ViewPoint

AUGUST 14, 2013

Leveraging social media is a familiar tactic for individuals. That’s quickly changing, says my latest guest on PowerViews, Koka Sexton, LinkedIn’s senior manager of social marketing. Sales Managers Didn’t Want Their People on Social Media All Day. The more people you’re connected to, the bigger your sales pipeline.

Social Media 120

Social Media Media Cross-Selling Salesforce.com 120

B2B Marketing Analytics

AUGUST 2, 2020

These 2 KPIs are very influential when it comes to evaluating the market mix across marketing tactics and channels in different phases of the buying cycle. It is based on the timelines of the first marketing engagement in comparison with the sales engagements within an account.

Marketing Attribution 91

Marketing Attribution Resource Management Multi-Touch Attribution Analytics 91

B2B Marketing Analytics

APRIL 3, 2022

Every marketing leader takes immense pride in talking about the marketing analytics teams at their organizations when they have implemented attribution tools/frameworks and can provide attribution data either via salesforce.com or via in case of more mature analytics teams in platforms like Tableau, Looker, DOMO, etc.

Marketing Attribution 52

Marketing Attribution Multi-Touch Attribution Marketing Analytics Tools Allocation 52

markempa

DECEMBER 19, 2016

We went from zero to 20% to 30% of our opportunities in Salesforce.com resulting from video in the first six months.”. With eBooks and white papers, you can see that someone downloads the asset, but you lose visibility on how engaged they really are. Inbound (Marketing) Isn’t Enough ” is an example of a top-of-the-funnel video.

Top of Funnel 120

Top of Funnel Marketing Automation Services Video Marketing B2B Marketing 120

The Mx Group

OCTOBER 18, 2017

From what I’ve heard from marketing colleagues, ABM sounds pretty simple on paper but can be tough to execute. Disconnected systems and processes — and the limitations of most CRM and MA platforms, which were designed with leads and not accounts in mind — are the biggest obstacles we’re seeing with our clients.

Account Based Marketing 72

Account Based Marketing Demand Generation Agencies Marketing Automation Services Salesforce.com 72

NuSpark Consulting

MAY 28, 2011

You’re busy training all those sales guys and going to conferences. I’ve been speaking to some of the folks in sales recently, and they seem to be in better spirits lately since we implemented our new initiatives. We weren’t on the same page when it came to target marketing and reaching your desired sales-ready leads.

Email Marketing 100

Email Marketing Work Management Marketing Automation Services Lead Ranking 100

NuSpark Consulting

MAY 28, 2011

You’re busy training all those sales guys and going to conferences. I’ve been speaking to some of the folks in sales recently, and they seem to be in better spirits lately since we implemented our new initiatives. We weren’t on the same page when it came to target marketing and reaching your desired sales-ready leads.

Email Marketing 100

Email Marketing Work Management Lead Ranking Lead Scoring 100

The ROI Guy

OCTOBER 13, 2010

Overcomes Marketing Information Overload, Transforming Traditional White Papers into Dynamic, Personalized Engagement Tools Alinean, the leading creator of value-based interactive sales and marketing tools for B2B vendors, today launched a new demand generation tool for B2B marketers – Alinean Interactive White Papers.

Paper 40

Paper Enterprise Management Marketing Management Lead Ranking 40

Adobe Experience Cloud Blog

APRIL 4, 2013

The company helps businesses generate and manage leads better through marketing automation processes and technologies. Mired down by both a lack of funnel visibility and stubby, almost un-functional arms, he didn’t know what happened to the leads after he qualified them. That is sales’ problem, after all.

Lead Ranking 48

Lead Ranking CRM Marketing Qualified Leads Top of Funnel 48

ViewPoint

MAY 30, 2012

Working with a wide variety of clients from tech firms to sports properties and lifestyle brands, Andrew has crafted successful campaigns built around white papers, event-based advertising and sales training materials for clients such as Major League Baseball, Canon, DuPont, SAP, Business Objects, Oracle and many others.

Differentiation 120

Differentiation Tips Top of Funnel Marketing Automation Services 120

NuSpark Consulting

JULY 17, 2010

In this space, there has recently been a multitude of white papers, ebooks, case studies, and webinars pushing the technology, hoping a key executive finally says to the boss- “I suppose we should look into this.&# As he/she should. For Sales People : You have goals and quotas to meet.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Email Marketing 100

Customer Experience Matrix

MAY 18, 2007

The paper, from Manticore Technology , recommends five best practices for business marketing: (1) define a unified marketing and sales pipeline; (2) deploy an integrated marketing and sales platform; (3) measure pipeline activity; (4) automate lead nurturing; and (5) focus on the top of the funnel.

Manticore 120

Manticore Online Lead Generation Lead Generation Vtrenz 120

markempa

MAY 22, 2017

Have you recently looked at your lead routing and assignment process? LeadData’s new report, The State of Lead Management , based on a survey of 527 B2B sellers and marketers found an average 25.5 % of marketing-generated leads get assigned to the wrong account owner. Management support to help keep sales team accountable?

Lead Ranking 291

Lead Ranking Lead Scoring Marketing Qualified Leads Sales Qualified Leads 291

The Point

NOVEMBER 16, 2011

The blog generated more than 500 leads in its first 9 months alone, and this from a target audience (billing managers at small- to mid-sized medical practices) that can hardly be described as the Facebook crowd. Navicure uses Marketo and Salesforce.com to track marketing ROI.).

Social Media 100

Social Media Demand Generation Agencies Media Leads 100

Adobe Experience Cloud Blog

NOVEMBER 27, 2009

The panel of experts included: Brian Vass, Sant Corporation; Robin Daniels, salesforce.com; Rasmus Mencke, salesforce.com; Wouter Hoeberechts, WorldMedAssist LLC; Paul Uppal, ActiveConversion. Make it easy for sales to add someone to a nurturing campaigns. Alert sales of email and website activity so they can follow-up.

Email Marketing 48

Email Marketing ActiveConversion Salesforce.com Work Management 48

Marketing Insider Group

JANUARY 24, 2013

Marketing automation, social campaigns, inbound marketing, sales apps, ROI reporting – all in one place. Marketingcloud – Marketing Cloud – An extension of SalesForce.com, an integrated way of utilizing SalesForce in the Cloud. Cambridge, MA – [link]. Marketo – Marketo.com – Marketing software.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Customer Experience Matrix

FEBRUARY 4, 2009

More important to people who need it, the company offers partner management and channel sales management products that integrate with its demand generation offering. So they offer not just demand generation but everything from contact management to e-commerce. Pricing starts at $599 per month. Read it here.]

Demand Generation 120

Demand Generation Cost Marketing Management Demand 120

Online Marketing Institute

NOVEMBER 4, 2010

People said they couldn’t remember downloading the white paper.” The common thread amongst these complaints is lack of 1) sales satisfaction and 2) lead quality. So what is it about some content syndication programs that create leads that sales reps don’t want? “We couldn’t reach half the contacts.”

Demand Generation Agencies 40

Demand Generation Agencies Paid Search Agency RSS Paper 40

ViewPoint

MAY 10, 2012

He is former editor-in-chief of Sales & Marketing Management magazine, and has written for Architectural Record, Inc. He comments, “Salesforce.com is a good example. ” He adds that it is also extending social functionality with the acquisition of Rypple (human resources management) and the release of Chatter.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

ViewPoint

MAY 10, 2012

He is former editor-in-chief of Sales & Marketing Management magazine, and has written for Architectural Record, Inc. He comments, “Salesforce.com is a good example. ” He adds that it is also extending social functionality with the acquisition of Rypple (human resources management) and the release of Chatter.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

Hubspot

AUGUST 1, 2011

It was brilliant to advertise new toys during episodes of kids' shows, showcase a restaurant in the local paper, be persuasive over the phone, and sell clothing through catalogues. Join Salesforce.com’s George Hu and HubSpot’s Brian Halligan in this free webinar. Consumers Want Things NOW. Connect with HubSpot :

Telemarketing 28

Telemarketing Salesforce.com Business Webinar Metrics 28

Customer Experience Matrix

APRIL 5, 2009

CEO and co-founder Brian Giese had extensive experience in business sales and marketing and with existing demand generation systems when he began developing True Influence two years ago. and downloadable collateral such as white papers and brochures. Campaign management reflects a particularly interesting set of design choices.

Demand Generation 120

Demand Generation Digital Asset Management Demand Marketing Management 120

Online Marketing Institute

MARCH 13, 2011

Applications such as Salesforce.com already let sales staff keep track of existing customers or potential customers, but Demandbase Stream falls into a newer category of tools designed to help them find new customers in the first place. “How do you leverage otherwise anonymous traffic?&# 6) ERP (17) Internet Cust.

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

Anything Goes Marketing

OCTOBER 8, 2007

StubHub can then evaluate which search engines and keywords resulted in the most sales and invest appropriately. This will allow you to track the source if web visitors downloaded a white paper or purchased a product. In addition, your sales are not transactional - i.e. responding to an email and buying some Leaf tickets.

Salesforce.com 100

Salesforce.com Webcast Work Management Bandwidth 100

Adobe Experience Cloud Blog

JULY 26, 2010

Guest post by Jeff Gordon, Senior Marketing Manager for BuyerZone. Experienced lead generation companies use a variety of methods to generate leads, including paid search, SEO, email, white papers, affiliates, and more. And yes, there are lead gen providers out there who use tactic like this to generate “leads”.

Sales Qualified Leads 48

Sales Qualified Leads Leads Lead Marketing Qualified Leads 48

Adobe Experience Cloud Blog

NOVEMBER 8, 2010

Don’t just bring your product questions; bring your best practice and process questions to be answered by your peers. and RSS feeds to create a daily Dreamforce paper. Tags: B2B Marketing Salesforce.com Tips b2b marketing conference dreamforce.com marketing conference sales conference. Check it out.

Jigsaw 48

Jigsaw Peer-to-peer InsideView Salesforce.com 48

markempa

MARCH 18, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Generation Leads Lead 120

Markempa

MAY 13, 2019

In this post, I’m going to share seven tips to help you improve lead routing for more sales. Have you intentionally managed and optimized your marketing qualified lead routing and assignment process? If not, you could be losing sales, and marketing ROI not know it. Routed leads via automated rules in Salesforce.com.

Marketing Qualified Leads 84

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 84

Rev

NOVEMBER 20, 2018

To transform this data into actions, those companies are using machine learning, predictive analytics, natural language processing, and other programming techniques under the banner of artificial intelligence. Get the AI white paper: “How to Win the Love of Your CEO”. The Mystery of B2B Sales and Marketing Innovation.

Marketing AI 119

Marketing AI Paid Content Paid Search Agency Allocation 119

Lead Liaison

MARCH 7, 2018

We’re talking about how to scale marketing, pass qualified leads to sales, and how to progress those leads through the sales funnel to revenue. So there are a lot of steps to manage when coordinating a webinar. Administrate will then present how to progress qualified leads through the sales funnel to revenue.

Training 48

Training Webinar Metrics Lead Liaison Paid Search Agency 48

Webbiquity

JULY 10, 2018

Beyond that, your information architecture should be determined by the needs of your various online audiences: sales prospects (usually most importantly) as well as existing customers, the media, partners, potential employees, industry analysts, and possibly investors. You may use content planning and development tools to help create those.

Paid Content 210

Paid Content CMS Development Design Optimization 210

Rev

NOVEMBER 20, 2018

To transform this data into actions, those companies are using machine learning, predictive analytics, natural language processing, and other programming techniques under the banner of artificial intelligence. CTA: Get the AI white paper: “How to Win the Love of Your CEO”]. The Mystery of B2B Sales and Marketing Innovation.

Marketing AI 68

Marketing AI Paid Content Paid Search Agency Allocation 68

The Mx Group

AUGUST 1, 2018

The marketing industry is constantly evolving, which means there are many dynamic processes and trends you have to stay on top of in order to remain a savvy marketer. Additionally, built-in management tools help you organize and track these marketing campaigns to maximize their impact. Salesforce.com. SiriusDecisions.

Resources 79

Resources B2B Marketing Marketing Automation Services B2B Thought Leadership 79

Hubspot

FEBRUARY 24, 2012

Trade show marketing is a very strategic process. The goals of trade show marketing can include: An Increase in New Leads and Sales. Ensure that your marketing system can measure these channels and provide evidence to management about the performance of your event. It doesn’t start two months in advance, either.

Trade Show 28

Trade Show Planning Landing Pages Work Management 28

Customer Experience Matrix

JANUARY 24, 2015

The media library supports images, files, articles, and videos (through Vimeo integration); the calendar provides full event management; surveys can change questions based on previous answers and include automated follow-up actions. Workflows can manage both marketing campaigns and internal projects.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Paid Search Agency Marketing Report 120

Webbiquity

MARCH 9, 2017

Subscribe to your newsletter or blog, download a white paper or report, complete a brief survey, register for a webinar. engage in an online chat, or complete some other task enabling you to start or move forward a potential sale. Integrates with popular services like PayPal and Salesforce.com. Google Review Count: 217.

Landing Pages 187

Landing Pages Conversion Rate Optimization Conversion 187

The Point

JANUARY 30, 2018

When you’re an established company, say: Salesforce.com or Microsoft, how people feel about your company on an emotional level – based on the sum total of their interactions with that company — can have a significant impact on how and why they invest in your product. Branding Doesn’t Matter. Use Outbound and Inbound Channels.

Demand Generation Agencies 168

Demand Generation Agencies Demand Generation Demand Generation 168