Remove Lead Management Remove Paper Remove Sales Management Remove Salesforce.com
article thumbnail

An Email to Bob in Sales: Thanks for aligning with us in Marketing

NuSpark Consulting

You’re busy training all those sales guys and going to conferences. I’ve been speaking to some of the folks in sales recently, and they seem to be in better spirits lately since we implemented our new initiatives. Your definitions of quality leads differed from ours. You guys only knew the basics of Salesforce.com.

article thumbnail

An Email to Bob in Sales: Thanks for aligning with us in Marketing

NuSpark Consulting

You’re busy training all those sales guys and going to conferences. I’ve been speaking to some of the folks in sales recently, and they seem to be in better spirits lately since we implemented our new initiatives. Your definitions of quality leads differed from ours. You guys only knew the basics of Salesforce.com.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Two Minutes with Tim: How to Get Started with Account-Based Marketing

The Mx Group

From what I’ve heard from marketing colleagues, ABM sounds pretty simple on paper but can be tough to execute. Disconnected systems and processes — and the limitations of most CRM and MA platforms, which were designed with leads and not accounts in mind — are the biggest obstacles we’re seeing with our clients.

article thumbnail

Alinean Launches Interactive White Papers

The ROI Guy

Overcomes Marketing Information Overload, Transforming Traditional White Papers into Dynamic, Personalized Engagement Tools Alinean, the leading creator of value-based interactive sales and marketing tools for B2B vendors, today launched a new demand generation tool for B2B marketers – Alinean Interactive White Papers.

Paper 40
article thumbnail

How to Improve Lead Routing for More Sales

markempa

Have you recently looked at your lead routing and assignment process? LeadData’s new report, The State of Lead Management , based on a survey of 527 B2B sellers and marketers found an average 25.5 % of marketing-generated leads get assigned to the wrong account owner. Case in point. Did you catch that?

article thumbnail

Low Cost Systems for Demand Generation

Customer Experience Matrix

More important to people who need it, the company offers partner management and channel sales management products that integrate with its demand generation offering. So they offer not just demand generation but everything from contact management to e-commerce. Pricing starts at $599 per month. Read it here.]

article thumbnail

2 Mistakes that Cause Content Syndication to Fail

Online Marketing Institute

People said they couldn’t remember downloading the white paper.” The common thread amongst these complaints is lack of 1) sales satisfaction and 2) lead quality. So what is it about some content syndication programs that create leads that sales reps don’t want? “We couldn’t reach half the contacts.”