KoMarketing Associates

OCTOBER 25, 2016

In order to get buy-in from your team and clients to dedicate time and resources to rank for informational keywords, you must be able to explain the SEO value. Take into consideration other popular sources like Wikipedia. Why Is Top-of-Funnel Content Important for SEO? Save time trying to brainstorm different keyword variations.

Top of Funnel 120

Top of Funnel SEO Long Tail Marketing Marketing Funnels 120

Writing on the Web

JUNE 4, 2014

In order for your readers to find you, read your content, and remember you, you’ve got to grab their attention, spark an emotional engagement, and get them to take action. I found this little clip through a link on Wikipedia…it’s really neat, don’t ya think? How do you do this? What do you think?

Content Marketing 100

Content Marketing Wikipedia Content Viral Marketing 100

Animalz blog

JANUARY 23, 2023

Humans can’t read the entirety of Wikipedia. But there are problems with this approach: There is no fact-checking mechanism within GPT-3 (nor will there ever be — what company would have the resources or inclination to assess and vouch for billions of generated claims?). Humans can’t produce en masse. AI can’t support an argument.

Tools 125

Tools Content Marketing Content Work Management 125

Biznology

MARCH 21, 2014

(Photo credit: Wikipedia). You certainly have to devote some of your (probably too-scarce) marketing resources to content creation. Think about it this way: your average, ethical journalist doesn’t go around lighting buildings on fire in order to have something to write about. Journalists don’t invent stories.

Content Marketing 80

Content Marketing Ethics Content Wikipedia 80

Biznology

MARCH 21, 2014

(Photo credit: Wikipedia). You certainly have to devote some of your (probably too-scarce) marketing resources to content creation. Think about it this way: your average, ethical journalist doesn’t go around lighting buildings on fire in order to have something to write about. Journalists don’t invent stories.

Content Marketing 80

Content Marketing Ethics Content Wikipedia 80

Biznology

MAY 17, 2013

Photo credit: Wikipedia. Small businesses and large businesses have the same goal–to improve their search engine presence in order to generate more visitors to the site. Because enterprise organizations have more resources than smaller companies, it would seem as if an enterprise SEO campaign would be more successful.

Enterprise Management 80

Enterprise Management SEO Public Relations Wikipedia 80

ANNUITAS

JUNE 2, 2016

When one employs an efficient programmatic strategy and manages his or her expectations for what can be done with the resources available, automating one’s data cleaning with a language such as R is an effective way to save time, energy, money, and sanity. Luckily, as explained in my previous post , there’s a better way: automation.

Work Management 100

Work Management Marketing Management Marketing Automation Services Wikipedia 100

Brightedge

JUNE 16, 2020

Wikipedia has a great explanation, but it’s technical. A 301 redirect should be used in order to communicate to a search engine that you have moved from HTTP to HTTPS. Every time you visit a website, such as this blog page, your device sends a request for that page.

Wikipedia 103

Wikipedia SEO Click Rate Google 103

BenchmarkONE

MARCH 1, 2019

Search engines are invaluable to B2B marketing – B2B buyers depend on search as their primary resource for finding products and services. That means that your site has to be in tune with the search terms your potential customers are using in order to foster engagement. SEO Companies Are Experts, But Have an Explicit Cost.

SEO 74

SEO B2B Marketing Work Management Marketing Management 74

Hubspot

OCTOBER 29, 2019

Deciding I wanted to look into it further, I searched for Betabrand on Google and found their social media pages, a Wikipedia page, their website, their Amazon store, and reviews. In order to show up online, you have to be active online. In order to test your results, start out by deciding what metrics you're using.

CMS Development 101

CMS Development Ad Building Effectiveness Buyer Personas 101

Writing on the Web

MARCH 17, 2014

for Your Expert Ebook" src="[link] width="300" height="225" title="How to Research Content for Your Expert Ebook" /> How should you research content in order to write your expert ebook ? There are a number of obvious resources. Wikipedia, and other specialized encyclopedia sites. Google or other search engines.

Research 100

Research Content Wikipedia Marketing Proposals 100

Biznology

NOVEMBER 15, 2016

The typical global oligarch, autocrat, tycoon, and magnate generally doesn’t need to personally shill, promote, or brand-build in order to maintain and expand their power and influence. When you’re already in the millionaires and billionaires club, privacy and discretion do work — until it doesn’t. Actually control.

Work Management 80

Work Management Marketing Management Ideal Customer Profiles Class 80

Biznology

JANUARY 28, 2013

Photo credit: Wikipedia. With so many mediums for promotion and brand building, in order for content marketing tactics to stick they need to be specific. In most cases, it is not wise to divide marketing time and resources equally. Content marketing is a valuable part of any business strategy and it comes in many forms.

Campaigns 80

Campaigns Planning Content Marketing Wikipedia 80

Biznology

DECEMBER 22, 2015

Pre-order Outside-In Marketing by James Mathewson and Mike Moran. . I know for me, my core competencies are social media marketing , digital PR , influencer outreach and engagement , reputation management , and wikipedia curation services. Want to learn more? 2) Programmatic Advertising for Ad Arbitrage.

Enterprise Management 80

Enterprise Management Online Marketing Work Management Marketing Automation Services 80

Biznology

DECEMBER 19, 2011

Image via Wikipedia. Therefore, frequently asked questions should be used as a resource to create additional web content. Of course, in order to use this approach, it needs to be justified. The key to successful search engine optimization is to always have it “on the brain.” But why should it stop there?

FAQ 80

FAQ SEO Long Tail Marketing Wikipedia 80

Biznology

DECEMBER 19, 2011

Image via Wikipedia. Therefore, frequently asked questions should be used as a resource to create additional web content. Of course, in order to use this approach, it needs to be justified. The key to successful search engine optimization is to always have it “on the brain.” But why should it stop there?

FAQ 80

FAQ SEO Long Tail Marketing Wikipedia 80

Biznology

NOVEMBER 19, 2013

Circa 2014, organic search engine optimization is going to need both link-building and content marketing strategies and tactics in order to get, and keep, Google’s attention. publicly-traded company in order, all the while still keeping Google’s culture in line with what people expect, as in not being evil.

Content Marketing 80

Content Marketing Work Management Marketing Management Content 80

Convince & Convert

MARCH 4, 2016

These kind of infographics never gain any engagement and are a waste of your resources. Depending on the topic of the infographic, there are many online resources which can provide you with useful data. Evidence from peer-reviewed journals is always taken more seriously than evidence from a Wikipedia article.

Linkbait 142

Linkbait Planning Peer-to-peer Landing Pages 142

Biznology

JANUARY 17, 2012

Image via Wikipedia. Too many companies that have invested vast resources in social have Pretty Boy/Girl Syndrome. In order to compete on a world stage, it is essential to aggressively recruit new members. I always tell clients that it is no longer enough to be beautiful when it comes to marketing online.

Social Media 80

Social Media Social Marketing Media Long Tail Marketing 80

Biznology

OCTOBER 1, 2013

“Misdirection is a form of deception in which the attention of an audience is focused on one thing in order to distract its attention from another,” according to Wikipedia; and, according to the Wiktionary, redirection is “the automated process of taking a user to a location other than the one selected.”

Work Management 80

Work Management Adwords Paid Search Agency Marketing Management 80

Biznology

JANUARY 31, 2012

Image via Wikipedia. This is how innovation happens, of course; and this is how scientific breakthroughs happen, too: not incrementally, but in finding order in the chaos of unpredicted results. It doesn’t take an Einstein to succeed in social media marketing, but to does take a scientist. Science is about testing.

Social Media 80

Social Media Media Wikipedia PR 80

Tony Zambito

MAY 12, 2011

Image via Wikipedia.   The good news is that B2B Sales can become a critical resource for buyers in a new found way if reinvention means becoming buyer enablers.    The good news is that B2B Sales can become a critical resource for buyers in a new found way if reinvention means becoming buyer enablers. 

Buyer Personas 100

Buyer Personas B2B Sales B2B Buying Cycle 100

Kapost

DECEMBER 8, 2016

It must be regularly maintained and the order of priority agreed on by stakeholders and content creators. Overburdened content creators staring down the barrel of a deadline often turn to “Wikipedia-style” content when they don’t know what else to do. You know what I mean — articles with titles like “What is Concept X?”

Planning 48

Planning Work Management Content Marketing Marketing Management 48

Buzz Marketing for Technology

JUNE 27, 2008

Books Amazon.com Books Wikipedia Collegiate Dictionary Collegiate Thesaurus Daypop Google Google Images Gurteen Hotbot HyperDictionary Translate to French Translate to German Translate to Italian Translate to Portuguese Translate to Spanish Yahoo. Will be interesting now to analyze them and pull them into some sort of structure and order.

Effectiveness 100

Effectiveness Work Management RSS Marketing Management 100

Hubspot

MARCH 29, 2011

Is it still valuable to get them when you can, such as from social media sites or Wikipedia? Under what circumstances do you pursue links from Wikipedia? In particular, I've seen Wikipedia drive significant amounts of traffic even for niche terms without huge search volume. had a link from Wikipedia.

SEO 28

SEO Wikipedia PageRank Lead Scoring 28

Webbiquity

JULY 28, 2010

Marketers can no longer rely on interrupting prospective customers in order to get their attention; they need to earn it by producing content that people want and then making that content findable when buyers are searching. There are a few questionable statements in the book.

Social Media 100

Social Media Social Marketing Planning Media 100

Hubspot

MARCH 5, 2015

We found that while evergreen, resource-quality content requires comprehensive exploration, Informational content doesn’t need to be updated as regularly as other types of articles. In order to increase key factors such as user behavioral signals, it is important to develop strong distribution channels across email and social media.

Search Marketing 28

Search Marketing Wikipedia Domain SERP 28

Hubspot

NOVEMBER 9, 2016

Publishers now have to restructure their content to try and appear within these featured snippets, of which Wikipedia reigns supreme -- owning an estimated 17.2% More time and resources are often spent on pillar content than on the supporting cluster content. of all featured snippets.

Keywords 78

Keywords Lead Ranking Top of Funnel Effectiveness 78

Biznology

JULY 17, 2012

This is the same thing going on on Wikipedia and on message boards as well; however, unlike message boards, reddit ends up being mentioned in my RSS and mainstream news feeds almost every day these days.

Transparency 80

Transparency Paid Search Agency PR Work Management 80

Terminus

JULY 18, 2017

Now, savvy marketing and sales teams are shifting to account-based marketing (ABM) in order to turn their best-fit accounts into customers. ” (Thanks, Wikipedia!). Additional Resource: Terminus Account-Based Marketing vs. Retargeting: What’s the Difference? How can it help B2B companies reach their revenue goals?

Account Based Marketing 20

Account Based Marketing ABM Campaigns Planning 20

LEADership

MAY 5, 2014

Going beyond the Wikipedia definition, Ott says growth hacking actually applies to companies of all ages and sizes. They need to activate their customer base and embed growth in their product with lean resources and less time. It’s all about the customer’s experience with your product. Its benefits are not limited to start ups.

CMO 40

CMO Work Management Marketing Management Peer-to-peer 40

Buzz Marketing for Technology

JUNE 27, 2008

Wikipedia KM Entry: Further Reading. In this context, even if inperfect, some key cultural barriers have been (or are in the process of) overcome and you could agree that it gradually migrates towards a power game in order to establish a new K-sharing culture. The Fifth Discipline. Cultivating Communities of Practice. Other Lists.

Wiki 100

Wiki Personalization Enterprise Management Barriers 100

Hubspot

JULY 8, 2014

Your first priority should be to create resourceful content that engages your audience. Companies that aren’t publishing content consistently, yet still rank for hundreds, or even thousands of keywords do so by loading the few pages of their website with keywords in order to secure rankings. Image Credit: Moz.

SEO 28

SEO Domain Lead Scoring Lead Ranking 28

Content4Demand

JANUARY 17, 2023

It’s best sorted by category rather than chronological order, making it only slightly different from most company blog structures. Think of the topic gateway model as a robust Wikipedia page that focuses on a single topic. Think of the topic gateway model as a robust Wikipedia page that focuses on a single topic.

Top of Funnel 92

Top of Funnel Microsite Lead Ranking Work Management 92

Heinz Marketing

NOVEMBER 20, 2017

In order to do that, we’ve focus on a couple of key areas, one being sales enablement, of course partner enablement, enabling your partners, but also pipeline management, making sure you’re generating and driving the right leads and providing the right tools and resources as deals move through the pipeline.

Top of Funnel 50

Top of Funnel Work Management B2B Thought Leadership Advertising Agencies 50

seo.co

OCTOBER 5, 2021

That’s why it’s a good idea to seek new publication sources in order to diversify your link profile. Cite yourself on Wikipedia. Wikipedia is a major authority, and earning a link there could be a major boon for your SEO. Image Source: Wikipedia ). Build links on key pages.

Link Building 98

Link Building SEO Ad Building Wikipedia 98

Buzz Marketing for Technology

JUNE 27, 2008

For example, in Wikipedia, “knowledge&# is constructed by negotiating compromises among various points of view. reflects a shift in leading-edge applications on the World Wide Web, a shift from the presentation of material by website providers to the active co-construction of resources by communities of contributors. tools (e.g.,

Web 2.0 100

Web 2.0 Wikipedia Opinions Peer-to-peer 100