Biznology

MARCH 20, 2018

Today is one of those best-of Chris Abraham’s blog posts on blogger outreach, long tail blogger outreach, influencer marketing , and micro-influencer marketing. ” The state of earned media blogger outreach. “I’ve been doing earned media blogger outreach as a profession since 2006 and a lot has changed.

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

ClearVoice

MARCH 8, 2022

When I first took on this assignment to find — and write about — influential women in the content creation/content marketing world, my first thought was: “Eh, piece of cake.” Just do a little research, target the names that pop up frequently, and present them through clever write-ups. I hope you do, too.

Work Management 52

Work Management Paid Search Agency Content Marketing Planning 52

Content Marketing Institute

MAY 22, 2018

To the uninitiated, a content marketing initiative can seem like an old-school, Dungeons and Dragons-style quest. Every creative asset you produce needs to be supported by strategic decisions – from crafting ideas into a cohesive message to selecting the content types and distribution formats that let your ideas work their magic.

Content Marketing 102

Content Marketing Microsite Planning Paid Search Agency 102

Marketing Insider Group

OCTOBER 12, 2015

No, it’s time for content prognosticators and marketing futurists to get out their crystal balls and start predicting the biggest trends for content marketing for 2016. Here’s a quick review: My Previous Marketing Predictions. Yes, it’s my birthday today!

Paid Search Agency 100

Paid Search Agency Advertising Agencies Content Marketing Demand Generation Agencies 100

Convince & Convert

MAY 3, 2016

Strategy + Content = Successful Social. Is content overheated these days? How can we balance content with quality and quantity? These are the pressing questions on the minds of marketers as they navigate the ever-evolving world of social media in the quest for more relevant content that can cut through the noise.

Social Media 92

Social Media Social Marketing Skype Content Marketing 92

Anyword

AUGUST 31, 2018

We thought this information was too valuable to keep to ourselves, so we decided to create our new series, The Storytellers, as a way to share some of their insights and expertise with the rest of the publishing community. On a day-to-day basis, my team focuses on the marketing for all of our brands and our shows.

Storytelling 46

Storytelling Paid Content Advertising Agencies Mobile Advertising 46

KoMarketing Associates

DECEMBER 19, 2013

After all, it’s been a crazy year of updates from both search engines and social networks, and 2014 promises to bring more of the same. Before we have to start thinking about that though, let’s take a look at some of our favorite online marketing posts from 2013, as selected by members of the KoMarketing team.

Paid Content 120

Paid Content Online Marketing Paid Search Agency Advertising Agencies 120

Marketing Insider Group

OCTOBER 6, 2015

55% of B2B marketers say it is unclear what effective content marketing looks like at their organizations. This was one of the key highlights of the sixth annual B2B Content Marketing: Benchmarks, Budgets, and Trends report from Content Marketing Institute (CMI) and MarketingProfs released last week.

Allocation 100

Allocation Research B2B Marketing Effectiveness 100

Martech Advisor

JANUARY 24, 2020

Content marketing is a vast discipline under digital marketing that consists of strategizing, writing, storytelling, distributing content, analyzing results, and a little bit of search engine optimization (SEO) and design. Content Marketing Course - HubSpot.

Course 87

Course Top of Funnel Copywriting Content Marketing 87

Convince & Convert

MARCH 27, 2012

Guest post by Joe Pulizzi, founder of the Content Marketing Institute and Junta42. Joe evangelizes content marketing around the world through keynotes, articles, tweets and his books, Managing Content Marketing and Get Content Get Customers. Social media channels abound for publishing purposes.

Work Management 142

Work Management Marketing Management Marketing Automation Services Service 142

Convince & Convert

MARCH 27, 2012

Guest post by Joe Pulizzi, founder of the Content Marketing Institute and Junta42. Joe evangelizes content marketing around the world through keynotes, articles, tweets and his books, Managing Content Marketing and Get Content Get Customers. Social media channels abound for publishing purposes.

Work Management 130

Work Management Marketing Management Marketing Automation Services Service 130

Parse.ly

MAY 30, 2019

Social media teams who focus on content and content distribution have found themselves a little stymied by Instagram, at least if our data is any indication. As of May 2019, Instagram ranks as only the 15th highest source of referral traffic to content and media sites, even though the platform has 1 billion monthly users.

Paid Content 83

Paid Content Marketing & Strategy Content Case Studies 83

Contently

MARCH 13, 2020

I’ve ping-ponged between troubling coronavirus headlines and my typical work as head of marketing for a tech company. My conversations with customers and marketing friends ultimately turn to how the pandemic is changing their focus at work. Offering paid sick leave to ensure that no one working showed signs of illness.

Planning 210

Planning Paid Search Agency Thought Leadership Lead Ranking 210

Marketing Insider Group

JULY 11, 2015

We care about the content. We care about whether the content is funny, or helpful. We care about content that doesn’t try too hard to sell us and tries to actually help us. And start helping your customers with content that educates them or entertains them. Here are 12 questions and answers on content marketing.

Spending 100

Spending Top of Funnel Mobile Advertising Paid Search Agency 100

Sprout Social

OCTOBER 8, 2018

Let’s take a look at how five fitness brands are winning at social media. This powerhouse fitness clothing brand brings a multi-pronged approach to their social media and digital marketing efforts. Their Instagram account is by far the most popular of their social media accounts. Brand takeaways.

Social Media 93

Social Media Brand Identity Branding Media 93

Marketing Insider Group

NOVEMBER 12, 2014

I am always looking for what kind of content works for others and how to emulate those best practices in content marketing. I continue to believe Slideshare is one of the greatest opportunities in content marketing. I continue to believe Slideshare is one of the greatest opportunities in content marketing.

Linkedin 100

Linkedin Work Management Best Practices Marketing Management 100

Content Marketing Institute

NOVEMBER 13, 2017

“Peek behind great content marketing efforts and you’ll nearly always find a driven, well-organized team.”. I adore this sentiment from Cameron Conaway because it succinctly illustrates the power of your content marketing team. Of course, the question looms: How do you put a team together for content marketing?

Content Marketing 80

Content Marketing Ad Building Planning Work Management 80

Content Marketing Institute

DECEMBER 19, 2018

Natalya Minkovsky found and shared some of the best in each issue of Chief Content Officer magazine. In addition to the music video, the educational effort includes behind-the-scenes footage, frequently asked questions, a quiz to test your VELCRO® legal knowledge, and an invitation to join the #dontsayvelcro “movement” on social media.

Sample 89

Sample B2B Marketing Planning Content Marketing 89

Content Standard

APRIL 19, 2024

When Meta launched its Twitter look alike, Threads, in summer 2023, social media managers scrambled to learn everything possible about what some were deeming “the Twitter-killer.” This is a familiar story in marketing. What are the most popular social media platforms to consider?

Paid Content 99

Paid Content Social Media Advertising Channels Brand Identity 99

Convince & Convert

OCTOBER 2, 2013

Editor’s Note: The following is an excerpt from Joe Pulizzi’s new book Epic Content Marketing: How to Tell a Different Story, Break through the Clutter and Win More Customers by Marketing Less (McGraw-Hill, 2013). Most media companies either have legacy systems in print or (I can’t believe I’m saying this) digital.

Work Management 131

Work Management Media Marketing Management Marketing Automation Services 131

Optinmonster

APRIL 22, 2024

Are you not seeing the expected results from your marketing efforts? Want to learn how to generate leads with content marketing ? Smart marketers know that having a clear content marketing strategy is key to generating more leads. But publishing content that isn’t yielding results is a wasted opportunity.

Paid Content 94

Paid Content Lead Ranking Lead Scoring Sales Qualified Leads 94

LeadSquared

FEBRUARY 10, 2016

Last week, we had a chance to discuss with our webinar audience, their challenges in content marketing, and the changing trends in 2016. Storytelling in Content Marketing. I think storytelling is important in each domain, B2C even more so. Many great questions came in, and an insightful discussion followed.

FAQ 52

FAQ Webinar Metrics Trends Content Marketing 52

Content Standard

OCTOBER 22, 2016

When I told my sister over dinner that I had been at a B2B marketing conference, she asked what my job had to do with apiaries. In this wrap-up post, we’re sharing top tips from speakers at MarketingProfs B2B Marketing Forum 2016. ” Technology is great —but it will never replace a marketer’s intuition.

Marketing & Strategy 40

Marketing & Strategy Marketing Strategy B2B Marketing Work Management 40

KoMarketing Associates

SEPTEMBER 14, 2015

What happens when more than 14,000 marketing and sales professionals come together under one roof? Pioneers of the inbound movement gathered from around the globe at Inbound15 to spread creative and prosperous methods for inbound marketing madness. – Brené Brown (Researcher and Storyteller). "If That’s pretty amazing!

B2B Marketing 120

B2B Marketing B2B Paid Search Agency Marketing Analytics Tools 120

ClearVoice

OCTOBER 11, 2018

As influencer marketing continues to reach and attract mass markets, journalists are eying the idea of creating a social media wave of their own. Though the debate is still out on the respectability of influencers in the age of media, their impact is proven by the numbers. Have what it takes to be an influencer?

Ethics 74

Ethics Blogger Paid Search Agency Communities 74

Hubspot

NOVEMBER 10, 2015

Seemingly out of nowhere, Instagram took the world by storm and became a social media hub for hundreds of millions of people. Instagram is a powerful storytelling medium, and with just one photo, brands can capture their audience’s attention, inspire dialogue, and build their companies’ narratives. daily likes. The reason?

SWOT 28

SWOT Analysis Media Brand Identity 28

Sword and the Script | B2B

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Marketing AI 124

Marketing AI Paid Content Work Management Marketing Management 124

Marketing Insider Group

JUNE 30, 2020

Content marketing is a great way to do so: When you generate informative, useful, and interesting content for your audience, you can also directly or indirectly sell your products or services to them. Content marketing can give B2B companies a truckload of options to keep their audience engaged.

Work Management 363

Work Management B2B Marketing Marketing Management Content Marketing 363

Valasys

SEPTEMBER 10, 2019

B2B marketers think that if they are providing spectacular products or services, it’s more than enough as the services will speak for themselves. People feel close to the ones close to them & therefore, online as well as offline word of mouth marketing has a strong influence on driving the purchase decisions of the prospects.

Word of Mouth 40

Word of Mouth WOMM B2B Marketing Marketing AI 40

TrustRadius Marketing

JUNE 21, 2018

Influencer marketing isn’t just for the B2C space. By successfully using influencers, you can increase trust with your target audience, make your content more appealing, and give your audience a person they can relate to. Of course, in the B2B space, influencer marketing is a bit more challenging. But, they aren’t influencers.

B2B Marketing 40

B2B Marketing Social Marketing B2B Planning 40

Marketing Insider Group

FEBRUARY 2, 2021

Chances are, not every digital marketing channel available to you will benefit your business. It all depends on your marketing goals, target audience, resources, budget, industry, and competition. Some decisions are more obvious than others for most B2B businesses – like having a responsive, active website and a social media presence.

Paid Content 273

Paid Content Marketing Budget Paid Search Agency Advertising Channels 273

Marketing Insider Group

NOVEMBER 22, 2011

People often ask, “which comes first the channel or the content?” ” And the answer is that both content and channel are important. Why have a social channel or a website or a paid media program with no clear content strategy to support your objectives? What are the benefits?

Activities 100

Activities Webinar Metrics Marketing & Strategy Content 100

Marketing Insider Group

NOVEMBER 22, 2011

People often ask, “which comes first the channel or the content?” ” And the answer is that both content and channel are important. Why have a social channel or a website or a paid media program with no clear content strategy to support your objectives? What are the benefits?

Activities 100

Activities Webinar Metrics Marketing & Strategy Content 100

Content Standard

JANUARY 6, 2017

Imagine you’re a mid-level marketer who has a good thing going. You have an audience that’s willing to engage from time to time on Twitter. Your YouTube channel, now a few years old and populated with a lot of content, still serves as a consistent video marketing platform for your team’s ongoing efforts.

Facebook 70

Facebook Video Marketing Youtube Budget Programs 70

Marketing Insider Group

OCTOBER 21, 2020

Whether you’re launching a new small business or already have an existing one, you need to develop a marketing strategy that prioritizes a strong online presence. Throw developing a marketing strategy into the mix, and it might seem like you’re trying to learn a foreign language. How to Build a Small Business Marketing Strategy.

Marketing Budget 354

Marketing Budget Small Business Marketing Paid Content Marketing & Strategy 354

Hubspot

MAY 18, 2010

We appreciate that you have decided to read and subscribe to the HubSpot Internet Marketing Blog ! 36 Awesome Social Media Blogs (In No Certain Order) 1. Social Media Explorer -- Jason Falls is constantly pumping out great posts on social media's impact on marketing and public relations.

Social Media 28

Social Media Marketing Budget Media Public Relations 28

Directive Agency

AUGUST 29, 2023

We’ll also dive into the various strategies and techniques that top advertising consultants employ to maximize your return on investment and achieve your specific marketing goals. What are PPC Consultant Services? First, let’s define what PPC consultant services do.

PPC 52

PPC Consulting Paid Search Agency Work Management 52