NetLine

DECEMBER 20, 2022

We love webinars. But while we love webinars, we need to acknowledge something about the format. If you’re expecting your webinars (specifically Live Webinars) to be your volume workhorse, you’re setting yourself up for failure. Webinars Are Bottom of Funnel Content Format. The Live Webinar Paradox.

Webinar Metrics 52

Webinar Metrics Top of Funnel Peer-to-peer Intent Data 52

Martech

MARCH 6, 2023

Click here to view more MarTech webinars. The post Webinar: Maximize your ROAS with first-party data appeared first on MarTech. Join Snowflake, Digital Virgo, and Snowplow for an in-depth conversation on the need for transparency, accuracy, and the speed to sync its data quickly.

ROAS 94

ROAS Webinar Metrics Transparency Cost 94

Martech

JANUARY 10, 2023

Join our live, interactive webinar with Kate Richardson, Director of Customer Retention Marketing at Artifact Uprising and Toby Yuen, Customer Success Manager at Blueshift and discover proven ways to keep customers engaged and purchasing more. Click here to view more MarTech webinars.

Webinar Metrics 103

Webinar Metrics Interactive Marketing Purchase Campaigns 103

Martech

JANUARY 31, 2023

Click here to view more MarTech webinars. The post Webinar: Kickstart your first-party data strategy appeared first on MarTech. Register today for “Kickstart Your First-Party Data Strategy,” presented by Okta.

Webinar Metrics 91

Webinar Metrics Marketing & Strategy Acquisitions Marketing Strategy 91

NuSpark Consulting

MARCH 3, 2016

You’ve written, designed and produced a white paper. If you subscribe to the theory of “if you build it they will come,” your white paper is dead in the water. There is a myriad of methods to promote your white paper, generate interest, and help it climb Google’s search engine rankings. That was a lot of work. Now you can relax.

Paper 100

Paper Lead Generation Promotion Paid Search Agency 100

KoMarketing Associates

FEBRUARY 24, 2022

Just 14% said the same about webinars, and 8% echoed a similar sentiment about hybrid events. Specifically, virtual events/webinars/online courses (58%) have delivered the best results for B2B marketers in terms of content.

Advertising Agencies 263

Advertising Agencies Webinar Metrics CMO Advertising Benchmark 263

Customer Experience Matrix

JUNE 22, 2016

I’ve just released a white paper, sponsored by Tealium , with specific suggestions for how to make this happen. We’ll be presenting the paper and related research in a Webinar tomorrow (Thursday) at 12:30 p.m. You can register here for the Webinar. You can download it here. Eastern time. I hope you’ll join us!

Webinar Metrics 120

Webinar Metrics Planning Paper Mobile Marketing 120

Act-On

FEBRUARY 16, 2024

Audit existing email nurture campaigns for performance Do you have engagement programs scheduled to kick off after a prospect attends a webinar, downloads content, or takes other actions with your brand? Did they download an eBook, attend a webinar, or do something else? If so, that’s a great first step. They’ll have plenty of ideas!

Lead Nurturing 197

Lead Nurturing Lead Scoring Lead Ranking Top of Funnel 197

Martech

JANUARY 5, 2023

Join this live webinar and learn how Purdue University’s Center for Food Demand Analysis and Sustainability created a visualization of online and social datasets to help people throughout the food system. Click here to view more MarTech webinars.

Social Media 86

Social Media Webinar Metrics Media Analysis 86

The Point

MARCH 25, 2016

Let’s face it: most business inboxes get flooded every day with Webinar invitations. If your Webinar campaign is getting lost in the crowd, take a look at these 9 proven tips and techniques for increasing registration and attendance at online events. A Webinar invitation should sell the value of the event, period. Citrix, Webex.)

Webinar Metrics 100

Webinar Metrics SEM Marketo Marketing Automation Services 100

Rev

JULY 8, 2019

Within this over-saturated world of potential teachers, appears the elusive learning-based ninja – the Webinar. I invite you to B2B Webinar Best Practices. What is a Webinar? We know video is the way of the future, but how does a Webinar differ or become more informative than a popular how-to video?

Webinar Metrics 113

Webinar Metrics B2B Marketing Practices B2B 113

WriteSpark

MARCH 11, 2014

What do you do for viewers after they''ve watched your live webinar? Based on my Webinar experiences lately, you may be abandoning valuable leads right at the point when you have their attention. Last month I was registered for two webinars during the same hour, so I left one early and joined the other late.

Webinar Metrics 120

Webinar Metrics Leads Lead Marketing Qualified Leads 120

WriteSpark

MARCH 11, 2014

What do you do for viewers after they've watched your live webinar? Based on my Webinar experiences lately, you may be abandoning valuable leads right at the point when you have their attention. Last month I was registered for two webinars during the same hour, so I left one early and joined the other late.

Webinar Metrics 120

Webinar Metrics Leads Lead Marketing Qualified Leads 120

NuSpark Consulting

DECEMBER 9, 2012

Well, your firm has written and produced a white paper. A quality white paper can one of the most important content marketing vehicles to generate leads within your internet marketing plan. Your ultimate goals with white papers are typically the following: . . Put a link to your new white paper on your home page.

Paid Content 100

Paid Content Paper Lead Generation Promotion 100

Marketing Insider Group

JULY 11, 2023

This could include: Templates Webinars Videos eBooks White papers Image Source: Digital Marketers World But here’s the catch: your customers don’t necessarily need to pay with money. Leverage a paid research report, white paper, or an eBook to collect on your customers’ relationship currency. Hungry for more?

Ad Exchange 239

Ad Exchange High Quality Lead Landing Pages Content 239

KoMarketing Associates

NOVEMBER 16, 2021

Throughout the past year, virtual events/webinars/online courses (58%) have yielded the best results for B2B marketers in terms of content, topping the list of assets. These were followed by research reports (48%), short articles/posts (48%) and e-books/white papers (47%). Focusing on B2B Content Amplification.

Marketing Report 231

Marketing Report B2B Marketing B2B Content 231

Lead Liaison

FEBRUARY 7, 2017

This is the ninth and final installment in the series How to Run a Webinar. In our most recent post in this series, we talked about pre-webinar bonding & follow-up. Syndicate Webinar Content. For example, take your webinar recording and: Have the video transcribed. Format the transcription into a white paper.

Webinar Metrics 48

Webinar Metrics Lead Liaison Marketing Automation Services Paper 48

The Point

JULY 18, 2011

Dollar for dollar, white papers continue to be some of the most effective offers for most high-technology marketers. Prospects are usually more likely to download or otherwise register for a white paper vs. a Webinar, free trial, etc. Benefits/Applications/ROI (including case studies, if possible).

Paper 100

Paper Lead Generation Sample Lead Ranking 100

KoMarketing Associates

SEPTEMBER 13, 2018

Require an email address or contact information for big pieces of content, like ebooks and white papers. Webinars, email courses, and downloadables are just some of the types of content that are of high value to users and help you reach more of your target audience through different channels. Ebooks & White Papers.

Sales Qualified Leads 152

Sales Qualified Leads Top of Funnel Webinar Metrics Lead Scoring 152

The Point

FEBRUARY 28, 2020

Is it immediately obvious to the reader what that offer is: a Webinar, a white paper, an ebook? Save My Seat”, “Download Guide”, “View Webinar” are all examples of CTAs that let the reader know EXACTLY what to expect when he/she clicks on the button. Is that offer specific & tangible? Learn More” is not a call to action.

B2B 243

B2B Landing Pages Webinar Metrics Paper 243

The Point

MAY 20, 2014

The Webinar invitation below from Janrain , a software company in Portland, Oregon, illustrates some of the perils inherent in those choices. From all appearances, this Webinar is actually a product demo. For more email tips, download a copy of our white paper: “ Top 10 B2B Email Marketing Mistakes.”.

Demand Generation Agencies 100

Demand Generation Agencies Webinar Metrics Design Paid Search Agency 100

NetLine

APRIL 14, 2022

Here are a few key highlights from this volume: Professionals registering for webinars are 29% more likely to make a purchase decision within 6 months. of all registrations), B2B Marketers promoted 20% more White Papers than eBooks. eBooks Were Requested 484% More Than White Papers. White Papers. On-Demand Webinar.

Intent 97

Intent Webinar Metrics Peer-to-peer Intent Data 97

BOP Design

JANUARY 4, 2022

Sponsored White Papers Without Substance. You see a white paper that is marketed to offer you X Y Z information, so you trade your contact information for access to the white paper. Well-intentioned B2B marketers often think that crafting a white paper is the ultimate in lead generation. Webinars without Value.

Tactics 105

Tactics B2B Thought Leadership Content Marketing Webinar Metrics 105

Convince & Convert

MARCH 25, 2014

All demand generation webinars are not created equal. To me, webinars are a high art form of content marketing because they can breathe life into static content such as research reports, case studies, and white papers. Some really inform, inspire, and yield positive commercial outcomes while delighting their audiences.

Webinar Metrics 127

Webinar Metrics Thought Leadership Case Study Case Studies 127

The Point

JULY 12, 2013

How do you prevent your Webinar campaign from being lost in the crowd? By my count, the name “Silverpop” appears 9 times in this email, if you include the subject line (“Silverpop Webinar: 10 Email Marketing Ideas You Can’t Ignore”). A Webinar invitation has one goal: getting the reader to register for the event.

Webinar Metrics 100

Webinar Metrics Demand Generation Design Email Marketing 100

Lead Liaison

OCTOBER 25, 2016

This is the sixth installment in the series How to Run a Webinar. The next step is to promote your webinar! Promote the Webinar. Don’t rely solely on emails as the gateway to webinar success! Your target database is just one of the ways you can get people to attend your webinar. Post the webinar on social media.

Webinar Metrics 48

Webinar Metrics Promotion List Brokers Lead Liaison 48

Convince & Convert

MAY 12, 2016

My last two posts covered my most important lessons for attracting your webinar audience and engaging your webinar audience. Let’s now complete the arc with how to convert your webinar audience into customers and future advocates. For attracting your webinar audience, I covered how to: Choose a relevant topic.

Webinar Metrics 103

Webinar Metrics Tips Marketing Automation Services Thought Leadership 103

Marketing Insider Group

JULY 14, 2021

Checklists, product demos, webinars, e-books, and whitepapers are some of the most popular types of B2B lead magnets. Good lead magnet teaser : Download our proven 10-step checklist for creating high-converting B2B webinars! Demo Video or Webinar. Lead magnets should always be high-value, specific, actionable, and accessible.

Sales Qualified Leads 362

Sales Qualified Leads Lead Scoring Lead Ranking Leads 362

Lead Liaison

JANUARY 18, 2017

This is the eight installment in the series How to Run a Webinar. The next step is to get comfortable with pre-webinar bonding and follow-up. Pre Webinar Bonding. This can be drip fed via email before the webinar. In your follow up, include a video recording of the webinar. Download the full white paper here.

Webinar Metrics 48

Webinar Metrics Lead Liaison Marketing Automation Services Landing Pages 48

Only B2B

MARCH 6, 2024

Methods: Lead generation utilizes various marketing strategies, including content marketing (blogs, ebooks, white papers), social media marketing, advertising campaigns, events (webinars, conferences), and partnerships with complementary businesses. downloading white papers, visiting product pages, attending webinars).

Lead Qualification 71

Lead Qualification Lead Ranking Lead Generation Lead Scoring 71

Marketing Insider Group

APRIL 21, 2021

With so much content inundating customers today—from short ads on social media to longer form blogs, eBooks, white papers, and articles—you need to carve out your content niche by asking yourself: What type of content will my target audience actually want to read? Try long-form content like eBooks and white papers.

B2B 362

B2B Paid Search Agency Guidelines Content 362

The Point

JULY 19, 2010

Last week I was interviewed by BtoB Magazine for an article, “Webinars: Are They Worth It?” The article contains some valuable insights on where Webinars fit in today’s B2B demand generation mix, and is definitely worth a read. When are Webinars a fit? What’s the most common Webinar mistake companies make?

Webinar Metrics 100

Webinar Metrics Demand Generation Agencies BtoB Demand Generation 100

SnapApp

AUGUST 11, 2015

So while tools like white papers are powerful, there are many other content options to consider when you really want to connect with your audience. Podcasts can be powerful lead generators that bring in new customers and build brand awareness much in the same way a traditional white paper would. Double whammy! Let’s dive in.

Paper 54

Paper B2B Marketing Planning Screencast 54

Lead Liaison

SEPTEMBER 13, 2016

This is the third installment in the series How to Run a Webinar. The next step is to subscribe to a webinar service. Choosing a Webinar Service. There are a few key things to look for when choosing your webinar service. Download the full white paper here. You’ve gotten your data ready. But, which one?

Marketing Automation Services 48

Marketing Automation Services Webinar Metrics Lead Liaison Service 48

Ambal's Amusings

SEPTEMBER 9, 2010

White papers are powerful sources of lead generation. We asked our panel of white paper experts "What are the top 2 components of a white paper that is most effective to generate leads?" He is also the author of the White Paper Pundit blog. This principle of engagement also corresponds well to white papers.

Paper 100

Paper Lead Generation Enterprise Management Generation 100

The Point

MAY 17, 2021

When planning campaigns or designing ads, it’s easy to gravitate towards late-stage content (Webinars, analyst reports, demos, case studies) on the assumption that such offers generate more “qualified” leads.

Marketing Management 207

Marketing Management Paid Search Agency Buying Cycle Demand Generation Agencies 207

NetLine

APRIL 11, 2023

Here are a few key highlights from this volume: Professionals registering for Webinars are 43.5% more likely to be downloaded in 2022 compared to White Papers—yet Marketers produced 30% more White Papers than eBooks. more likely On-Demand Webinars were 43.4% less likely Live Webinars were 25.4% Even with being 10.4%

Demand 52

Demand B2B Webinar Metrics Intent 52