Marketing Mix Paper Sales Management Salesforce.com 
Vidyard
DECEMBER 12, 2013
Editor’s note: This post originally appeared as contributed content on Salesforce.com. While most marketers are aware of the incredible effect video can have as part of the marketing mix, I still see a lot of B2B brands create top-of-the-funnel explainer videos and call it a day.
Digital B2B Marketing
APRIL 2, 2013
No one makes a million dollar decision based on one white paper, one email or one Google search. The buying process may take 12 to 18 months. It is called a complex sale for a reason, but B2B marketers keep trying to fit it into a simplistic measurement framework: where did we get that lead?
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B2B Marketing Analytics
APRIL 3, 2022
Every marketing leader takes immense pride in talking about the marketing analytics teams at their organizations when they have implemented attribution tools/frameworks and can provide attribution data either via salesforce.com or via in case of more mature analytics teams in platforms like Tableau, Looker, DOMO, etc.
B2B Marketing Analytics
AUGUST 2, 2020
These 2 KPIs are very influential when it comes to evaluating the market mix across marketing tactics and channels in different phases of the buying cycle. The approach to designating an opportunity as marketing sourced vs marketing influenced is purely data-driven.
markempa
DECEMBER 19, 2016
“With the rise of content marketing, a lot of businesses get stuck in the eBook rut,” saysLinda West ( @ misslindawest ), Director of Digital Marketing at Act-On Software , a rapidly growing company that makes a marketing automation Software as a Service (SaaS). A Shift in Customer Behavior in Content Marketing.
ViewPoint
MAY 30, 2012
Working with a wide variety of clients from tech firms to sports properties and lifestyle brands, Andrew has crafted successful campaigns built around white papers, event-based advertising and sales training materials for clients such as Major League Baseball, Canon, DuPont, SAP, Business Objects, Oracle and many others.
Full Circle Insights
JANUARY 24, 2023
Integration Empowers B2B Marketers to Measure the Impact of Their Account-Based Marketing (ABM) Strategy Inside the CRM SAN MATEO, Calif. , Jan. Full Circle ABM is the first martech solution that gives B2B marketers the power to measure funnels in an account-based marketing context inside the CRM.
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