Marketing Insider Group

MAY 2, 2013

” This was one of the main points on “the art of storytelling” presented by Julie Roehm, Chief Storyteller at SAP at the Inbound Marketing Summit on April 3, 2013. Julie showed many visual and multimedia examples of how storytelling has been around for as long as humans have walked the earth.

Storytelling 100

Storytelling Video Marketing Banner Ads Banners 100

Marketing Insider Group

MAY 25, 2020

For example, if you’re marketing to professionals as a B2B company, LinkedIn and Twitter are the best channels to use. Think about how you want to present your brand to your audience and how you want to use each of your social media channels. Cultivate Connection with Your Audience through Storytelling.

Social Media 334

Social Media Personalization Media Branding 334

Martech Advisor

DECEMBER 3, 2019

Storytelling in marketing works because it engages your audience, evokes an emotional response, and guides them through their buyer’s journey. In this article, we share a few ideas to combine classic storytelling techniques with modern marketing to win over your audience in 2020. The Hero’s Journey. Sparklines.

Storytelling 70

Storytelling Paid Search Agency Planning Work Management 70

Marketing Insider Group

JULY 27, 2015

Well I know there is more value to effective storytelling over hard selling and cold calling. I love making connections with anyone in the content game, but Michele started talking about storytelling. This was exactly what Rob Walker and Joshua Glenn did back in 2009, as part of their storytelling experiment. I was intrigued.

Storytelling 100

Storytelling Examples Best Practices B2B Thought Leadership 100

Marketing Insider Group

DECEMBER 16, 2013

So I looked through the most popular presentations published in the last 12 months and picked the top 25 slideshare presentations of 2013 for business leaders, marketers and growth hackers. The 25 Best Slideshare Presentations of 2013. More than a million pageviews for this 1st of 2 top Hubspot presentations.

Best Practices 100

Best Practices Work Management Click Fraud Marketing Management 100

Marketing Insider Group

AUGUST 17, 2015

Earlier this I had the pleasure to kick off the 2015 NewsCred Content Marketing Summit with a presentation on the Future of Storytelling. I opened my talk with a video montage that took us back to the beginning of storytelling (watch the video below at 0:50 mark). Watch my talk on “The Future Of Storytelling” below.

Storytelling 100

Storytelling Video Marketing Custom Publishing Creativity 100

Rev

DECEMBER 8, 2017

Here’s why: The Art Of The Storyteller. Everyone loves a good storyteller. In fact, in a study presented by AdWeek, participants were given an example of a product- one with a basic description while the other had a story behind the product. Are they regularly posting their materials to their Twitter or LinkedIn?

Storytelling 60

Storytelling Word of Mouth Best Practices Ideal Customer Profiles 60

Anyword

AUGUST 31, 2018

We thought this information was too valuable to keep to ourselves, so we decided to create our new series, The Storytellers, as a way to share some of their insights and expertise with the rest of the publishing community. Distribution is now the key for effective storytelling. In general, we’re trying to be a part of their community.

Storytelling 61

Storytelling Paid Content Advertising Agencies Mobile Advertising 61

illumin

JANUARY 9, 2024

Media presented within a retail environment is the most encompassing description of retail media, given that the term’s definition is continuing to expand as retail and e-commerce evolve. Some of the most common types of retail media include online ads, in-store signage, free samples, loyalty card offerings, and coupons.

Top of Funnel 105

Top of Funnel Advertising Agencies Funnel Advertising Emarketing 105

KoMarketing Associates

JANUARY 19, 2022

WordPress is my foundational platform for storytelling. LinkedIn, Twitter. LinkedIn , Twitter. We need images for speaking engagements, internal presentations, social posts, blog images, Slack shenanigans; why not use memes? Phoebe Fasulo, Director of Digital Marketing & Web Strategy at AlphaSense.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

Marketing Insider Group

JANUARY 24, 2013

Who are the top B2B Marketing influencers on twitter? To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword. New York, NY.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Contently

SEPTEMBER 27, 2023

The campaign’s impact extended beyond engagement, reinforcing how AR can amplify storytelling and evoke genuine emotions. This search feature allows users to tap into unfiltered opinions from platforms like Twitter, Reddit, Quora, and YouTube, transcending mere search results to reveal genuine insights.

Advertising Mediums 78

Advertising Mediums Advertising Channels Campaigns Top of Funnel 78

Champion Communications

JUNE 7, 2023

Social media platforms such as LinkedIn, Instagram and Twitter not only provide an opportunity to find out what pain points prospects are currently facing but also to communicate to a large-scale audience about how you and your clients are working to rectify those issues. Enter the new wave of social channels.

PR 62

PR Social Media Media Public Relations 62

Sprout Social

NOVEMBER 29, 2022

And great brand marketing on social is behind some of the most creative storytelling out there. From edgy social personas to posting fresh memes, storytelling takes many different forms. Delta: Twitter polls. “I I love Delta’s recent experimentation of pairing Twitter polls with media. lacolombecoffee.

Social Media 91

Social Media Media Branding Brand Identity 91

The Effective Marketer

JULY 12, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Presenting Effective Charts Are your impressive charts effective? Sounds simple but often times I see charts presented just because they ‘look nice’ or because they show data. Stop doing charts in Excel.

Effectiveness 100

Effectiveness Enterprise Management Planning Work Management 100

CoSchedule

JANUARY 27, 2023

For instance, if you have an apparel business, you’ll benefit from a visual-first social platform like Instagram rather than Twitter, as it’ll help you feature your products better. Source On YouTube, they created a humorous intro video — using compelling storytelling elements to share Allbirds’ value proposition (its eco-friendliness).

Social Media 126

Social Media Social Marketing Examples Planning 126

Contently

JUNE 1, 2016

Once Hynek learned that tweets with visual elements boost Twitter performance, she knew strong photography was critical. Since the finance industry is full of valuable, engaging data, it only makes sense that top financial services companies would take advantage of the opportunity to present that information to audiences in creative ways. “I

Storytelling 60

Storytelling Work Management Content Marketing Management 60

Content Standard

JULY 30, 2015

Storytelling and SEO have opposite but not opposing natures. Often misperceived as contradictory, storytelling and SEO actually collaborate well. Before exploring their relationship further, let’s define the core elements of brand storytelling and SEO strategy: a brand story and a ranking factor. Social Signals.

Storytelling 40

Storytelling SEO Lead Scoring Lead Ranking 40

Onalytica B2B

NOVEMBER 15, 2018

When most hear the term ‘influencer’ they think of the social media influencers on platforms such as Instagram, Twitter and YouTube endorsing consumer products to their audience in return for a pay cheque. The concept of your employees being influencers may sound odd to some. Employees don’t quite fit this definition.

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Work Management 279

Content Standard

NOVEMBER 28, 2017

You could say Coca-Cola invented the Christmas ad, but brand storytelling king John Lewis kidnapped it and taught it to manipulate emotions to a twee acoustic soundtrack. Using storytelling for national holidays is nothing new; companies both large and small have been known to hijack a big event to get some associated feels for themselves.

Storytelling 46

Storytelling Paid Search Agency Ads Advertising Agencies 46

Tomorrow People

NOVEMBER 30, 2018

Fortunately for us at Hydro International, we have been looking into combining our ‘hard’ sell of technical products alongside the more ‘soft’ storytelling marketing. Our outreach for our company mainly resided on LinkedIn, Twitter and Google+. Twitter and Google+ are fine when used as general awareness channels.

Trends 220

Trends Content Marketing Branding Brand Identity 220

Vidyard

MAY 14, 2014

So, in the interest of getting the inside scoop on how marketers can make better visual stories, I asked Montreal director Hervé Demers to share his insight on the industry and the craft of video storytelling. The tools are there: Pinterest, Facebook, Twitter, you name it. Anytime, anywhere. Benefits require investments.

Storytelling 51

Storytelling Paid Search Agency Video Marketing Ads 51

Marketing Insider Group

JULY 23, 2014

Late last year I shared the 25 best presentations of the year on slideshare. I am see a much higher volume of brands using slideshare to create some great (and some not so great) presentations. I am see a much higher volume of brands using slideshare to create some great (and some not so great) presentations. geekingout ).

Best Practices 100

Best Practices Storytelling Internet Marketing Mobile Marketing 100

Contently

OCTOBER 11, 2019

The team posts three to five articles a day to the website, distributing the content to the brand’s 4 million combined followers on Facebook and Twitter. Through incredible storytelling and design, athenahealth’s publication Insight has been able to differentiate itself from other healthcare blogs.

Creativity 167

Creativity Examples Content Marketing Planning 167

Unbounce

AUGUST 4, 2021

By following the right structure, you can present a gripping story that also markets your product. One popular storytelling framework across subjects is ABT (And, But, Therefore). It begins with an issue (problem), elaborates on that issue (agitate), and presents your solution (solve). Image courtesy of IronCore Labs.

Landing Pages 144

Landing Pages Work Management Copywriting Marketing Management 144

ClearVoice

MARCH 8, 2022

Just do a little research, target the names that pop up frequently, and present them through clever write-ups. As a female content creator myself, I’m honored to present the following women in content marketing that you need to know, in no particular order. But the “piece of cake” turned into an entire bakery. I hope you do, too.

Work Management 52

Work Management Paid Search Agency Content Marketing Planning 52

Sprout Social

JUNE 7, 2023

Your brand voice and storytelling need to match the wavelength of your target audience so it resonates with their needs while staying rooted in your brand. Sprout’s social listening tool analyzes hashtags and keywords, and captures trends from conversations across social networks like Twitter, Instagram and Reddit.

Work Management 111

Work Management Marketing AI Branding Brand Identity 111

Martech Advisor

JANUARY 3, 2020

Social media marketing presents a plethora of opportunities to effectively connect with audiences, and offers practical ways to optimize branding, lead generation, conversions, sales, and much more. million followers on Twitter, and 2.4 Tips on content writing with storytelling and emotion. Gary has 7.4

Social Media 135

Social Media Social Marketing Media Planning 135

Contently

MARCH 13, 2020

Infectious disease epidemiologists agree that the biggest threat the coronavirus presents is an overwhelmed healthcare system, as Italy is facing. We saw tech leaders like Google and Twitter take early action by asking employees to work from home in late February and early March. appeared first on Contently.

Planning 218

Planning Paid Search Agency Thought Leadership Lead Ranking 218

B2B Digital Marketer

NOVEMBER 23, 2023

Join us as we navigate the challenges and benefits presented by current SEO trends, gaining actionable insights that can shape your content creation endeavors. He emphasizes the pivotal role of trust, authority, and expertise in crafting digital content that resonates with real people.

SEO 64

SEO Intent Trust Marketing Paid Search Agency 64

Hinge Marketing

FEBRUARY 27, 2020

Tweets — I love Twitter because it forces marketers to refine messages and get their point across in 280 characters. But unlike Twitter, you have 1,300 characters to work with, giving you much more breathing room to write about each research statistic you choose to profile. 20 statistics can easily turn into 20 scheduled Tweets. .

Distribution 118

Distribution Promotion Research Webinar Metrics 118

Convince & Convert

MAY 9, 2016

“Storytelling is a really powerful tool to help people feel in their hearts, as well as understand in their minds, how you want them to change.” Again, this is a place where storytelling is not just an important communication tool, but a coping mechanism.” Nancy’s Twitter handle, @nancyduarte. Duarte.com.

Business 82

Business Storytelling Twitter Resources 82

Zoominfo

DECEMBER 18, 2019

Here are a few key reasons as to why it’s more important than ever to present a unified brand identity to your current and potential customers. Storytelling is a critical way to evoke emotions in your audience and encourage them to build a connection with what you’re offering. When you build a brand, you need to get granular.

Branding 223

Branding Brand Identity Business Zoominfo 223

KoMarketing Associates

JANUARY 20, 2015

It embodies a unique element: storytelling. Twitter, Facebook and Pinterest) allow users to include detailed bio descriptions with multiple links in their profile and each update, Instagram does not. I believe that this is the very reason why Instagram blows away Twitter on brand engagement. Followers: 9.9k+. Followers: 4.2k+.

Paid Search Agency 120

Paid Search Agency Companies Examples B2B Thought Leadership 120

Navigate the Channel

DECEMBER 14, 2023

Whether it’s Facebook, Instagram, Twitter, or LinkedIn, these platforms have become an integral part of people’s daily lives. Through well-crafted posts, images, videos, and stories, companies can present their offerings in a compelling and interactive manner. Why Social Media Marketing Matters 1.

Social Media 65

Social Media Allocation Social Marketing Media 65

Contently

APRIL 20, 2021

Today, platforms like Substack, Patreon, and Revue ( recently acquired by Twitter ) make it simple for people to subscribe directly to people’s work. Pandemics force people to think about art and storytelling in new ways. Second, if someone leaves, it just presents an opportunity to elevate someone else. Here’s how.

Branding 136

Branding Brand Identity Content Creativity 136

ClickZ

FEBRUARY 7, 2022

While it might sound limiting to focus marketing on just a few of the countless markets you need to reach, local markets present big brands with an opportunity to create the kind of deep connection and perception of omnipresence that local businesses enjoy. . Join the conversation with us on LinkedIn and Twitter.

Small Business Marketing 126

Small Business Marketing Paid Search Agency Business B2B Thought Leadership 126