks great on paper, but as anyone who’s run a B2B search campaign will tell you, not all search leads are qualified. A search offer can be anything: a how-to guide, a third-party research report, white paper, Webinar, video, demo or free trial. Some will be, well: junk.

Cost per Acquisition

Cost per Acquisition Paid Search Agency Campaigns Cost Per Click

My favorite B2B resources: Top blogs, research sites and thought leaders

Biznology

FEBRUARY 3, 2020

Find their excellent content, plus webinars and events, and check out their first US event in Chicago in May. A treasure trove of white papers, research reports, articles, videos and how-to guides on every imaginable B2B marketing topic. White papers, ebooks and articles from Christopher Ryan , who really knows his stuff.

Resources

Resources Research B to B Advertising Agencies

Future-Proof Your Marketing Technology Stack: Whitepaper and Webinar

Customer Experience Matrix

JUNE 22, 2016

I’ve just released a white paper, sponsored by Tealium , with specific suggestions for how to make this happen. We’ll be presenting the paper and related research in a Webinar tomorrow (Thursday) at 12:30 p.m. You can register here for the Webinar. You can download it here. Eastern time. I hope you’ll join us!

Webinar Metrics

Webinar Metrics Planning Paper Mobile Marketing

[Research Round-Up] The Latest From NetLine On B2B Content Consumption

B2B Marketing Directions

MAY 12, 2024

Most Popular Content Formats The ten most requested content formats in 2023 were: eBooks Guides Cheat Sheets White Papers Research Reports Tips & Tricks Guides Articles Book Summaries On-Demand Webinars Live Webinars Collectively, these ten content formats accounted for 87% of all content registrations last year, and eBooks alone were 39.5%

Marketing AI

Marketing AI Research B2B Content

How to Use Intent Data to Identify Sales-Qualified Leads (SQLs) and Win More Deals

Only B2B

APRIL 3, 2024

It analyzes diverse online behaviors, including content downloads, registrations for white papers, visits to solution-related webpages, and even interactions with competitor content. Content downloads: Retrieving white papers, case studies, or ebooks relevant to your offerings indicates a strong desire to learn more.

Sales Qualified Leads

Sales Qualified Leads Intent Data Lead Ranking High Quality Lead

Lead Generation vs Lead Qualification: The Dynamic Duo of Sales Success

Only B2B

MARCH 6, 2024

Methods: Lead generation utilizes various marketing strategies, including content marketing (blogs, ebooks, white papers), social media marketing, advertising campaigns, events (webinars, conferences), and partnerships with complementary businesses. downloading white papers, visiting product pages, attending webinars).

Lead Qualification

Lead Qualification Lead Ranking Lead Generation Lead Scoring

Why this LinkedIn Ad Works: 2 Key Tips for Success

The Point

SEPTEMBER 11, 2017

What we see is actually an image of the offer, but rather than use some boring white paper cover, Salesforce created a desktop vignette that represents various elements of the “guide” being consumed – on a tablet, a clipboard, and a smartphone (the video at upper right).

Paid Search Agency

Paid Search Agency Linkedin Demand Generation Agencies Ads

B2B Content Consumption is “Directly Corelated” with Intent to Buy

Sword and the Script | B2B

APRIL 18, 2023

product led growth/PLG); survey reports; best practices; special reports; how-to-guides; white papers; and Webinars (both live and on-demand). Further, the study says: “Users registering for live webinars are 22% more likely to be correlated with a purchase decision within the next three months.”

Intent

Intent Buy Webinar Metrics Top of Funnel

Top 3 Marketing Metrics You Should Measure In Google Analytics [White Paper]

EMagine B2B Blog

DECEMBER 10, 2014

If you are that novice user that is currently struggling with deciphering your data, we’ve developed a new White Paper that can help. Webinar, eMagine has worked in tandem with Percussion Software to create an asset that synthesis our Webinar down to three of the three metrics it covered: Traffic, Engagement and Conversions.

Marketing Analytics Tools

Marketing Analytics Tools Paper Analytics Google

How Surging Demand Drove 18.8% Growth: NetLine’s 2023 B2B Content Consumption Report

NetLine

APRIL 11, 2023

Here are a few key highlights from this volume: Professionals registering for Webinars are 43.5% more likely to be downloaded in 2022 compared to White Papers—yet Marketers produced 30% more White Papers than eBooks. more likely On-Demand Webinars were 43.4% less likely Live Webinars were 25.4%

Demand

Demand B2B Webinar Metrics Intent

How to Make a Splash with a New-to-the-World Website

Webbiquity

AUGUST 1, 2023

To generate measurable ROI, make sure you are driving paid-click visitors to a clear and relevant call to action, such as downloading an ebook, white paper, or report; registering for a webinar; or subscribing to your email newsletter or blog posts.

Paid Content

Paid Content Aggregage Marketing Websites Paid Search Agency

The Risks of Over-Reliance on Late-Stage Content

The Point

MAY 17, 2021

When planning campaigns or designing ads, it’s easy to gravitate towards late-stage content (Webinars, analyst reports, demos, case studies) on the assumption that such offers generate more “qualified” leads.

Marketing Management

Marketing Management Paid Search Agency Buying Cycle Demand Generation Agencies

Using Premium Content to Attract B2B Buyers

Hinge Marketing

JUNE 14, 2021

White Papers/Executive Guides . Guides and white papers are primarily used in content marketing/thought leadership applications. Live and On-Demand Webinars. Used primarily for content marketing and thought leadership applications, webinars are a popular digital alternative to seminars and other live events.

Paid Content

Paid Content Top of Funnel B2B Thought Leadership Thought Leadership

The untapped potential of video for sales enablement

Biznology

JUNE 4, 2018

In the course of arguing the need for mid- and late-funnel content, Berkowitz recommends emphasizing case studies, white papers, implementation and how-to guides because “you can only create so many eBooks and videos.” It’s unlikely that everyone needs to read the white paper. Like this post?

Top of Funnel

Top of Funnel Video Marketing Case Studies Gartner

How Virtual Events Can Outperform In-person Events to Drive Sales

Biznology

JUNE 23, 2021

But it’s also true that the video formats most marketers are comfortable with today — product-centric explainers, webinars, demos, tutorials — aren’t intended for a “personalized, educational customer experience.”. Because video is often the most efficient way to deliver information, many of these assets will be videos. Where to start.

Forrester

Forrester Personalization Trade Show Webinar Metrics

How to Run a Webinar: Syndicate Webinar Content

Lead Liaison

FEBRUARY 7, 2017

This is the ninth and final installment in the series How to Run a Webinar. In our most recent post in this series, we talked about pre-webinar bonding & follow-up. Syndicate Webinar Content. For example, take your webinar recording and: Have the video transcribed. Format the transcription into a white paper.

Webinar Metrics

Webinar Metrics Lead Liaison Marketing Automation Services Paper

How To Spice Up Your Social Media B2B Marketing

Navigate the Channel

DECEMBER 7, 2023

B2B companies are finding success on LinkedIn by using sponsored InMail to invite prospects to webinars, posting white papers on Dynamic Ads to reach high-level decision makers. LinkedIn is the most effective platform for B2B leads. It makes sense to go where the leads are.

Social Media

Social Media Social Marketing B2B Marketing Marketing Attribution

Integrating Content Across Your Enterprise

ClearVoice

MAY 10, 2024

Equipping your sales team with high-quality content gives them the tools they need to connect with prospects at every stage of the buyer’s journey.

Enterprise Management

Enterprise Management Cost per Lead Sales Qualified Leads Content

[Research Round-Up] NetLine Report Examines B2B Content Consumption

B2B Marketing Directions

JULY 17, 2022

Most Popular Content Formats The ten most requested types of content on NetLine's platform in 2021 were: eBooks Guides Cheat Sheets Tips and Tricks Guides White Papers Research Reports Kits Webinars Checklists Articles Collectively, these ten content formats accounted for 87% of all content registrations on the NetLine platform last year.

Research

Research B2B Purchase Intent Paper

17 Ways to Promote Your White Paper for Lead Generation

New Webinars and White Paper

Webinars

Trending Sources

Webinar and White Paper on Marketing Measurement

Webinars

4 Secrets of Webinar Marketing that Drive Revenue

18 Ways to Promote Your White Paper for Lead Generation

Sample Outline for a Lead Generation White Paper

How to write lead generating white papers?

64% of Marketers Still Struggling to Execute Valuable Virtual Events

White Paper Alternatives for the Savvy B2B Marketer

Report: B2B Marketers Finding Content Success in Virtual Spaces

9 Incredibly Easy Ways To Convert Customers With Paid Content

ClickInsights: What is the ideal length of a white paper?

How Exclusive B2B Content Can Increase Your Leads and Email List

4 Simple Reasons for Why this Webinar Invitation Works

When to Use Live Webinars and When to Try Another Format

Create B2B Content Your Audience Actually Wants to Read

Why this Webinar Invitation Works

A B2B Email Pre-Flight Checklist

Writing a White Paper Like a Pro: 9 Essential Steps for Success

Old, Outdated Content Marketing Tactics We Wish Would Disappear

How 4.6 Million First-Party Registrations Produced 72k Buyer-Level Intent Insights

How to prove the benefits of webinars with engagement data

5 Lead Nurture Campaigns that Build Pipeline and Support ROI

Writing emails that convert by Digital Marketing Depot

Lead generation using white papers

5 Most Common Fails in B2B Search Campaigns

My favorite B2B resources: Top blogs, research sites and thought leaders

Future-Proof Your Marketing Technology Stack: Whitepaper and Webinar

[Research Round-Up] The Latest From NetLine On B2B Content Consumption

How to Use Intent Data to Identify Sales-Qualified Leads (SQLs) and Win More Deals

Lead Generation vs Lead Qualification: The Dynamic Duo of Sales Success

Why this LinkedIn Ad Works: 2 Key Tips for Success

B2B Content Consumption is “Directly Corelated” with Intent to Buy

Top 3 Marketing Metrics You Should Measure In Google Analytics [White Paper]

How Surging Demand Drove 18.8% Growth: NetLine’s 2023 B2B Content Consumption Report

How to Make a Splash with a New-to-the-World Website

The Risks of Over-Reliance on Late-Stage Content

Using Premium Content to Attract B2B Buyers

The untapped potential of video for sales enablement

How Virtual Events Can Outperform In-person Events to Drive Sales

How to Run a Webinar: Syndicate Webinar Content

How To Spice Up Your Social Media B2B Marketing

Integrating Content Across Your Enterprise

[Research Round-Up] NetLine Report Examines B2B Content Consumption

Stay Connected