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10 Essential Elements of a Successful Corporate and Personal Branding Press Kit

Trade Press Services Newsletter

Common formats include a downloadable PDF file, a sharable file in Google Drive, an electronic media kit on your website, or a printed version shared at an in-person event. Company or personal overview. If you are an individual, share your personal and professional experience and establish what sets you apart from others in your field.

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How Virtual Events Can Outperform In-person Events to Drive Sales

Biznology

It’s now common wisdom that the big shift from in-person to on-screen sales engagement is here to stay. Still, according to a 2021 Forrester study , most marketers admit to having a tough time replicating the “compelling storytelling and lead-generating aspects” of in-person events. Much lower production costs. Well, of course.

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Crafting Personalized Content: Harnessing Customer Insights for Success

ClearVoice

That’s the impact that you can have with content personalization. In fact, personalized content improves people’s attitude toward a brand. After all, personalization equals relevance. This post helps you navigate how to leverage customer insights to craft effective personalized content.

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What Is a White Paper?

ClearVoice

What is a white paper? A white paper is an in-depth piece of content (similar to an ebook) or well-researched report that allows a business to serve as an authority on a topic, often by presenting a problem alongside a solution. What makes white papers more than just ebooks? They can be created from… Case studies.

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How to Generate Leads with Content Marketing and Personalization

SmartBug Media

Most marketers understand this basic concept: You should create personalized content for your site visitors. Delivering the right content to the right person at the right time may seem like a daunting task at first glance. How Buyer Personas Affect Personalized Marketing Content and Generate More Leads This is where it all begins.

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The type of content B2B buyers say helps vendors win deals [study]

Sword and the Script | B2B

B2B buyers say they want quality content that demonstrates you understand their industry, and their company and helps them to build a business case to buy your tech product One of the reasons content marketing is so important to B2B companies is the fact that the last person a buyer speaks to is a salesperson.

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B2B Case Study Best Practices: Real Results & Happy Customers

Rev

History has given us many experiments and studies; often learning the hard way, colleges publish scientific papers regularly to prove or disprove hypotheses and theories – even Barack Obama wrote and published the most popular scientific paper of 2016. But wait… What is a Case Study?